Ch-1 1.1 NATURE OF BUSINESSBharti Airtel Limitedis an Indian multinationaltelecommunicationsservices company headquartered inNew Delhi, India. It operates in 20 countries acrossSouth Asia,Africa, and theChannel Islands. Airtel providesGSM,3Gand4G LTEmobile services, fixed line broadband and voice services depending upon the country of operation. It is thelargest cellular service providerin India, with 192.22 million subscribers as of August 2013.Airtel is the largest mobile operator in South Asia and the fourth largest in the world by subscriber base.Airtel is credited with pioneering the business strategy of outsourcing all of its business operations except marketing, sales and finance and building the 'minutes factory' model of low cost and high volumes. The strategy has since been adopted by several operatorsAirtel's telecom equipment is provided and maintained byEricssonandNokia Solutions and Networks]whereas IT support is provided byIBM.The transmission towers are maintained by subsidiaries and joint venture companies of Bharti includingBharti InfratelandIndus Towersin India.Ericsson agreed for the first time to be paid by the minute for installation and maintenance of their equipment rather than being paid up front, which allowed Airtel to provide low call rates of1/minute1.2 HISTORYIn 1984,Sunil Mittalstarted assembling push-button phones in India,which he earlier used to import from a Taiwan company, Kingtel, replacing the old fashioned, bulkyrotary phonesthat were in use in the country then. Bharti Telecom Limited (BTL) was incorporated and entered into a technical tie up with Siemens AG of Germany for manufacture of electronic push button phones. By the early 1990s, Bharti was making fax machines, cordless phones and other telecom gear.]He named his first push-button phones as 'Mitbrau'. In 1992, he successfully bid for one of the four mobile phone network licences auctioned in India.One of the conditions for the Delhi cellular license was that the bidder have some experience as a telecom operator. So, Mittal clinched a deal with the French telecom groupVivendi. He was one of the first Indianentrepreneursto identify the mobile telecom business as a major growth area. His plans were finally approved by the Government in 1994and he launched services inDelhiin 1995, when Bharti Cellular Limited (BCL) was formed to offer cellular services under the brand name AirTel. Within a few years Bharti became the first telecom company to cross the 2-million mobile subscriber mark. Bharti also brought down the STD/ISD cellular rates in India under brand name 'Indiaone'. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. This expansion allowed it to offer voice services all across India.

Airtel Centre, GurgaonAirtel launched "Hello Tunes", a Caller ring back tone service (CRBT), in July 2004 becoming to the first operator in India to do so. The Airtel theme song, composed by A.R. Rahman, was the most popular tune on that year.[15]In May 2008, it emerged that Airtel was exploring the possibility of buying theMTN Group, aSouth Africa-based telecommunications company with coverage in 21 countries inAfricaand theMiddle East.The Financial Timesreported that Bharti was considering offering US$45 billion for a 100% stake in MTN, which would be the largest overseas acquisition ever by an Indian firm. However, both sides emphasize the tentative nature of the talks, whileThe Economistmagazine noted, "If anything, Bharti would bemarrying up," as MTN has more subscribers, higher revenues and broader geographic coverage.[16]However, the talks fell apart as MTN group tried to reverse the negotiations by making Bharti almost a subsidiary of the new company.[17]In May 2009, Bharti Airtel again confirmed that it was in talks with MTN and the companies agreed to discuss the potential transaction exclusively by 31 July 2009. Talks eventually ended without agreement, some sources stating that this was due to opposition from the South African government.[18]1.3ORGANISATION STRUCTUE Airtel's initial corporate structure concentrated on the hierarchy of the operations inside the company as a whole. The structure depicted the corresponding operation/region of different in-charges and it didn't hold anyone responsible for each of its services. So, the company found it better to restructure its corporate hierarchy. The transformed organisational structure has two distinct Customer Business Units (CBU) with clear focus onB2C(Business to Customer) andB2B(Business to Business) segments. Bharti Airtel's B2C business unit will comprehensively service the retail consumers,1.4TYPES OF OWNERSHIP PATTERNAirtel-EricssonAs per a five-year managed services agreement signed recently Ericsson will manage and optimise Airtel's mobile networks in Africa. Ericsson will modernise and upgrade Airtel's mobile networks in Africa with the latest technology including its multi standard RBS 6000 base station. As part of the modernisation, Ericsson will also provide technology consulting, network planning & design and network deployment. Ericsson has been the managed services and network technology partner in the Asian operations. 1.5 Rebranding

Logo used by Airtel till November 2010On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case. Designed by London-based brand agency,The Brand Union, the new logo is the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo.On 23 November 2010, Airtel's Africa operations were rebranded to 'airtel'. Sri Lanka followed on 28 November 2010 and on 20 December 2010, Warid Telecom rebranded to 'airtel' in Bangladesh.1.6 SponsorshipOn 9 May 2009 Airtel signed a major deal withManchester United. As a result of the deal, Airtel gets the rights to broadcast the matches played by the team to its customers.Bharti Airtel signed a five-year deal withESPN Star Sportsto become the title sponsor of theChampions League Twenty20crickettournament. But now the deal is terminated andKarbonn Mobilesis sponsoringChampions League Twenty20cricket. Airtel, also signed a deal to be title sponsor the inauguralFormula OneIndian Grand Prixduring the2011 season.[57]Airtel, signed a deal to be title sponsor theI-Leaguefor201314 I-League. `1.7 Signature tuneThe signature tune of Airtel is composed by Indian musicianA. R. Rahman. The tune became hugely popular and is the world's most downloaded mobile music with over 150 million downloads.A. R. Rahmanalong withAnu Malikhas re-used the same tune in Kannada movie titledLove.A new version of the song was released on 18 November 2010, as part of the rebranding of the company.This version too was composed by Rahman himself. Green initiativeBharti Infratel is the only telecom tower company, which has installed almost 3 MWT of solar capacity on their network, generating more than 5 million units of electricity every year. The Green Towers P7 program is scoped for 22,000 tower sites (primarily rural areas having low or noGrid Poweravailability) out of which 5,500 sites have already been implemented in the first year as a part of this 3-year program.Once completed, the initiative will reduce diesel consumption by 66 million litres per year with a significant carbon dioxide reduction of around 150,000 MT per year. Bharti Infratel bagged the 2011 'Green Mobile Award ' at the GSMAMobile World CongressatBarcelonaand was also awarded the 2010 innovative infrastructure company of the year award at the CNBC Infrastructure Awards for this groundbreaking initiative. Bharti remains the first company in the world to introduce the practice of sharing of passive infrastructure by collaborating with their competition to share mobile towers and to reduce the collective carbon footprint of the industry. This has become a subject of case studies in institutions including theHarvard Business School Energy ConservationThe company has installed solar hot water generator at its main campus inGurgaonfor fulfilling the hot water requirement in the cafeteria. Majority of its facilities across NCR region are now equipped with LES (Lighting Energy Savers) which have reduced energy consumption in the lighting system to the tune of 1025%. Variable Frequency Drives installed in AHU (Air Handling Unit) at its campus have helped in enhancing the efficiency of cooling system by 10%. These measures have resulted in a total saving of 850,000 units of electricity per year.Airtel has embarked upon technology related initiatives like virtualisation of servers that has helped it release over 500 CPUs. Also the drive of sending e-bills to the post-paid customers is helping save 12,840 trees annually. Within its campus the 'Secure Print Solution' an automated queue managementbased secured printing solution has led to an annualised saving of about 8 metric tonnes of paper.Alternative energy sources such as solar energy used at 1050 sites saving 6.9 mn litres of diesel and approximately280 million. Energy efficiency measures such as Integrated Power Management Systems and variable speed DC generators have resulted in reduction in the rate of diesel consumption by 1.2 million litres, leading to savings of47 million across 900 sites. Demand side management likeFree coolingUnits (FCU) instead of air conditioners has been implemented across 3400+ sites, saving consumption of 4.1 million litres of diesel.[62]1.8 PRODUCTION LAYOUT Airtel is the one of the largest mobile operator in the world in terms of subscriber base and has a commercial presence in 20 countries and theChannel Islands.

