Project Report on Agriculture Business for the CSR Implementation for ITC

8/3/2019 Project Report on Agriculture Business for the CSR Implementation for ITC

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PROJECT REPORT ON AGRICULTURE BUSINESS

FOR THE CSR IMPLEMENTATION FOR ITC

Submitted to Dr. Rajul Singh

Submitted by Anuraag Shrivastava

FT-10-830

Section 1 C (IGSM)



Agri Commodities & Rural Services

To know more about ITC's unique e-Choupal initiative click here.

ITC's pre-eminent position as one of India's leading corporates in the agricultural sector is based

on strong and enduring farmer partnerships that has revolutionized and transformed the rural

agricultural sector. A unique rural digital infrastructure network, coupled with deep

understanding of agricultural practices and intensive research, has built a competitive and

efficient supply chain that creates and delivers immense value across the agricultural value

chain. One of the largest exporters of agri products from the country, ITC sources the finest of

Indian Feed Ingredients, Food Grains, Marine Products, Processed Fruits, Coffee & Spices.

ITC's Agri Business Division is the country's second largest exporter of agri-products. It

currently focuses on exports and domestic trading of:

y Feed Ingredients - Soyameal

y Food Grains - Rice (Basmati), Wheat

y Marine Products - Shrimps and Prawns

y Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit Products,

Fresh Fruits

y Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery and other Seed

Spices



Farmer empowerment through e-Choupals

ITC's unique strength in this business is the extensive

backward linkages it has established with the farmers. This networking with the farming

community has enabled ITC to build a highly cost effective procurement system. ITC has made

significant investments in web-enabling the Indian farmer. Christened 'e-Choupal', ITC's

empowerment plan for the farmer centres around providing Internet kiosks in villages. Farmers

use this technology infrastructure to access on-line information from ITC's farmer-friendly

website www.echoupal.com. Data accessed by the farmers relate to the weather, crop

conditions, best practices in farming, ruling international prices and a host of other relevantinformation.

e-Choupal today is the world's largest rural digital infrastructure.

The unique e-Choupal model creates a significant two-way multi-dimensional channel which

can efficiently carry products and services into and out of rural India, while recovering the

associated costs through agri-sourcing led efficiencies. This initiative now comprises about 6500

installations covering nearly 40,000 villages and serving over 4 million farmers. Currently,

the 'e-Choupal' websiteprovides information to farmers across the 10 States of Madhya

Pradesh, Haryana, Uttarakhand, Uttar Pradesh, Rajasthan, Karnataka, Maharashtra, Andhra

Pradesh and Tamil Nadu. Over the next 5 years it is ITC's Vision to create a network of 20,000 e-Choupals, thereby extending coverage to 100,000 villages representing one sixth of rural India.

Supporting the e-Choupal network are ITC's procurement teams, handling agents and

contemporary warehousing facilities across India, enabling its Agri Business to source identity-

preserved merchandise even at short notice. ITC's processors are handpicked, reliable high

quality outfits who ensure hygienic processing and modern packaging. Strict quality control is

exercised at each stage to preserve the natural flavour, taste and aroma of the various agri

products.



Choupal Saagar

Following the success of the e-Choupal, the Company

launched Choupal Saagar, a physical infrastructure hub that comprises collection and storage

facilities and a unique rural hypermarket that offers multiple services under one roof. This

landmark infrastructure, which has set new benchmarks for rural consumers also incorporates

farmer facilitation centres with services such as sourcing, training, soil testing, health clinic,

cafeteria, banking, investment services, fuel station etc. 24 'Choupal Saagars' have commenced

operations in the states of Madhya Pradesh, Maharashtra and Uttar Pradesh. ITC is engaged in

scaling up the rural retailing initiative to establish a chain of 100 Choupal Saagars in the near

future.

Choupal Fresh

Choupal Fresh, ITC's fresh food wholesale and retailinitiative, leverages its extensive backward linkages with farmers and supply chain efficiencies.

It focuses on stocking fresh horticulture produce like fresh fruits and vegetables. Choupal Fresh

retail stores are currently operational at Hyderabad. The company has also set up a complete

cold chain for ensuring the availability of fresh products in the market, besides directly sourcing

farm fresh produce from the farmers



Choupal Pradarshan Khet

In line with its mission of improving the quality of

life in rural India, ITC's Agri Business has launched a flagship extension programme called'Choupal Pradarshan Khet' (CPK) or demonstration plots to help farmers enhance farm

productivity by adopting agricultural best practices. Started in 2005-06, the crop portfolio

includes soya, paddy, cotton, maize, bajra, wheat, gram, mustard, sunflower and potato. This

initiative, has covered over 70,000 hectares and has a multiplier impact and reaches out to 1.6

million farmers.

