PROJECT: C

LIENT

PRESENTAT

ION

A R I SL A D Y H

E R N A N D E Z

LEVI AND STRAUSSA piece of bottoms created with metal rivets, marking the birth of one of the world’s most famous garments: blue jeans.Strauss went west to seek his fortune during the heady days of the Gold Rush.By 1866, Strauss had moved his company to expanded headquarters and was a well-known businessman in San Francisco, marking a territory for a Jean that sells QUALITY AND IS WELL KNOW FOR ITS ORIGINALITY.

GOAL : Attract a younger target market by maintaining The garment strength, quality and originality. Following new designs with Levi trademarks.

NEW VERTICAL LOGO FOR NEW LINE

Increase sales by 30% by the end of Spring to winter season.

Expand by 50% the younger clientele for an specific line every season.

STRATEGIES

Spring – Summer fashion line designed for a group age of 13 to 25 years of age.

A successful public online campaign to attract and maintain desired market.

STYLES SAMPLES

TACTICS. -Create a HASHTAG viral online campaign for the public audience.-Redesign website with space and Advertising for the desired market.-Design a campaign for bloggers Chiara Ferragni and Michelle Lewin. -Pay ads for the social media Instagram and Facebook.-Create a Guerilla Campaign with a billboard and screen on Times square NY.-Book shows with pasarella on the Ellen show, and The tonight show. -Work with a liking and authority media tactic by having a celebrity endorse the brand.

LETS GO VIRAL. #TWEARKITWITHLEVI Tweark it with Levi will be a viral campaign among online users using videos. Everyday one Individual will be reposted on the Instagram for Levi and Strauss, and obtain free pants from the new line. Contest will be on for 30 days.

NEW WEBSITE DESIGN – NEW CONTENT

Brand will be repositioned for current and the prospective market, illustrating new Designs for the new line.

Chiara Ferragni, Italian, fashion blogger, became popular on the first online communities, where she shared photos she was taking with her friends. In 2009 became the phenomenon of fashion and counts with more than 6.3 millions followers. And 70% of them are ages 14 to 29.

CHIARA FERRAGNI

Michelle, 30 years old, Venezuelan, the biggest stars in the fitness industry, and in record time. Based in South Florida, social media has spread her fans all over the world and counts with 8 millions followers, 50% of them women, 60% between the ages of 17 to 35 years old.

MICHELLE LEWIN

ADS ON INSTAGRAM AND FACEBOOKSelect the Ad Section on IN and FB for ads reaching more than 20million users a day.

Ads will be generated with : Sales, Brand promotion, and brand new designs.

GUERILLA CAMPAIGN ON TIME SQUARETime Square in NYC, will be featuring a SCREEN VIDEO STAND, with the logo for Levi Strauss & Co. and the Hashtag #Twerkitwith Levi. This video Stand will have a red button with the message: “press to Tweark” and simple instructions indicating the person to stand behind the screen, having half of his or her lower body covered by the screen, while a twearking image twerks, allowing someone else to record moment, and of course , spread the word.

Lets hug the media and appear on two of the Tv entertainment shows most watch in the USA with different prime times; Ellen and the tonight show.

Lets show them what we got in terms of designs, and let Jimmy Fallon tweark along with Levi and Strauss.

LETS HUG THE MEDIA

Selena Gomez, Singer and actress, 24 years old, more than 91 million followers on Social Media.

Lets use the strategy of liking and authority by having Selena Gómez as the ambassador of Levi and Strauss for the spring-summer 2016 campaign. The real face of the young.

LIKING AUTHORITY MARKETING STRATEGY

NRA AND PSA - THE EMPOWER OF THE LEVI CAMPAIGN

LEVI STRAUSS COMMUNICATION

Levi Strauss has something more to offer.In a new, comfortable and trendy style, Levi has designed the most confortable and trendy style of the year.For over 100 years, Levi Strauss have been thinking about the comfort and the style, of the people that care about the way they look, and the way they feel. The real blue denim that have accompanied people for decades, have not lost it essence.Is it shorts or ripped? We have it!It will be available starting February 1, 2016. Don't miss out on this limited style. Go into

www.Levi,com for more details.

LETS ATTACK COMPETITORS

SOCIAL PROOF

Testimonials and comparisons are a basic tactic of social proof. Levi and Strauss will create a comparison and testimonial campaign by presenting Images and graphics with the comparison of one product of Levi and one from the competition.Also images with texts will be presented with true testimonial of real clients on Social media. These texts will contain the information of current client as an exposure on the Levi Social media; IN, FB.

LEVI AND STRAUSS

LEVI: Originality and passion all over your new designs.