Its area of operations include:TheIndian Subcontinent:Airtel India, in IndiaAirtel Bangladesh, in BangladeshAirtel Sri Lanka, in Sri LankaAirtel Africa, which operates in 17 African countries:Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.The BritishCrown Dependencyislands of Jersey and Guernsey, under the brand nameAirtel-Vodafone, through an agreement withVodafone.Airtel operates in the following countries:CountrySiteRemarks

BangladeshAirtel BangladeshAirtel Bangladesh had about 8million customers as on Sep 2013.[24]

Burkina FasoAirtel Burkina FasoAirtel Burkina Faso is the dominant player with 1,433,000 customers representing 50% market share.[25]

ChadAirtel ChadAirtel Chad is the No. 1 operator with 69% market share.

Democratic Republic of the CongoAirtel DRCAirtel is the market leader with almost 5 million customers at the end of 2010.

GabonAirtel GabonAirtel Gabon has 829,000 customers and its market share stood at 61%.

GhanaAirtel GhanaAirtel Ghana had about 1.76million customers at the end of 2010.

IndiaAirtelAirtel is the market leader with almost 193.4million customers as on 30 Sep 2013.

KenyaAirtel KenyaAirtel Kenya is the second largest operator and has 4 million customers.

MadagascarAirtel MadagascarAirtel is the market leader in Madagascar with 39% market share and 2.5 million customers.

MalawiAirtel MalawiAirtel Malawi is the market leader with a market share of 72%.

NigerAirtel NigerAirtel Niger is the market leader with a 68% market share.

NigeriaAirtel Nigeria

Republic of the CongoAirtel Congo BAirtel Congo is the market leader with a 55% market share.

RwandaAirtel RwandaAirtel launched services in Rwanda on 30 March 2012.

SeychellesAirtel SeychellesAirtel is the leading comprehensive telecommunications services providers with over 55% market share of mobile market in Seychelles.

Sierra LeoneAirtel Sierra Leone

Sri LankaAirtel Sri LankaAirtel Sri Lanka commenced operations on 12 January 2009. It had about 1.8million mobile customers at the end of 2010.

TanzaniaAirtel TanzaniaAirtel Tanzania is the market leader with a 38% market share.

UgandaAirtel UgandaAirtel Uganda stands as the No. 2 operator with a market share of 38%.

ZambiaAirtel ZambiaAirtel Zambia is the market leader with 69% market share.

Channel Islands: JerseyGuernseyAirtel Jersey and GuernseyAirtel operates in the Channel Islands under the brand name AirtelVodafone through an agreement with Vodafone.

Jersey and Guernsey are British Crown Dependencies. They are not independent countries. Therefore, Airtel's countries of operation is considered to be 20.1.9 TelemediaAirtel Broadband BlockingTPBUnder the Telemedia segment, Airtel provides broadband internet access through DSL, internet leased lines as well as MPLS (multiprotocol label switching) solutions, as well asIPTVand fixed line telephone services. Until 18 September 2004, Bharti provided fixed line telephony and broadband services under theTouchtelbrand. Bharti now provides all telecom services including fixed line services under a common brandairtel. As of September 2012, Airtel provides Telemedia services to 3.3 million customers in 87 cities.As on 30 November 2012, Airtel had 1.39 million broadband subscribers. Airtel Broadband provides broadband andIPTVservices. Airtel provides both capped as well as unlimited download plans. However, Airtel's unlimited plans are subject to free usage policy (FUP), which reduces speed after the customer crosses a certain data usage limit. In some plans, Airtel provides only 256kbit/s beyond FUP, which is lower than the TRAI specified limit of half the subscriber's original speed. The maximum speed available for home users is 16Mbit/s.In May 2012, Airtel Broadband and some other Indian ISPs temporarily blocked file sharing websites such asvimeo.commegavideo.com,thepiratebay.seetc. with out giving any legal information to the customers. Digital televisionMain article:Airtel digital TVThe Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand nameAirtel digital TV. It started services on 9 October 2008 and had about 7.9 million customers at the end of December 2012. EnterpriseThe Enterprise business provides end-to-end telecomsolutionsto corporate customers and national and international long-distance services to telcos through its nationwide fibre optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing stations. It has two sections under it.Mobile data serviceThe different services under mobile data are BlackBerry services, a web-enabled mobile email solution working on 'Push Technology', USB modem that helps in getting instant access to Internet and corporate applications, Airtel Data Card that gives the liberty to access the internet anytime, Easy Mail is a platform that provides access to personal/corporate e-mails independent of handset operating system and application services that shorten the queues at the billing section, off-load the pressure on the billing staff and bring convenience to the user.Enterprise business solutionsThere are two kind of solutions offered by Airtel. One is GPRS Based Solutions like mobile applications tools for enterprise, TrackMate, automatic meter reading solutions etc. and the other is SMS Based Solutions like interactive sms, bulk sms, inbound call center solutions.1.10 ORGANISATION POLOCIES

All partners with a bussiness relationship with bharti airtel shall comply with the highest level of integrity and ethical practices. The partners will provide all possible assistance to bharti airtel in order to investigate any possible instances of unethical behavior or business conduct violations by its employee. Partner will disclose forthwith any breach of these provisions that comes to their knowledge to allow for timely action in their prevention and detection. Partners will adopt appropriate processes to prevent offering any illegal gratification in the form of bribes or kickbacks either in cash or in kind in the course of all dealings with us. Any instances of such violations will be viewed in a serious manner and bharti airtel reserves the right to take all appropriate actions or remedies as may be required under the circumstances. All partners are required to confirm their compliance to ethical dealings on an annual basis by signing a certificate to this effect as per bharti airtel's standard annual certificate.

Ch2Industrial analysis 2.1 Industrial analysisA market assessment tool designed to provide a business with an idea of the complexity of a particular industry. Industry analysis involves reviewing the economic, political and market factors that influence the way the industry develops. Major factors can include the power wielded by suppliers and buyers, the condition of competitors, and the likelihood of new market entrants.

2.2 GROWTH RATE OF INDUSTERY & contribution to GDP Revenue and Net Income, EPS Growth RateSales/ Revenue/ Top line Rupees8%12%Annual Revenue or turnover or top line is income that a company receives from its normal business activities. Revenue Growth is used to measure how fast a company's business is expanding. The figure shows the annual rate of increase/decrease in a company's revenue or sales growth in terms of percentage change from the previous year.An ideal company should have an steady upward trend. Year-over-year performance is frequently used by investors seeking to gauge whether a company's financial performance is improving or worsening.

Compound Annual Growth Rate of Bharti Airtel Ltd.

1 year Revenue12.27%Net Income22%EPS Basic17%

If Sales Revenue shows a moderate or stable growth while EPS shows an explosive growth, it could possibly be due to accounting manipulation.Retained Earnings Retained Earnings Growth is the percent increase / decrease of a company's retained net income or reserves/surplus over time. A company can use retained earnings to maintain current operations, or to invest in new ventures. Generally speaking, retained earnings growth is accompanied by subsequent increases in sales and profitability.Dividend Growth Bharti Airtel Ltd.Upgrade Membership to see 10 year Growth Rate trend chart.\A company paying dividends is generally a good sign. Well established companies offer dividends back to its shareholders while high growth companies usually do not pay dividends since they reinvest the profits back in the business. If a dividend paying company stops paying dividends then that is a big red flag. Dividend per share is better metric compared to looking at just the dividends because DPS takes into account the number of shares as well. Accounts Receivable & Inventory GrowthWatch the Accounts (trade) Receivables (aka Sundry Debtors) and Inventory columns closely. A company can get into serious trouble very quickly if it's customers are not paying the bills or if its inventory is piling up in warehouses. If Recievables are growing much faster than sales, it usually means that the company is having trouble collecting money from customers. More inventory on the balance sheet means the company is having trouble delivering goods to customers.

