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Chapter 1

Introduction

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The Nokia E

Series consists of 

 business-oriented smart

 phones, with emphasis

on enhanced

connectivity and support for corporate e-mail push services and many more.

About Nokia Corporate

 Nokia Corporation is a Finnish multinational communications corporation that is

headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki.

 Nokia produces mobile devices for every major market segment and protocol. Nokia

offers Internet services such as applications, games, music, maps, media 

and messaging through its Ovi platform. Nokia's subsidiary Nokia Siemens

 Networks produces telecommunications network equipment, solutions and services.

 Nokia has sites for research and development, manufacture and sales in many

countries throughout the world.

 Nokia's industrial research unit consisting of about 500 researchers, engineers

and scientists.

It has sites in seven countries: Finland, China, India, Kenya, Switzerland, the

United Kingdom and the United States.

 Nokia is engaged in the manufacturing of mobile devices and in converging

Internet and communications industries, with over 123,000 employees in 120

countries, sales in more than 150 countries and global annual revenue

of EUR 41 billion and operating profit of €1.2 billion as of 2009.

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 Nokia is also engaged in providing free digital map information

and navigation services through its wholly-owned subsidiary Navteq.

It is the world's largest manufacturer of mobile telephones: its global

device market share was 30% in the third quarter 2010, down from an estimated34% in the third quarter 2009 and an estimated 33% in the second quarter 2010.

Nokia's estimated share of the converged mobile device market was 38% in the

third quarter, compared with 41% in the second quarter 2010.

In December 2009, Nokia had R&D presence in 16 countries and employed

37,020 people in research and development, representing approximately 30% of 

the group's total workforce. 

 Nokia's industrial design department is headquartered in Soho in London,

England with significant satellite offices in Helsinki, Finland and Calabasas,

California in the USA.

In recent years, Finns have consistently ranked Nokia as one of the best Finnish

 brands. In 2008, it was the 27th most respected brand among Finns, down from

sixth place in 2007. The Nokia brand, valued at $29.5 billion, is listed as the

eight most valuable global brand in the Interbrand / Business Week Best

Global Brands list of 2010 (first non-US company).

It is the number one brand in Asia (as of 2007), the 41st most admirable company

worldwide in Fortune's World's Most Admired Companies list of 2010 (third in

 Network and Other Communications Equipment, seventh non-US company)

It is the world's 120th largest company as measured by revenue in Fortune Global

500 list of 2010.

As of 2010, AMR Research ranks Nokia's global supply chain number nineteen

in the world.

In July 2010, Nokia announced that their profits had dropped 40%. In the

global smart phone rivalry, Nokia dominates the worldwide mobile markets, but

remains fragile in the United States.

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The Nokia E series is all about business. These are not mere phones, folks, they are thenerve centers of corporate communications. They are offices away from the office. Theytrack the pulse of the Stock Exchange and the current of commerce. They need to begood at making phone calls, too. Business devices are all about messaging, flexible

communications and reliability.

They’ve picked out 10 of the E series’ myriad talents we think you should know about.

Twiddling Thumbs E series is all about business communications. When you’re trying

to prepare an RFP for the MD ASAP, what you want is QWERTY. All bar three of the E-

series range come with full keyboards to make flexing your thumbs to create email on the

move fast and accurate.

Frequent Fliers: High-powered business users need bands – and not the sort that come

with a drum-kit and guitars. The E-series has got it covered, with a minimum of tri-band

and most likely quad-band communications: so you can go ahead and collect your air 

miles without worrying that you might ever be out of touch.

Mail Man E-series devices run Nokia Messaging, which will give you access to all the

POP and IMAP you can throw at it. It’s also happy to talk using Mobile VPN, Nokia

Intellisync Mobile, and Mail for Exchange and Lotus Notes Traveler, enabling you to

connect to corporate, or personal, email swiftly and securely.

Management Speak Roaming E series users often have to hold meetings while they’re

on the move and stay in touch with multiple members of the team. E series devices

support conference calling across the range, plus group distribution of text messages. As

you’d expect, they also handle call waiting, call divert and call hold without breaking a

sweat.

