Fashion Design & Merchandising

PROJECT REPORT

Kayla Tayco | Communications Practicum 297R | July 22, 2019

Project Purpose & ObjectivesI gained an understanding of the basics of fashion design and

merchandising which then helped me create a business plan for marketing my personal skills and abilities in the area of fashion and apparel entrepreneurship. I also learned to identify fashion designers and their impact on the history and evolution of fashion, understand basic fashion terminology and design details, recognize the use of textiles and the principles and elements of design in fashion, explore career options in the fashion industry, explain fashion marketing strategies that impact families and individuals, and examine entrepreneurship opportunities in the fashion industry and develop a fashion marketing business plan.

PAGE 1

The Project (samples of the work produced or the final product)

PAGE 2

PAGE 3

PAGE 4

Fabric Burn Experiment

PAGE 5

Fashion History

PAGE 6

Business Flyer

PAGE 7

Challenges Encountered in Completing the Project I don’t feel as though I had very many challenges. Because I worked

hard and had an outline of working on different milestones little by little every day of my two weeks spans, I was able to accomplish all my projects. My projects may not be perfect in my eyes, because I would probably make things different only in the sense that I would maybe add more, especially to the business plan. I did have to learn how to do different things on my own without help, however that just made me research and be inspired by others.

Project ProcessesI’d spend two weeks working on different elements mentioned in my

purpose of the project which added to the knowledge I was gaining. Because of these different processes, it helped me to build upon my individual milestones. I worked on three different major milestones which include designing/sketching five different garments/apparel that focused on fabrics, elements, and principles or design, fashion history power points from the last century, and developing a fashion marketing business plan.

An Overview of the Experience I had a great experience learning different aspects and elements of

fashion design and merchandising. Each week I learned something new and I felt like it helped me to gain the basic knowledge and skills I needed within communications to create a possible future career path. This experience was one that made me feel at home in the sense of being passionate within my own element. It fueled the fire and drive to do what I love and to me that’s when I feel like I’m in the right place.

What Learnings or Take-Aways were Gained from the Project

I learned right away, even from the smallest and simplest form of basic fashion terminology. I loved learned about fashion history and to see how society and politics effect apparel which something is I hadn’t considered being a cause. I also enjoyed learned how to create a template in which I can design and present a garment with all its elements and to understand them as well. One of the biggest things I learned was how to create a hypothetical business because a starting mockup has now given me the background to hopefully become real one day and that make me very

PAGE 8

excited and determined to launch once I graduate. In addition, these different skills I learned and gained have caused me to question what I can do further at Brigham Young University Idaho to receive a better background to peruse my ideal career. I have thought about taking some elective classes such as social media marketing, graphic design art, fashion history, etc.

PAGE 9