An increase of receivables and inventory above 50% is usually not a good sign and needs to be investigated further.Days Sales Outstanding or DSO is also known as "average collection period and receivable days". It's a measure of the average time it takes to collect the cash from sales, in simple words, how fast customers pay their bill. DSO does tend to vary a good deal by industry sector.A high DSO may be a red flag, which suggests that customers aren't paying their bills in a timely fashion. Maybe the customers themselves are in financial trouble or maybe the company's operations and financial management are poor. If the DSO is rising rapidly, you should know why.Current issues of airtel NEW DELHI, MAR 18:1 The Delhi High Court on Monday stayed the execution of the Government order asking Bharti Airtel to stop 3G mobile services in areas where it did not have spectrum.The court has fixed May 8 for the next hearing even as the Department of Telecom has been asked not to take any action till that date.The DoT had on Friday sent a notice to Airtel asking it to stop 3G services in circles where it did not have spectrum within 72 hours. Bharti Airtel had challenged the DoT order in the court on grounds that the services were legal and permitted by the DoT before the auction for 3G spectrum began in 2010.The Delhi High Court also said Airtel would not immediately need to pay the penalty. This is the second time the High Court has come to the operators rescue. Last year, Airtel had challenged a similar order from the DoT after which the court directed the department to take action only after hearing out the operator.The DoT order has significant implications for Airtel as it will lose its pan-India 3G footprint at a time when arch-rival Reliance Jio Infocomm is gearing up to launch its data and voice services, based on 4G technology, across the country. Soon after the spectrum auctions finished in 2010, Bharti Airtel, Vodafone and Idea Cellular entered into an agreement to offer 3G services across the country.The DoT is preparing separate notices for Vodafone and Idea Cellular in this regard and courts final judgment will impact these players as well.This was necessitated because none of these players had won pan-India spectrum individually. This deal that they struck is called an intra-circle roaming agreement.2 When taking a new connection Airtel will serve to our doorstep but when requesting for disconnection they will not even take the request and will keep on generating bills and will send huge bills followed by calls from their legal dept.This is not a case with only one person but when we visit any Airtel office, we find many such innocent persons standing in queue facing the same issue.Here is the issue that I am facing recently:There has been a issue with a broadband connection where it is expected from Airtel that I am supposed to pay total amount of Rs. 4234 /- whereas I stopped using Airtel connection since October 2012. I raised a request on 29th September (Communication number #120912001396)for the same but no action was taken from Airtel.Further this connection was not used by me and after few days the line itself was disconnected but Bill was still generated by Airtel. I have already paid the amount till 29th September 2012.I have raised a complain #31703294 for the same but did not hear from Airtel yet.As I got a call from Airtel back office and the concern person asked me to visit Airtel branch, I did visit Airtel main branch near Jayadeva hospital Bangalore and they gave me nodal mail Id for further communication.2.4 Competitors of Bharti Airtel Ltd.

CompanyCurrent PriceBook ValueP/E RatioMarket Cap (Rs. Cr.)

Tata Teleservices(Maharashtra) Ltd.8.75-12.040.001,710.56

Reliance Ltd.73.90126.9725.2018,393.56

Mahanagar Telephone Nigam Ltd29.8580.010.241,880.55

OnMobile Global Ltd.89.6568.180.001,024.26

HFCL Infotel Ltd4.64-30.570.00284.09

Idea Cellular Ltd.159.9044.0934.0557,523.77

2.5 Industrial Overview (ENVIRONMENTAL SCANNING) The green economy is defined as an economy that results in reducing environmental risks and ecological scarcities, and that aims for sustainable development without degrading the environment. It is closely related with ecological economics, but has a more politically applied focus. The 2011 UNEP Green Economy Report argues "that to be green, an economy must not only be efficient, but also fair. Fairness implies recognising global and country level equity dimensions, particularly in assuring a just transition to an economy that is low- carbon, resource efficient, and socially inclusive." 2.6 GreenTowersBharti Infratel is the only telecom tower company, which has installed almost 3 MWT of solar capacity on their network, generating more than 5 million units of electricity every year. The Green Towers P7 program is scoped for 22,000 tower sites (primarily rural areas having low or no Grid Power availability) out of which 5,500 sites have already been implemented in the first year as a part of this 3-year program. Once completed, the initiative will reduce diesel consumption by 66 million litres per year with a significant carbon dioxide reduction of around 150,000 MT per year. Bharti Infratel bagged the 2011 'Green Mobile Award ' at the GSMA Mobile World Congress at Barcelona and was also awarded the 2010 innovative infrastructure company of the year award at the CNBC Infrastructure Awards for this groundbreaking initiative. Bharti remains the first company in the world to introduce the practice of sharing of passive infrastructure by collaborating with their competition to share mobile towers and to reduce the collective carbon footprint of the industry. This has become a subject of case studies in institutions including the Harvard Business School. Energy ConservationThe company has installed solar hot water generator at its main campus in Gurgaon for fulfilling the hot water requirement in the cafeteria. Majority of its facilities across NCR region are now equipped with LES (Lighting Energy Savers) which have reduced energy consumption in the lighting system to the tune of 1025%. Variable Frequency Drives installed in AHU (Air Handling Unit) at its campus have helped in enhancing the efficiency of cooling system by 10%. These measures have resulted in a total saving of 850,000 units of electricity per year.Airtel has embarked upon technology related initiatives like virtualisation of servers that has helped it release over 500 CPUs. Also the drive of sending e-bills to the post-paid customers is helping save 12,840 trees annually. Within its campus the 'Secure Print Solution' an automated queue managementbased secured printing solution has led to an annualised saving of about 8 metric tonnes of paAlternative energy sources such as solar energy used at 1050 sites saving 6.9 mn litres of diesel and approximately 280 million.[72]Energy efficiency measures such as Integrated Power Management Systems and variable speed DC generators have resulted in reduction in the rate of diesel consumption by 1.2 million litres, leading to savings of

LEGAL ENVIRONMENTEnvironmental law - or "environmental and natural resources law" - is a collective term describing the network of treaties, statutes, regulations, and commonand customary laws addressing the effects of human activity on the natural environment LEGAL ENVIRONMENT OF AIRTEL number of partners and business shareAll partners working with airtel would have a unique partner code and would be applicable for all their business units globally. airtel would have a maximum of 6 to 8 partners registered for any product or service. RFP would be released to registered partners only.airtel at any point of time would release a contract to a maximum of 3 partners for a product or service with a business share split of 60%, 30% and 10%. Incase 2 partners are contracted; the business share split would be 67% and 33%. Business share would be primarily based on partner performance score card. airtel would provide higher business share for partners who help it to improve its technology, competitiveness and customer delight. In case where all criteria are similar the decision would be based on the partner's dependence on airtel. Any deviation would be approved at a level higher as per DOA. Single partner for a product or service would be approved through a specific DOA. Airtel's goal is to buy products and services which have the best prices, quality, delivery, and technology. airtel encourages partners to use its products for their telecom requirements and would prefer partners endorsing bharti airtel products where all criteria requirements are being met.Code of ethicsAirtel expects the highest standards of integrity and conduct from its partners. No gifts (other than advertising matter of modest values such as calendars and diaries), or favors should be offered to an employee of airtel or to friends or family of employees. Partners are expected to familiarize themselves with the airtel Code of Conduct which is available in the Partner Manual or on request, in order to avoid any ambiguity in this regard.Supply Chain is solely responsible for selecting partners, obtaining quotations and awarding purchase orders/contracts for products, equipment, software and/or services. Direct discussions between the requesting organization and partner shall be coordinated by the Supply Chain Department. airtel will issue a purchase order / contract for all products and/or services to all partners. Work should not begin until a formal purchase order/contract is received. Partner performing a service or supplying products without the proper authorization would do so at its own cost and risk.ConfidentialityAirtel will treat information received from Partners in a responsible fashion, and expects Partners to treat information received from airtel in the same manner. Partners should not disclose bharti airtel as a customer, documentation received from bharti airtel or release information about relationships with bharti airtel without written consent (should such disclosures be legally required, bharti airtel will not unreasonably withhold that permission, which must be obtained in advance and in writing).Partner satisfactionAirtel would conduct an annual partner satisfaction survey and use it as an important tool to continuously improve and further develop its internal and external processes with partners. In order to obtain an unbiased feedback, the survey would be conducted by an independent external agency.Partner awardsAirtel recognizes consistent performance of its partners annually by presenting performance awards. The awards would be primarily based on the partner performance score card. Awards would be announced and presented during the partners meets. Consistent & good performers would also be entitled to better share of business and other benefits, as would be announced from time to time by bharti airtel.Polticlal environment A group of people that governs a community or unit. It sets and administers public policy and exercises executive, political and sovereign power through customs, institutions, and laws within a state. A government can be classified into many types--democracy, republic, monarchy, aristocracy, and dictatorship are just a few.