Battery Powered The last thing you need when you’re closing the deal is a power cut. E

series devices are built to last. The Nokia E5, for example, boasts a whopping 18h 30m of 

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talk time – that’s more talk time than you get standby time on a lesser phone. Talking of 

standby, you get 705 hours on the E5. We’ve owned pets that didn’t last that long.

Safe as Houses E series takes security seriously. Set up the Remote Lock feature,

available on most recent E series devices, and – if it’s lost – you can simply send your 

device a message to stop prying eyes unearthing your business secrets. You can take it

even further, too, by setting up encrypted memory cards or using mobile VPN.

Full Capacity The latest E series devices might be slim enough to slide inside a suit

 pocket, but that doesn’t mean they can’t pack plenty of storage. The Nokia E5 will take

Micro SD cards up to 32GB enough for you to carry more PowerPoint than your 

competitors. Keep the chairman’s video address to investors next to your heart.

Office to Go There’s no point having a mobile office if you can’t look at office docs on

the move. E series has you covered here, with Quick Office on board enabling you to

open and edit Word, PowerPoint and Excel docs and there’s Microsoft Mobile Office in

the pipeline.

Out of Hours Business users are people too, sometimes. Your phone should let you relax

at the end of a busy day, so you need a decent digital still and video camera, a music

 player and radio. The Nokia E71 is a good example of mixing business with pleasure: as

well as all the corporate features above, you’ve got a 3.2 mega-pixel camera with LED

flash and auto-focus, a VGA video camera, support for six different digital music formats

and an FM Radio.

E is for… You might be thinking Enterprise or Executive, and they are certainly useful

memory aids for remembering what this series is all about. But no.. Nokia won’t be

drawn on what the letters stand for in its model naming conventions: E just stands for E

in this case.

Consumer Perception about Nokia E Series:

There are three things in particular that people are looking for:

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Design: Nokia E series devices have become a benchmark for design.

Ease of Use: Whether they are business professionals, students, housewives or 

entrepreneurs, all have busy lives, and want a device that works, and helps them

get about their days and nights without further frustration

Connectivity: Nokia E series devices ‘just work’.

Design • Look and quality

• Use of high-quality stainless steel

• Attractive designs

• Slim shape that feels good in both the pocket as well as in the hand.

Ease of Use • QWERTY keypad - easy to type, making messaging (email, SMS,IM)

• One-touch keys for calendar, contacts and email.

• ‘Switch mode’, which allows a person to switch from the ‘business’home-screen to the ‘personal’ home-screen.

Eg: while the business email account continues to sync withthe server, the user can choose not to view this mailbox on the home-screen.

Connectivity • Multi-task 

• Access business and consumer email boxes and IM accounts right

from the home-screen.• Secure

• Maps with full voice-guided navigation

• Music

• web browsing

The E series devices are targeted for professional use, and naturally they introduce

relevant applications for this group of customers.

E series also offers the most advanced security features on any Nokia phones, including

device lock, remote lock, data encryption for phone memory and many others.

Nokia E Series Vs Blackberry:

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Since E Series survey was conducted, we came to a conclusion that most of the people

still prefer BlackBerry handset to use which is the competitors against E Series. So wedid a survey which results as follows:

Features Nokia E Series Blackberry

Terrific e-mail

Seems to have awesome e-mailservices on the E72

“Great e-mail on the move.”

Design

The E71 looks awesome.

Real metal structure,

great materials,

pretty slick engineering.

The vicious red power  button is the negative thingabout the looks.

The device looks great.

complete black face,

chrome border and sides, faux black leather back. the device looks

great

Build

quality Great build quality for the

most part across the board,as do BlackBerrys.

Built like an absolute tank.Literally. We don’t think we could break this thing if we tried.

The BlackBerry extremely well built. Notincluding minor screen scratches andthings of that nature, the Bold should be

able to last you as long as you want tokeep the thing.

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Size E71 feels much better whenholding it.

