Project Milan DI 1 Date 25-2-14

8/10/2019 Project Milan DI 1 Date 25-2-14

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M: First of all I want to introduce myself. I am Smita, I work for A C Nielsen, it is situated in

Vikroli. We are into market research. We meet eole and know a!out certain thin"s. #oday

we will !e discussin" a!out Country Clu! mem!ershi thin". So will !e discussin" a!out their

feed!ack, how they do it, so "radually will !e discussin" one !y one. First of all would like to

know a!out you, what you are doin", a!out your ersonal life.

R: My name Kesha and I am into business of ready made garments, manufacturing and exports. I got

my office in South Africa and Dubai. It is very hectic day e have. About garment industry, you

shou!d be very much updated, estab!ished and a!!. "ou have to #eep updated hat$s going on. So it is!itt!e bit hectic %ob, running around them.

M: $usiness itself is like that....

R: "es, you have to !oo# at a!! the factors, its not on!y in one area. A!! the areas you have to

concentrate. &ee#days are busy, ee#ends are 'uite re!axed. (o out ith friends, go for c!ubs.

M: %ike freak out for a mind chan"e. We all are !usy so are stressed.

R: "es.

M: If I say entertainment, what all thin"s comes to your mind&

R: Movies, shopping, ho!idays, food, night c!ubbing, (ym, simming, Spa.

M: When do you "o for mo'ies, arties, any laces...&

R: )n!y ee#ends.

R: *ridays......

M: When you "o for arties, certain acti'ities we do. So what kind of mood is that&

R: +est mood, en%oying. *riends is there, so definite!y e forget a!! the tensions and en%oy.

R: Re!ax.

M: (kay, If I tell you family, what you mean !y family, what comes to your mind&

R: !ose members, near and dear ones.

R: -xtended fami!ies and your on fami!ies.

M: So what mood comes when you say this is my family&

R: Re!ax mood.

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R: "ou have everybody in your fami!y. *or outing you go, you need them.

M: So what kind of laces do you see this family, like this has to !e with family&

R: o!iday, ee#end ith you fami!y.

R: "ou can go to the beach ith your fami!y. !ubbing is for everybody.

M: If I say holiday, what ima"es come to your mind&

R: an be !ong ho!idays, short ho!idays, abroad, ee#end ho!idays. Depends on the time and the

situation. Sometime you ta#e short brea#s to Mahaba!eshar, /onava!a or nearby. Sometimes there

are !ong ho!idays for 0,1 ee#s or internationa! ho!idays are there. Internationa! ho!idays for 2month. If you stay abroad 333345.04

M: What laces come to your mind when we say holidays&

R: Mountains, beaches. o!idays means going out of ton basica!!y. So ton !ife is very hectic and

po!!ution and a!!. &e ant to go to some p!aces here mountain area, nice coo! atmosphere and !essof noise and po!!ution. &here your mind gets more re!axed.

M: So you want to see nature kind....&

R: 6ature, scenery and a!!. )n ee#ends go to some nice beach and re!ax there, ater.

M: What all destinations you feel on holidays&

R: 7here are !ot of destinations.

M: In India or anywhere&

R: (oa.

R: o much time you have basica!!y, then e can p!an. Sma!! !eaves then e can go for (oa. *or

!ong ho!idays can go to Sim!a, Kashmir, Ku!u Mana!i, Dar%ee!ing, )oty, I i!! go there.

M: )eends on the time, what you ha'e to do&

R: 7hen you can p!an out. /ong ee#end i!! not ta#e you to ho!iday.

M: So what is your mood when you are in a holiday. For e*amle in weekdays you are with

family, !ut when you are in holidays, what e*actly is the mood is&

R: It is re!axed time, re!axed mood.

R: hi!! out, ithout any orries, you are in re!axed mood. "ou are aay from your or!d.

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R: Aay from your routine.

R: Sometimes e don8t pic#up phones and a!! so best thing in ho!idays you get !ot of extended time

you can say.

M: As you said you are a mem!er of Country Clu!. )o they ha'e the comfort&

R: 7hey got resorts a!! over. &e are members, e attend the c!ubs regu!ar!y. I !i#e simming and(ym and a!!. So that a!! activities are there and p!us e have tie ups ith resorts and a!! so in that e

get good discounts and a!!.

M: And also do they ha'e concet food&

R: "es 33339.15

R: 7hey got their on properties. 7hey have tie up ith a!! of them.

