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STUDY OF INTERNATIONAL INSURANCECOMPANY

Company Introduction

As an important subsidiary of China Taiping Insurance Group (ChinaTaiping), Taiping Pension Insurance Co., Ltd. (Taiping Pension) was

incorporated in Shanghai in 2004. As a state-owned financial and insurance group founded in 1929, and

now directly governed by the State Council of China, China Taiping

(previously known as China Insurance Group) has the capability to

provide diversified financial services for clients based on insurance
http://www.bing.com/images/search?q=intenational+insurance+company&FORM=HDRSC2


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business and supplemented by asset management, and it currently has

presence in Mainland China, Hongkong, Macau, Europe, Oceania, East

Asia and Southeast Asia, etc.

Relying on its parent companys diversified financial service platform,Taiping Pension proudly provides enterprise and corporate clients with

comprehensive insurance and financial services including enterprise

annuity and employee benefit plan. With enterprise annuity as the core

business, the companys pension division offers full range of products

and service such as trustee administration and investment of enterprise

annuity, entrusted management pension, and occupational annuity. TheCompanys employee benefit plan division has covered products and

services such as corporate life insurance, accident insurance,

supplementary medical and health insurance. Furthermore, the

Company continues to explore new service concepts and methods in

individual pension insurance and relevant businesses.

Immediately after establishment, the Company was selected as arepresentative of the insurance industry to participate in the building of

Chinas enterprise annuity system and the trial run of commercializing

operation. Relying on the specialty edge, Taiping Pension has become

one of the important pension insurance providers widely recognized by

nationwide enterprises and partners, and it is one of the market leaders

by the number of clients and AUM (assets under management). By way

of specialty innovation and continuous improvement, Taiping Pension

has set up its unique advantage in SMEs employee benefit plan, medium

and high-end medical insurance, and is also the exclusive partner of IGP

(International Group Program, which is the worlds biggest reinsurance


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consortium of employee benefit plan for MNCs) in China. Moreover, the

Company has cooperated with commercial banks, human resource

agencies and other professional organizations to provide more

products, more convenient services and more comprehensive values for

enterprises and corporate clients.

Taiping Pension unswervingly adheres to the operation philosophy ofRun Business Wholeheartedly and Serve Customers Sincerely, strives

to become the most professional and innovative provider of enterprise

annuity and employee benefit plan in China, and provides more values

to enterprise and corporate clients and partners with itsprofessionalism and innovation.

Notification of change of shareholding of Taiping Pension

In order to strengthen its state-owned assets management, to simplifyits internal shareholder structure, to reduce crossovers in shareholding

relationships, and to integrate its resources and to improve itsefficiency, China Taiping Insurance Group Co. (China Taiping) adjusted

the shareholding of its subsidiary company of Taiping Pension Co., Ltd.

China Taipings listed company China Taiping Insurance Holdings Co.,

Ltd. acquired the shares of Taiping Pension from Taiping Life, Taiping

General Insurance Co., Ltd., Taiping Assets Management (Hong Kang)

Co., Ltd. and Ageas N.V./S.A. (Ageas N.V./S.A., known as Fortis Holding

before April 2010).

Following this change, Taiping Pension has two shareholders, ChinaTaiping Insurance Group Co. has 4% of its share and China Taiping

Insurance Holdings Co., Ltd. holds another 96% of its share. This


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adjustment was approved by CIRC on March 22nd, 2011 by accepting

Taiping Pensions Taiping Pension Co., Ltd. Shareholder Adjustment and

Acquisition Application (Taiping Pension [2010] No. 134).