It is larger in every way.

little hard to hold in one hand.

we’re going to call this one a tie because of the pretty comfy Bold QWERTY

Screen E71s screen is decent. “BlackBerry’s” screen is the best.

Call quality /

RF

performance

E71 often garbled our voiceto the party on the other end.

Blackberry did a much better job atdelivering us a clear and loud call.

Battery Life Has got good Battery Life. Best Battery Life

Keypad E71 is little too small to use100% comfortably.

The “Z” key NEVER goesdirectly under the “A” key.But again it sometimesworks well on the phone.

Great Keypad

With the Bold, we find ourselves banging

away emails like we’ve always done — that’s great.

This is a personal opinion here, but the BlackBerry smokes the E71 out 

of the water in so many ways. The E71 is fine as a personal

communication device, but once you enter into the realm of corporateemail, or even small business, for that matter, the BlackBerryd is the

reigning king, and will stay that way for a pretty long time.

Nokia E Series Vs i Phone:

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Though there have been many phones which have been positioned as iPhone killers most

of them have been spectacular failures like Blackberry Storm. That’s what happens whencompanies imitate rather than innovate and base their device on the misplaced belief that

adding a touch screen is all that is needed to compete against the iPhone.

In our survey we also found that even iPhone is a big competitor against Nokia E Series.

So we thought of doing a survey on this, which results as follows:

E71 iPhone

Feature E71 iPhone Winner

BrowsingExperience

Decent. Excellent iPhone

User Interface

Slightly Cluttered Well designed iPhone

Features Many Unlimited Potentialas it seems to havea solid SDK and

E71

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E71 iPhone

Feature E71 iPhone Winner

developer support.

Battery Removable Battery

 Non removable

Battery E71

Applicationsand Games

Many feature richapplications butmany are poorlydesigned

Wide choice of well designedapplications andgames

iPhone

ApplicationStore

 None iTunes Store iPhone

Keyboard Physical Onscreen Tie

Openness

Quite open. Any

application can beinstalled

Closed. Only Apple

approvedapplications

E71

FM Radio Yes No E71

Java Yes No E71

GPS Yes Yes Tie

PlayingMusic

Most formatssupported but user experience is notgreat

All major formatssupported. Greatuser experience

iPhone

MapsInbuilt and GoogleMaps

Only Google maps. No caching. Utilityis much reduced ona slow network 

E71

Shoot Video Yes No E71

Screen sizeandresolution

2.36" 320x240 3.5" 480x320 iPhone

Storage

Hot swappable

memory card upto8GB 8GB or 16GB iPhone

MMS Yes No E71

AvailabilityFreely availableunlocked

Mostly availablethrough onlycarriers and islocked.

E71

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E71 iPhone

Feature E71 iPhone Winner

Tethering Yes Not officiallysupported

E71

Call quality Excellent Moderate E71

Speaker Loud and Clear  Moderately loudand clear 

E71

HeadphoneJack 

 Non Standard Standard iPhone

Camera3.2 Mega-PixelAuto-focus. LEDflash

2 Mega-Pixel.Fixed focus

E71

Storing and

Accessing Non MusicFiles

Comes with aninbuilt file manager 

 No file manager E71

OfficeApplications

Quick office

 No officeapplications. Butmail attachmentscan be viewed

E71

If you look at the table above E71 has come out on top 15 times and iPhone has managed

to do it 8 times and there are 2 ties. On the surface it looks like E71 thrashes the iPhone.

But it is NOT so. The reason is that the features in which iPhone have come out on top

are the heavily used ones; Browsing, Playing Music etc.

Industry/Company Profile:

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The Nokia E series consists of business-oriented smart-phones, with emphasis on

enhanced connectivity and support for corporate e-mail push services.

 Nokia released its E-series little time ago, with the objective to offer active commerce

and trade related people with such an array of mobile phones that could attend to all their 

 business needs. E series has given the technology world some of the most brilliant smart

 phones ever, with features ranging from emailing to music playing and gaming.

These are one of the most powerful business handsets offering mobility to smart

 businesses and professionals on the move. The E series flaunts a new line of business

optimized devices with an emphasis on enhanced connectivity and support for corporateemail push services.

