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Project OpalProject Opal
Digital Asset ManagementDigital Asset Management
Outline
• What is digital asset management?
• Timeline of NMA’s development / research into digital asset management
• Experience• Where to from here?• Discussion
What is digital asset management?
- About 10 years old- Data management solution for digital
resources- Can vary in format- Are costly to create and manage, but
are high in value to the organisation - Differ in metadata, organisational
structure and workflows- Requires metadata to be successful
DAM Benefits
• Improved workflows
• Consolidation of assets for discoverability, management and preservation
• Version control
• Rights Management
NMA Timeline 2003
NMA Timeline 2004
– Developed media asset record creation in the Catalogue Module
– Te Papa visit and discussion of model, NMA system not yet live
– Meeting with KE in August to outline digital asset management as a priority
– October – NMA hosts a digital collections forum
Timeline 2005
March – Melbourne Meeting, preparation of a discussion document and experience using developed solution
• KE model document• Te Papa model document• October - Digital Asset workflow
consultant reviews NMA environment• November – MCN conference and
discussions with North American institutions
What do we want? NMA objectives
• Physical and digital collections– Best creation, management, preservation
and access practices– Single point of management and access
to digital corporate resources– Adherence to acquisition, use, disposal
and preservation criteria– Common data standards for description &
classification– Physical and electronic security– Recoverable and transferable
What do we want?
• Management of physical and digital collection items needs to be conducted in a consolidated and consistent manner
• Maximise limited staffing and budget resources
• Information created about one item or related items that exist in different formats needs to be together and discoverable
WDWW – part 3
• Minimal integration, systems and technical environments, or effective integration to ensure minimal confusion for staff for which system to use to record or find a piece of information
• Minimum system and record duplication
• Maximum automation• Clear business processes
Business process• Request / project / BAU - trigger• Tracking, job number• Digitisation• Ingestion• Documentation• Rights Management• Relationships• Delivery• Use History / Reporting• Rights Management• Preservation• Disposal
Change
• Cultural
• Organisational
• Information management
• Use and management
• Technological
Why?
Today’s digital asset may become tomorrow’s national historic
collection item…
Options
• NMA specific customisation• KE EMu community development• Purchase another system and
integrate• Purchase another system with
physical and digital collection information management capabilities
Digital Asset Management in the Catalogue Module
• Legacy Systems• Hierarchical catalogue is powerful• Were able to connect images with
objects and show relationship• Can use all the other modules for
management, ie add images to an exhibition list
• Reporting is easier
Disadvantages
• Data integrity and loss of synchronisation between records through the inheritance method
• Cannot link object and media asset records retrospectively
• Completely manual and labour intensive for format information
• Dependent on master record (either collection or digital) existing
Collection Record - Title Tab
Collection Record - Hierarchy Tab
MA Record (Master) Analogue - Media Assets Tab
MA Record (Master) Digital - Media Asset Tab
MA Record (Master) Digital - Format Tab
MA Record (Master) Digital - Production 1 Tab
MA Record (Usage) - Media Asset Tab
MA Record (Usage) - Events Tab
MA Record (Usage) – Event Module – Job Request
MA Record (Usage) – Event Module – Objects
“Born Digital” MA Record - Media Asset Tab
“Born Digital” MA Record – Hierarchy Tab
“Born Digital” Usage – Events Tab