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Stage setting Target market identification Demographic and market trend analysis Competitive analysis Amenity programming Offering Plan and Purchase Agreement consultation PROJECT POSITIONING: To define the rules of engagement Residence and common space programming Buyer profiles Product analysis Architectural and floorplan review Finish recommendations Comparable analysis Pricing recommendations Design coordination PRODUCT DEVELOPMENT: To differentiate the product Marketing plans with detailed strategy, budget and schedule Advertising and promotion direction Interior designer sourcing Model design coordination Sales office location recommendations Sales office program and design coordination Signage coordination Brochure and collateral design oversight Public relations strategy Tracking of promotional, branding and marketing efforts Pricing and inventory control Pre-opening, opening and on-going strategies UNIQUE MARKETING: To establish the competitive edge Sales recruiting and staffing Intensive product and sales training Management of on-site sales staff Unique, strategic buyer qualification and tracking Financing coordination Follow-up programs On-going sales training Sales performance evaluations Weekly detailed sales reports and proprietary, state of the art customer tracking Broker outreach International outreach Buyer retention programs Closing coordination ON-SITE SALES & RENTALS: To maximize return on investment FULLY INTEGRATED REAL ESTATE PROGRAMS
