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Project Report Onmarket Share of Cocacola Com to Pepsi

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CERTIFICATE This is to certify that Manish Kumar (roll no : 1273250) has completed MBA project titled “To identify market share and customer perception for coca-cola & Pepsi in Chandigrah”.To the best of my knowledge, the present work is the result of his original investigtion and study.No part of the project has ever been submitted for any other degree or diploma at any university. The project is fit for the submission and the partial fulfillment of the condition for the award of MBA. Ms. Yeshujaiswal Sr. Lecturer, dept of mgmt Dr IT Group, Banur. [1]
Transcript

CERTIFICATE

This is to certify that Manish Kumar (roll no : 1273250) has completed MBA project titled To identify market share and customer perception for coca-cola & Pepsi in Chandigrah.To the best of my knowledge, the present work is the result of his original investigtion and study.No part of the project has ever been submitted for any other degree or diploma at any university.

The project is fit for the submission and the partial fulfillment of the condition for the award of MBA.

Ms. YeshujaiswalSr. Lecturer, dept of mgmtDr IT Group, Banur.

DECLARATION

I hereby declare that the project entitled To identify market share and customer perception for coca-cola & Pepsi submitted for the MBA degree is entirely my original work and all ideas and refrences have been duly acknowledged.It does not contain my work for the award of any degree or diploma at any university.

Manish KumarRoll. No 1273250MBADr IT Group, Banur.

ACKNOWLEDGEMENT

I take immense pleasure in thanking Prof. P.P. Arya,Managing Director, for having permitted us to carry out this project work.

Again I wish to express our deep sense of gratitude to my project Guide, Ms Yeshujaiswal , Sr lecturer , Dr IT Group for her able guidance and useful suggestions, which helped me in completing the project work, in time.

Finally, yet importantly, I would like to express my heartfelt thanks to my beloved parents for their blessings, my friends/classmates for their help and wishes for the successful completion of this project.

Manish kumar

ContentsChapter ContentsPage no.

1Introduction to project7.

Introduction to company 1. Introduction of coke.2.Introduction of pepsi . 3.need of studay.4.History of coke.5.company profile.6.Orgnigation of chart

8.9.

10.12.

13-2015.

Chapter2Industry Profile1.soft drinks of india2.pricing policy for india market21-3425.26.

Chapter3Research methodology.1 objectives.2 research design.3 review of literatutre.4 sampling plan.5 sample Size .6 data collection method.7 Statistical tools8.Maret share3537.

39-41

Chapter41.Analysis and Interpretation 42-59

62.Finding 3.Suggestion3.Conclusion4.Bibliography5.Questionaire61.62..63.64.65-66.

List of tables and graphsTable and graph noHeadingPage no

1Gender and age wise cross tabulation43.

2Gender and occupation wise cross tabulation44.

3Which flavor do like most

45.

4Do you give importance brand name while choosing your cold drinks46.

5Which brand you prefer most47.

6In your opinion which brand of cold drinks most demand48.

7Which brand is more available in your shops49.

8In your opinion which soft drinks is better taste50.

9In cola flavor51.

10In citrict flavored52.

11In orange flavor 53.

12In mango flavored 54.

13Why do you like your brand 55.

14Which brand advertisement appeals you most56.

15Most effective punch line in your opinion57.

16Do you think that pricing strategy adopted by the cola 58.

17Which company have better servicess provide59.

