PROJECT ON HCCBPL

AC KNOWLEDGEMENT

I would like to express my gratitude to all those who gave me the possibility to

complete this project. Therefore, I want to offer my heartiest thanks to those

people who made it possible for me to complete the project work successfully.

First and foremost, my intellectual debt is to DEPARTMENT OF

MANAGEMENT NORTH BENGAL UNIVERSITY and entire mentors cum

coordinator of the visit and project.

I am thankful to our Head of the Department of management NORTH

BENGAL UNIVERSITY Mr. DEBOBROTO MITRA who gave our 2010-2012

batch of Management this valuable opportunity to visit

HCCB PVT. LTD. RANINAGAR plant JALPAIGURI and complete this project,

by which I came in contact with the organization and its culture during my one

day industrial visit.

Secondly, I would like to give my thanks to our group mentors and visit

coordinator Mrs. PAROMITA CHOUDHARY, Mr. SUBHROTO ROY, Mr.

DEBASIS BISWAS, Ms. NANDITA PRADHAN who guides me during the visit

help me lot how to complete the project successfully

After this, I would like to give my heartiest thanks to Ms. Kamalika Chakra

borty Human resource .manager of HUNDUSTAN COCA COLA

BEVERAGES Pvt. Ltd. who helped and guide me very much to complete our

project. He taught me about the company and how to deal with the customers.

Adding to the above I would like to give my thanks to Mr. BIPLOB GHOSE

manager(PLANT) of HCCBPL who gave me permission for conduct and

complete our visit.

DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 1

CONTENTS

INTRODUCTION TO PROJECT

INTRODUCTION ABOUT VISIT

INTRODUCTION TO COMPANY

ABOUT HCCB PVT. LTD.

FUNCTIONAL AREAS

ADMINISTRATION

PRODUCTION

CONCLUSION

INTRODUCTION ABOUT PROJECT


This is the project related to industrial visit to the HUNDUSTAN COCA COLA

BEVERAGE PVT. LTD.

This project help to understand the reader about the industry and its

concerned firm, its administrative cum operational mechanism, production

process, machineries, quality control mechanism, safety systems.

It gives the detail idea about following mentioned points.

: - About the industry and its firms.

: - About COCA-COLA.

: - About HCCB Pvt. Ltd.

: - Administrative frame work

: - Production process.

This project also includes the most important part i.e.; machineries quality

control, safety systems and last but not the least operational in HCCBPL

RANINAGAR, JALPAIGURI.

HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED, RANINAGAR JALPAIGURI,WEST BENGAL :-

The plant of Hindustan Coca-Cola Beverages Private Limited located in

Raninagar Industrial Growth Centre on NH-31 near Jalpaiguri, is one of the

major bottling plants among the eight plants located in northern region of

India.The Hindustan Coca-Cola Beverages Private Limited has set up its plant

in Raninagar because of the availability of ground water, availability of labor at

comparatively lower cost, good environment condition and also the location of

the plant. The location of the plant not only provides good transport facility

since it is located on NH 31, but also the Raninagar plant is the supply line for

the whole eastern region and also for Nepal and Bhutan. This is very near to

Siliguri, which is no doubt one the most enthralling business places in Eastern

India.The Raninagar plant produces all the coca cola products except Maaza

and Kinley Soda. According to the survey done by the Hindustan Coca-Cola

Beverages Private Limited, the product ‘Sprite’ is their most popular brand.

Hindustan Coca-Cola Beverages Private Limited, Jalpaiguri unit in Raninagar

was also conferred the environment appreciation ce4toificate. The Chief


Minister presented the award at a seminar organized by the WB cleaner

production centre in collaboration with the population control board and the

Indian chamber of commerce.Hindustan Coca-Cola Beverages Private

Limited here in Raninagar produces soft drinks on returnable glass bottles i.e.