R: Its a property in (oa, e have 333349.55, gives you access to the ho!e of the or!d. "ou can doprior boo#ing and they have those red mar#s and b!ue mar#s and a!!. 7here are the pea# season

co!ors.

M: Mem!ershi kind of thin", okay.

R: &e are members 33334.14. 7hey have 0,1 !eve!s. In that you can boo# front point s!ots and off

season s!ots 3333.

R: )ne ee# free ho!iday in a year. "ou i!! get it in India or abroad. 333324.44

R: So they have certain times ere the members get the benefit throughout the year.

R: +ut season is there.

R: Its !i#e you are boo#ing anytime. If you are as#ing for off season.

R: Its type of membership. )ne is premium membership ere you can get anytime of boo#ing. 7hensecond is on!y off season boo#ing.

M: Certain mem!ers "et certain !enefits.

R: -xtra benefits ith the same offers.

M: +remium accounts they ha'e, So you are as a mem!er.....&

R: &e are norma! member not premium one. Regu!ar one.

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M: So what !enefits you are "ettin"&

R: +enefits are the same. +ut here for boo#ing you may be refused. May be you cannot get in theprime time. /i#e the May month is the best time to go anyhere. +ut in season time you go for

ho!idays. +ut then you may not get them.

R: In abroad they have May off season.

R: *or the peop!e ho have done on the net they i!! get it in May. If something is avai!ab!e thenthey cou!d give us.

M: Its like on riority !asis that remium they will take more and then you ha'e certain

!enefits. )o you ay to !ecome remium mem!er as they are "ettin" more !enefits&

R: "es, sometimes e fee!. +ut e have to pay extra money for that. So e have to see !i#e May is

a pea# season here but abroad and a!! its off season. So e can get good discounts over there. So e

have to p!an according. If e are going then e p!an for the day.

M: So when you "o for a!road here then do you lan for -./0&

R: 6o other 333 because they are not the member of ountry !ub. "ou can boo# it. Doesn8t mean

outside can do it. 3333.

M: So which is much !etter if you comare Country Clu! ser'ice and the other ser'ice. Now

there are many Country Clu!, Mahindra, Sterlin". So there are lot many. So which one will

you "o with&

R: I thin# Mahindra got better property. So that is their advantage. ;!us the food and a!! is very good.

M: -1.-0 the remium mem!ers they "et much !enefited. #hey "et e'ery tye seasonal, off

season !enefit. )o you thin" there is certain kind of 2ualifiers also&

R: 6o.

M: 3ou 4ust ha'e to !e mem!er of that thin".

R: 33332


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R: -ar!ier e had to pay the maintenance in the starting.

M: 5ow much for the ayments&

R: Rs.24444 they are as#ing.....

R: I thin# they must be approaching you as e!!.

M: -6.00. 5ow do they communicate with you&

R: 7hey ca!! for registration every time. Some times they give you free vouchers to stay at particu!ar

resort.

R: 33332>.14

M: $ecomin" remium mem!er and then takin" the ad'anta"e of this . So do you thinkyou will "et the !enefits or you are hay with that&

R: 6o, e are happy. +ut hat happens that most of the time e don8t get boo#ings henever e

ant. &e have our schedu!ed day, this day this destination. So its not on!y one destination e are

trave!!ing at that time. &e don8t spend time on!y at one p!ace. &e need to see 0,1 p!aces nearby.&hen going to Sim!a, then Mana!i, then 3333. So e ou!d !i#e to cover 0,1 p!aces at one time. So

sometimes e get in one destination, another one e don8t get. So getting continuous one becomes

prob!em.

M: So that is the issue you ha'e. If you !ecome a remium so that can !e resol'ed&

R: "es. In premium a!so e get. 333329.44. 7hey paid a very big amount. &e i!! get it in off days.December they ent to )oty. *rom December 2stto 5ththey got. &ithout adu!ts you cannot go.

333329.14.

M: If I ask you how lon" you ha'e !een mem!er of Country Clu!&

R: 24 years. 3333. +asica!!y started ith !ub.

M: So how you started the mem!ershi&

R: 7he ountry !ub is next to his office, very nearby. In Andheri they have their c!ients p!ot andthese guys ere %ust behind them. Instead of %oining any other (ym, I go here.3333

M: So you yourself went there and asked for !ecomin" Clu! mem!ershi or&

R: 6o, their executives came.

M: When you started the normal one mem!ershi, swimmin" one. So you went there and 7.&

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R: 6o somebody approached them.

R: It as ne, something !i#e that.

