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Survey Report On Comparative study on Reliance Communication and Bsnl Cellular Network in Gosainganj School Of Management Science Lucknow Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES
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Page 1: project survey on bsnl & Reliance

Survey ReportOn

Comparative study on Reliance Communication and Bsnl Cellular Network in Gosainganj

School Of Management

Science

Lucknow

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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Submitted to Submitted By

Mr. Shubehendra Singh Parihar Gaurav Kumar Gupta P.G.D.M Second Semester

ACKNOWLEDGEMENT

There are a few things that come in the life of a person, may be for a short span of time, but leaves on ever shining impression in to the mind. My survey project is one of the events which will be ever green in my life.

As I have been made this survey Report on “Comparative study on RELIANCE COMMUNICATION and Bsnl Cellular Network, at Gosainganj “.I shared the real marketing skills and knowledge from their experienced, enthusiastic and cordial executives, without whom I would have not been able to achieve my aim.

First of all I would like to express my thanks to Mr. Shubehendra Parihar sir for suggesting me how to do the survey Report. for sharing valuable experience and suggestions regarding preparation of report.

I also owe sincere gratitude to my family members whose love, affection, co-operation and moral support have provided me the strength to carry out this project

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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Date : Gaurav Kumar Gupta

PGDM (II nd SEM)

Place : Lucknow

PREFACE

The field of Telecom sector has taken a giant leap at the threshold of Twentieth First century. Communication has become an integral part of life of man all over the globe. The proverb ‘Need is the mother of invention’ is proving equally correct in case of Communication.

Telecom Sector has already had a considerable impact on many aspects of our society. This survey Project on “RELIANCE COMMUNICATION and Bsnl Cellular Network, at Gosainganj” deals with the automation of various activities done in Telecom Sector like how the Telecom companies doing there business and what is the feature of Telecom Industries.

This project report tends to give a sharp picture of the telecom industry.

I hope, this study can be of some help to the telecom industry of his product and service .

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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CONTENTS-------

1.Objective2.Research methodology3.introduction4.Data tabulation and analysis 5.Data interpretation6.Hypothesis testing7.Recommendation8.Conclusion9.Bibliography10. Questionnaire layout

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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Objective

Our objective of the survey project report is to find out which connection is more preferred by people of Gosainganj And the study of reliance seller network and bsnl which telecom company is more valuable for the responded.and our main objective of the project to know what is the satisfaction level of the responded for his connection. And what offer’s given by the service provider and why they use their network connection.

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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Methodology

TYPE OF RESEARCH-

To Study the Market Share of Reliance Communication cellular network in Gosainganj”. I have gone through various news papers, magazines, websites and collected information and data. This study is exploratory in nature because I am not going to give any suggestion or recommendation.

Data collection:-

(Primary Data)

Collect information through the person of Gosainganj

(Secondary data)

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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In data collection method we shall collect the secondary data from the following sources.

News paper

Magazine

Internet

Other sources for Information.

STATICAL TOOL’S

SPSS 16.0

MS EXCEL

MS Word.

Parameters of Research

Price plan

Network coverage

Offer’s

Availability in market

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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RELIANCE COMMUNICATIONS'

INTRODUCTION

Thursday, August 09, 2007

Anil Ambani: Telecom person of the year 2007

His marketing strategy has made millions of Indians happy, they got the best mobile tariffs in the world-local call costs at 15 paisa/minute, and STD call at 40 paise/minute

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminent professionals from the telecom field, met in Delhi in June to choose the Telecom Person of the Year 2007, the five-hour selection process was steamy.

The reason was obvious: The telecom sector is growing faster than any other segment and naturally their CEOs have a lot to crow about. The jury had to select one from three CEOs, who had made it to the final list through nominations from the industry and the initial scrutiny. Among the three, one of the main contenders was a young CEO. The jury decided that he should come back next year to try and win the coveted award. The list now had two names-both CEOs of two well-known companies. The pivotal difference between the two: one is an entrepreneur and the other is not so popular, as his credit is shared among a number of his big daddies.