CHAPTER- 1

INTRODUCTION

Introduction of project

Coca-Cola is a leading player in the Indian beverage market with a 60 per cent share in the carbonated soft drinks segment, 36 per cent share in fruit drinks segment and 33 per cent share in the packaged water segment. In 2013, Coca-Cola sold 7 billion packs of its brands to more than 230 million consumers across 5,700 towns and 275,000 villages. The company has doubled its volumes and trebled its profits between 2007 and2013coca-Cola continues to re-affirm its commitment to India through active Citizenship Efforts. All its plants in India partner with local NGOs to alleviate local community issues in numerous small ways. It boasts of impeccable credentials on quality. 1. There is a tough competition between two major soft drink companies namely the coca cola company and the PepsiCo. 2. Coke provides better promotional schemes and services as compared to Pepsi. 3. In the segment of PET bottles coke offers two bottles (2 lts) at the price of Rs. 89 only. 4. Campaigning schemes are better of coca cola as compared to Pepsi.. 5. Coca cola does provide the entire flavor in the market but Pepsi does not provide all the flavors like Fanta apple, Fanta green apple, diet coke, pulpy orange. 6. Delivery van of coca cola is in better condition as compared to PepsiCo. 7. Coca cola provides the product range of 11 while PepsiCo provides 9 of them

INTRODUCTION OF COKE Beverage industry is one of the fast growing industries in India. It can be divided into two section that is carbonated and non carbonated the carbonated drink that can be further classified into cola, lemon orange, mango and apple Segments. Marketing includes all the activities like- promotion, distribution, advertising etc.To fulfill all the segments of consumer marketing is also to convert social needs into profitable opportunities. So this topic provides all the essentials to the theoretical knowledge with practical knowledge and to inculcate the efficiency. It is also requirement of the company to improve their service and product quality for achieving their ultimate goal. 1882 in Coca-cola company established in Atlanta. -1950 inCoca-cola started the operation in India. -1977 in Coca-cola closed the operation in India. -1991 in Coca-cola came back in India Britco Foods Company. -1992 in Coca-cola opened its first bottling plant in pune. - 1993 in First time coke introduces coca-cola in Agra .In 2013, Coca-Cola sold 7 billion packs of its brands to more than 230 million consumers across 5,700 towns and 275,000 villages. The company has doubled its volumes and trebled its profits between 2007 and2013coca-Cola continues to re-affirm its commitment to India through active Citizenship Efforts. All its plants in India partner with local NGOs to alleviate local community issues in numerous small ways. It boasts of impeccable credentials on quality. 1. There is a tough competition between two major soft drink companies namely the coca cola company and the PepsiCo. 2. Coke provides better promotional schemes and services as compared to Pepsi. 3. In the segment of PET bottles coke offers two bottles (2 lts) at the price of Rs. 89 only. 4. Campaigning schemes are better of coca cola as compared to Pepsi 5. Coca cola does provide the entire flavor in the market but Pepsi does not provide all the flavors like Fanta apple, Fanta green apple, diet coke, pulpy orange. INTRODUCTION OF PEPSI 1893--Caleb Bradham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drink concoctions; patrons and friends sample them at his drugstore soda fountain. 1898--One of Caleb's formulations, known as "Brad's Drink," a combination of carbonated water, sugar, rare oils and cola nuts, is renamed "Pepsi-Cola" on August 28, 1898. Pepsi-Cola receives its frist logo. 1902-- Bradham applies for a trademark with the U.S. Patent Office, Washington D.C., and forms the first Pepsi-Cola Company.

1905--Pepsi-Cola's first bottling franchises are established in Charlotte and Durham, North Carolina. Pepsi receives its new logo, its first change since 1898.

1934--A landmark year for Pepsi-Cola. The drink is a hit and to attract even more sales, the company begins selling its 12-ounce drink for five cents (the same cost as six ounces of competitive colas). 1941--The New York Stock Exchange trades Pepsi's stock for the first time.In support of the war effort, Pepsi's bottle crown colors change to red, white, and blue.

Needs of Study:-

The study is limited to eastern region of coca cola which is a multinational company, so the area plays as a constrains in the study.The time period allotted was of two month, which may provide at deceptive picture in comparison of the study based on long run. The study was based on both primary and secondary data but the relevance of the secondary data may not be justified.The success of any survey depends upon the quality and integrity of the surveyor who collect the basic data by expressing the subject under the study and on the respondents who provide the data required by filling up the questionnaire Accuracy of data collected solely depends upon the cooperation and truthfulness of the person who is being interviewed. How did the product get accessible to every retailer? Which model is effective to deliver the product to the potential retailers? Did the potential retailer feel that the brand is important to purchase.