Political environment of airtel Airtel recognizes the importance of supporting and educating members of the community in order to help them to experience life to the fullest, and is committed to providing opportunities for learning and development. The company actively promotes initiatives which it believes to be of benefit to our society, and in the future, aims to continue to build upon these.Considering Local community in mind the company has introduced courses at GTA and Highlands universities.(www.airtel.in/annualreport )

TECHNOLOGICAL ENVIRONMENT Environmental technology (envirotech), green technology (greentech) or clean technology (cleantech) is the application of one or more of environmental science,green chemistry, environmental monitoring and electronic devices to monitor, model and conserve the natural environment and resources, and to curb the negative impacts of human involvement. The term is also used to describe sustainable energy generation technologies such as photovoltaics, wind turbines, bioreactors, etc. Sustainable development is the core of environmental technologies. The term environmental technologies is also used to describe a class of electronic devices that can promote sustainable management of resources. Technological environment of airtelCompanys infrastructure is always equipped with latest telecomm technologies. It has been the trend of the company to be in top position among its competitors regarding technologies, as Indian market shows a rapid growth that can only be paired with latest technology. Based on the writers common knowledge, Airtel is the first company to launch roaming and value added services in country. Company is having the best E-commerce portal in industry. Moreover, except government firm (BSNL) length of its optical fiber network is the largest.Apart from all of the above mentioned technological benefits, the company is also involved in new generation fields like Broadband and long distance call services. It can be easily understood by analyzing the number of customers of company that in todays world the customer is more concerned about service and technology and Airtel is no.1 in terms of users. (as shown in below Graph)Airtel-Porter Five ForcesAccording to Michael E. Porter in his article The Five Competitive Forces that Shape Strategy"In essence, the job of the strategist is to understand and cope with competition. Often, however, managers define competition too narrowly, as if it occurred only among todays direct competitors. Yet competition for profits goes beyond established industry rivals to include four other competitive forces as well: customers, suppliers, potential entrants, and substitute products. The extended rivalry that results from all five forces defines an industrys structure and shapes the nature of competitive interaction within an industry. (Harvard Business Review, January, 2008 social-cultural environment is a collection of social factors affecting a business and includes social traditions, values and beliefs, level of literacy and education, the ethical standards and state of society, the extent of social stratification, conflict and cohesiveness, and so forth.Socio-cultural environment consists of factors related to human relationships and the impact of social attitudes and cultural values on the business of the organization. The beliefs, values and norms of a society determine how individuals and organisations should be inter-related.The core beliefs of a particular society tend to be rigid. It is difficult for businesses to change these core values, which become a determinant of its functioning. Some of the important factors and influences operating in this environment are as follows:a) Social concerns, such as the role of business in society, environmental pollution, corruption, use of mass media, and consumerism.b) Social attitudes and values, such as expectations of society from business, social customs, beliefs, rituals and practices, changing lifestyle patterns, and materialism.c) Family structure and the changes in it, attitude towards and within the family, and family values.d) Role of women in society, position of children and adolescents in family and society.e) Educational levels, awareness and consciousness of rights, and work ethics of members of society.Social & Environment Responsibilities of airtelIndia's language, religions, and customs differ from place to place within the country, but nevertheless possess a commonality. The culture of India is an amalgamation of these diverse sub-cultures spread all over the Indian subcontinent and traditions that are several millennia old. Indian culture is defined by relatively strict social hierarchy. Airtel is extremely proud to support a range of local places in line with our commitment to our Corporate Social Responsibilities.

2.7.Five forces model of porter What is porter five forces model Porter (1980) gave the idea of deployment of five forces for the industry analysis [1]. These five forces are (1)the threats of substitute products or services (2) the threats of the entry of the new competitors (3) the intensityof competitive rivalry (4) the bargaining power of buyers (5) the bargaining power of suppliers. He said thatthese forces jointly determine the competitive intensity of a firm within the industry. Strength of these forcesleads to lower profitability of an organization and vice versa.Wheelen & Hunger (2002) also considered Porters approach for industry analysis but he also included sixthforce i.e. relative power of other stakeholders [2]. These include governments, local communities, tradeassociations, special interest groups, unions, shareholders and complementors.Pearce and Robinson (2005) in [3] and Johnson and Scholes (2002)in [4] mentioned that Porters model provides an easy and simple approach for industry analyses. This model also provides an opportunity to takeimportant decisions like whether to enter in a particular industry or to leave it. This is also a very simple tool inthe hands of strategists to determine the profitability position of Bharti AirtelBharti Airtel retained its leading position among telecom service providers and posted a growth of five per centto end 2009-10 fiscal with revenues of Rs 38,800 crore (Rs 388 billion).The company is structured into four strategic business units -- mobile, telemedia, enterprise and digital TV.The company has with operations in 18 countries with a footprint covering 1.8 billion people. Sunil BhartiMittal is the chairman and managing director of the company.In March 2010, Bharti Airtel bought the African operations of Kuwait-based Zain Telecom for $10.7 billion.Recently, it has joined a consortium of global telecom operators to announce the launch of the EASSY cablesystem -- the 10,000 km undersea cable connecting Africa to EuropeReliance ADA Group's flagship company, Reliance Communications reported a negative growth of 3.5 per centwith revenue of Rs 22,130 crore (Rs 221.3 billion).It is India's largest private sector information and communications company, with over 100 million subscribers.It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data andvideo) digital network, to offer services spanning the entire infocomm value chain.Anil D Ambani is the chairman of the company.

BSNLBharat Sanchar Nigam Limited saw a drop in its revenue for the second consecutive year to post Rs 30,240crore (Rs 302.4 billion), a drop of 14 per cent, even though it retained the number two position among tBSNL offers both fixed line and mobile services with broadband connections.With over 71.68 million subscribers, BSNL currently is the largest wireline service provider in India.The company has reported around 6 crore (600 million) 2G connections and 9,73,378 3G connections sinceFebruary 2010. All major towns and cities are covered through BSNL network.Gopal Das is the new chairman and managing director of BSNL.Idea CellularIdea Cellular is part of the Aditya Birla Group and has bagged fifth position with a revenue of Rs 11,390 crore(Rs 113.9 billion).It is a leading GSM mobile services operator in India with 67 million subscribers. Idea offers both prepaid and post-paid services.It is a pan-India operator with services being made available in all parts of the country.Idea was the first cellular service provider to launch General Packet Radio Service (GPRS) and Enhanced Datarates for GSM Evolution (EDGE) in the country.Kumar Mangalam Birla is the chairman of the group. Tata Communications reported revenue of Rs 11,000 crore (Rs 110 billion).The company holds leadership Tata Communications Reported revenue of Rs 11,000 crore (Rs 110 billion).The company holds leadership position in emerging markets.Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indianconsumers.The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IPnetwork, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of datacenter and collocation space worldwide.Srinath Narasimhan is the managing director and CEO of Tata Communica Position in emerging markets.Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indianconsumers.The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IPnetwork, with connectivity to more than 200 countries across 400 PoPs, and nearly million square feet of datacenter and collocation space worldwide.Srinath Narasimhan is the managing director and CEO of Tata Communica

Ch3 3.1 RESEARCH MYTHDOLOGY What is research mythology ? Theprocessused to collectinformationanddatafor the purpose ofmakingbusinessdecisions. Themethodologymay includepublicationresearch,interviews,surveysand other researchtechniques, and could include both present and historical information.3.2 RESEARCH DESGIN Aresearch designis the "blue print" of the study. The design of a study defines the study type (descriptive, correlational, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinalcase study),research question,hypotheses,independent anddependent variables,experimental design, and, if applicable, data collection methods and a statistical analysis plan. Research design is the framework that has been created to seek answersto research questions.