Following a five-hour closely held, hotly debated discussion, the name was announced: Anil Dhirubhai Ambani, chairman of Reliance Communications. Anil Ambani joined Reliance Industries (currently promoted by his brother Mukesh Ambani, following their split) in 1983 as co-chief executive officer. Forbes ranked him number 104 among the World's Richest People in 2006. The Ambani family faced criticism when it announced its ambitious plans to build a countrywide telecom network, as its prior expertise lay in commodities-textiles and petrochemicals-business only. Apart from that telecom needs a service-oriented mindset, critics felt. What they did not remember was how the family had served its millions of shareholders.

Policies in India are made in line with Ambani's vision, says an industry expert. His business acumen and closeness to politicians assisted him in making it to the Rajya Sabha in June

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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2004, as an independent member. Ambani chose to resign voluntarily on March 25, 2006.

The same association with politicos gave him negative returns too when the Mayawati Government in Uttar Pradesh put a spanner on his ambitious plans to build a 1,200-acre SEZ.

Media sees his aggression when he announces financial results for the Reliance ADA group of companies, and when he attends the annual general meetings and faces questions from shareholders. When he meets the press, he has answers to all their questions. He also remembers to call select journalists by name.

To merchant bankers he, who has already contributed immensely to the financial reforms of the country, is one of the financial wizards of the world. May be because of his expertise, he gave up in the race to grab Hutchison Essar stake, after indirectly jacking up the valuation. His negotiations with the Qualcomm chief are also a folk theory now.

How did Ambani become the VOICE&DATA Telecom Person of the Year 2007? What are his personal and organizational achievements in the recent past?

His path-breaking marketing strategy that was put in by the strongest team of telecom professionals the country has ever seen has made millions of Indians happy as they got the best mobile tariffs in the world. The aggression resulted to adding to his already swollen kitty. Every hour India will be adding around 20,000 new mobile customers and Reliance Communications over 4,000. When mobile telephony first began in India, a local call cost Rs 16 per minute; an STD Rs 50; and a call to the US Rs 100 per minute. With Reliance Communication’s pioneering price initiative, a local call now costs a mere 15 paise per minute, STD 40 paise, and a call to the US costs less than Rs 2 per minute. The presence of Reliance Communications is making the competition in India panicky. Global telecom forces will also shortly

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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start feeling the heat. Ambani has also recently announced his Rs 1,200 crore buyout of Yipes Holdings.

Achiever's Pride

Undertook financial restructuring of Reliance communications

To spend Rs 16,000 crore to expand and strengthen network coverage

After expansion, Reliance Communications will have the single largest wireless network in the world Launched the lowest-cost classic brand handset at Rs 777

Subscriber base grew to over 28 mn during last fiscal, registering 60% growth

Total Revenue shot up to Rs 14,468 crore, an increase of 34%

Net Profit rises to Rs 3,163 crore, an increase of over 600%

Revenues of the wireless business increased by 46% to Rs 10,728 crore

Broadband achieved revenue growth of 123% to Rs 1,144 crore

Market capitalization crossed Rs 100,000 crore

Will add 23,000 more towers

Telecom services will be available in over 23,000 towns and 600,000 villages

Next generation DTH network will be launched before end of the year

Reliance Communications' wireless subscriber base grew to over 28 mn last fiscal, registering a 60% growth. This makes it one of the top two wireless operators in India.

"Economic growth in the future will be indexed to connectivity of millions of enterprise and individual customers. Over the next few years, we will have over 100 million customers, making us one of the top 5 telecom players in the world. In four years, we put up a total of 14,000 towers across the country. This year alone we will add 23,000 more

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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towers. Our wireless network is currently available in 10,000 towns. By the end of this year, it will be available in over 23,000 towns and 600,000 villages," Anil Ambani said at the first annual general meeting of Reliance Communications since the re-organization of the Reliance Group in June 2005.