On October 12, 2005, Nokia announced what the company referred to as the E series,

consisting of three mobile phones; the E60, E61 and E70. On May 18, 2006, Nokia

announced the addition of the E50 to the series, which it refers to as a “business device”

rather than a “smart phone”. On February 12, 2007, Nokia announced the addition of 

three more handsets to the series; E61i, E65 and E90. On April 11, 2008, Nokia Australia

advised that the E61i would be discontinued in May 2008 and be replaced by a more

featured but smaller E71. In December 2008, E71’s substitute E63 was released.

Announcements:

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On October 12, 2005, mobile phone manufacturer  Nokia announced what the

company refers to as the Eseries, consisting of the three mobile phones, the Nokia

E60, Nokia E61 and Nokia E70 with WiFi and mobile mail targeting mobile

 business users.

On May 18, 2006, Nokia announced the addition of the E50 to the series, which it

refers to as a "business device" rather than a "smartphone".

On February 12, 2007, Nokia announced the addition of three new devices to the

series; E61i, E65 and E90.

On April 11, 2008, Nokia has advised that the E61i will be discontinued in May

2008 and be replaced by a more featured but smaller E71.

In 2009, Nokia announced the addition of four more devices to the series; E52,

E55, E72, and E75.

And in recent year 2010, they announced E73, E500 and E700.

List of Eseries phones:

ModelOS

VersionReleased Style

QWERTY

keyboardWiFi Camera

FM

RadioGPS Photo

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E50

S60 3rdEdition(initialrelease)

2006 Candybar   No No1.3 Mpx(E50-1 only)

 No No

E55

S60 3rdEdition,FeaturePack 2

2009 Candybar 2009(Compact)

Yes 3.2 Mpx Yes Yes

E61i

S60 3rd

Edition(initialrelease)

2007 Brick Yes Yes 2.0 Mpx No No

E66

S60 3rdEdition,FeaturePack 1

2008 Slider No Yes3.2MpxAF

Yes Yes

E70

S60 3rdEdition(initialrelease)

2006 Clamshell Yes Yes 2.0 Mpx No No

E71

S60 3rdEdition,FeaturePack 1

2008 Candybar  Yes Yes3.2MpxAF

Yes Yes

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E72

S60 3rdEdition,

FeaturePack 2

2009 Candybar  Yes Yes

5.0

MpxAF +VGA video Yes Yes

E73Mode

S60 3rdEdition,Feature

Pack 2

2010 Candybar  Yes Yes5.0MpxAF +VGA video

Yes Yes

E75

S60 3rdEdition,FeaturePack 2

2009 Slider Yes Yes3.2MpxAF

Yes Yes

Early adopters in North America should note very carefully which frequencies and modes

are supported by a particular phone. For example, while the Nokia E90 supports GSM on

the North American bands of 850 and 1900, WCDMA can only operate on the European

2100 band. WCDMA operation in North America requires either WCDMA 850/1900 or 

WCDMA 1700/2100. The North American 2100 band is incompatible with the European

2100 band.

 Need/ Purpose of the study:

1. This project report can be further used for future references.

2. Referred for the knowledge of customers’ demand and preferences in the UAE market.

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3. The research project can also be used to determine the likely impact of E series

handset of Nokia on overall brand establishment of Nokia.

4. It can also help the industry to analyze the reasons for customer’s satisfaction and

dissatisfaction & needs and demand of the people.

5. Comparative Analysis of Nokia E series with I Phone or Blackberry.

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Chapter 2

Research Methodology

The system of collecting data for research projects is known as research methodology.

The data may be collected for either theoretical or practical research for example

management research may be strategically conceptualized along with operational

 planning methods and change management.

Some important factors in research methodology include validity of research data, Ethicsand the reliability of measures most of your  work  is finished by the time you finish the

analysis of your data.