RGB as well as on pet bottles. In case RGB the company produces 200 ml

and 300 ml bottles, and in case of PET bottles the company produces 500 ml,

600 ml, and 1.5 lt bottles. The RGB are used for filling up of beverages again

and again after proper washing but on other hand PET bottle s are not used

again for filling up of beverages rather the raw materials of the PET bottles

are recycled and used for making different kinds of goods like T-shirt, toys etc.

NON-ALCOHOLIC BEVERAGE INDUSTRY

SOFT DRINKS INDUSTRY“For years the story in the non alcoholic sector centred on the power struggle between Coke and Pepsi. But as the pop fight has topped out, the industry’s giants have begun relying on new product flavours and looking to non carbonated beverages for growth”

- Barbara Murray.


Three leading companies have prominent presence in the soft drink industry.

The leaders include the Coca-Cola Company, PepsiCo, and Cadbury

Schweppes. According to the Coca-Cola annual report, it has the most soft

drink sales with $32 billion. The Coca-Cola product line has several popular

soft drinks including Coca-Cola, Diet Coke, Fanta, Barq’s, Sprite, Maaza etc

selling over 400 drink brands in about 200 nations. PepsiCo is the next top

competitor with soft drink sales grossing $28 billion for the two beverage

subsidiaries, PepsiCo Beverages North America and PepsiCo International.

PepsiCo’s soft drink product line includes Pepsi, Mountain Dew, Miranda,

Slice etc which make up more than one quarter of its sales. Cadbury

Schweppes, the third major player had soft drink sales of $13 billion with a

product line consisting of soft drinks such as A&W Root Beer, Canada Dry,

and Dr. Pepper. These companies' products occupy large portions of any

supermarket's shelf space, often covering more territory than real food

categories like dairy products, meat, or produce. The prototype of all

marketing and branding struggles, the "Cola Wars" keep expanding. The

Pepsi and Coca Cola keep rolling out the big guns: duelling pop stars, and

new branded products in the form of “Vanilla Coke" and “Pepsi Blue.” They

are fighting on the TV, in the fast-food restaurants, and in the supermarkets;

they are also duelling in the schools. One of the biggest pushes of the last few

years has been convincing school districts, universities, and other institutions

to go all-Coke or all-Pepsi, in return for a (small) cut of the gross sales. Selling

costly sugared water and building an increasing demand for it, even in Third

World countries, involves marketing in its purest form, unsullied by any pre-

existing need or local tradition. Markets in Eastern Europe, China, India, and

Mexico, among others, are expanding fast, and both Coke and Pepsi are

finding local partners (bottlers) in these countries to keep extending their

reach. And while the American market may be mature, there's still an

opportunity worldwide to replace hot beverages like coffee and tea that

require some preparation with these cold, iconic ready-to-drink brands.

BEVERAGE INDUSTRY IN INDIA


India is home to one of the most ancient cultures in the world dating back over

5000 years. Beverages industry in India plays an important role in the Indian

FMCG market. It is an industry, in which the players constantly innovate, in

order to come up with better products to gain more market share and to

satisfy the existing consumers.

The beverage industry is vast and there various ways of segmenting it, so as

to cater the right product to the right person. The different ways of segmenting

it are as follows:

Alcoholic, non-alcoholic and sports beverages

Natural and Synthetic beverages

In-home consumption and out of home on premises

consumption.

Age wise segmentation i.e. beverages for kids, for adults and for

senior citizens

Segmentation based on the amount of consumption i.e. high

levels of consumption and low levels of consumption.

DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL

BEVERAGES

Alcoholic Non-Alcoholic

Carbonated Non-Carbonated

Cola Non-Cola Non-Cola

6

If the behavioral patterns of consumers in India are closely noticed, it could be

observed that consumers perceive beverages in two different ways i.e.

beverages are a luxury and that beverages have to be consumed

occasionally. These two perceptions are the biggest challenges faced by the

beverage industry. In order to leverage the beverage industry, it is important

to address this issue so as to encourage regular consumption as well as and

to make the industry more affordable.