"In four years of operations, we invested around Rs 32,000 crore. This year alone we will invest over Rs 20,000 crore. At the end of this year, we will have covered over 90% of our population. If Version 1.0 of the Indian telecom story was all about affordability, Version 2.0 will be about reach. Our

Network expansion will give us the power to drive the market and stay ahead of the curve," Ambani adds.

According to Ambani, the financial restructuring of Reliance Communications is the biggest turnaround story in the history of corporate India. The inherited ownership structure of Reliance Communications was complex. The reorganization has yielded a simple, fair, and transparent ownership structure, and given Reliance Communications 100% ownership of all operational and associate companies.

Reliance Communications is now among the three most valuable private sector companies in India, and the five most valuable telecom companies in Asia. In the current

Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and strengthen its network coverage across India and the rest of the world.

In addition to organic growth, Reliance Communications will leverage the advantages derived from this impressive financial platform to explore and pursue any significant

Opportunities available in the telecommunications sector. "We are currently evaluating a number of inorganic opportunities in select international markets to further expand our footprint," Ambani said.

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Reliance Communication’s One India, One Tariff plan allowed millions to connect across India at just one rupee a minute. The company was the first one to break the Rs 1,000 entry-barrier with the launch of the lowest-cost classic brand handset at Rs 777.

As per its expansion plan, Reliance Communications will have the single largest wireless network in the world, covering over 900 mn Indians or more than 15% of the global population. It will cover 23,000 towns or every single Indian habitation with a population of over 1,000. Reliance Communications will cover almost 100% of all rail routes, providing seamless voice, video, radio, and Internet connectivity to 14 mn commuters every day. It will also cover almost 100% of all national highways, and 84% of all state highways, giving millions of users the power to talk, text, surf, play, chat or simply stay in touch across nearly the entire length of India's 2,00,000-km-long road network.

Having achieved tremendous growth, the main challenge for Reliance Communications is to improve quality of service and ARPU. Its enterprise business is also not in a position to compete with the global majors. Stock market valuations may boost the fortunes of an entrepreneur, but Ambani needs to address the issues faced by the growing mobile customer base, especially in India, where bureaucracy takes pride in checking the businessman.

BSNL

INTRODUCTION

Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation Limited) is a public sector communications company in India. It is the India's largest

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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telecommunication company with 25.14% market share as on December 31, 2007. Its headquarters are at Bharat Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New Delhi. It has the status of Mini-ratna - a status assigned to reputed Public Sector companies in India.

BSNL is India's oldest and largest Communication Service Provider (CSP). Currently BSNL has a customer base of 68.5 million (Basic & Mobile telephony). It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL. As on December 31, 2007 BSNL commanded a customer base of 31.7 million Wireline, 4.1 million CDMA-WLL and 32.7 million GSM Mobile subscribers. BSNL's earnings for the Financial Year ending March 31, 2007 stood at INR 397.15b (US$ 9.67 b) with net profit of INR 78.06b (US$ 1.90 billion). Today, BSNL is India's largest Telco and one of the largest Public Sector Undertaking with estimated market value of $ 100 Billion. The company is planning an IPO with in 6 months to offload 10 % to public.

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of five years it has become one of the largest public sector unit in India. BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and wining customer's confidence. Today, it has about 47.3 million line basic telephone capacity, 4 million WLL capacity, 20.1 Million GSM Capacity, more than 37382 fixed exchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkm of

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages.BSNL is the only service provider, making focused efforts and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook & corner of country and operates across India except Delhi & Mumbai. Whether it is inaccessible areas of Siachen glacier and North-eastern region of the country. BSNL serves its customers with its wide bouquet of telecom services.BSNL is numero uno operator of India in all services in its license area. The company offers vide ranging & most transparent tariff schemes designed to suite every customer.BSNL cellular service, CellOne, has more than 17.8 million cellular customers, garnering 24 percent of all mobile users as its subscribers. That means that almost every fourth mobile user in the country has a BSNL connection. In basic services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone subscribers i.e. 85 per cent share of the subscriber base and 92 percent share in revenue terms. BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less Internet(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country. BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that provides convergent services like voice, data and video through the same Backbone and Broadband Access Network. At present there are 0.6 million DataOne broadband customers. The company has vast experience in Planning, Installation, network integration and Maintenance of Switching & Transmission Networks and also has a world class ISO 9000

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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certified Telecom Training Institute.