Processed Fruits

In line with its strategy of achieving a higher order of value capture, the business also focuses

on the value added segment, steadily enhancing its basket of offerings with several new

products. These include frozen foods, IQF (individually quick frozen) fruits, niche products like

baby-food quality purees and high brix pulp and organic purees. ITC seeks to focus on this

segment and exploit the market opportunity for tropical fruits and fruit products, where India

has a natural advantage of growing the complete range, including exotic varieties. In Processed

Fruits category, ITC exports from HACCP certified plants to Western Europe, North Africa, West

Asia, Japan and North America, a wide range of Processed Fruit products made from Mango

(Alphonso, Kesar & Totapuri), Guava, Papaya and Pomegranate. ITC is the leading Indian

exporter of Organic Fruit Products certified to European (EC 2092/91) and US (NOP) Standards.

Fresh Table Grapes & Pomegranates are sourced from ITC's EUREPGAP certified farmer groups

& retailed through prominent supermarkets like Sainsbury's and Albert Heijn in Europe and

Daiei in Japan.



Marine Products

ITC has been a significant exporter of seafood from India since 1971. It exports frozen as well as

cooked shrimps and other seafood products to Japan, USA and Europe. Its well-known brands

include Gold Ribbon, Blue Ribbon, Aqua Kings, Aqua Bay, Aqua Feast and Peninsular.

A Customer Centric Approach

ITC's Agri Business Division continues to use innovation as its core strategy to retain its positionas the one-stop shop for sourcing agri-commodities from India. Besides setting benchmarks in

quality, reliability and value-added services, ITC is a trendsetter in customer care particularly in

commodity trading. Major customers include Cargill, Marubeni, Toepfer, among others, who

source agriculture commodities and food products from India. Customers can log

onto www.itcabd.com, and readily access information on crop production and forecast, market

updates, the latest shipment status and the prevailing foreign exchange rates.

Sourcing for ITC

ITC's Agri business is progressively aligning its commodity portfolio with the sourcing needs of

the Company's Foods business to generate higher order value from its agri procurement

infrastructure. The business has commenced procurement of chipstock potatoes, one of the

critical raw materials in the manufacture of the Company's 'Bingo!' brand of potato chips. The

acquisition of Technico, an Australian company with technology leadership in the production of

early generation seed potatoes, helped the business access a ready pipeline of new high-

yielding varieties of chipstock potato seeds.

e-Choupal

The Big Picture:

ITC's Agri Business Division, one of India's largest exporters of agricultural commodities, has

conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers

around the world on a sustainable basis.



The e-Choupal model has been specifically designed to tackle the challenges posed by the

unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure

and the involvement of numerous intermediaries, among others.

The Value Chain - Farm to Factory Gate:

'e-Choupal' also unshackles the potential of Indian farmer who has been trapped in a vicious

cycle of low risk taking ability > low investment > low productivity > weak market orientation >

low value addition > low margin > low risk taking ability. This made him and Indian agribusinesssector globally uncompetitive, despite rich & abundant natural resources.

Such a market-led business model can enhance the competitiveness of Indian agriculture and

trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk

management, larger investments and higher quality and productivity.

Further, a growth in rural incomes will also unleash the latent demand for industrial goods so

necessary for the continued growth of the Indian economy. This will create another virtuous

cycle propelling the economy into a higher growth trajectory.

The Model in Action:

Appreciating the imperative of intermediaries in the Indian context, 'e-Choupal' leverages

Information Technology to virtually cluster all the value chain participants, delivering the same

benefits as vertical integration does in mature agricultural economies like the USA.



'e-Choupal' makes use of the physical transmission capabilities of current intermediaries -

aggregation, logistics, counter-party risk and bridge financing -while disintermediating them

from the chain of information flow and market signals.

With a judicious blend of click & mortar capabilities, village

internet kiosks managed by farmers - called sanchalaks - themselves, enable the agricultural

community access ready information in their local language on the weather & market prices,

disseminate knowledge on scientific farm practices & risk management, facilitate the sale of

farm inputs (now with embedded knowledge) and purchase farm produce from the farmers'doorsteps (decision making is now information-based).