Which attribute of our series that make to potential buyer to prefer the particular product? How the supply chains influence the market?

Scope of Study:-The study helps to evaluate merchandising and the productivity activities of soft drinks.-The study finds out which way of supply chain is required to get new customer in entire banur, near, Chandigarh.-to study find out the perception of retailers towards the new product of coca cola .-This study also helpful to identify specific choice of buyer.-it will be useful in finding out the factor influencing the purchase intention of products.-the study will help the company to find out the more reaching source of productivity. Limitation of the Study:-Sales and marketing is an integral part of marketing. Here coca cola the leading brand in soft drinks worldwide. Coke has maintained its brand image with high precision.The marketing strategy of coke is very stringent than others the main feature in their marketing by their offering its sales and distribution.Its my gratitude to work with coca Cola Company specifies in marketing department. It have been placed their in sale and distribution department for my internship. The research work was not as easy as coca cola is very strict in their marketing policy.In the beginning the main region for conducting this study was to know the proper allocation of distribution to the supplier and also to know about the product sales.Further, it is to understand the availability of the product and to check out that theme is the proper advertising of the product and also to know the demand of coca cola in market.

Important Landmarks of Coca-Cola History.1876

Johan Stees Pemberston discovered the formula of coke, name given seven- X of its formula.

1882

Coca-cola company established in Atlanta.

1915

Alexgender, Samulus and Earl R Peassia of Indian route. Glass company designed the present bottle of coke and also it was the first patent bottle.

1950

Coca-cola started the operation in India.

1977

Coca-cola closed the operation in India.

1991

Coca-cola came back in India Britco Foods Company.

1992

Coca-cola opened its first bottling plant in pune.

1993

Coca-cola bought all parle products thumps up, Citra, Limca, and Gold: spot, maaza at $40 million.

First time coke introduces coca-cola in Agra.

COMPANYS PROFILE 1894 A modest start for a Bold Idea 1900-1909 Rapid growth 1950s Packaging innovations . 1960s New brands introduced 1990s New and growing markets Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. The company will be investing another USD 5 Billion till the year 2020. The Coca-Cola system in India directly employs over 25,000 people. The Coca-Cola Company has always placed high value on good citizenship. Coca-Cola India Private Limited Presents at Citi India Investor Conference 2014, Feb-13-2014 04:00 PM. Coca-Cola India Announces Senior Leadership Changes Effective from 1 October, 2013 Coke market share represent 85 % and Pepsis 15%. Mission, Vision & Values The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottler partners. Companys mission must be turned to specific objective for each level of management in a system known as a management by objective. The most common objectives are: Profitability Sales growth Market share Improvement risk diversification Innovation Satisfy the customer company Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

company Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

Organization chart:

Director

General managerSales manager

Marketing manager

executive

Market developerPromoter

Product range:

The worlds favorite drink. The worlds most valuable brand. The most recognizable word across the world after OK. Coca-Cola has truly remarkable heritage. From a humble beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer and distributer of non-alcoholic beverages in the world. In India, coca-cola was the leading soft drink till 1977 when the govt. policies necessitated its departure. Coca-cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Coca-cola is very strongly associated with cricket, cinema, music, etc. coca-colas advertising campaigns jo chaho ho jaye, life ho to aisi and thanda matlab coca-cola were very popular and had entered the youths vocabulary. Coca-cola had signed on various celebrities including movie stars like karishma kapoor, aamir khan, aishwarya rai and hrithik roshan, cricketers such as srinath, sourav ganguly.

GlassPetCan

200ml600ml330ml

1200 ml----

2000ml---

THUMS UP

Strong cola taste, exciting personality Thums up is leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, thumsup was acquired by the coca-cola company in 1983. Thums up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys.