Scaling new heights of success, the present turnover of BSNL is more than Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US $ 2.26 billion) for last financial year. The infrastructure asset on telephone alone is worth about Rs.630,000 million (US $ 14.37 billion).

BSNL plans to expand its customer base from present 47 millions lines to 125 million lines by December 2007 and infrastructure investment plan to the tune of Rs. 733 crores (US$ 16.67 million) in the next three years.

The turnover, nationwide coverage, reach, comprehensive range of telecom services and the desire to excel has made BSNL the No. 1 Telecom Company of India.

History

The foundation of Telecom Network in India was laid by the British sometime in 19th century. The history of BSNL is linked with the beginning of Telecom in India. In 19th century and for almost entire 20th century, the Telecom in India was operated as a Government of India wing. Earlier it was part of erstwhile Post & Telegraph Department (P&T). In 1975 the Department of Telecom (DoT) was separated from P&T. DoT was responsible for running of Telecom services in entire country until 1985 when Mahan agar Telephone Nigam Limited

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(MTNL) was carved out of Dot to run the telecom services of Delhi and Mumbai. It is a well known fact that BSNL was carved out of Department of Telecom to provide level playing field to private telecoms. Subsequently in 1990s the telecom sector was opened up by the Government for Private investment, therefore it became necessary to separate the Government's policy wing from Operations wing. The Government of India corporatized the operations wing of Dot on October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL).BSNL operates as a public sector.

ATA ANALYSIS AND INTERPRETATION

DEMOGARPHIC FEATURES OF REPONDENTS

Profession Ratio of the Respondents

PARTICULARS NUMBER %AGE

STUDENT 22 44%

BUSINESS MAN 25 50%

SERVICE MAN 3 6%

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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INTERPRETATION: The graphical representation of the table shows that out of 50 respondents 22 student were business man 25 and service man were 3.

1- Are u a Telecom User?

PARTICULARS NUMBER %AGE

Yes 50 100%

No 0 0%

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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INTERPRETATION:

All the respondents had mobile connections.

Which cellular network do u prefer.

PARTICULARS NO.OF

RESPONDENTS

AIRTEL 5

VODAFONE 14

BSNL 11

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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IDEA 11

RELIANCE 8

INTERPRETATION:

Out of 50 respondents 5 were using Airtel, 14 were using Vodafone, 11 were using BSNL and, 8 were using reliance

while 11 were using IDEA.

3-Which types Connection do u have

Particulars No. of respondents

Prepaid 47

postpaid 3

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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INTERPRETATION:

Out of 50 respondents 47 were using prepaid connections while 3 respondents were using postpaid connections.

4- Are u satisfied with this Price Plans

RESPONDED

STRONGLY DIS AGREE & AGREE

AGRSS & STRONGLY AGREE

NUTRAL

BUSINESS MAN

3 19 3 25

SERVICE MAN

2 1 3

STUDENT 5 15 2 22TOTAL 8 36 6 50

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NULL HYPOTHSIS- THE RESPONDAED ARE NOT SATISFIED WITH THIS PRICE PLANDEGREE OF FREEDOM--- (4)LEVEL OF SIGNIFICANCE-0.005TABULATED VALUE-----14.860OBSERVE VALUE