Formulating of research questions along with sampling weather probable or non probable

is followed by measurement that includes surveys and scaling. This is followed by

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research design, which may be either experimental or quasi-experimental. The last two

stages are data analysis and finally writing the research paper, which is organized

carefully into graphs and tables so that only important relevant data is shown.

Statement of the Problem:

i. Why should a person go for Nokia E Series instead of other mobiles, such as

Blackberry or I Phone?

ii. What are the Needs and Demands of the young people towards Nokia E Series?

iii. Does Nokia E Series brand collection of phone value for money?

iv. What are the features of Nokia E Series Phone?

Scope of the Study:

To study the consumer perception about Nokia E Series mobiles in the marketing

department and the systems used. And to analyze the problems faced by the people, and

also their needs and demand about Nokia E Series. To compare the Nokia E Series

Phones with others mobile phones such as Blackberry & I Phone.

i. To study the consumer perception about Nokia E Series mobiles in the marketing

department and the systems used.

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ii. To analyze the problems faced by the people, and also their needs and demand

about Nokia E Series.

iii. Target Audience & universe (RAK, UAE)

Objectives:

1) To analyze the future needs and aspirations of customers from Nokia E series.

2) To verify the satisfaction level of customers by using this handset series.

3) To focus the interest, likes and dislikes of customers.

4) To find out measures to improve the overall performance.

5) To study the awareness level of consumer and potential consumer of Nokia mobile

 phone.

6) To know how Nokia E Series is perceived by consumers in comparison to other 

mobile phone manufacturers.

• Compare Nokia E Series Phones with other mobile phones such as Blackberry & I

Phone. (most popular phones today)

7) To analyze consumer perception of Nokia on various attributes.

• The most striking feature/ features that prompted customers to buy Nokia E

Series Mobile Phone.

Tools of Data Collection:

Primary:

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Questionnaires

Secondary sources Books & magazines

Internet

Sources of data:Mainly primary data was used in the analysis. However,

secondary data has been used for literature review, designing the

questionnaire and to develop a formal approach for the study.

• Primary data:

Primary data is the specific information collected by the person who is

doing the research. It can be obtained through clinical trials, case

studies, true experiments and randomized controlled studies. This

information can be analyzed by other experts who may decide to test

the validity of the data by repeating the same experiments.

Questionnaire Method:

• Questionnaire is a very good analysis method; it is to be

completed by people. It is a quick and efficient way to obtain

information from a large number of people.

• Relatively less expensive.

• Quick and easy to administer

• Allows respondent to answer in their own words.

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• Secondary data:

Secondary data analysis was also conducted as it saves time that

would otherwise be spent collecting data and, particularly in the case

of quantitative data, provides larger and higher-quality databases thanwould be unfeasible for any individual researcher to collect on their

own. In addition to that, analysts of social and economic change

consider secondary data essential, since it is impossible to conduct a

new survey that can adequately capture past change and/or

developments.

Sampling Design:As our study was on young consumer perception on Nokia E Series, the

college students and young professionals were selected for the study.

 The questionnaires were distributed at the college campus and the

sample size was restricted to 50. A random sampling technique was

adopted for selecting the sample.

Limitation:The cell phone industry is a large industry with large number of competitors and different

concepts. There are certain issues related to Nokia brand in view of cost and time

constraints. The main limitation of this study is that it is based on the perception and we

know that it is very difficult to make conclusion on these basis.

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•  This study is mainly based on primary data so the responses

received during survey may not be free from biases, though

effort is made to minimize these errors.

• Since the sample respondents were randomly selected only from

college campus, this might act as a limitation in generalizing the

finding of the study.

• Limited number of sample size will be a constraint to generalize

the findings. Further the sample respondents are restricted to

only few categories.

• The main limitation of this study is that it is based on the perception and we know

that it is very difficult to make conclusion on these basis.

Chapter 3

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Analysis and

Interpretations

 

Time Period

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0

2

4

6

8

10

12

14

16

1 –5 Months 6 - 12 Months 13-18 Months 19-24 Months 2 Years +

Time period

Age: 16– 21

Age: 22 – 29

Age: 30 & +

This shows that most of the 16 – 21 aged people used Nokia E Series for a period of 1 – 5Months. And at the age group of 22 – 29 & 30 + , have used it for equal period of time.