Real-time information and customised knowledge provided by 'e-Choupal' enhance the ability

of farmers to take decisions and align their farm output with market demand and secure quality

& productivity. The aggregation of the demand for farm inputs from individual farmers gives

them access to high quality inputs from established and reputed manufacturers at fair prices.

As a direct marketing channel, virtually linked to the 'mandi' system for price discovery, 'e-

Choupal' eliminates wasteful intermediation and multiple handling. Thereby it significantly

reduces transaction costs.

'e-Choupal' ensures world-class quality in delivering all these goods & services through several

product / service specific partnerships with the leaders in the respective fields, in addition to

ITC's own expertise.

While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC

benefits from the lower net cost of procurement (despite offering better prices to the farmer)

having eliminated costs in the supply chain that do not add value.

The Status of Execution: Launched in June 2000, 'e-Choupal',

has already become the largest initiative among all Internet-based interventions in rural India.

'e-Choupal' services today reach out to over 4 million farmers growing a range of crops -



soyabean, coffee, wheat, rice, pulses, shrimp - in over 40,000 villages through 6500 kiosks

across ten states (Madhya Pradesh, Haryana, Uttarakhand, Karnataka, Andhra Pradesh, Uttar

Pradesh, Rajasthan, Maharashtra, Kerela and Tamil Nadu).

The problems encountered while setting up and managing these 'e-Choupals' are primarily of

infrastructural inadequacies, including power supply, telecom connectivity and bandwidth,apart from the challenge of imparting skills to the first time internet users in remote and

inaccessible areas of rural India.

Several alternative and innovative solutions - some of

them expensive - are being deployed to overcome these challenges e.g. Power back-up through

batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT

equipment, Mobile Choupals, local caching of static content on website to stream in the

dynamic content more efficiently, 24x7 helpdesk etc.

Going forward, the roadmap includes plans to integrate bulk storage, handling & transportation

facilities to improve logistics efficiencies.

As India's 'kissan' Company, ITC has taken care to involve farmers in the designing and

management of the entire 'e-Choupal' initiative. The active participation of farmers in this rural

initiative has created a sense of ownership in the project among the farmers. They see the 'e-

Choupal' as the new age cooperative for all practical purposes.

This enthusiastic response from farmers has encouraged ITC to plan for the extension of the 'e-

Choupal' initiative to altogether 15 states across India over the next few years. On the anvil are

plans to channelise other services related to micro-credit, health and education through the

same 'e-Choupal' infrastructure.



Another path-breaking initiative - the 'Choupal Pradarshan Khet', brings the benefits of

agricultural best practices to small and marginal farmers. Backed by intensive research and

knowledge, this initiative provides Agri-extension services which are qualitatively superior and

involves pro-active handholding of farmers to ensure productivity gains. The services are

customised to meet local conditions, ensure timely availability of farm inputs including credit,

and provide a cluster of farmer schools for capturing indigenous knowledge. This initiative,which has covered over 70,000 hectares, has a multiplier impact and reaches out to over 1.6

million farmers.

IT for the Masses

The eChoupal project covers over 35,000 villages in Madhya Pradesh, Uttar Pradesh,

Maharashtra, Karnataka, Andhra Pradesh, Rajasthan, Haryana and Uttaranchal providing

millions of farmers with critical information on farming. The Choupal services are being

delivered by over 6,000 Sanchalaks and over 17,000 Upa Sanchalaks to these remotest areas.

Multiple Benefits

Farmers can look at weather forecasts, order fertiliser and herbicide, and consult an agronomist

by e-mail when their crops turn yellow. At some eChoupals they can even buy life insurance,

apply for loans and also check their childrens exam results.

While much has been written about the social benefits of ITCs eChoupal, the matter of the fact

is that the project was conceptualised with a pure business focus to create farmer communities

in villages to facilitate sourcing of high-quality farm produce for the companys fast growing

agribusiness.

Better Payment

In IT parlance, eChoupal is an intelligent blend of applications like CRM and supply chain

management. For instance, by helping the farmer identify and control his inputs and farming

practices, and by paying more for better quality, ITC has been able to preserve the source and

improve the quality of produce.

The project was built using .NET. The first implementation of a Soya Choupal took eight months

but later extensions like the Aqua Choupal for aquamarine farmers took between six and eight

weeks.

Today eChoupal is a flexible, easy to deploy solution. ITC Infotech provided an in-house team of

25 to 30 people in the initial stage and this gradually came down to around 20 people, and

finally a five-member team to maintain the project.