Ageas N.V./S.A. remains a shareholder of Taiping Life Insurance Co.,Ltd. Ageas is an international insurance company with a heritage spanning

more than 180 years. Ranked among the top 20 insurance companies in

Europe, Ageas has chosen to concentrate its business activities in

Europe and Asia, which together make up the largest share of the global

insurance market. They are grouped around four segments: Belgium,

United Kingdom, Continental Europe and Asia. It is the undisputedleader in the Belgian market for individual life and employee benefits, as

well as a leading non-life player, through AG Insurance. Internationally,

Ageas has a strong presence in the UK, where it is the second largest

player in private car insurance. The company also has subsidiaries in

France, Germany and Hong Kong. Ageas has a track record in developing

partnerships with strong financial institutions and key distributors in

different markets around the world and successfully operates

partnerships in Luxembourg, Italy, Portugal, China, Malaysia, India and

Thailand. Ageas employs more than 13,000 people and has annual

inflows of almost EUR 18 billion.

As the exclusive network partner of the same international poolingnetwork (IGP) in Belgium, Ageas maintains close and frequent contact

with Taiping Pension to cooperate in product design, service upgrade

and other areas of mutual interest.


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Our joint venture parteners

OverviewMax Life Insurance, the largest* non-bank private life insurer, is a joint

venture between Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max

India is a leading Indian multi-business corporate, while Mitsui Sumitomo

Insurance is a member of MS&AD Insurance Group, which is currently

amongst the top 10 general insurers in the world. Max Life Insurance offers

comprehensive life insurance and retirement solutions for long-term savings

and protection. A financially stable company with sound investment expertise,

Max Life Insurance has a strong customer-centric approach focused on advice

based sales and quality service.

GROWTH STORY

Max Life Insurance Co. Ltd.

Max Life Insurance, the largest* non-bank private life insurer, is a joint

venture between Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max


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India is a leading Indian multi-business corporate, while Mitsui Sumitomo

Insurance is a member of MS&AD Insurance Group, which is currently

amongst the top 10 general insurers in the world. Max Life Insurance offers

comprehensive life insurance and retirement solutions for long-term savings

and protection. A financially stable company with sound investment expertise,

Max Life Insurance has a strong customer-centric approach focused on advice

based sales and quality service.

Max Life Insurance has positioned itself on the quality platform. In line with

its vision to be the most admired life insurance company in India , it has

developed a strong corporate governance model based on the core values ofexcellence, honesty, knowledge, caring, integrity and teamwork.

Max Life Insurance offers comprehensive life insurance and retirement

solutions for long-term savings and protection to over thirty lakh customers.

It has a country-wide diversified distribution model including the country's

leading agent advisors, exclusive arrangement with Axis Bank and several

other partners. Max Life Insurance is a quality business focused on delivering

excellence to customers through advice based sale process, customer centric

approach to business, financial stability & investment expertise and strong

human capital.

In the financial year 2011-12 Max Life Insurance ranked fourth among private

life insurers with a market share of 8.6%. The Company has been one of the

fastest growing life insurance companies with total revenue ofRs.6,391 crore

and enterprise profit ofRs.733 crore for the Financial Year 2011-12. The

Company's share capital ofRs.2,127 crore with a solvency margin of 534%

and solvency surplus ofRs.1,506 crore is indicative of its financial strength


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and stability. As on 31st March 2012, Max Life Insurance had assets under

management ofRs. 17,215 crore.

Max Life Insurance has a diversified distribution network spread across more

than 1,000 cities. The distribution is based on three pillars agency

distribution, ban assurance and partnership distribution. Agency distribution

forms its core distribution channels with advice based sales process through

its well trained and knowledgeable agent advisors. These agent advisors are

equipped to engage with prospective customers and offer customized

solutions for their life stage needs.

In banc assurance, the Company has a strong relationship with Axis Bankwhich in a short span of two years become the largest non-captive ban

assurance relationship in India with its network of over 1,400 branches

providing life insurance solutions to its customers. Partnership Distribution,

the third pillar of Max Life Insurance's distribution model is equally important

and successful with long standing relationship with large distributors of

financial products such as Amsure and Peerless. These three key distribution

channels are compelmented by Group Insurance and Customer Advocacy

teams.

