10 |  PageIn the growing global competition, the productivity of any business concerndepends upon the behavioral aspect of consumers. This topic deals with the sale promotion of the customer on PepsiCo product, service and

solution in CTC. This

projectreport contains 5 different chapters.

The report begins with the introduction part

whichgives a brief idea regarding topic of the project. In addition to the above two points it

alsocontains the rational of the study,

objective, scope, research methodology,

limitation andlast but not least notes &

references of preparing this management thesis.The second

chapter discussion of the Industry Introduction

toIndustry: Beverages Industry and Company Profile which Includes: brief history of P

epsiCo India, Company Profile,

Mission, Milestone, Awards, PepsiCo logo

& Product,Performance

with Performs, SWOT analysis PepsiCo

India.The third chapter provides a

comprehensive coverage of literature

review & thetheoretical approach

for the project.The fourth chapter

provides a comprehensive

coverage the total database of thesurvey

& analysis of data through graphical representation of

data.The fifth chapter

deals with the findings and conclusion part

which is very muchimportant after analysis is made.In

each of the five chapters as described above, every chapter

has been scheduledin a manner so as to

enable the reader to appreciate the

contents easily. The report issupported by

figures and data where ever necessary a view to assist the reader indeveloping

clear cut understanding of the topic.I hope this

report will be extremely useful for

those it is meant. Constructivehealthy

suggestions for improvements of the report will be great fully appreciated.

REFERANCE

1. Saxena, Ranjan, ‘Marketing

Management’, TATA McGRAW HILL, New

Delhi, ThirdEdition.2. Kotler, Philip, Kevin

Lane Keller, Abraham Koshy, Mithileshwar

Jha,‘MarketingManagement’, PEARSON Prentice Hall, New

Delhi, Twelfth Edition.3.

Ramaswamy, V. S., S Namakumari,

‘Marketing Manageme

nt’,MACMILLAN INDIA LTD., Third

Edition.----------------- Sales

Promotion@PepsiCo-2009-----------------