PHARRELL WILLIAMS

THE WORLD’S FIRST 24 HOUR MUSIC VIDEOHAPPY

#DURATION

09.13 11.13

#SINGULARITY

THE UNIQUE 24 HOUR FORMAT

#GOAL

AND JUST AS ADDICTIVE

CHEERING AS AN OPIATEA VIDEO AS

OF THE STICKIEST SINGLES OF THE YEAR

«

»A MARKETING MOVE FOR ONE

#TEAM

WE ARE FROM L.A.

CLEMENT DUROU

PIERRE DUPAQUIER

«They sent their proposal... It felt big. We had absolutely no idea

how we were going to pull it off, but we instinctively felt it

was too good an idea not to work» -Mimi Valdes, the vice president of iamOTHER

Creditsdirecting team

!

directorial !

director of photography !

operator !

casting director

WE ARE FROM L.A. !

YOANN LEMOINE / WOODKID !

ALEXIS ZABE !

JON BEATTIE !

MANDI GOSLING

Creditsproducers

!

!

!

!

!

production company !

interactive clock by

KATHLEEN HEFFERNAN, executive producer !

JETT STEIGER, producer !

CEDRIC TROADEC, line producer !

ICONCLAST !

SOLAL MICENMACHER

Measure the motivation of the people surrounding us...we were thousands!

« »

A DIVERSE CAST OF CHARACTERS

Cameos by

etc.

Jimmy Kimmel Kelly Osbourne Magic Johnson

Miranda Cosgrove Jamie Foxx Steve Carell

INTRODUCING MINIONSFOR A FUN DYNAMIC

#STRATEGY

HAVE FUN!THE MAIN DIRECTIVE WAS TO

400 PEOPLE PERFORM THE

SONG

PHARRELL DOES THE SONG 24

TIMES

14 ADDITIONAL PERFORMANCES

AN HOUR

IN LADOWNTOWN

HOLLYWOOD

LAX

SILVER LAKE

ECHO PARK

SHOT GUERILLA

STYLE

#MARKETING

PRESENTED AS AN INTERACTIVE CLOCK

AN OFFICIAL 4-MINUTE EDITRELEASED ON YOUTUBE

24HOURSOFHAPPY.COM

WEAREHAPPYFROM.COMTO SHOWCASE THE REMAKES

#BUDGET

SHARED BY

UNLIMITEDUNIVERSAL

IAMOTHER AND ICONCLAST

#RESTRICTIONS

ONLYCHALLENGES

CREATIVE

«The proposal was insanely ambitious, which is like manna to Pharrell»

!

«There is an equation for success in every obstacle»

#TIMEFRAMES

GANTT CHART

>>>

>>>

«The planning and scheduling was painstaking and precise, yet the result is remarkably

loose and spontaneous»

GANTT CHARTSEPTEMBER OCTOBER NOVEMBER

WEEK 1-2 WEEK 3-4 WEEK 1-2 WEEK 3-4 WEEK 1-2 WEEK 3-4DEVELOPING THE CONCEPT

STAFFINGAUDITIONS, CASTINGSLOCATION SCOUTINGACQUIRING PERMITS

FILMINGEDITING THE FOOTAGE

POST-PRODUCTIONMASTERING

THANKS FOR YOUR ATTENTION

QUESTIONS AND COMMENTS ARE WELCOME

LEONT’EV DIMA |dileontev@gmail.com|BELENOVA ANASTASIA |abelenova@gmail.com|