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T e test of a rst-rate i te ige ce is t eabi it to o two o osi g i eas i a
at t e sa e ti e a sti retai t e abi itto f ctio . O e s o , for exa e, beab e to see t at t i gs are o e ess etbe eter i e to ake t e ot erwise.
F. Scott Fitzgera
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sustaina-who-a
sustaina-what-asustainability
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Most de nitions of sustainability include terms like
maintained at a certain level indefnitely Or....
meets the needs of the present without compromising the ability of future generations to meet their own needs
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My de nition of sustainability as a graphic designer, playing an active
roll in measuring not only my own footprint, but also the footprint of my clients we are the gatekeepers of their footprint, they cant manage it with our help,if we dont measure it.
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Worki g s stai ab e ca bebot i cre ib co icate awo erf si e. As gra ic
esig ers we ike to see o rse vesas tre setters a ea ers. Itt erefore co es as o s r rise t at
a esig ers are i tereste ireeva ati g rofessio a racticesa i rovi g t eir e viro e ta
foot ri t. Aaris S eri , S stai Ab e
E viro e ta
Socia
Eco o ic
S stai abi it
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Co s tio .
T e C Wor
A reas G rsk 99 Ce t, 1999
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If it can be measured,it can be managed. A a Ka
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As esig ers we are t e gatekee ers of o rc ie ts (e viro e ta arketi g) foot ri t.
It is o r res o sibi it to ake t e aware of it,a o r o ort it to e t e a age it.
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16/41K ow e ge is a i ie res o sibi it
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C ai of C sto
Tri e Botto i e
CSR Cor orate Socia
Res o sibi it
S stai abi it
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T e 4 Rs
R
R R
R
e ce. e se.
es o sibs ec.ec c e.
A t e i ea Offset
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1 to e of a er of a er, 2200 b., is t e eq iva e tof 220,000 s eets of sta ar (20# bo ) otoco a er.
T at wo be 440 ackages, 44 carto s or 1 ski .(based on 4 metric tonnes of carbon credits per 1 tonne of paper at a cost of $15 per metric tonne thought a VEC broker)
OR, 1 TOnnE OF pApER COuld mAKE Any OnE OF ThESE pApER pROduCTS
11,000Movie Posters(25" x 38" 100# coate )
7,30024 Page Catalogs
(8.5" x 11", 100# coate )1,250168 Page Books
(8.5" x 5.5" 80# coate ) 729,000Business Cards
(2" x 3.5" 12 t coate )218,000Post Cards
(4" x 6", 12 t. coate )
TO OFFSET ThE GREEnhOuSE GASES OF 1000 unITS
$5.45 $8.21 $48 0.08 0.28
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T e Brief, Re x
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Project
DatePage of
Project objectives
Target audience
1
Client / Design Brief
now with sustainability prompts
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Product description
Customer (user) benets
Support for benet claims
Competition
Distribution
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Key message
Current /Desired perception
Strategic focus
Tone & Manner
Project mandates
Project lifespan
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Budget
Proposed schedule
Delivery instructions
Quote required?
this document is shared with an unrestricted creative commons license
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Exa es.
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Amoeba Corp. Business Cards
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Freitag
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Co icati g t e be e ts.
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Gree is t e ew B ack.
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Wi gets a Ca c ators
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Ge era Actio ab e Ste s for o r st iodo t base s eci catio s o t e ast, t ere is robab a better wa to ro ce itCo ct reg ar s ier review (see t e great q estio s b Co o r I ovatio sRe ce a Co bi e S i e ts w e ever ossib e Ask for o ger t r aro ti es
dri k e t of water pigg back a co bi e jobs w e ossib e, f t re cast c ie t ee s to i roverobabi it of t is (a save t e o e )
Recor o r s ccess, s are o r s ccess, e co rage o r c ie ts wit casest iesCreate or na e o r s stai abi it a roac as a Best practice of Service BraI ri t or E viro e ta Scorecar or ...Gat er a review o r c ie ts a t eir co etitio s CSR re ortsCreate a CSR re ort for o r ow st iohave o r st io o a c a ear sessio wit S rea t e Wor , or e gaget e i a ia og e si g t e S stai abi it Wiget
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t a k o .
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Ge era A itio a Q estio s for t e Brief how ca o s are / ce ebrate s ccess? Is t ere a goo back stor t at ca be workei to t e essagi g or t e ver east t e rec c i g a res o sibi it state e ts, cat ese be re eva t writte i a co arab e eas re e t t at t e c ie ts a ie ce wo
ersta ?
S stai abi it a Socia C a ge are co- e e a t.
Wi t e c ie t or s iers (i strator a otogra ers) a ow a of t e work, or itcwork to be ice se er a creative co o s ice se?
Co si er a i g or bra i g t is Best practice, i.e. I ea Rec c i g progra
does t e c ie t to a ca se base work or o atio s t at ca be everage ?
Co si er a of t e i ts a o t ts i.e. do t j st t i k rec c e co te t, t i k abo trec c ab es ie. VOC bi i g g es
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A itio a Reso rces toReviewI eo / Rockefe er Book etS er ower. i g.codesig Accor .org Rg o tario.co
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