Design types and sub-typesThere are many ways to classify research designs, but sometimes the distinction is artificial and other times different designs are combined. Nonetheless, the list below offers a number of useful distinctions between possible research designs.[1]Descriptive (e.g.,case-study,naturalistic observation,Survey)Correlational (e.g.,case-control study,observational study)Semi-experimental (e.g.,field experiment,quasi-experiment)Experimental (Experimentwith random assignment)Review (Literature review,Systematic review)Meta-analytic (Meta-analysis)Sometimes a distinction is made between "fixed" and "flexible" or, synonymously, "quantitative" and "qualitative" research designs.[2]However, fixed designs need not be. quantitative, and flexible design need not be qualitative. In fixed designs, the design of the study is fixed before the main stage of data collection takes place. Fixed designs are normally theory driven; otherwise it is impossible to know in advance which variables need to be controlled and measured. Often, these variables are measured quantitatively. Flexible designs allow for more freedom during the data collection process. One reason for using a flexible research design can be that the variable of interest is not quantitatively measurable, such as culture. In other cases, theory might not be available before one starts the research. However, these distinctions are not recognized by many researchers, such as Stephen Gorard who presents a simpler and cleaner definition of research designState problems are easier to measure than process problems. State problems just require one measurement of the phenomena of interest, while process problems always require multiple measurements. Research designs like repeated measures and longitudinal study are needed to address process problems 3.3 OBJECTIVESTO STUDY THE coporate social responsibilitesQ1 Is airtel is maintaning coporate social responsiblity ?Suppliers dealing with bharti airtel shall comply and adhere to all laws, regulations and guidelines on environment, health and safety. Suppliers will ensure that all new service offerings as well as new product designs are in compliance with the relevant environmental regulation and guidelines, at the time of imp lementation.TO STUDY the domestic and international trade controls Q2 Airtel is maintaining international trade fairly or not?All partners with a bussiness relationship with bharti airtel shall comply with the highest level of integrity and ethical practices.The partners will provide all possible assistance to bharti airtel in order to investigate any possible instances of unethical behavior or business conduct violations by its employee. Partner will disclose forthwith any breach of these provisions that comes to their knowledge to allow for timely action in their prevention and detection.

.TO STUDY THE ETHICSIs Airtel is followed ethicla Environment or not?All partners are required to confirm their compliance to ethical dealings on an annual basis by signing a certificate to this effect as per bharti airtel's standard annual certificate

3.4 Data collectionIs the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes. The data collection component of research is common to all fields of study including physicaland social sciences, humanities, business, etc. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same. The goal for all data collection is to capture quality evidence that then translates to rich data analysis and allows the building of a convincing and credible answer to questions that have been posed.Regardless of the field of study or preference for defining data (quantitative, qualitative), accurate data collection is essential to maintaining the integrity of research. Both the selection of appropriate data collection instruments (existing, modified, or newly developed) and clearly delineated instructions for their correct use reduce the likelihood of errors occurring.A formal data collection process is necessary as it ensures that data gathered are both defined and accurate and that subsequent decisions based on arguments embodied in the findings are valid.[2] The process provides both a baseline from which to measure and in certain cases a target on what to improve.Generally there are three types of data collection and they are1.Surveys: Standardized paper-and-pencil or phone questionnaires that ask predetermined questions.2. Interviews: Structured or unstructured one-on-one directed conversations with key individuals or leaders in a community.3. Focus groups: Structured interviews with small groups of like individuals using standardized questions, follow-up questions, and exploration of other topics that arise to better understand participantsConsequences from improperly collected data include:Inability to answer research questions accurately.Inability to repeat and validate the study.

Distorted findings result in wasted resources and can mislead other researchers to pursue fruitless avenues of investigation. This compromises decisions for public policy, and causes harm to human participants and animal subjects.While the degree of impact from faulty data collection may vary by discipline and the nature of investigation, there is the potential to cause disproportionate harm when these research results are used to support public policy recommendations.[3]Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, in different business, science, and social science domains.Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes.Business intelligence covers data analysis that relies heavily on aggregation, focusing on business. 3.5 DATA ANALYSIS Statistical applications, some people divide data analysis into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data and CDA on confirming or falsifying existing hypotheses. Predictive analytics focuses on application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a species ofunstructured data. All are varieties of data analysis.Data integration is a precursor to data analysis, and data analysis is closely linked to data visualization and data dissemination. The term data analysis is sometimes used as a synonym for data modeling.3.6 Secondary dataIt is data collected by someone other than the user. Common sources of secondary data for social science include censuses, organisational records and data collected through qualitative methodologies or qualitative research. Primary data, by contrast, are collected by the investigator conducting the research.Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case of quantitative data, provides larger and higher-quality databases that would be unfeasible for any individual researcher to collect on their own. In addition, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new survey that can adequately capture past change and/or developments Sources of secondary dataAs is the case in primary research, secondary data can be obtained from different research strands:prior documentation such as Census, housing, social security as well as electoral statistics and other related databases. internet searches, libraries; progress reports; etc. It does not include interviews as this collect primary data for analysis to generate information.A clear benefit of using secondary data is that much of the background work needed has already been carried out, for example: literature reviews, case studies might have been carried out, published texts and statistics could have been already used elsewhere, media promotion and personal contacts have also been utilized.This wealth of background work means that secondary data generally have a pre-established degree of validity and reliability which need not be re-examined by the researcher who is re-using such data.Furthermore, secondary data can also be helpful in the research design of subsequent primary research and can provide a baseline with which the collected primary data results can be compared to. Therefore, it is always wise to begin any research activity with a review of the secondary data.6.2 ReferencesJump up^ Bishop, L. (May 2007) 'A reflexive account of reusing qualitative data: beyond primary/secondary dualism', Sociological Research Online [Online], Special Section on Reusing Qualitative Data, 12(3)http://www.socresonline.org.uk/12/3/2.htmlJump up^ Moore, N. (2006). The contexts of context: Broadening perspectives in the (re)use of qualitative data, Sociological Research Online [Online], Special Section on Reusing Qualitative Data, 12(3)http://erdt.plymouth.ac.uk/mionline/public_html/viewarticle.php?id=27&layout=htmlNovak, Thomas P.1996 Secondary Data Analysis Lecture Notes. Marketing Research, Vanderbilt University. Available online (telnet):www2000.ogsm.vanderbilt.edu/marketing.research.spring.1996.3.7 BOOKS ReadingSchutt, R. Investigating the Social World. Sage Publications, 2006. McCaston, M. Katherine. Tips for Collecting, Reviewing, and Analyzing Secondary Data. Partnership & Household Livelihood Security Unit(PHLS), February 1998.http://www.livelihoods.org/info/pcdl/docs/work/SL%20Nepal/Reference%20Sheets/Tips%20for%20Using%20Secondary%20Data.doc696 Research Methods, Secondary Data Analysis http://www.csulb.edu/~msaintg/ppa696/696scond.htmSundararajan, V. Ethnicity, discrimination and health outcomes: a secondary analysis of hospital data from Victoria, Australia. Diversity in Health and Social Care, 2007.Banta, J.E. Substance Abuse and Dependence Treatment in Outpatient Physician Offices, 1997-2004. American Journal of Drug & Alcohol Abuse.vol 33.aug 2007. p583-593.Mochmann, Ekkehard. Data Archiving and the Uses of Secondary Analysis. Central Archives for Empirical Social Research, University of Cologne.http://www.metadater.org/archiving_and_secondary_analysis.htmO'Sullivan, E. & Rassel, G. R.. Research Methods for Public Administrators. 3rd Ed. Longman,1999. p265,268-269.Kelly, M. Primary and Secondary Data. McKinnon Secondary College, 2005. http://www.mckinnonsc.vic.edu.au/vceit/infodata/primarysecondary.htmCorti, L. & Bishop, L. (2005) 'Strategies in Teaching Secondary Analysis of Qualitative Data' FQS 6(1) http://www.qualitative-research.net/index.php/fqs/article/view/5093.8 SITES UK Data Archive: curator of the largest UK collection of digital data in the social sciences and humanities