R: 7hey had %ust started. 7hey approached to other offices and a!!. So e ent and ta!#ed, is it fu!!yconstructed or not and everything is operationa!. 7hen e !i#ed it. 7hey gave us bargain offer dea!.

M: 5ow did you ended& Want to see the Clu!.

R: It as nearby and e ere getting it at good price. I sa some ere rea!!y expensive. 5?24 !a#hs

they are as#ing for the membership.

M: 3ou started as a normal mem!ershi. #hen how did you started "oin" to the holiday thin"&

R: )nce you started using this !ub regu!ar, then they got a!! our data and a!!. 7hen they said

properties is ready in (oa or somehere. So they approached us that e are coming out ith neproperty is (oa.

R: 333302.14

R: 0,1 properties they ere coming up. So they approached us. "ou can become the members andthese are the advantages for the ho!idays for 2 ee# and this is the pac#age and e have affi!iated

ith some resorts, India and Abroad. "ou can use this for every ho!iday in a year.

M: #hey 4ust called you or&

R: 7hey ca!!ed us first and to!d that i!! ta!# about the presentation. In the presentation they

exp!ained the benefits. 7hey even gave us the tria! offer to go and try the resort.

M: So that was free of cost&

R: "es, yet to pay the maintenance, minimum charges. ertain charges e have to pay but....

R: It as good to go there. &e stayed for a ee#, a!most @ days. It as fun.

M: So you !oth went to"ether for the resentation&

R: "es.

M: #hen you discussed to"ether to "o for it or did you thou"ht to comare with other holiday

resorts&

R: Since I as 333301.44. 7hat time !ub Mahindra as not there but Ster!ing as there. +ut if I

compared the property and a!!, the ountry !ub had better properties.

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M: )id you do some kind of research or somethin" on the internet&

R: 7hey shoed us a!! their properties.

R: And e a!so visited so it as rea!!y orth it. 7he ay they exp!ained and shoed you, the ne

properties ere beautifu!.

M: In 8oa how many holidays they "a'e you&

R: I thin# < night, 5 days.

R: 6o, they gave us @ nights. Something !i#e that. )ne ee# basica!!y.

M: (ne week. (kay.1.00

R: -ven others !i#e Mahindra and a!! 3333. 7ransparency is not there anyhere.

R: 7hey are paying since > months, after 1 months are off season.....

R: 3333 "ou have to boo# one month in advance.

R: I as thin#ing that e go on!y for sma!! thing on!y. 3333

M: 3ou "o and 'isit so that was a 'ery lus oint.

R: "es.

R: "ou come to #no on!y in 3333, hat exact!y is happening.

M: When you went there what all thin"s you thou"ht. 3ou went ne*t week or decided after -

month&

R: 6o, e ent after fe days on!y. After coup!e of ee#s.

M: So you went to 8oa. So how was the e*erience, they went for the resentation and the

actually e*erience if you comare&

R: It as a!most fami!iar on!y. So they gave us 3333 for 1 of us.

M: Any articular thin" that you felt, the ser'ice&

R: 7he service as good.

M: #he food, hy"iene&

R: It as nice.

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M: So you said it was nice after 'isitin" the 8oa one. After comin" did they aroach you for

the mem!ershi&

R: "es.

M: #hen how you decided&

R: &e stayed there. &e ere satisfied and a!!. [email protected].

M: 3ou "o to international 'isits then why not from them&

R: "es.

M: When you !ecome the mem!er of the Country Clu!, how the re"istration rocess was&

R: 7hat as straight. 7hey too# the paper and a!!.

M: So after !ecomin" the mem!er, after how many months you lanned to "o out&

R: After 1,< months.

M: #hat time as you said, Clu! Mahindra was 'ery new -0 years !ack. #hat time did you ask

your friends 9.00&

R: Since e ere members in this !ub, e ere regu!ar!y attending, so !itt!e contacts gre. 3333So I though !ets try.

M: )id you e'er thou"ht to comare with other clu!s&

R: 33330.44

M: #he destinations and the laces they "a'e was it interestin"&

R: "es, that is rea!!y important.

R: 7he experience as good and the sites ere good.

M: So how did you comare it first&

R: )ne of my friends as in Ster!ings. 333314.44

R: Mahindra as 2.@5. *riends are there so come to #no. &ord of mouth. 6o body re!y on them.

M: So you comared with Sterlin"&

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R: Ster!ing and Mahindra.

R: Mahindra as not expensive. Ster!ing as expensive. +ut comparative!y !ess.