Age: 1 – 5Months

6 – 12Months

13 – 18Months

19 – 24Months

2 years + MeanScore

16 – 21 16 6 3 1 2 5.6

22 – 29 4 3 1 1 0 1.8

30 & + 3 3 3 0 0 1.8

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Source of Information

0

5

10

15

20

Internet Newspaper TV Ad Relatives/Friends

Source of Information

Age: 16 – 21

Age: 22 – 29

Age: 30 & +

This shows that most of the people have got the information of Nokia E Series fromRelatives/Friends.

Camera Quality(1- Low & 5- High)

Age: 1 2 3 4 5 MeanScore

16 – 21 2 2 11 11 2 5.6

22 – 29 2 2 4 1 0 1.8

30 & + 0 1 2 4 2 1.8

Age: Internet Newspaper TV Ad Relatives/Friends Other Mean

Score

16 – 21 6 1 2 19 0 5.6

22 – 29 4 0 0 5 0 1.8

30 & + 2 1 1 1 Shop 1.6

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0

2

4

6

8

10

12

1 2 3 4 5

Camera Quality(1- Low & 5- High)

Age: 16 – 21

Age: 22 – 29

Age: 30 & +

We have concluded that people between the age group of 16 – 29 age are absolutelysatisfied with the quality of the Camera as compared with others of age 30+. They notsatisfied with the Camera & its resolution.

WIFI / GPS

Age: Excellent V. Good Average Not Bad Very Bad MeanScore

16 – 21 6 11 10 1 0 5.6

22 – 29 4 3 1 0 1 1.8

30 & + 3 3 3 0 0 1.8

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0

2

4

6

8

10

12

Excellent V. Good Average Not Bad Very Bad

WIFI / GPS

Age: 16

Age: 22

Age: 30

Again here we have found that 16 – 29 aged group people are well satisfied with theWIFI/GPS. Where as 30 + people are not satisfied with it.

Looks

Age: Excellent V. Good Good Satisfactory Mean Score

16 – 21 7 14 6 1 7

22 – 29 2 4 2 1 2.25

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30 & + 3 4 2 0 2.25

0

2

4

6

8

10

12

14

Excellent V. Good Good Satisfactory

Looks

Age: 16 – 21

Age: 22 – 29

Age: 30 & +

This shows that people 16 – 21 aged group people liked Nokia E Series’ looks. Where as22 + are not satisfied with the looks.

Sound Quality(1- Low & 5- High)

Age: 1 2 3 4 5 MeanScore

16 – 21 1 4 9 10 4 5.6

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22 – 29 2 1 2 3 1 1.8

30 & + 0 0 4 3 2 1.8

0

2

4

6

8

10

1 2 3 4 5

Sound Quality (1- Low & 5- High)

Age: 16 – Age: 22 – 

Age: 30 &

And here again 16 – 29 aged people are satisfied with the sound quality of Nokia ESeries, whereas 30 + age people are not.

Easy to Operate

Age: V. Easy Easy Manageable Hard Mean Score

16 – 21 10 12 6 0 7

22 – 29 5 4 0 0 2.25

30 & + 4 4 0 1 2.25

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0

2

4

6

8

10

12

V. Easy Easy Manageable Hard

Easy to Operate

Age: 16

Age: 22

Age: 30

Here, Age group of 16 – 21 almost the entire user found it easy to operate.

After Sales Service

Age: Good Satisfactory Unsatisfactory Not Used Mean Score

16 – 21 1 5 1 21 7

22 – 29 4 1 0 4 2.25

30 & + 1 1 0 7 2.25

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0

5

10

15

20

25

Good Satisfactory Unsatisfactory Not Used

After Sales Service

Age: 16 – 21

Age: 22 – 29

Age: 30 & +

Most of the people have not used the after sales service. And among those who have usedfound it satisfactory.