EXPECTED VALUE

(O-E) (O-E)2 (O-E)2/E

3 5.000 -2 4 0.8

19 17.500 1.5 2.25 0.128571

3 2.500 2.4 5.76 2.304

2 0.600 1.4 1.96 3.26667

1 2.100 -1.1 1.21 0.57619

5 0.300 4.7 22.09 73.63333

15 4.400 10.6 112.36 25.53636

2 15.400 -13.4 179.56 11.65974

2.200 -2.2 4.84 2.2

TOTAL 120.1049

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH PRICE PLAN. 5- Why do u use this connection

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

RESPONDED

Better services

Good plans

Call Rate Other

BUSINESS MAN

1 2 3 6 12

SERVICE MAN

11 1 2 2 16

STUDENT

13 5 1 3 22

TOTAL 25 8 6 11 50

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NULL HYPOTHSIS- THE RESPONDAED ARE NOT ARE NOT USING THE CONNECTION FOR CALL RATEDEGREE OF FREEDOM--- (6)LEVEL OF SIGNIFICANCE-0.005TABULATED VALUE-----15.5759

OBSERVE VALUE

EXPECTED VALUE

(O-E) (O-E)2 (O-E)2/E

1 6 -5 25 4.16

2 8 -6 36 4.5

3 11 -8 64 5.86

6 1.92 4.08 16.64 8.66

11 2.56 8.44 71.23 27.82

1 3.52 -2.52 6.35 1.80

2 1.44 0.56 0.31 0.215

2 1.96 0.04 0.0016 0.0008

13 2.64 10.36 107.32 40.65

5 2.64 2.36 5.56 2.106

1 3.52 -2.52 6.35 1.80

3 4.84 -1.84 3.38 0.698

TOTAL 98.21RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH CALL RATE.

6- How is your Network Coverage?

RESPONDED

VERY GOOD

VERY BAD

DON’T KNOW

BUSINESS MAN

16 7 23

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SERVICE MAN

3 3

STUDENT

19 4 1 24

TOTAL 38 11 1 50

NULL HYPOTHSIS- THE RESPONDAED ARE NOT SATISFIED WITH NETWORK COVERAGE .DEGREE OF FREEDOM--- (4)LEVEL OF SIGNIFICANCE-0.005TABULATED VALUE-----3.1818

OBSERVE VALUE

EXPECTED VALUE

(O-E) (O-E)2 (O-E)2/E

16 17.48 -1.48 2.1904 0.125

7 5.06 1.94 3.7636 0.743

3 0.46 0.72 0.5184 1.126

19 2.28 16.72 279.55 122.61

4 0.66 3.34 11.15 16.90

1 0.06 0.94 0.88 14.72

18.24 -18.24 332.69 18.24

5.28 -5.28 27.87 5.28

0.48 -0.48 0.23 0.48

TOTAL 180.23

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH NETWORK.

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7- What is availability of your

cellular network in the market?

RESPONDED

VERY GOOD

VERY BAD

DON’T KNOW

BUSINESS MAN

18 3 1 22

SERVICE MAN

3 3

STUDENT

19 5 1 25

TOTAL 40 8 2 50

NULL HYPOTHSIS- THE RESPONDAED ARE NOT SATISFIED WITH AVAILABLITY OF NETWORK CONNECTION IN MARKET .DEGREE OF FREEDOM--- (4)LEVEL OF SIGNIFICANCE-0.005TABULATED VALUE-----1.1523

OBSERVE VALUE

EXPECTED VALUE

(O-E) (O-E)2 (O-E)2/E

18 17.6 0.4 0.16 0.0090

3 3.52 -0.52 0.2704 0.0768

1 0.88 -1.4 1.96 2.227

3 2.4 0.6 0.36 0.15

19 0.48 18.52 342.99 714.56

5 0.120 4.88 23.81 198.45

1 20 -19 361 18.05

4 -4 16 4

1 -1 1 1

TOTAL 938.52

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RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH AVAILABLITY.