3.9 PRIMARY SEARCH QUESTIONARIE Q1. Are you USING services / products offered by Airtel?a. Yesb. NoQ2. Reason for association with Airtel?a. Marginb. Promotional Schemesc. Demandd. Dealer relationshipe. Credit Policyf. Its Service Qualityg. Other ReasonsQ3. Reason why you are not dealing in services and products offered by Airtel?a. Credit Policyb. Promotional Material Not Supplied on Timec. Schemes are not conveyed on timed. Supply of product is not propere. Dont Wish To SpecifyQ4. Does the company give proper response to your queries?a. Yesb. NoQ5. Have you ever faced problems related to the Services of Airtel?a. Alwaysb. Sometimesc. NeverQ6. Does the problems was resolved by the retailers support desk?a. Yesb. NoQ7. How do you rate the customer schemes of the company?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly DissatisfactoryQ8. How do you rate the schemes delivered to the retailers ?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly DissatisfactoryQ9. How do you rate the retailers support of the company?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly DissatisfactoryQ10. How do you rate the margin in Airtel services?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly DissatisfactoryQ11. How do you rate retailer grievance handling mechanism of the company?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly DissatisfactoryQ12. Does customers are happy when their problems are solved by the retailers support desk?a. Yesb. NoQ13. How do you rate the Credit facilities provided by Airtel?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly DissatisfactoryQ14 How do you rate the Discount offered by Airtel on bulk purchase?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly DissatisfactoryQ15. How do you rate the Brand Pull of Airtel?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly DissatisfactoryQ16. How much time does it take for delivery of Airtel SIM Cards / Vouchers after ordering ?a. 6-12 Hoursb. 1 to 2 Daysc. 2 to 7 Daysd. More than7 DaysQ17. How do you rate the payment norms of Airtel?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly DissatisfactoryQ18. Rate your overall satisfaction with the services offered by Airtel to retailers?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactory8 CONCLUSIONQ1. Are you USING services / products offered by Airtel?a. Yesb. No

Q2 pie chartQ2. Reason for association with Airtel?a. Marginb. Promotional Schemesc. Demandd. Dealer relationshipe. Credit Policyf. Its Service Qualityg. Other Reasons

Q3 pie chart

Q3. Reason why you are not dealing in services and products offered by Airtel?a. Credit Policyb. Promotional Material Not Supplied on Timec. Schemes are not conveyed on timed. Supply of product is not propere. Dont Wish To Specify

Q4 pie chartQ4. Does the company give proper response to your queries?a. Yesb.no

Q5 pie chartQ5. Have you ever faced problems related to the Services of Airtel?a. Alwaysb. Sometimesc. Never

q6 pie chartQ6. Does the problems was resolved by the retailers support desk?a. Yesb. No

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Q7 pie chartQ7. How do you rate the customer schemes of the company?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly Dissatisfactory

Q8 pie chart

Q8. How do you rate the schemes delivered to the retailers ?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly Dissatisfactory

Q9 pie chart

Q9. How do you rate the retailers support of the company?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly Dissatisfactory

Q10 pie chartQ10. How do you rate the margin in Airtel services?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly Dissatisfactory

Q11 pie chartQ11. How do you rate retailer grievance handling mechanism of the company?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly Dissatisfactory

q12 pie chartQ12. Does customers are happy when their problems are solved by the retailers support desk?a. Yesb. No

Q13 pie chartQ13. How do you rate the Credit facilities provided by Airtel?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly Dissatisfactory

Q14 pie chart

Q14 How do you rate the Discount offered by Airtel on bulk purchase?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly Dissatisfactory

Q15 pie chartQ15. How do you rate the Brand Pull of Airtel?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly Dissatisfactory

Q16 pie chart

Q16. How much time does it take for delivery of Airtel SIM Cards / Vouchers after ordering ?a. 6-12 Hoursb. 1 to 2 Daysc. 2 to 7 Daysd. More than7 Days

Q17 pie chartQ17. How do you rate the payment norms of Airtel?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactorye. Highly Dissatisfactory

Q18 pie chartQ18. Rate your overall satisfaction with the services offered by Airtel to retailers?a. Highly Satisfactoryb. Satisfactoryc. Averaged. Dissatisfactory

CH -4 MARKETING STRATEGIES 4.1 products Inmarketing, aproductis anything that can be offered to amarketthat might satisfy a want or need.[1]Inretailing, products are called merchandise. Inmanufacturing, products are bought asraw materialsand sold asfinished goods.Commoditiesare usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. Inproject management, products are the formal definition of theproject deliverablesthat make up or contribute to delivering the objectives of the project. In insurance, the policies are considered products offered for sale by the insurance company that created the contract.Ineconomicsandcommerce, products belong to a broader category ofgoods. The economic meaning of product was first used by political economistAdam Smith.A related concept is that of a subproduct, a secondary but useful result of aproductionprocess.Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject toproduct liability.product can be classified astangibleorintangible. A tangible product is a physical object that can be perceived by touch such as a building, vehicle, gadget, or clothing. An intangible product is a product that can only be perceived indirectly such as an insurance policy.Intangible Data Products can further be classified into Virtual Digital Goods ("VDG") that are virtually located on a computer OS and accessible to users as conventional file types, such as JPG and MP3 files, without requiring further application process or transformational work by programmers, and as such the use may be subject to license and/or rights of digital transfer, and Real Digital Goods ("RDG") that may exist within the presentational elements of a data program independent of a conventional file type, commonly viewed as 3-D objects or a presentational item subject to user control or virtual transfer within the same visual media program platform. Open Source Code, GNU Linux, or even Android, may manipulate and/or convert base Virtual Digital Goods ("VDG") into process-oriented Real Digital Goods ("RDG"), as part of an application process or manufactured service that may be viewed on Personal Data Assistant ("PDA") or other hand-held tangible devices or OS computer.A third type in this isservices. Services can be broadly classified under intangible products which can be durable or non durable. Services need high quality control, precision and adaptability. The main factor about services as a type of product is that it will not be uniform and will vary according to who is performing, where it is performed and on whom/what it is being 4.1PRODUCTS OF AIRTEL

Airtel Broadband BlockingTPBUnder the Telemedia segment, Airtel provides broadband internet access through DSL, internet leased lines as well as MPLS (multiprotocol label switching) solutions, as well asIPTVand fixed line telephone services. Until 18 September 2004, Bharti provided fixed line telephony and broadband services under theTouchtelbrand. Bharti now provides all telecom services including fixed line services under a common brandairtel. As of September 2012, Airtel provides Telemedia services to 3.3 million customers in 87 cities.[32]As on 30 November 2012, Airtel had 1.39 million broadband subscribers.[33]Airtel Broadband provides broadband andIPTVservices. Airtel provides both capped as well as unlimited download plans. However, Airtel's unlimited plans are subject to free usage policy (FUP), which reduces speed after the customer crosses a certain data usage limit. In some plans, Airtel provides only 256kbit/s beyond FUP, which is lower than the TRAI specified limit of half the subscriber's original speed.[34][35]The maximum speed available for home users is 16Mbit/s.In May 2012, Airtel Broadband and some other Indian ISPs temporarily blocked file sharing websites such asvimeo.commegavideo.com,thepiratebay.seetc. with out giving any legal information to the customers.[36]Digital television[edit]Main article:Airtel digital TVThe Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand nameAirtel digital TV. It started services on 9 October 2008 and had about 7.9 million customers at the end of December 2012.[37]Enterprise[edit]The Enterprise business provides end-to-end telecomsolutionsto corporate customers and national and international long-distance services to telcos through its nationwide fibre optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing stations. It has two sections under it.Mobile data service[edit]The different services under mobile data are BlackBerry services, a web-enabled mobile email solution working on 'Push Technology', USB modem that helps in getting instant access to Internet and corporate applications, Airtel Data Card that gives the liberty to access the internet anytime, Easy Mail is a platform that provides access to personal/corporate e-mails independent of handset operating system and application services that shorten the queues at the billing section, off-load the pressure on the billing staff and bring convenience to the user.Enterprise business solutions[edit]There are two kind of solutions offered by Airtel. One is GPRS Based Solutions like mobile applications tools for enterprise, TrackMate, automatic meter reading solutions etc. and the other is SMS Based Solutions like interactive sms, bulk sms, inbound call center solutions.Android-based tablet[edit]Beetel Teletech Ltd., a unit of Bharti Enterprises Ltd., on 18 August launched a9,999 ($220) 7-inch tablet in India based on Google Inc.'s Android operating system. The offering is intended to capitalise on the expected demand for cheap computing devices in the world's fastest-growing and second-largest mobile phone market.[38]Domestic operations[edit]Main article:Airtel IndiaAirtelis the largest provider ofmobile telephonyand second largest provider offixed telephonyin India, and is also a provider ofbroadbandandsubscription televisionservices. It offers its telecom services under the "airtel" brand, and is headed by Sunil Bharti Mittal.