Males vs. Females using Nokia E Series

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Out of 50 Questionnaires that we distributed in our campus, we got 58% Males and 42%as Females. This shows that guys are more interested in the Nokia E Series MobilePhones than Girls.

Interpretation:

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• The customers are extremely satisfied with the Looks of their Nokia E SeriesMobile Phone. ………

• They are looking out for additional features like – o Games,

o Higher Memory,o Call recorder,

o Infrared and FM Transmitter,

o Better Applications in their mobile phone

•  Nokia should improve the quality of the speakers on this particular model

• and the Camera.

•  people are not satisfied with the small keypad of Nokia E Series MobilePhones.

• Besides this, there is a lot of dissatisfaction with reference to the internet /WIFI facility on the phone. Hence, it should also be rectified

• Customers today also prefer phones with ‘Touch Screen’ technology. Most of the respondents want the same in their Nokia E Series Mobile Phones.

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Chapter 4

Finding and Suggestions

Problems faced by Nokia E Series Customers:

We have set a questionnaire on Nokia E Series and distributed it to the

Nokia E Series users to know their levels of Satisfaction and

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Dissatisfaction by 50 Customers and came out with some surprising

problems which the Nokia Company should seriously look into.

 The various problems faced are as follows:

Poor Quality of speakers

Poor camera quality

Some people are not satisfied with its Battery Life

Irregular disconnect of WIFI

Hangs a lot

Not satisfied with the size of the keypad

Slow WIFI

Smaller Screen Less Memory

The Most Striking Feature:

On the basis of our research, we found the most striking features of 

the Nokia E Series, which prompted people to buy it.

Here are those features:

Looks – This is one of the reasons which made most of the people

to buy their Nokia E Series.

Smooth Keypad

Sliding QWERTY Keypad

Features/Function – It has got lots of features

Office Features

Ease of Use

Outlook

Net Browsing Speed Optional, bar code reading

Easy Installation of third party Soft wares

Size of the mobile

 

Additional Features:

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As one is never satisfied with what they have, apart from the Problem

faced by people and Striking Features, we also concluded, what are the

Additional Features which one would like to have in its Nokia E Series

Mobile?

Here are those features:

Mega-pixel, memory space and RAM should be improved

Bigger Keypad

QWERTY Keypad

Infrared & FM Transmitter

 Touch Screen

Software compatibility for other applications

Antivirus

Games

Applications

Call Recorder

More Memory

Built in application for Media Server

Immediate exit from current application

Bookmark of Facebook, Wikipedia, Youtube, etc

Optical navi-key vibration

More mega pixel Camera

These are some of the additional features which people wants in their Nokia E SeriesMobile.

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Chapter 5

Conclusion

After an extensive survey from sample size of 50 from population using Nokia E series

handset, we made a conclusion that the people are basically not satisfied with the

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WIFI/GPS Speed and not with the Camera & Sound Quality and many other features

which are shown in the “Finding & Suggestion” part.

E series is used normally by elite class and upper sections of the society especially the

 business class. These cell phones are perfect 4 business man because it gives them

facilities to take there official contacts and documents with them anywhere, anytime they

want to in there cell phones without losing any important event.

It wasn’t easy to use, nevertheless the customers went in for buying E series because of 

the looks and Easy Installation of third party Soft wares and other reasons as

well. . Through our survey, we can conclude that customers are quite satisfied by the

 performance of the handset but they still want the connectivity of the mobile to improve.

Moreover, although the handsets are having some feature problems but still most of the

customers rather want to stick to Nokia instead of switching over to other companies.

Although our study was based on Young Consumer Perception Towards

Nokia E Series, and the survey was done on our college campus where

students and few staff were selected and limited no. of Questionnaire

were distributed, we still expect that our study will definitely help

managers associated with R&D of Nokia to get a insight into what

specific customers using Nokia E series expect from the company. So,

they could come out with enhanced features and work upon the

problems faced by the customers and fulfils their needs and demands.

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Bibliography

http://www.nokia.ae/english

http://www.google.com

http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=nokia+competition

http://www.productusp.com/a-detailed-review-on-nokia-e-series.html

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Appendix

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