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Project management at a UX focused digital agency

Date post: 27-Jan-2015
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Most digital agencies face numerous pressures to execute high quality fast. This keynote focused on how organisations can use lean, agile, ISO9001 and UCD methods to deliver multiple innovative projects with few resources.
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Page 1: Project management at a UX focused digital agency
Page 2: Project management at a UX focused digital agency

Project management at Cyber-Duck Delivering multiple innovative projects with few resources

16Oct 2013

Page 3: Project management at a UX focused digital agency

Structure of presentation

!

1. About Cyber-Duck

2. Our project management philosophy

3. Tactics at Cyber-Duck

4. Take aways

Page 4: Project management at a UX focused digital agency

Hi. I am Danny Bluestone Founder and Managing Director @danny_bluestone

Page 5: Project management at a UX focused digital agency

ABOUT CYBER-DUCK

Page 6: Project management at a UX focused digital agency

User Experience Web & Mobile Hosting & Support Marketing Consulting

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Top 500 company in Europe, The Middle East and Africa 2012

The only digital agency certified in ISO 9241:210 and ISO9001:2008

18th largest South East digital agency according to turnover and growth

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Not suitable for a dev team

User centred design (UCD)

Image: http://www.sapdesignguild.org/resources/ucd_process.asp

Page 10: Project management at a UX focused digital agency

Danny Bluestone Account Manager

Matt Gibson User Experience Lead

Gareth Drew Technical Lead

Nash M. Quality Assurance Lead

Raj Remanan Designer

Ramon Lapenta Front-end Developer

Harry Clark Marketing

Page 11: Project management at a UX focused digital agency

User-centred Design & Marketing

Test-driven Development

Start

Client and user research

Technical research

System architecture

Experience prototypes

Technical prototypes

Functional specification

Platform development

Visual design

Testing and QA

Launch

Marketing and support

Page 12: Project management at a UX focused digital agency

PROJECT MANAGEMENT FRAMEWORKS

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Why should I involve my customers?

Image: http://flickriver.com/photos/mauriz/7450396382/

Jesse James Garrett Author of The Elements of User Experience !

“If you're only looking at the problem from your own point of view you're only going to be, at best, half right.”

Page 14: Project management at a UX focused digital agency

Scrum

1. User stories replace requirements.

2. Replaces the notion of ‘phases’.

3. Scrum welcomes change.

4. The concept of 'done'.

5. Team autonomy.

!

!

Page 15: Project management at a UX focused digital agency

Image:http://gtvsource.com/2013/06/25/intel-set-top-box-iptv-testing/

Pat ElwerAgile Project Development at Intel: A Scrum Odyssey

“Scrum was a major contributor to a 66% reduction in

cycle time… Scrum improved staff morale, transparency

and lead to uncover bugs and poor habits

Page 16: Project management at a UX focused digital agency

A framework - ISO9001:2008

1. Key procedures are documented.

2. Record keeping is systemised.

3. Client surveys.

4. CAPA analysis.

5. Quality objectives.

6. Continual improvement.

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“Within 12 months, ISO9001 helped us to improve

profitability by 177%. The team understands the business,

department and their own objectives”.

* comparing Aug 2012 with Aug 2013Cyber-Duck Ltd

Page 18: Project management at a UX focused digital agency

Lean1. Develop MVPs while pivoting

2. Build, measure and learn

3. Actionable analytics

4. Validated' learning

5. Automation for speed / errors

6. Small batches work better.

7. Eliminate ‘waste’.

8. Uses the andon cord.

Page 19: Project management at a UX focused digital agency

Lean thinking provided a 93% reduction time in specimen

reception and a 40% reduction time in turnaround time.

Specimens arrive in the lab up to 3 hours earlier.

Neil Westwood / Clinical Process Consultant Hereford Hospitals, NHS Trust, UK

Page 20: Project management at a UX focused digital agency

Combining UCD, agile and lean

By combining UCD, ISO 9001 and agile together we gain:

• A superior user experience design process

• An agile mindset and manoeuvrability

• Strong quality management processes

!

!

!

Page 21: Project management at a UX focused digital agency

TACTICS AT CYBER-DUCK

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The project management triangleTHE ‘PM’ TRIANGLE

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What creates a project at Cyber-Duck

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Company wide project meetings

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Departmental weekly resourcing

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Task management

http://restreaming.me/wp-content/uploads/2012/03/screen-shot-2012-03-29-at-09-02-31.png

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Time recording

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The project clipboard

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Go no go meetings

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People reports

STAFF 1

STAFF 2

STAFF 3

STAFF 4

STAFF 5

STAFF 6

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Dailies

CLIENT 1

CLIENT 2

CLIENT 3

CLIENT 4

INTERNAL

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Operational weekly resourcing

DIFFERENT STAFF MEMBERS

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Managing recurring procedures

Different staff members

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Post mortems

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Manage bugs

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TAKE AWAYS

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Top 10 skills of a project manager

1. Be systemised but flex with the project.

2. Use frameworks such as UCD, agile, lean and ISO9001.

3. Documentation will help you to track and monitor progress.

4. Communication can be improved by using Trello.

5. Make yourself passionate about the subject.

6. Be ready to juggle speed, scope and pricing.

7. Show empathy to all stakeholders.

8. Be prepared to multi-task.

9. Be a detail freak and test all the time.

10. Show a relentless drive to deliver quality.

Page 38: Project management at a UX focused digital agency

Thanks for listening www.cyber-duck.co.uk @danny_bluestone


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