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Project report

Rural marketing

Eveready

Name-Mayank

Roll no-39

Section-M3

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Company ProfleIn our ome i! remote control "top" #orking or clock "top"ticking and t e rea"on !or it i" pencil cell t en t e $randname # ic come" fr"t in our mind" i" %E&ERE'()*+

It #a" !ounded on , 9. /a" t e 'merican ElectricalNovelty 0 Manu!acturing company1+ It" ead2uarter" arein St+ oui"4 Mi""ouri5"4 6nited State"+ 7 e key people in itare 8ard m+ lein4 CE:+

Energi;er $ranc e" ?@ godo#n" and around ?@@@di"tri$utor"+ 7 e Eveready pencil cell" are availa$le at all"mall and $ig " op" rig t !rom t e general "tore"4 grocery"tore4 mu"ic "tore4 "tationery "tore"4 gi!t" and novelty"tore"4 p oto "tudio" and printing center"+ Not only t ateven a "mall %P''N &' '* are al"o "elling t e "ameproduct+ 7 e Eveready a" i" manu!acturing unit" allover t e India+ Not only t at t ey are manu!acturing at a

ig "peed+ 7 e manu!acturing unit" o! Eveready IS: 9@@@

and IS: ,?@@@ certifed+

Au"t t e fgure" o! "ale" are enoug to kno# t eper!ormance o! company i+e annual "ale" 9B4>3@+ ? /R"+

ak 1+ It a" value o! R"+.+> add in it &'7 ,B+>D # icgive" t e rate o! R"+9 in t e market+

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Eveready =attery Co+ c anged it" name to energi;erolding" Inc+ and #a" to $ecome a pu$lic co+ li"ted on t e

N)SE in 'pril B@@@+

PR: I E : 7

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51%38%

9% 1% 1%

Revenue rom product"

Batteries Tea Falsh light Electrolytic magnese dioxide Purchased products

Major revenue o! Eveready indu"trie" come" !rom=atterie" "egment #it >,D o! overall annualrevenue+

7ea "egment i" al"o a major revenue "ource #it3 D o! overall annual contri$ution+

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6 %!1%

1!%

"%

" are o! turnover

Battery#ashight$ighting and electricals

Tea

In term" o! " are in turnover and " are o! profta$ility =atterie" and tea "egment" are

ig e"t+

&ISI:N

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or over a century4 Eveready Corporation a"$een a partner to con"umer" #it our e perti"e inporta$le po#er and lig t+

7oday4 Eveready endeavor to $e t e per!ectCompanion to con"umer" $y providing value-!or-money $rand" #it tangi$le (iJerentiation in2uality every dayK Eveready "eek con"umerpro imity to en"ure t e enjoyment o! $etterliving+

Eveready5" core competence #ill $e $a"ed ont e"e t ree core value" !or t e total "ynergy and!uture profta$le gro#t o! our corporation+

EVEREADY Gold

E&ERE'() Fold 'lkaline $atterie" arean aJorda$le4 dependa$le po#er "olution !or lo#to moderate drain device"+

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E&ERE'() Super

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Second large"t producer o! car$on ;inc

$atterie" glo$ally #it an oJ take o! ,+3

$illion $atterie" annually

:Jer" Eveready 6ltima 'lkaline $atterie" !or

po#er!ul device" like

digital camera"4 remote-controlled toy"4

among ot er"4 Eveready /Car$on

Oinc1 $atterie" !or lo# drain device" like

7& (&( remote

control"4 ta$le #all clock"4 Ga" lig t" and

"o on

:Jer" one o! t e mo"t compre en"ive

Rec argea$le =atterie" range and po#er

$ank"

Strengt "• :ne o! t e ig e"t $rand recall in t e

porta$le $attery indu"try• :ne o! t e #ide"t product port!olio to

India5" porta$le energy re2uirement"• E ten"ive deep-rooted di"tri$ution

net#ork acro"" ur$an and rural India

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• Enjoy" "ignifcant price leader" ip overcompetition

En ancing =rand&i"i$ility

Rural Marketing• Pu$lici;ing t roug #all painting" acro""

village"• Regular

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Eveready $rand are endor"ed$y #ell-kno#n cele$ritie"

making "ure t at ruralpopulation can connect #itt em+

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Pan India (i"tri$ution net#ork o! Eveready i" #ell !ramed

elping it en ance availa$ility o!

product at every location o! country+

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Store name'ryan kiriyanageneral "tore-

• / 9,1-9>>>B399 3

• 'ddre""-Rit alavillage4 Rit ala4(el i - ,,@@ >4

irani road