4.2place 'Place' is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. The choice of distribution method will depend on a variety of circumstances. It will be more convenient for some manufacturers to sell to wholesalers who then sell to retailers, while others will prefer to sell directly to retailers or customers.\

places used by airtelInternational operations[edit]Africa[edit]Main article:Airtel AfricaAirtel Africa is a subsidiary of Indian telecommunications company Airtel, that operates in 17 countries across Africa. It operates aGSMnetwork in all countries, providing2Gor3Gdepending upon the country of operation.In March 2010, Bharti purchased mobile operations in 15 African countries fromZain, a Kuwaiti operator.[39]On 11 August 2010, Bharti Airtel announced that it would acquireTelecom Seychellesfor US$62 million.[40]Bangladesh[edit]Main article:Airtel BangladeshAirtel Bangladesh Ltd.is aGSM-based cellular operator in Bangladesh. Airtel is the sixth mobile phone carrier to enter the Bangladesh market, and originally launched commercial operations under the brand name "Warid Telecom" on 10 May 2007.Warid Telecom International LLC, anAbu Dhabibasedconsortium, sold a majority 70% stake in the company to India's Bharti Airtel Limited for US$300 million.[41]Sri Lanka[edit]Main article:Airtel (Sri Lanka)Bharti Airtel Lanka (Pvt) Ltdis a subsidiary of Bharti Airtel Limited. Bharti Airtel has been featured in Forbes Asia's Fab 50 list, rated amongst the best performing companies in the world in the BusinessWeek IT 100 list 2007, and voted as India's most innovative company in a survey by TheWall Street JournalAirtel Lanka commenced commercial operations of services on 13 January 2009. Granted a licence in 2007 in accordance with the Sri Lanka Telecommunications Act No. 25 of 1991, it is also a registered company under theBoard of Investment Sri Lanka. Under the license, the company provides digital mobile services to Sri Lanka. This is inclusive of voice telephony, voice mail, data services and GSM-based services. All of these services are provided under theairtelbrand. 4.3price valuethat willpurchasea finitequantity,weight, or othermeasureof a good orservice.As theconsiderationgiven inexchangefortransferofownership,priceformsthe essential basis ofcommercial transactions.Itmay be fixed by acontract, left to be determined by an agreed uponformulaat a future date, or discovered or negotiated during thecourse of dealingsbetween thepartiesinvolved.Incommerce, price is determined by what (1) abuyeris willing topay, (2) aselleris willing to accept, and (3) thecompetitionis allowing to be charged. With product, promotion, and place ofmarketing mix, it is one of thebusinessvariablesover whichorganizationscanexercisesomedegreeofcontrol.It is acriminal offenseto manipulate prices (seeprice fixing) incollusionwith othersuppliers, and to give a misleading indication of price such aschargingforitemsthat are reasonably expected to be included in the advertised, list, orquoted price.Alsocalledsale priceandselling price.prices of airtel servicesairtel announces all new affordable tariffs for 3G customersairtel announces all new affordable tariffs for 3G customers

Launches Indias first ever additional data usage Smartbytes packs for 3G postpaid mobile customers on airtel

New Delhi, May 17, 2012: Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, today announced the launch of all new range of affordable and easy to understand tariff plans for its 3G services. Airtel has also introduced Smartbytes additional data usage packs for its postpaid Airtel mobile customers on 3G thus becoming the first in the market to offer customers with the choice of subscribing to incremental 3G data usage packs. With Airtel 3G Smartbytes, postpaid mobile customers will now be able to continue enjoying uninterrupted access to high speed browsing on their mobile devices even after exhausting their monthly data limits. The Smartbytes additional data usage packs are available in a range of predetermined price options that allow Airtel 3G customers to choose a plan that suits their needs, while avoiding any billshocks.

With the partnership announced today, no-frills savings account of Axis Bank will be opened for customers on the airtel money platform called airtel moneySuper Account powered by Axis Bank offering customers banking transactions including cash deposit, money transfer and withdrawal. These accounts will provide convenient, safe and secure savings avenue to Financial Inclusion customers paying them savings account interest and also enabling them to make remittances. To begin with, savings and remittance solutions will be provided in the top four remittance corridors involving Delhi and Mumbai on the sending side and Bihar and East UP on the receiving side. Thereafter these services may be extended to other remittance corridors in the country. Gradually other banking products and services like micro Recurring Deposits, micro Fixed Deposits, small loans and micro-insurance products will also be provided through this platform.

New airtel 3G packs and prices

Prepaid

MRP (Rs)QuotaValidity

45150 MB7 Days

100300 MB30 Days

2501 GB30 Days

4502 GB30 Days

150010 GB30 Days

Postpaid

MRP (Rs)QuotaValidity

100300 MB30 Days

2501 GB30 Days

4502 GB30 Days

150010 GB30 Days

3G "snacking' proposition now available for more and more customers to experience 3G for as little as Rs 10 this will allow 30 minutes of usage over a 1 day validity

Volume based browsing rate on 3G down from 10p/10kb to 3p/10Kb. This will be applicable for 3G non-pack users with effect from 17th May 2012

The new Airtel 3G packs are now available for both pre-paid and post-paid customers across circles using phones as well as dongles

Smartbytes additional data usage packs for postpaid Airtel mobile customers on 3G

MRP (Rs)Pack benefit (Mb)

