Date post: | 14-Jun-2015 |
Category: |
Health & Medicine |
Upload: | leah-chung |
View: | 417 times |
Download: | 8 times |
Mission Statement
To build affordable, quality, easy-to-use and infant-friendly Pulse Oximetry solutions for
developing countries.Save the babies, Save the world!
Key Customer Needs
Tailored for Newborns No skin irritation after 10 minutes of wear
Cost Effective <$200 initial cost<$30 per year recurring cost
Accurate Readout SpO2 Saturation: 70% to 100% ± 3 digits Pulse rate: 20 to 250 bpm ± 3 digits
Easy Operation <1 min per measurement*
*Measurement entails applying sensor, resolving measurement and recording measurement
Tech Uncertainties
Sensor Technology Selection
● Absorption > Reflectance based sensing○ Strong signal/Less sensitive measurement○ Foot as desired test site○ Cost effective OEM circuitry○ => Absorption technology is a lower cost
AbsorptionReflectance
Data Acquisition Unit (DAQ)
● Nonin III○ $300 evaluation kit○ OEM DAQ○ OEM Sensors○ Output:
■ Signal quality, Perfusion Lvl, Heart Rate, SpO2○ Industry standard accuracy: ± 3 digits
Business Uncertainties ● Market segmentation
- Total addressable market and beachhead market - Specific persona
● Competitive position - Our core value; commodity and/or unique;
● Customer’s decision-making process - Test sensors, materials, and assembled prototype in different conditions ● Business model
- Customer; Value creation and capturing; Competition; Distribution ● Pricing
- Value proposition and customer’s willingness-to-pay
Manufacturing Uncertainties ● Cost of assembly and integration of parts
- Source vendors and get piece by piece cost breakdown● Sensor sourcing & accuracy
- Test sensor integration into device at scale to ensure consistency● Materials testing for skin irritation
- Test materials on sensitive skin to ensure safety ● Durability Testing
- Test sensors, materials, and assembled prototype in different conditions
Legal Uncertainties ● Patent Conflicts
- Finalize concept and ensure there is no existing patent on it● Accuracy / FDA Approval
- Test prototype for consistent accuracy and adherence to FDA regulations ● Vietnam Laws
- Research laws in Vietnam to ensure prototype adheres to their regulations
● Consistency - Test sensors, materials, and assembled prototype in different conditions to
ensure consistent readability in different settings