Four strong strategic elements to increase consumption of the products of the

beverage industry in India are:

The quality and the consistency of beverages needs to be

enhanced so that consumers are satisfied and they enjoy

consuming beverages.

The credibility and trust needs to be built so that there is a very

strong and safe feeling that the consumers have while

consuming the beverages.

Consumer education is a must to bring out benefits of beverage

consumption whether in terms of health, taste, relaxation,

stimulation, refreshment, well-being or prestige relevant to the

category.

Communication should be relevant and trendy so that

consumers are able to find an appeal to go out, purchase and

consume.

The beverage market has still to achieve greater penetration and also a wider

spread of distribution. It is important to look at the entire beverage market, as

a big opportunity, for brand.

COMPANY OVERVIEW


COCA COLA Coca-Cola was created in 1886 by John S Pemberton, a pharmacist in Atlanta,

Georgia, who sold the syrup mixed with fountain water as a potion for mental and

physical disorders. The formula changed hands three more times before Asa D.

Candler added carbonation and by 2003, Coca-Cola was the world’s largest

manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and

syrups, with more than 500 widely recognized beverage brands in its portfolio.

With the bubbles making the difference, Coca-Cola was registered as a trademark in

1887 and by 1895, was being sold in every state and territory in the United States. In

1899, it franchised its bottling operations in the U.S., growing quickly to reach 370

franchisees by 1910. Headquartered in Atlanta with divisions and local operations in

over 200 countries worldwide, Coca-Cola generated more than 70% of its income

outside the United States by 2003

INTERNATIONAL EXPANSION

Coke’s first international bottling plants opened in 1906 in Canada, Cuba, and

Panama. By the end of the 1920’s Coca-Cola was bottled in twenty-seven countries


throughout the world and available in fifty-one more. In spite of this reach, volume

was low, quality inconsistent, and effective advertising a challenge with language,

culture, and government regulation all serving as barriers. Former CEO Robert

Woodruff’s insistence that Coca-Cola wouldn’t “suffer the stigma of being an

intrusive American product,” and instead would use local bottles, caps, machinery,

trucks, and personnel contributed to Coke’s challenges as well with a lack of standard

processes and training degrading quality. Coca-Cola continued working for over 80

years on Woodruff’s goal: to make Coke available wherever and whenever consumers

wanted it, “in arm’s reach of desire.” The Second World War proved to be the

stimulus Coca-Cola needed to build effective capabilities around the world and

achieve dominant global market share. Woodruff’s patriotic commitment “that every

man in uniform gets a bottle of Coca-Cola for five cents, wherever he is and at

whatever cost to our company” was more than just great public relations. As a result

of Coke’s status as a military supplier, Coca-Cola was exempt from sugar rationing

and also received government subsidies to build bottling plants around the world.

THE WORLD’S MOST POWERFUL BRAND

Interbrand’s Global Brand Scorecard for 2003 ranked Coca-Cola the #1 Brand in the

World and estimated its brand value at $70.45 billion . The ranking’s methodology

determined a brand’s valuation on the basis of how much it was likely to earn in the

future, distilling the percentage of revenues that could be credited to the brand, and

assessing the brand’s strength to determine the risk of future earnings forecasts.

Considerations included market leadership stability, and global reach, incorporating

its ability to cross both geographical and cultural borders. From the beginning, Coke

understood the importance of branding and the creation of a distinct personality. Its

catchy, well-liked slogans (“It’s the real thing” (1942, 1969), “Things go better with

Coke” (1963), “Coke is it” (1982), “Can’t beat the Feeling” (1987), and a 1992 return

to “Can’t beat the real thing”) linked that personality to the core values of each

generation and established Coke as the authentic, relevant, and trusted refreshment

of choice across the decades and around the globe.