8- What Offer’s do you Get form your Service Provider

NULL HYPOTHSIS- THE OFFER ARE NOT SIGNIFICANT BY SERVICE PROVIDERDEGREE OF FREEDOM--- (4)LEVEL OF SIGNIFICANCE-0.005TABULATED VALUE-----7.2723

OBSERVE VALUE

EXPECTED VALUE

(O-E) (O-E)2 (O-E)2/E

14 10.58 3.42 11.6964 1.10552

1 4.6 -3.6 12.96 2.817

8 7.82 -3.04 9.24 1.1817

8 11.04 -3.04 9.24 0.8371

8 4.8 3.2 10.24 2.1333

8 8.16 -0.16 0.0256 0.0031

1 1.38 -0.38 0.1444 0.104638

1 0.60 .4 0.16 0.26667

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

RESPONDED

NF/SMS/MIN

TARIFF/EXTRA VALUE

OTHER

BUSINESS MAN

14 1 8 23

SERVICE MAN

8 8 8 24

STUDENT

1 1 1 3

TOTAL 23 10 17 50

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1 1.020 -0.02 0.0004 0.000392

TOTAL 8.44

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH SERVICE PROVIDER.

Recommendation

FINDINGS

Few years back mobile connections were not common among the students. But with the mobile revolution now we can find almost every student with mobile phone.

Most of the students prefer prepaid connections than postpaid connections.

Most preferred cellular company amongst the students is VODA PHONE and the least preferred company is IDEA.

Mostly the students are satisfied with the services provided by the different cellular companies.

Maximum numbers of respondents were attracted towards the coverage facility and the least like the OTHER services.

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T.V. and internet are the best media advertisements that put more impact on the students buying decisions

Bsnl network problem is a major problem for Bsnl.

Responded are not satisfied with price plan.

Offers are not satisfied by the customer.

SUGGESTION

Above the discussion with the RESPONDED I have notice the two major weakness of the TELECOM Company ‘S

Lack of customer satisfaction – firstly customer are not satisfied according to their activation charge other companies not take activation charge according to discussion to decrease some activation charge by which customer can be satisfied by this company.

By the discussion with responded I also know the goodwill of the Reliance company so good by which they give a better competition to the other company.

Bsnl network problem is major problem for customer’s they Improve their network’s and given good offer’s like private player’s.

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Reliance is good in net work but customer are not fully satisfied with his hand sets.battry backup is not good. they improve on this.

Conclusion

After talking to responded we find that Reliance is more good than Bsnl because. Bsnl has always network problem and his tariff vouchers are also costly compare than Reliance has good availability In market and his price Rate is also cheaper than Bsnl. reliance has night free facility available its very popular for youngster and his full coverage is also a good part of this

So after the all finding’s we can say that reliance is very good service provider comparison of

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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Bibliography

BOOKS:

Marketing Research – Paneerselvam

Research Methodology – C.R Kothari

Principles of Marketing – Philip Kotler

Web Resources:

www.trai.gov.in

http://www.rcom.co.in

http://www.bsnl.co.in/about.htmGaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

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Magazine

Outlook Express

Business today

Money OutlookNews Paper

Business standard

Times of India

Economic times

Questionnaire

Name-Age---Gender-- Male FemaleProfession -- Student Business Man Service ManIncome level- 10000>50000 50000>200000Mobile------

1- Are u a Telecom User? Yes No

2- Which cellular network do u prefer? Idea Bsnl Reliance Airtel voda Phone

3-Which type Connection do u have? Post paid Prepaid

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES

Page 32: project survey on bsnl & Reliance

4- Are u satisfied with this Price Plans? Strongly Disagree disagree can’t say Agree Strongly Agree

5- Why do u use this connection?Better services good plans call Rate other

6- How is your Network Coverage?Very good Good don’t know Bad very Bad

7- What is availability of your cellular network in the market?Very good Good don’t know Bad very Bad

8- What Offer’s do you Get form your Service Provider?Night free 100 Free SMS 100 minute’s extra talk valueTariff voucher other’s

Gaurav Kumar GuptaPGDM-II SEMSCHOOL OF MANAGEMENT SCIENCES


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