SPRITE

Clear hai! Worldwide Sprite is ranked as the no. 4 soft drink & is sold in more than 190 countries. In India, Sprite was launched in year 1999 & today it has grown to be one of the fastest growing soft drinks, leading the clear lime category. Today Sprite is perceived as a youth icon.

GlassPetCan

200ml600ml330

1200ml---

LIMCA

Lime n lemoni limca Lime n lemoni limca, the drink that can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, limca has been the original thirst choice of millions of consumers for over 3 decades. The brand has been displaying healthy volume growths year on year and limca continues to be the leading flavor soft drink in the country. The success formula? The sharp fizz and lamoni bite combined with the single minded positioning of the brand as the ultimate refresher has continuously strengthen the brand franchise. Limca energizes refreshes and transforms. Dive into the zingy refreshment of limca and walk away a new person.

GlassPetCan

200ml600ml330ml

1200ml---

2000ml---

FANTA

International, fanta the orange drink of coca-cola company is seen as one of the favorite drinks since 1940s. Fanta entered the Indian market in the year 1993. Over the years fanta has occupied a strong market place and identified as the fun catalyst . Perceived as a fun youth brand, fanta stands for its vibrant colour, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. The positive imagery is associated with the happy, cheerful and special times with friends.

GlassPetCan

200ml600ml330ml

1.2lit---

2lit---

MAAZA

Yaari-dosti taaza maaza Maaza was launched in 1976. Here was a drink that offered the same real taste of fruit juices and was available throughout the year. In 1993, maaza was acquired by coca-cola India. Maaza currently dominates the fruit drink category. Over the years, brand maaza has become synonymous with mango. This has been the result of such successful campaigns like taaza mango, maaza mango and botal main aam, maaza hai naam . Consumers regard maaza as wholesome, natural fun drink which delivers the real experience of fruit. The current advertising of maaza positions it as an enabler of fun friendship moments between moms and kids as moms trust the brand and kids love its taste. The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in the tagline yaari dosti taaza maaza .This has mango flavor. Maaza is popular among children and women.Competitor: Slice, frootiGlassPetCan

200ml600ml330ml

1.2lit---

KINLEY MINERAL WATER

Kinley is high quality bottled water processed with added minerals popular among adults who seek a better quality of life and a healthy lifestyle. Kinley water understands thru importance and value of this life giving force. It thus promises water that is as pure as it is meant to be. Water you can trust to be truly safe and pure. Kinley water comes with the assurance of safety from coca-cola company. That is why we introduced kinley with reverseOsmosis along with the latest technology to ensure the purity of our product.Competitor: Aquafina, bisleri.

PET

1.2 lit

CHAPTER- 2

INDUSTRIALE PROFILE PRODUCT PROFILE

Industrial Profile:-Keeping in view of taping the Indian soft drink market and also developing soft drinks as a drinking product among Indians. The coca cola in India has setup an independent organization which is H.C.C & B.C.C with a capital of 350 U.S $ each by virtue of sellout decision of the past managing director Mr. S.C Agrawal.Hindustan coca cola bottling (N-W) Pvt.Ltd Najibabad took the complete possession of this plant, land, machinery,& intellectuals on February 14 1998 and since then H.C.C, looking after all its affairs under company owned bottling plant to establish integrated marketing system in area the area.In 1999 the company opened up the new bottling plant at Dasna In Ghaziabad distt. This plant has more sophisticated equipment, then the plant at Najibabad.BENCHMARK Coca-Cola ranks no.1 brand in the world by the business world survey followed by companies like Microsoft and IBM. Coca cola is the market leader in the whole world in beverage industry. Business week magazine ranks Coca cola on 4th position in Indian FMCG industry. Coca cola enjoys approx 60% market share in Indian beverage industry.