PATENTS, COPYRIGHTS, TRADE SECRETS AND TRADEMARKS

Company owns numerous patents, copyrights and trade secrets, as well as

substantial know-how and technology, which we collectively refer to as


‘‘technology.’’ This technology generally relates to Company’s products and

the processes for their production; the packages used for products; the design

and operation of various processes and equipment used in business; and

certain quality assurance software. Some of the technology is licensed to

suppliers and other parties. Company’s sparkling beverage and other

beverage formulae are among the important trade secrets of

Company.Company own numerous trademarks that are very important to

business. Depending upon the jurisdiction, trademarks are valid as long as

they are in use and/or their registrations are properly maintained. Pursuant to

company’s bottler’s agreements, company authorize bottlers to use

applicable Company trademarks in connection with their manufacture, sale

and distribution of Company products. In addition, we grant licenses to third

parties from time to time to use certain of company’s trademarks in

conjunction with certain merchandise and food products.

HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED

COKE IN INDIA:

Coca-Cola was the leading soft drink brand in India until 1977 when it left

rather than reveals its formula to the government and reduce its equity stake

as required under the Foreign Exchange Regulation Act (FERA) which

governed the operations of foreign companies in India. After a 16-year

absence, Coca-Cola returned to India in 1993, cementing its presence with a

deal that gave Coca-Cola ownership of the nation's top soft-drink brands and

bottling network. Coke’s acquisition of local popular Indian brands including

Thums Up (the most trusted brand in India21), Limca, Maaza, Citra and Gold

Spot provided not only physical manufacturing, bottling, and distribution

assets but also strong consumer preference. This combination of local and

global brands enabled Coca-Cola to exploit the benefits of global branding

and global trends in tastes while also tapping into traditional domestic

markets. Leading Indian brands joined the Company's international family of

brands, including Coca Cola, diet Coke, Sprite and Fanta, plus the

Schweppes product range. In 2000, the company launched the Kinley water

brand and in 2001, Shock energy drink and the powdered concentrate Sunfill

hit the market.


From 1993 to 2003, Coca-Cola invested more than US$1 billion in India,

making it one of the country’s top international investors. By 2003, Coca-Cola

India had won the prestigious Woodruf Cup from among 22 divisions of the

Company based on three broad parameters of volume, profitability, and

quality. Coca-Cola India achieved 39% volume growth in 2002 while the

industry grew 23% nationally and the Company reached breakeven

profitability in the region for the first time. Encouraged by its 2002

performance, Coca-Cola India announced plans to double its capacity at an

investment of $125 million (Rs. 750 crore) between September 2002 and

March 2003. Coca-Cola India produced its beverages with 7,000 local

employees at its twenty-seven wholly owned bottling operations

supplemented by seventeen franchisee-owned bottling operations and a

network of twenty- nine contract-packers to manufacture a range of products

for the company. The complete manufacturing process had a documented

quality control and assurance program including over 400 tests performed

throughout the process.

The complexity of the consumer soft drink market demanded a distribution

process to support 700,000 retail outlets serviced by a fleet that includes 10-

ton trucks, open-bay three wheelers, and trademarked tricycles and pushcarts

that were used to navigate the narrow alleyways of the cities. In addition to its

own employees, Coke indirectly created employment for another 125,000

Indians through its procurement, supply, and distribution networks.

MARKETING STRATEGY

Coca-Cola CEO Douglas Daft set the direction for the next generation of

success for his global brand with a “Think local, act local” mantra.

Recognizing that a single global strategy or single global campaign wouldn’t

work, locally relevant executions became an increasingly important element of

supporting Coke’s global brand strategy.

In 2001, after almost a decade of lagging rival Pepsi in the region, Coke

India re-examined its approach in an attempt to gain leadership in the Indian

market and capitalize on significant growth potential, particularly in rural

markets. The foundation of the new strategy grounded brand positioning and

marketing communications in consumer insights, acknowledging that urban


versus rural India were two distinct markets on a variety of important

dimensions. The soft drink category’s role in people’s lives, the degree of

differentiation between consumer segments and their reasons for entering the

category, and the degree to which brands in the category projected different

perceptions to consumers were among the many important differences

between how urban and rural consumers approached the market for

refreshment. -home thirst-quenching and the Coca-Cola India no. 1. Soft drink

category was undifferentiated in the minds of rural consumers. Additionally,

with an average Coke costing Rs. 10 and In rural markets, where both the

soft drink category and individual brands were undeveloped, the task was to

broaden the brand positioning while in urban markets, with higher category

and brand development, the task was to narrow the brand positioning,

focusing on differentiation through offering unique and compelling value. This

lens, informed by consumer insights, gave Coke direction on the trade-off

between focus and breadth a brand needed in a given market and made clear

that to succeed in either segment, unique marketing strategies were required

in urban versus rural India.