The portfolio of commodities sourced has been vastly expanded to include maize, barley,

sorghum, and pulses, and the sourcing cycle is extended almost around the year. In the

commodities market, these two factors are helping ITC create a definite competitive advantage.

The Problems

Initially we thought that we would work with DoT to upgrade rural telephone exchanges. The

department was proactive in upgrading many rural exchanges to electronic ones. After 15

months we found that the experience was not satisfactory, explained Babu.

Power cuts in rural areas can run for eight to 10 hours. ITC even went so far as to provide

gensets at a few locations hoping to spur DoT to doing the same. It didnt work out and in 2001

ITC shifted its focus to using Ku Band VSATs. Power remained a problem and it was solved by

using solar panels.

The EChoupal Roadmap

ITC now plans to leverage its eChoupal infrastructure to sell third-party products, provide rural

market research services, and in the social sector, to provide services like health advisories and

enable e-governance.

ITC eChoupal has embarked in on providing best of the class retailing and shopping experiences

to the rural consumers by building retail shopping complexes that provide integrated facilities

under one roof. Under the brand Choupal Sagar, these shopping complexes housea

procurement centre, retail store, food court, farmer facility centre and healthcare clinic.

In healthcare services, a pilot project has been launched along with leading corporatehealthcare service providers, to extend reliable and quality healthcare services to the remotest

villages. Several health camps conducted during the pilots are encouraging and the project is in

the midst of scaling up to other locations.

ITC eChoupal is currently piloting delivery of quality education services to the rural areas

leveraging the physical and digital infrastructure developed for commodities sourcing and

consumer retail services.

AwardRural Initiative taken by ITC to fulfill their corporate

social responsibility and its impact on Indian economy

Introduction

Corporate Social responsibility means devising corporate strategies and building a business with

the societys needs in mind. Social responsibility should be impaired in business decision

making and it also implies an obligation to deal with social problems that business organizations



are believed to have towards the society in which they function. Businesses have far reaching

effects not only on the economic well being of the nation but also upon its social fabric.

Business organizations have become the most significant social institutions having the power to

influence the lives of the people.

While emphasizing that, the concept of social responsibility is fundamentally an ethical concept,Satish Modh explains that after Independence, policy makers suggested that companies use a

part of their accumulated wealth to eradicate social problems. The concept of social

responsibility in India emerged as direct response to the policies of the Government making

India a socialistic democratic state.

As the farmers and villagers of India are the main customers for ITC Ltd and Hindusthan

Unilever Ltd (HUL) the corporate are now seriously involved in imparting the knowledge to use

modern methods and tools for their financial as well as social development. This rural initiative

of the corporate is beneficial to the rural population and the corporate as well. The corporates

are fulfilling the social responsibility by investing in the implementation of the program in the

places where their product potential is substantial and a large network is developed over the

years. It also helps the corporate to win the confidence of the villagers and improves their

brand image.

ITC e- Choupal:

ITCs International Business Division one of the Indias largest exporters of agricultural

commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering

value to its customers around the world on a sustainable basis. The e-Choupal model has been

specifically designed to tackle the challenges posed by the fragmented farms of Indian

Agriculture characterized by weak infrastructure and the involvement of numerous

intermediaries among others. e-Choupal also unshackles the potential of Indian farmer who has

been trapped in a vicious cycle of low risk taking ability, low investment, weak market

orientation, low value addition, low margins and all this leading to further lowering of risk

taking ability making him globally uncompetitive.

For a country which is having very rich and abundant natural resources, hard working and

efficient farmers it is unfortunate that Indian agricultural business remains globally

uncompetitive. It is identified that the main problem is low risk taking ability of Indian farmer

and his dependence on the money lender for his farm activity. He needs quality inputs such as

fertilizers, chemicals, good farming practices and timely information about minimum sale price

( MSP ) for his product, weather data and insurance to safeguard his crop. Whereas the inputs

for farming activity are supplied by Agri-input retailer the information required to take a

decision about the crop is provided by the department of Agriculture of State Government

through Village level workers (VLW s).

In the traditional practice the farm output reaches the processor through the Mandi system or

the Money lender which end up in very low margins for the farmer. The modern practice of



going through a trader, broker and processor helps the farmer to get a fairly good margin for

his products. High margins will enable the farmer to enhance his investment in the farming

activity for higher productivity.

Such a market led business model can enhance competitiveness of Indian agriculture and

trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer riskmanagement, larger investments and higher quality coupled with higher productivity.