M: So your choice was in Sterlin". )id he su""ested that you "o for Sterlin"&

R: 6o. +ut he gave the idea that Ster!ing is there as e!!. So that one as a!so a better dea!.

M: So the acka"e !enefit that was much !etter in Country Clu! and also you had 'isited the

laces so that was lus. (kay So when you went there, as you said ser'ice was "ood, food and

all. Any comlaint a!out Country Clu!&

R: )n!y thing that they are far from the mar#et area.

M: (kay the roerty&

R: "es, the resorts and a!! are aay from the main ma!! or mar#ets or ton. So they provided us thetransportation.

M: )o they "i'e you.....&

R: 7ransportation is avai!ab!e, car is there. +ut most of the time the car is out on!y. So e have toca!! for a taxi separate!y.

M: So that would !e char"ed a"ain&

R: "es.

M: .10

R: 7hey got their on trave! a!so. 3333

M: When !ookin" for the resort, then would only !ook for the tra'ellin"&

R: "es.

M: )o they char"e searately or are there similar tyes, standard same rice&

R: "es.

R: Its better to get it from here.

M: I ha'e heard that other eole that .-/. So hear they ha'e standard rates.

R: Its same but then you are at ease as you don8t have to ait for others. 7hey don8t come on time,

sometimes they stand according!y....

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M: For the roerties and all, you must ha'e talked with your friends, they must !e "oin"

clu!!in" and all. So in comarison with Clu! Mahindra or Sterlin" in Country Clu! its less&

R: Mahindra properties are !itt!e good. Ster!ing and ountry !ub are cheaper.

M: $ut you are satisfied with whate'er&

R: "es, actua!!y its the price hat you pay, pay extra money, e don8t ant to pay that much extra.&e can......

M: )o they "i'e you some kind of memories sort of thin", you are mem!er of Clu!

Mahindra&

R: In ountry !ub !ot of parties are there. 12stparty, o!i party a!! the festiva! parties, that time they

ca!! us. 33331


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R: *e p!aces. 7hey i!! ta#e care. (enera!!y they ta#e care of you.

M: If I ask for country Clu! how many laces ha'e you 'isited as if now&

R: 24 p!aces.

M: So if I tell you one of the most memora!le holiday that you send "ood for the Country

Clu!. (oa as the best.

R: +ecause there is a very good resort in oorg. 7hey got very nice p!ace and very big resort.

R: If you fee! re!ax, if you !i#e a p!ace and you have enough time then it becomes a memoria! visit

otherise a!so. +ut services are good everyhere.

M: $ut the kind of hotels searate.

R: ote! is there. 7he most important is the main ton so that is not very good !aid out. Mahabesarthey had good !aid out.

R: (oa as very good. oorg as very good.

M: Any other lace.

R: yderbad they got hote!s.

M: S( what a!out the other laces you didn


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R: -veryhere you don8t and some p!aces boo#ing ere not avai!ab!e.

R: 7he avai!abi!ity as not there. Sometimes service a!so, everyhere standard and good on!y, but

sometimes if it is a big change then they time and if you something then they p!ate and then it ta#es

one hour and e #eep them reminding and a!!. 7hat is issue ith the 'ua!ity. It happens sometimesso I mentioned it. &hen getting food sometimes they mar# 3333


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R: 7hey shou!d come ith hat is o#ay, hich is avai!ab!e, hat is not avai!ab!e. 7hey shou!d come

ith yes or no.

R: Days, three days ith your #ids you ant other time or hatever. 7ext ta#es a !ot of time. Gerba!

it gets done in that time on!y. 3333


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R: 7hey shou!d ta#e one time and they shou!d cover a!! our expenses. 7here shou!d be no

maintenance and inc!uding poo! and everything. )#ay you ta#e so much amount for 04 years or 05

years not a sing!e money you have to pay from your poc#et, something !i#e that. 6ot a sing!e charge.7hey shou!d us give us pic# up service henever e ant, from airport or from rai!ay station, they

shou!d come and pic#up, drop us, a!! inc!usive. 7he cost you ta#e at one time. So e #no that this

a!! charges e have to pay

R: It8s more transparent thing. ;aying !itt!e more but service shou!d be inc!usive everyhere.

R: )ne time cost. )ne time you pay !ife time something !i#e that.

M: Anythin" else you want to ad&

R: In food I thin# as I said e inc!ude buffet, then there is no needB

R: 7asty food shou!d be there

R: (ood tasty food and at a very reasonab!e price.