BRAND LOCALIZATION STRATEGY: THE TWO INDIA

INDIA A: “Life ho to aisi”

“India A,” the designation Coca-Cola gave to the market segment including

metropolitan areas and large towns, represented 4% of the country’s

population.33 This segment sought social bonding as a need and responded

to aspirational messages, celebrating the benefits of their increasing social

and economic freedoms. “Life ho to aisi,” (life as it should be) was the

successful and relevant tagline found in Coca-Cola’s advertising to this

audience.

INDIA B: “Thanda Matlab Coca-Cola”

Coca-Cola India believed that the first brand to offer communication targeted

to the smaller

towns would own the rural market and went after that objective with a

comprehensive strategy. “India B” included small towns and rural areas,

comprising the other 96% of the nation’s population. This segment’s primary


need was out-of an average day’s wages around Rs. 100, Coke was

perceived as a luxury that few could afford.

In an effort to make the price point of Coke within reach of this high-

potential market, Coca- Cola launched the Accessibility Campaign,

introducing a new 200ml bottle, smaller than the traditional 300ml bottle found

in urban markets, and concurrently cutting the price in half, to Rs. 5. This

pricing strategy closed the gap between Coke and basic refreshments like

lemonade and tea, making soft drinks truly accessible for the first time. At the

same time, Coke invested in distribution infrastructure to effectively serve a

disbursed population and doubled the number of retail outlets in rural areas

from 80,000 in 2001 to 160,000 in 2003, increasing market penetration from

13 to 25%. Coke’s advertising and promotion strategy pulled the marketing

plan together using local language and idiomatic expressions. “Thanda,”

meaning cool/cold is also generic for cold beverages and gave “Thanda

Matlab Coca-Cola” delicious multiple meanings. Literally translated to “Coke

means refreshment,” the phrase directly addressed both the primary need of

this segment for cold refreshment while at the same time positioning Coke as

a “Thanda” or generic cold beverage just like tea, lassi, or lemonade. As a

result of the Thanda campaign, Coca-Cola won Advertiser of the Year and

Campaign of the Year.

RURAL SUCCESS

Comprising 74% of the country's population, 41% of its middle class, and 58%

of its disposable income, the rural market was an attractive target and it

delivered results. Coke experienced 37% growth in 2003 in this segment

versus the 24% growth seen in urban areas. Driven by the launch of the new

Rs. 5 product, per capita consumption doubled between 2007 - 2008. This

market accounted for 80% of India’s new Coke drinkers, 30% of 2008 volume,

and was expected to account for 50% of the company’s sales in 2008.

HCCBPL STRUCTURE


Coca-cola is a world class company in "low margin, high volume" business

which means sales of high volume for the product in order to be profitable

and complete in the global market.

* Company Owned Bottling Operation (COBO)

* Franchisee Owned Bottling Operation (FOBO)

COBO :

COBO stand for company owned bottling operations; COBO has been of

Coke Company's biggest strategy, which has proved to be winner. A

bottling operation is a capital intensive business, particularly so the

returnable bottle market like in India and the investment is the forth level.

Apart from the capital cost of plant and equipment the bottles has to invest

in bottles and crates, truck and cooling structure (Visi. Coolers and ice

boxes) at the retail point industry estimates @Rs. Crate which is equivalent

to the price at which the crate enters the distribution system Bottlers

operates on margins around 10% with the bulk of the killing (between Rs.