Industry Profile

The Soft Drink Industry (SIC 111) consists of establishments primarily engaged in manufacturing non-alcoholic, carbonated beverages, mineral Waters and concentrates and syrups for the manufacture of carbonated beverages. Establishments primarily engaged in manufacturing fruit juices and non-carbonated fruit drinks are classified in Canned and Preserved Fruit and Vegetable Industry (SIC 1031). Principal activities and product Aerated water Carbonated beverages; Mineral and spring waters Soft drink concentrates and syrup; and

Soft drink preparation carbonating Soft drinks recorded robust double digit off-trade value growth in 2009, which was higher than that witnessed in 2008. Bottled water and fruit/vegetable juice continued to grow strongly as more consumers turned to these products in the search of healthier options. Carbonates also witnessed good sales growth as the long summer helped to fuel sales. Energy drinks has witnessed a slowdown in sales growth as its is a premium priced product type and therefore not considered a necessity. Importantly, more consumers refrained from spending on non-essential items in the wake of the economic downturn.Manufacturers continued to focus on health and wellness products in 2009, introducing green tea versions of powder concentrates and RTD tea. There were also a number of launches in terms of new products and flavors in fruit/vegetable juice. The only new product launch in carbonates was Grappo Fizz by Parle Agro Pvt Ltd. Non-cola carbonates performed very well as these products are perceived by consumers to be less of a health threat than cola carbonates. Even in niche categories like energy drinks, sugar-free versions were introduced as manufacturers try to attract health conscious and diabetic consumers. Coca-Cola India Pvt Ltd continued to lead soft drinks in 2009, followed by PepsiCo India Holdings Pvt Ltd in off-trade value terms. The launch of Nimbooz by 7-Up (PepsiCo India) helped the company retain its leading position in the terms of off-trade value sales. Coca-Cola India and PepsiCo India continued to invest in soft drinks in India. However, domestic players such as Parle Agro, Parle Bisleri Ltd and Dabur India Ltd continued to provide tough competition to the leading multinationals. One competitive edge that domestic players hold is that unlike Coca-Cola India and PepsiCo India the bulk of their business does not come from carbonates, but instead from fruit/vegetable juice and bottled water, which are recording much more dynamic volume and value growth. Thus, while the leading multinationals retained their leading positions in off-trade value terms, they continued to record slight off-trade value share reductions in 2009, while these leading domestic players grew their shares. The growth in supermarkets/hypermarkets boosted the soft drinks industry over much of the review period. However, due to the economic downturn, the off-trade volume share of supermarkets/hypermarkets decreased in 2009.This in turn affected some of the more niche and premium product types like energy drinks and reconstituted 100% juice which enjoyed high visibility through this distribution channels. However, this trend is not expected to continue as the economy recovers since consumers will revert to their previous shopping patterns.Soft drinks are expected to witness a healthy double-digit total volume CAGR growth over the forecast period. As consumer awareness and understanding of the variety of soft drinks increases and as manufacturers continue to be innovative, soft drinks is expected to perform well. Products on the health and Wellness platform and niche categories can expect to see good sales growth in the forecast period.

Top 10 Soft Drinks.

Coca-cola Classic (coca-cola Pepsi cola (PepsiCo) Diet Coke (coca-cola Mountain Dew (PepsiCo) Diet Pepsi (PepsiCo) Dr Pepper (Cadbury-Schweppes) 7. Sprite (coca-cola 8. Fanta (coca-cola 9. Caffeine-Free Diet Coke (coca-cola) 10. Diet Mountain Dew (PepsiCo)

SOFT DRINKS INDUSTRIES OF INDIA:

BEVERAGES

Non-Alcoholic Non-Cola Alcoholic

Non- Carbonated Carbonated

Non-Cola Cola

Pricing Policy For Indian MarketCoca-Cola and Pepsi also made the right moves by adapting to cultural barriers in India. One such barrier was the affordability of products for Indians. Because India is a country where people are known to live on very little a day, the idea of getting people to spend what little they have on a soft drink could be quite a stretch. However Coca-Cola India went with an aggressive pricing policy and reduced the price of their soft drinks in 2003 from 15% to 25% nationwide. To compete competitively in the market, Pepsi reduced their prices as well. This move allowed both companies to offer products that were affordable to the target market in India but also encouraged more Indians to consume Pepsi and Coca-Cola products both companies also created smaller sized bottles to allow for lower prices for Indian consumers. Coca-Cola and Pepsi created bottles ranging in size from 200 ml to 500 ml to adapt to cultural needs and increase their sales. By offering smaller sized bottles many consumers also increased the frequency in which they were purchasing the soft drinks. COCACOLA IN INDIA

Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveals its formula to the government and reduces its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coca-Cola ownership of the nation's top soft-drink brands and bottling network Cokes acquisition of local popular Indian brands including ThumsUp (the most trusted brand in India21), Limca, Maaza, Citra and Gold Spot provided not only physical manufacturing, bottling, and distribution assets but also strong consumer preference. This combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets.Leading Indian brands joined the Company's international family of brands, including Coca- Cola, diet Coke, Sprite and Fanta, plus the Schweppes product range. In 2000, the company launched the Kinley water brand and in 2001, Shock energy drink and the powdered concentrate Sunfill hit the market.From 1993 to 2003, Coca-Cola invested more than US$1 billion in India, making it one of the countrys top international investors.22 by 2003, Coca- Cola India had won the prestigious Woodruff Cup from among 22 divisions of the Company based on three broad parameters of volume, profitability, and quality. Coca-Cola India achieved 39% volume growth in 2002 while the industry grew 23% nationally and the Company reached breakeven profitability in the region for the first time.23 Encouraged by its 2002 performance,Coca-Cola India announced plans to double its capacity at an investment of $125 million (Rs. 750 crore) between September 2002 and March 2003. Coca-Cola India produced its beverages with 7,000 local employees at its twenty-seven wholly-owned bottling operations supplemented by seventeen franchisee-owned bottling operations and a network of twenty-nine contract packers to manufacture a range of products for the company. The complete manufacturing process had a documented quality control and assurance program including over 400 tests performed throughout the process. The complexity of the consumer soft drink market demanded a distribution process to support 700,000 retail outlets serviced by a fleet that includes 10- ton trucks, open-bay three wheelers, and trademarked tricycles and pushcarts that were used to navigate the narrow alleyways of the cities.25 In addition to its own employees, Coke indirectly created employment for another 125,000 Indians through its procurement, supply, and distribution network

PRODUCT PROFILE:-

Different Brands of CompanyThe Coca-Cola Company offers a wide range of products to the customers including beverages, fruit juices and bottled mineral water. The Company is always looking to innovate and come up with, either complete new products or new ways to bottle or pack the existing drinks. The Coca-Cola

Company has a wide range of products out of which the following products are marketed by HCCBPL:

BRANDS TAGLINE

ThumsUp - Taste the thunderCoca-Cola Open happinessSprite - Seedhi baat no bakwaas, clear haiLimca- Fresh ho jaoFanta - Go biteMaaza bina guthali wala aamIngredients Of Coca-Cola Products

Sweetened Carbonated Beverage Ingredients: Carbonated water Sugar and acidity regulator Contains permitted natural color Added flavors like orange, lemon, mango, apple. Contains no fruit Contains Caffeine Energy : 40 kcal Carbohydrate : 10 g Sugar : 10 g Protein : 0 g