Further a growth in rural incomes will also unleash the latent demand for industrial goods so

necessary for the continued growth of the Indian economy. This will create another virtuous

cycle propelling the economy into a higher growth trajectory.

Operation and benefits

e-Choupal provides real- time information and customized knowledge to making use of the

physical transmission of data about the capabilities of current intermediaries, logistics, bridge

financing. This enhances the ability of the farmers to take decisions and align their farm output

with market demand thereby securing quality and productivity. The aggregation of the demand

for farm inputs from individual farmers gives them access to high quality inputs from

established and reputed manufactures at fair prices. As a direct marketing channel virtually

linked to the mandi system for price discovery e-Choupal eliminates wasteful intermediation

and multiple handling. This helps in reducing the transaction costs.

e-Choupal ensures world class quality in delivering all these goods and services through

several product /service specific partnerships with the leaders in the respective fields in

addition to ITCs own expertise.

While farmers benefit through enhanced farm productivity and higher farm gate prices ITC

benefits from the lower net cost of procurement by eliminating unnecessary costs in the supply

chain. ITC also offers better prices to the farmer compared to competition in the field.

Sanchalaks: are the village internet kiosks managed by farmers for their use to enable the

agricultural community access ready information in their local language on the weather and

market prices. It helps them to know more about the scientific farm practices and risk

management. It also facilitates the sale of farm products and purchase farm inputs from their

door steps.

The status of implementation and benefits:

Launched in June 2000,e-Choupal has become the largest initiative among all Internet based

interventions in rural India. e-Choupal services today are used by 4.0 million farmers growing a

range of crops such as soybean, coffee, wheat, rice, pulses and shrimp in 40,000 villagers

through 6500 internet kiosks operated in nine states (Madhya Pradesh, Haryana , Uttaranchal ,

Karnataka, Andhra Pradesh, Uttar Pradesh, Maharastra, Rajasthan and Kerala ).

The problem encountered while setting up and managing these e-choupals are primarily of

infrastructure inadequacies, including power supply, telecom connectivity and band width,

apart from the challenge of imparting skills to the first time internet users in remote and



inaccessible areas of rural India. Several alternative and innovative solutions are being used to

overcome the challenges, power back - up through batteries charged by solar panels, upgrading

BSNL exchanges with RNS kits, installation of VSAT equipment, Mobile Choupals, local caching

of static content on website to stream in the dynamic content more efficiently. They have also

provided round the clock help desks for the benefit of farmers.ITC has taken care to involve farmers in the designing and management of the entire,

e-Choupal initiative. The active participation of farmers in their rural initiative has created a

sense of ownership in the project among the farmers. They see the e-Choupal as the new age

co operative for development.

An international study has shown that the farmers income have increased by 20%. The

productivity has increased from 14% to 29% by using e-Chaupal services.

Recognition:

(1) ITC is the first Indian company and second in the world to win the prestigious Development

Gateway Award in 2005 which recognizes ITCs e-Chaupal as the most exemplary contribution

to the field of Information and Communication Technologies (ICT) for development priorities

like poverty reduction, its scale and replicability, sustainability and transparency.

(2) E-Chaupal was declared as one of Indias best Innovations and won the Innovation for India

Award-2006 for ITC.

(3) ITC has won the Golden Peacock Awards for Corporate Social responsibility in Asia in the

year 2007, the award for CSR in Emerging Economies 2005 and Excellence in Corporate

governance in the same year. These awards have been instituted by the Institute of Directors,

New Delhi in association with the world council for Corporate Governance and Centre for

Corporate Governance.

(4) The Corporate Award for Social responsibility 2008 from, The Energy and Resources Institute

(TERI) in recognition of its exemplary initiatives in implementing Integrated watershed

development programmes across seven states in India.

(5) United Nations Industrial Development Organization (UNIDO ) Award at the International

conference on sharing Agribusiness solutions 2008 at Cairo for ITCs exemplary initiatives in

agribusiness through e-Chaupal. ITCs agribusiness was adjudged the winner out of 120

solutions presented by 65 countries for providing innovative solutions including updated

information on crops in remote Indian villages. ITCs e-Chaupal the largest rural digital

infrastructure in the world today covers over 40,000 villages and benefits over 4 million

farmers. This distribution network, comprising of digital and human infrastructure, not only

empowers farmers with information but has also helped transform rural communities into

vibrant economic organizations by co-creating thriving markets.