24 and Rs. 30 per crate or about 20%) being made by the retailer. Excise

and other taxes amounting Rs. 40 per crate. The going for a COBO is the

risk of coke Company and it is also implied a big attitude change from a

totally marketing orientation to an operation mindset.

COBO'S IN INDIA

COBO’s are present across the nation, the locations are given below:

Mumbai, Bangalore, Ahemadabad, Chennai, Calcutta & Jalpaiguri

unit also

FOBO

FOBO stand for franchise owned bottling operation, in India Pepsi has

franchise. In the case the company supplies its soft drink concentrate to its

franchies (bottle syrup). Coca-cola has taken a more capital - intensive

route of the owning and running its own plants along side those of its

franchises.


Coca-cola pumped in money to upgrade plants of franchises, which were

weaker did not have financial worth were given massive support in form of

interest free loans to upgrade their operations.

Getting into FOBO has helped Coke Company on several fronts. First, it

has enabled Pepsi to focus on marketing operations as much as it has on

operation fronts. Another gain of going FOBO is that since the franchises

have to invest in plants and machines glass bottles, trucks, and

infrastructure, the cost burden has been reduced.

FOBO IN INDIA:

FOBO are located at the following places:

Part of Delhi, Punjab, Part of Andhra Pradesh, Calcutta and south

bengal.

PRODUCTION PROESS OF COCA-COLA


REFINED SUGAR

WATER TREATMENT


SIMPLE SYRUP

CARBON DIOXIDE

FILTARATION

CONCENTRATION

FINAL SYRUP

DE-CREATOR PROPOTIONER COOLER

FILTER CROWNER

EMPTY BOTTLE IMDEPECTION

FULL PRODUCT INSPECTION

BOTTLE WASH

PREE-IN-FEED INSPECTION

UNCASHER

CASE CLEANING

WARE-HOUSE

PACKING

MANUFACTURING UNIT OF HCCBPL :-The manufacturing unit of HCCBPL,

situated at Bidadi, is the third largest plant and one of the bottling operations

owned by the company. The Plant has one PET line which has the capacity of

yielding 209 bottles, per minute, two RGB (Returnable glass bottles) lines

which yields 600 bottles per minute each and one Juice line which yield 155

bottles per minute. It caters to the whole of South Karnataka through a

network of more than 80 distributors. There are three depots in Bangalore;

North Depot, East Depot and Mega Depot.

ORGANISATION STRUCTURE


Organizations are shifting from steep hierarchy of the industrial era to flatter

network organizations based on dynamic teaming and virtual enterprising.

By CHARLES M. SAVAGE


Fig: Employees structure in RANINAGAR plant


PRODUCTION DEPARTMENT:-

Process of Production: If we start our discussion on production, then at first

we will find that the water they use for the production for the beverages is

ground water which they pumped from 330ft below the earth’s surface. This

ground water is treated and purify in a plant called WATER TREATMENT

PLANT. This water treatment plant can purify water at a rate of 10000 lt/hr.

First the water which is pumped from the bore-well is collected in a huge tank

of capacity 340x2 KL. This tank is known as RAW WATER TANK. Also there

are six inter connected huge tanks of capacity of 10000 lt each. At first, lime

and bleaching powder is mixed with water and it is filtered with a normal filter.

After that the filter water is passed through a micron filter where the particles

having size of 1U,2U & 3U (U=Micron) are completed removed. The filtration

process is not completed yet, the treated water is finally passed through a

U.V filter. It used to kill any kind of micro organization and bacteria present in

the water. They also give importance to the purification to the tanks where

the water is kept and the beverage is prepared. The process is called CIP

(Cleaning in place). They adopt five stages while cleaning it. At first, it is


washed with chlorine water, then caustic water (NaOH) is spread then this is

washed with water, then the tanks are washed with hot water and lastly with

cold water.

QUALITY CONTROL DEPARTMENT:-

Then with the carbonated water, sugar, different kinds of government

permitted flavored, preservatives and if it is a colored drink then different

colours are mixed to prepare the beverage and it is stored in a safe place.