Visi-cooler position, display & Brand Order ComplianceUnder RED market developer has to insure that shopkeeper must display all products. Display may be in the form of Shelf Display, Table Top Display etc. All products must be displayed in brand order i.e. Thumsup, Coke, Sprite, Limca, Fanta, Maaza, Minute Maid Pulpy Orange, Kinley (mineral water & Soda water). Taking up the responsibility of distribution of products to diverse parts of the cities. The distribution channels are constructed in such a way that the demand of customers is fulfilled at the right place and the right time when they need it.A typical distribution chain at HCCBPL would be:Production --- Plant Warehouse --- Depot Warehouse --- DistributionWarehouse --- Retail Stock --- Retail Shelf --- ConsumerThe customers of the Company are divided into different categories and different routes, and every salesman is assigned to one particular route, which is to be followed by him on a daily basis. A detailed and well-organized distribution system contributes to the efficiency of the salesmen. It also leads to low costs, higher sales and higher efficiency thereby leading to higher profits to the firm.Distribution of Product According To LocalityCoca-cola Company distributes their schemes according to area. Area or place where soft drinks sold in a large manner, on those place company gives good schemes to shopkeeper and retailer. Place like railway station bus stand are consider in this category and place which have low selling where company gives small schemes to the shopkeeper.Criteria for Providing Free Chilling Equipment An ice box is provided for the sale of 1-2 crates daily to the retailers. For the sale of 5-6 crates daily a visi cooler of 4 crates is provided. For the sale of 7-8 crates daily a visicooler of 7 crates is provided by the company. If the sale exceeds 9 crates daily then a visicooler of 9 crates or deep fridge is provided by the company,

A Steplizer of 1 KV to 5 Kv is provided with the visi cooler & chest cooler,

Pricing Policy for Product

The main purpose of survey of non buyer outlets is for increase the sales and supply of company product. It is a survey method for the company to know their position in the market.New outlet opened by OYA instrument which is purchased by retailers at given price by company.OYA instrument is provided by coca Cola Company is as:1-Family freeze +3 carrot - 8000 Rs/-2-Defreeze (CC4) +3 carrot - 13000 Rs/-3-Defreeze (CC10) +3 carrot - 20000Rs/-4-Ice box + 2 carrot - 1000 Rs/-

Type of Product Produced By Amrit Bottlers Coca Cola Company Chandigarh

Quantity

1)-FlavourProduct nameAmount200mlRgb600ml Pet1250ml2000ml

Thumsup-Price/petty198Rs612Rs472Rs549Rs

Sprite-Price/petty198RS612Rs472Rs549Rs

Fanta-

Price/petty198Rs612Rs472Rs549Rs

Coke-Price/petty198Rs612Rs472Rs549Rs

Limka-Price/petty198Rs612Rs472Rs549Rs

Retailer perchase price /bottle8.2525.5039.3361

Retailers sale price /bottle9274265

Juice- Maaza- TP- 297Rs / 27Ps 200ml-220Rs/24Ps 250ml-265Rs/27Ps 600ml-688/24Ps 1200ml-624/12PsKinlay Mineral Water- 1000ml-128Rs/12Ps 600ml-190Rs/24Ps Soda- 600ml-268Rs/24PsMinute Maid Nimbu Fresh- 450Rs/24PsMinute Maid Pulpy Orange- 450Rs/24PsSome Fullforms- RGB- Returnable Glass Bottle PET- Polyethylene Triquline RED- Right Execution DailyInstruments of Coca Cola Company- SGA- can obtained on the basis of MT OYA-icebox, family freeze, cc4 defreeze & cc10 defreeze. Ice box- 1000Rs (with 3MT) Family freeze- 8000Rs (with 3MT) CC4-13000Rs (with 3MT) Category of Shop - Bronze - 1 to 199 petty Silver -200 to 499 petty Gold 500 to 799 petty Diamond 800 to 1199 petty Platinum 1200 to aboveTypes of OutletsThe company has divided their outlets on the basis of the following criteria- Volume Channel Income group

1. Volume

There are four type of outlets according to the volume of sales of the outlet-Diamond - 800> C/s & above per yearGold - 500-799 C/s per yearSilver - 200-499 C/s per yearBronze -


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