M: #hey char"e a lot&

R: "es.

R: In food on!y they giveB ho it is !i#e a prepaid, but in food they get everything. *ood is 'uite

expensive over there and in surrounding you on8t get anything as you can8t go out. So in that case

you have to eat hether that is 5444.

R: In Mahindra they have a buffet that is of 2544.

M: -/00

R: 2544 per person.

R: &hat are you going to eat there Suppose #ids are there hat they are going to eat. )ne p!ate you

eat. In that according!y they charge 044 for a pasty that8s too much.

R: )ther charges a!so shou!d be reasonab!e.

M: 5ow this eole will sale like !uffet system or for the other system.

R: 6o. 7hey have everything. 7hey have other system a!so.

R: &e are giving examp!e that there are buffet a!so. 7hey shou!d have some time of choices. 7hey

have choices but the charges a high. So in food they a!! the charges.

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M: Any other thin" that other ser'ices of cleanliness, you felt odd or when you came you had to

wait and all&

R: See that property thing they maintain, it8s good. +ut if come to room it is 3333


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M: 3ou refer to "o !y >/-:-6? or somethin"7

R: It depends on ho getB e have ta#en somebody a!so, it8s nothing !i#e that. "ou get theboo#ing. 7here boo#ing here e go together a!so. +ut if it is sma!! oneB depends on the boo#ing.

M: So if I say like the factors as you said food like you are =ain so food is 'ery imortant foryou, food is main factor, any / to 6 oints can you tell me, what are the ma4or factors when you

"o for holiday it should haen.

R: )ne is food I thin#. -asy trave!. onvenient !ocation.

R: (ood p!ace.

R: (ood !ocation. Accessibi!ity.

R: (ood rooms.

R: Safety.

R: omfortab!e bed, it8s very important.

R: Gery minute thing, it may not be a big thing, but hen you going for a ho!iday it8s very important.If you don8t have a good s!eep, hat the use of going

R: Gery comfortab!e bed and hot ater.

R: If you are going to Sim!a #ind of p!ace and if there is no hot ater thenB

R: /i#e amp!e of hot ater not !ess.

M: (ut of all these thin"s. Why do you think these are 'ery imortant when you "o for a

holiday&

R: &e !oo# for such things. &hen e go there e shou!d not get any prob!em and if it comfortab!e

e en%oy ourse!ves.

M: So ma4orly you are lookin" for the comfort.

R: omfort.

M: In this all the comfort are there.

R: "es.

M: So out of these if I am tellin" like name / imortant thin"s which you cannot comromise

with&

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R: food is there.

R: ;!ace, convenient !ocation. !ean and hygiene.

R: (ood 33335


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M: After that&

R: I consider ountry !ub.

M: And Sterlin" comes after that.

R: "es.

M: So Mahindra Clu! is "i'in" all these facilities, !ut the thin" is what you said you ha'e to

ay more for that. So in future do you think that you can "i'e it Mahindra Clu! then you will

"et the ser'ice are you thinkin" like that or switch o'er or may !e take another mem!ershi

somethin" like that.

R: I thin# e are happy ith this.

R: "es. 7his p!an is very !imited.

M: Still you e*ect all these thin"s from the Country Clu!&

R: "es.

M: 3ou think that in terms of laces and location and accessi!ility e'en Clu! Mahindra is

!etter than Country Clu!&

R: "es !ub Mahindra is better.

R: I thin# in a!! of these terms !ub Mahindra is much better. It8s having good properties and good

p!aces, more additions.

M: So sometimes we make oint we feel that we should had "one there and not here.

R: Definite!y, my sister is there sometimes ant e can uti!iCe her ho!iday.

R: And e have got a big dea! first of a!!. So e are happy ith that.

M: so that is the !enefit that your relati'es are ha'in" the mem!ershi of Mahindra Clu! that

you can ha'e the !enefits. As if now that you are the mem!er of Country Clu! how do you feel

like there are three thin"s one to thin" that I am 'ery hay, second one it


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M: So whether he is old or youn"&

R: Midd!e age,


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M: 5ow are the rofessionals o'er there, are they doin" 4o! or !usiness&

R: +usinessman.

M: 5ow is his attitude in life&

R: 7o en%oy.

M: %ike the way we did it with Country Clu! if I do it similarly with Sterlin", we will take

Sterlin" 5olidays as well, will it !e male or female&

R: *ema!e.

M: What a"e&

R: Around 14.

M: If I tell you to comare it with some cele!rity&

R: 6ot very #non, not very popu!arB it ou!d be Kangana Ranaut.