Again while producing the beverages the quality of the liquid is given

importance and for that they have a separate quality laboratory. In every half

an hour two bottles are picked and the authority checked the quality whether

there are any lapses in the test or in the bottles or anything. They have a

machine called GAS VOLUME MACHINE which checks the pressure and

temperature, then the sugar concentration is checked in a machine called

DENSITY METER, two or three people take a sip of the liquid to be sure of

the test. Lately, whether the bottles are made properly or not is checked. For

that the bottles is dipped in a liquid for 30 minutes to check the durability

PRODUCTION OF BOTTLES AND FILLING OF BEVERAGES:-

While the production of the beverages is going on, on the other side, the

production of the PET bottles and its cleaning is also going on. But in case of

glass bottles only the beverage is filled into them as the bottle are made in

some other places.

In case of PET bottles the Raninagar plants buys the raw material on the

bottle from Hyderabad and Chennai and it is called perform. The send of raw

material into a machine called BOTTLE BLOWING MACHINE. There in

temperature in 40 bar air pressure the small sized perform takes the shape of

the bottles which we used to see in the market as in the machine it moulds

like a balloon. Then it comes to the machine called RISER where the washing

of the bottles are done.

The PET and RGB bottles are washed for 30 minutes through five steps:

Washed with chlorine water.

Caustic soda water.

Caustic in washed out with pure treated water.

Washed with hot & cold water.


Then the bottle is ready for the for the filling of the liquid. In the machine at a

time 600 glass bottles can be washed.

Now the bottle reaches the place where the liquid to be filled in them is kept.

WORKER SAND THE EMPLOYEES:-

An estimation number of the production department employees.

DISTRIBUTION NETWORK:-

HCCBPL has a wide and well managed network of salesmen appointed for

taking up the responsibility of distribution of products to diverse parts of the

cities. The distribution channels are constructed in such a way that the

demand of customers is fulfilled at the right place and the right time when it is

needed by them.

A typical distribution chain at HCCBPL would be:

Production Plant Warehouse Depot Warehouse Distribution

Warehouse Retail Stock Retail Shelf Consumer

The customers of the Company are divided into different categories and

different routes, and every salesman is assigned to one particular route, which

is to be followed by him on a daily basis. A detailed and well organized

distribution system contributes to the efficiency of the salesmen. It also leads

to low costs, higher sales and higher efficiency thereby leading to higher

profits to the firm.


Learning Outcome

The learning outcome that I have experienced by doing this project is invaluable.

This helps me to understand entire marketing situation of coke in Siliguri market.

The strategies adopted by coke to increase its market share are unique in nature.

And the entire organization structure is different from its main competitor Pepsi.

The main difference is in the case of market developers. Instead of market

developers Pepsi has only sales man. This is considered as the main reason that

makes coke unique from Pepsi. I am confident that, I will be able to implement these

acquired skills in my future.

References

www.google.com

www.thecoca-colacompany.com

www.coca-colaindia.com

http://www.drinks-business-review.com/news/

mango_beverage_market_reportedly_attracts_new_players_in_in

dia

Observations and Conclusion


http://www.drinks-business-review.com/news/mango_beverage_market_reportedly_attracts_new_players_in_india



http://www.coca-colaindia.com/

http://www.thecoca-colacompany.com/

http://www.google.com/

• The Coca-Cola Company has one global standard.

• Coca-Cola India follows the same international quality standard across all

the bottling operations within

India.

• Every ingredient use in the manufacturing of beverages meets all the local

regulatory, Company and

International standards.

• All ingredients undergoes extensive testing and inspection prior of being

released for use. On periodic

bases external validation and testing is performed by independent and

accredited laboratory in all our

ingredients used in the

manufacture of beverages.

• Coca-Cola India procures the ingredients from pre-selected lots approved

from authorized suppliers.

The Coca-Cola Company has only one quality system around the world.


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