80200

175500

3001024

4.4 promotion promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public.Once youve identified your target market, youll have a good idea of the best way to reach them, but most businesses use a mix of advertising, personal selling, referrals, sales promotion and public relations to promote their products or services. 4.5 Promotion stragies Sales promotion is any initiative undertaken by an organisation to promote on increase in sales, usage or trial of a product or service. Sales promotions are varied. Often they are original and creative and hence a comprehensive list of all available techniques sales promotion includes several communication activities that attempt of provide added value or incentives to consumers, wholesalers, retailers or other organisation customers to stimulate immediate sales. The purpose of this article is to stabilise them in the market as well as to retain its identity to find out sales promotional activities in the context of Airtel broadband services at Coimbatore. For this article the two objectives are framed. The sampling size of the respondents is 100 and simple random sampling is used to collect data. The statistical tools used to analyse the data were percentage chi-square and rank analysis. Both the primary and secondary data are used to collect data for the study. The study revealed the picture of customers perception and satisfaction which help Airtel broadband to encourage more people to have be the customers and consumers of Airtel broadband.Sales promotion: Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the Promotional mix are advertising, personal selling, direct marketing, publicity/public relations, Corporate image and exhibitions.) Media and non-media marketing communication are Employed for a pre-determined, limited time to increase consumer demand, stimulate market Demand or improve product availability. Examples include contests, coupons, freebies loss Leaders, point of purchase displays, premiums, prizes, product samples, and rebates Sales promotions can be directed at either the customer, sales staff, or distribution channel Members (such as retailers). Sales promotions targeted at the consumer are called consumer Sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales Promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market researchII. AIRTEL BROADBAND: ShopAirtel comes from Bharti Airtel Limited, one of Asias leading incorporated telecom services providers with operations in 20 countries across Asia and Africa. Airtel, since its commencement, has been at the forefront of technology and has pioneered several innovations in the telecom sector. Shop.Airtel offers mobile voice & data services, high speed broadband, IPTV, fixed line, DTH and turnkey telecom solutions for enterprisesOBJECTIVES To study the promotional activities for Airtel broad band services. To identify the customers impact on sales promotional activities of Airtel broad band serviceResearch Design A research design defines the structure or framework within research is carried out. In this study descriptive research design has been used in order to describe the impact of sales promotional activities of Airtel Broadband.sample Size Data were collected from the primary source of 100 respondents who are using Airtel Broad band.Sources of Data The researcher used both primary and secondary data, to accomplish the objective of the study.Primary Data The primary data are concerned using the following techniques Questionnaire method and Direct Interview method. The main tool used was, the questionnaire method. Further direct interview method, where a face-to-face formal interview was takenSecondary Data The theoretical aspects of the study is collected from various sources which includes books, journals, magazines, websites and other related projects.Sampling Technique The researcher adopted Convenience Sampling Method to collect the data.4.6 Segmentation, Targeting, and Positioning:1) Segmentation:Segmentation, targeting, and positioning together comprise a three stage process.We first,(1) Determine which kinds of customers exist, then(2) Select which ones we are best off trying to serve and, finally,(3) Implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way.Segmentation involves finding out what kinds of consumers with different needs exist.In the auto market, for example, some consumers demand speed and performance,while others are much more concerned about roominess and safety.SEGMENTATION OF AIRTEL

On the basis of Geographic variables:-

Region wise:East Region (West Bengal, Assam, Arunachal Pradesh etc.)West Region (Gujarat, Rajasthan, Maharashtra etc.)South Region (Andhra Pradesh, Karnataka, Kerala etc.)North Region (Punjab, Haryana, Himachal Pradesh etc.)Central Region (Madhya Pradesh, Chhattisgarh, Jharkhand etc.)

Density of area:Urban (Cities Such As Mumbai, Delhi, Pune, Jaipur etc.)Semi-urban (Nasik, Aurangabad, Ahemadnagar etc.)Rural (Baramati, Khed, Saswad etc.)

On the basis Demographic variables:-Age

:1)From age group 18 < 35As most of the people start using a mobile from the age of 18 so we may make a segment of a age group 18 to 35 as most of them will be students and remaining will be young professionals working in the industry. So they need SMS plans for chatting and they also need cheap calling rates. We may provide the FRINDZ card to them.2)35 and aboveAs most of these group will be working and dont use mobile forSMS and chatting. So this group needs only the calling facility at a reasonable rate. This Group may continue using the general plan.

IncomePREPAID & POSTPAIDGenerally the mobile service providers plan their marketing strategies according to the prepaid market and postpaid market. So it basically depends upon the income of the consumer that whether he selects the prepaid or postpaid. Generally the consumers with low income choose prepaid and consumers with high income choose postpaid.

On the basis of Behavioral variables

Brand LoyaltyWe can also segment it on the basis of the loyal customersand non-loyal customers of the brand. We can provide various schemes and offers to the loyal customers to retain him with our product.

Targeting of Airtel

Airtel has targeted the premium and upper middle class. The motto behind this is only those segments should be targeted who value time and have the paying capacity. During the introduction stage there was a huge pressure to get consumers across to hook up with their brand, because getting them to Airtel by their earlier brand and switching their brand loyalty was too tough. Airtel marketers have been concentrating totally on the business executive class but now that the basic viable volumes has been built up and prices have declined to a certain extent they are planning to venture further field.

TARGETING AREASProfessionals by giving free calls in postpaid connections.Entrepreneur by giving various plan in which they may get internal calling free.Youth with the FRIENDZScheme.Targeting Students by introducing postpaid connection only for students and with zero rentals.

Positioning:The product is supposed to be a business efficiency tool. A lifestyle revolution and a status symbol. The emphasis is to remove misconception that the cell phone is an expensive means of communication.Its a day to day use commodity and is no more a symbol of status.

When it comes to Airtel who can forget the melodious, sweet music of its composed by A.R.Rehman. The music attracts us in various forms such as chorus, whistle, piano and in many other forms. The latest advertisements of Airtel Jo tera hai who mera hai and Kyun ki hare k friend jaruri hot hai have created a brand image in the minds of youngsters. This is one of the positioning strategy of Bharti Airtel.4.7Distribution channels of airtelDistribution channelsin marketing are one of the classic 4 Ps (product, promotion, price, placement a.k.a. distribution). Theyre a key element in your entire marketing strategy they help you expand your reach and grow revenue.A multi-regional marketing and sales team builds both direct and indirect sales channels. Regional organizations are responsible for the definition of the sales & marketing strategies, and plans for their respective territories. Each region also provides significant inputs and reviews of the corporate strategic sales, marketing, and product direction.

In order to capitalize on the opportunities in each geographic region, Bharti Airtel has put into place a network of on-the-ground, experienced and incentivised sales and marketing personnel. The teams there build both direct customer relationships as well as indirect channels (through handset manufacturer, Network Solutions Provider, etc.).

Company uses second and third degree distribution network.

Second degree distribution network:===========================================

Company makes invoice of SIMs, PEFs, GSM Pay Phones, RCVs of various denominations chiefly Rs.10, Rs 30 and Rs. 60 to only Urban Distributors and Rural Super Distributors. Easy balance is also transferred to only Urban Distributors (UDs) and Rural Supers (RS).Urban distributors distribute the above items to retailers according to the demand and transfer easy balance to retailer through FOS SIM. Therefore, this setup of distribution is Second Degree and it is more suitable for catering to the need of urban areas.

Third degree distribution network:==========================================

RS distributes the above items to Rural Distributors commonly known as RDs and transfers easy balance into Rural Distributors SIM. Rural Distributor then distribute the above items among the retailer according to the demand of it and transfer easy balance to retailer through FOS SIM from easy balance of Distributor SIM. This three level distribution is used to reach to sub urban and rural areas.

Relative comparison and advantages of second and third degree distribution network:==================================================================================

Second degree distribution is suitable for urban areas because the demand is higher, there is high population density and thats why quick availability of product and services are required. As the UD gets items directly from the company so products, services and promotion materials can be made available to retailers in shorter period of time. UD can generate secondary and consequently primary in shorter period of time. Three degree distribution is suitable for catering to rural areas because lesser population density and large spread of geographical areas. Since in rural areas there is poor banking infrastructure and courier services hence for availability of products and services, three degree distribution is more appropriate.

Field officer sales (FOS):

FOS is manpower of UDs and RDs, who on behalf of them sell the SIM, RCVs, Easy balance etc. to retailers under his assigned beat. These are only manpower of the distributors who works in the market.

Roles and responsibility of FOS:

FOS is responsible for the secondary sales under his assigned beat.FOS is responsible for collecting PEFs, money against billing by retailer and distribution of promotion material among retailers in consultation with TM.Circulate communication from the company properly to Retailers regarding schemes, new offers, incentives etc.FOS resolves the retailer complains through FOS help line.To escalate the unresolved claims and complains of retailers to distributor and TM.

Urban Distributors:====================================

These are known as UD and located at District HQ. It distributes the products, easy balance, services and promotion material to retailer in designated urban areas of a district and responsible for smooth attainment of target of SIM activation and recharge without encroaching into other distributors territories. All retailers Lapu SIM falling under the particular beat is mapped with corresponding FOS of that beat and FOS SIM is mapped to the distributor (UD) SIM. Distributors use distributor SIM to transfer and distribute Easy Balance to mapped FOS. FOS uses FOS SIM to transfer the easy balance to mapped retailers Lapu SIM.UD gets certain percentage