M: (kay. What are the !rands7 what can you see in the uni'erse, Sterlin" 5olidays what

ima"e are you "ettin"&

R: Sma!! vi!!age, not good property.

M: It is small, like 'illa"e. And what kinds of eole are stayin" there&

R: /oer c!ass peop!e.

M: And can you see the !uildin"s there&

R: 6o, it is a sma!! vi!!age. It is not very deve!oped, it is undeve!oped.

M: (kay. It is under de'eloment7

R: Hnder deve!opmentB

M: (kay. If we talk a!out Clu! Mahindra, so is it male or female&

R: Ma!e.

M: What is its a"e&

R: &e can say around


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M: What is his education&

R: ;rofessiona! education.

M: If I ask you to comare it with any lace in India&

R: +ombay and De!hi.

M: Which cele!rity you can comare Clu! Mahindra with&

R: It8s a very popu!ar brand, e can compare it ith Amitabh +achchan.

M: If I ask you to ima"ine the uni'erse of it, what kinds of eole are there&

R: ;eop!e are high!y educated, professiona! and urban !ife, sophisticated.

M: )o you feel there is more de'eloment than Country Clu!&

R: "es.

M: And in which area in Mum!ai will it !e located&

R: 6ariman ;oint.

M: And where the Country Clu! will !e located&

R: +andra.

M: And where the Sterlin" Clu! will !e located&

R: Ma!ad.

M: (kay. Can you tell me, if I am 4ust like your friend, so will you su""est your !rand to me&

R: "eah, if somebody has got !imited budget to spend, but I ou!d suggest to peop!e ho have high

budget.

M: (kay. It deends on the eole, how much they want to send. #heir money sendin"

attern, accordin" to that he will su""est. For e*amle, if I am sayin", I want 'ery "ood thin",

will you still recommend, Country Clu!, Mahindra or Sterlin"&

R: I thin# the price ise ountry !ub is a better dea!, if you ta#e a!! other things then you can go forMahindra but then you can buy ho!idays from them and at the same time, if you ant it sometime

once in a hi!e, %ust go and en%oy there.

M: (kay. If I say Mahindra Clu! comes at a rice similar to7&

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22/23

R: "eah, then e might go for it, it a!! depends on that, ho much you are paying and ho much you

are getting, it8s a!! based on that. It shou!d be orthhi!e.

M: In terms of ser'ice and all, do you feel like Clu! Mahindra is much !etter&

R: Much better, but then charges are a!so that ay, they are a !itt!e different, it8s very good and the

prices are that ay, poo! and a!! the expenses. &hatever they are charging e8re payingB

M: Minus oints in the sense like&

R: It8s %ust !i#e, hat I am saying about the ountry !ub they don8t get their boo#ings on time, e

didn8t get the boo#ing, e %ust ent in the off season. &e get the boo#ing during the off season. &ehave been getting the same prob!em.

M: %ast 2uestion. If I do a comarison !etween two !rands, if I say Country Clu!, what is the

stren"th of Country Clu!&

R: 7he price and the ay of mar#eting.

M: Way of marketin". (kay.

R: 7hey are present everyhere.

M: So what are the oortunities, if I say, for Country Clu!, like in future they are7&

R: 7hey can increase their properties and as I said, the o!d property shou!d be renovated.

M: So you can say in weakness you can say this.

R: "eah.

M: #hey should reno'ate their roerties. (kay. And what are the threats for Country Clu!&

R: 7hreat is the necomers hich are coming and they are giving better dea!s.

M: Newcomers as in&

R: 7here are many ne comers in the mar#et, Mahindra is there, Mahindra is a!so a threat becauseMahindra has got pretty good staff.

M: So Sterlin", do you want to tra'el a little !it with Sterlin" as well&

R: 6o.

M: (kay. Why Mahindra&

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R: Mahindra has got very good properties, they have got o!d properties at good !ocations so that is

the p!us point.

M: (kay.

R: Munnar, oimbatore, Mahaba!eshar and a!!. At these !ocations they have got very good

properties.

M: So roerty is the main thin"&

R: "eah. 7hat8s the main thing.

M: And for the weakness&

R: 7he price, extra charges and other.

M: What oortunity do you feel like7&

R: 7hey shou!d exp!ore moreB

R: 7hey shou!d mar#et !ess I fee!, they do too much of mar#eting. -verybody gets a ca!! every day, Ithin# it8s not there ith others. So nobody goesB

M: It

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