Comparison with other Indian companies:

TERI has judged ITC as the first company for the corporate awards on CSR in 2008. The second

prize went to Cairn India Ltd for their efforts in launching the Micro Vendor Development



Program by creating sustainable lively hood opportunities. This independent evaluation of ITC

e-Chaupal by TERI which is a Non Government Organization ( NGO ) shows that it is one of the

best initiatives taken by a corporate in India as a part of their CSR.

Other Indian Companies which have won TERI awards for their significant contribution over the

years towards fulfilling their Corporate Social Responsibility are.1) HZL

2) ONGC

3) Tata Tea

4) Mahindra& Mahindra

5) Numaligarh Refineries Ltd.

ITC has consistently improved its performance by steadily expanding its e Chaupal program to

different states in India over the past five years and won the farmers appreciation in India.

Many developing countries are now following similar initiatives for the development of agri-

business.

Future plans of ITC:

(1) To improve the logistic efficiency ITC is planning to integrate bulk storage, handling

and transportation facilities.

(2) Extension of the e-Choupal initiative to 15 states across the country.

(3) To channelize other services related to micro - credit health and education through

the same e-Choupal infrastructure.

ITC estimates a payback period of seven years on its total investments in the e Chaupal

initiative with full bouquet of services to the farmers and rural customers.

ITCs philosophy for Rural Development:

ITC believes that an effective growth strategy for our nation must address the needs of rural

India which is home to 75 % of our population. It is imperative to ensure that Indias economic

growth is inclusive, embracing its villages, so as to free millions of our disadvantaged citizens

from the indignity of poverty. ITC has partnered the Indian farmer for close to a century. It is

now engaged in elevating this partnership to a new height by using information technology e-

Choupal initiative.

ITC's e-Choupal has won numerous awards:

y United Nations Industrial Development Organisation (UNIDO) Award at theinternational conference on Sharing Innovative Agribusiness Solutions 2008at Cairo for

ITC's exemplary initiatives in agri business through the e-Choupal.

y The Ashoka - Changemakers 'Health For All' Award 2006 for the Rural Health Services

model for delivery of health services through the e-Choupals.



y The Stockholm Challenge 2006. This award is for using information technology for the

economic development of rural communities.

y Innovation for India Award 2006 for ITC e-Choupal in the Social Innovations category

for business organizations. The first of its kind in India, based on parameters of number

of lives impacted, degree of impact on organization and environment, uniqueness,leverage of resources and whether it was scalable and sustainable, e-Choupal was

declared as one of 'India's Best Innovations'.

y The Development Gateway Award 2005 (previously known as the Petersberg Prize) for

the trailblazing e-Choupal initiative. ITC is the first Indian company and the second in

the world to win this prestigious award.

y The 'Golden Peacock Global Award for Corporate Social Responsibility (CSR) in

Emerging Economies for 2005'. The Company received this award for its e-

Choupal and social and farm forestry initiatives that are impactfully transforming lives

and landscapes in rural India.

y The Corporate Social Responsibility Award 2004 from The Energy and Resources

Institute(TERI) for its e-Choupal initiative. The Award provides impetus to sustainable

development and encourages ongoing social responsibility processes within the

corporate sector.

y The inaugural 'World Business Award', instituted jointly by the International Chamber

of Commerce (ICC), the HRH Prince of Wales International Business Leaders Forum

(IBLF) and the United Nations Development Programme (UNDP). This award recognises

companies who have made significant efforts to create sustainable livelihood

opportunities and enduring wealth in developing countries.

y The 'Enterprise Business Transformation Award' for Asia Pacific (Apac), instituted

by Infosys Technologies and Wharton School of the University of Pennsylvania.

y PC Quest's IT Implementation Award in the 'Best Project' category.

y The Golden Peacock Innovation Award 2004.

y The NASSCOM award for 'Best IT User in FMCG' in 2003. The Award is a recognition of

ITC's successful integration of its IT usage with its business processes.

y The Seagate Intelligent Enterprise of the Year 2003 Award, for the most innovativeusage of Information Technology.



y References:

(1) http://www.echoupal.com/.

(2) http://www.hllshakti.com/.

(3) Business Ethics and Corporate Governance by Satish Modh, Macmillan, 2005 .(4) Innovate to empower the Agriculture an address by Dr.A.P.J.Abdul Kalam, President of

India during the national symposium to commemorate 60th year of independence on 05-06-

2007 at New Delhi.

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Project Report on Agriculture Business for the CSR Implementation for ITC

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