Max Life Insurance offers a comprehensive suite of Long Term Savings and

Protection oriented products. It currently has 24 products covering and 9

riders that can be customized to suit every life stage need of the customer.

Besides this, the company offers 4 products and 7 riders in group insurance

business.

At Max Life Insurance, providing a superior customer experience is central to

its vision and the Company is committed to provide superior service

experience to the customer. As a proactive step towards service excellence,


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Max Life Insurance has launched the "Treating Customer Fairly" (TCF) policy.

The TCF policy aims to raise standards in the way the Company interacts with

customers at every touch point right from the pre-sales engagement to the

payment of benefits.

Max Life Insurance follows a prudent investment philosophy to optimize risk

management in its bid to provide maximize returns to policyholders.

Investments are in instruments which are safe and provide good returns in

the long run.

The company values human capital and considers it to be its competitive

advantage. Max Life Insurance believes that people are its biggestorganizational assets and hence lays a strong emphasis on employee friendly

practices leading to high levels of employee engagement and motivation. This

is reflected in the recognition that the company received from the Great Places

To Work Institute, India, as one of the best workplaces in the industry.

Max Life insurance works closely with Max India Foundation, an independent

social service organization of the Max India Group for all its CSR activities. The

company has taken up immunization programme as a societal agenda to

ensure protection against major ailments for the next generation of the

country. The programme covers vaccines like BCG, Hepatitis B vaccine, Polio

drops, DPT, D Tap, Measles vaccine, MMR, Typhoid, dT and TT. Along with

Max India Foundation and Manav Sewa Sanidhi Max Life Insurance also

organize artificial limbs and polio caliper camps. In each such camp more than

350 beneficiaries are provided artificial limbs.

Max Life Insurance has always believed in setting new benchmarks in quality

of service and product offerings to its stakeholders and its efforts have been


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duly recognized over the years. Some of the awards and accolades won by

Max Life Insurance are as follows:

Ranked 5th in 'India's Most Respected Companies' by Business world 2004and 2006

BT Mercer-TNS Survey Ranked Max Life Insurance No.7 in the "Bestcompanies to Work For" and "The best life insurance company to work for in

India" - 2008

CIO 100 award for IT excellence 2008 - 2011 ULIPs funds recognized as top quartile in performance by Outlook Money

2008, 2009, 2011 Received Asia Insurance Industry Award for Innovation - 2009 Amongst the top 25 companies in 'Gallup Great Work Place' Award - 2009 Awarded the CII-Exams Bank Commendation Certificate for Business

Excellence 2008, 2009, 2010

FACT SHEET

Founded 2000

Started

operationsApril 2001

Headquarters New Delhi, India

World Wide Web

Addresshttp://www.maxlifeinsurance.com
http://www.maxlifeinsurance.com/http://www.maxlifeinsurance.com/http://www.maxlifeinsurance.com/http://www.maxlifeinsurance.com/


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Chairman Analjit Singh

CEO & Managing

Director

Rajesh Sud

Paid- up capital Rs. 2,127 crore

Sum Assured Rs. 1,62,904 Crore

Number of

policies sold since

inception

63.34 lakh

Asset under

managementRs. 19,679.56 crore

Employees 7,683

Agent of Advisors 35,684

Number of

products22

Number of riders

/ options9

Number of offices 288

Number of cities 216

MDRTs 111 (for calendar year 2011)


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Trainers 387

AWARDS AND RECOGNITIONAt Max Life Insurance, with each award and accolade received over the years,

we have renewed our promise of providing the best quality of products and

services to our customers. Some of the awards and recognition rewarded to

us.

Awards won

Among the top 25 companies to work for in India, according to Businessworld2003 'Great Workplaces of India'

Among the top five most respected insurance companies in India as perBusinessworld 2004 and 2006 survey

Received 'Best Six Sigma Project' award at Sakal Six Sigma Excellence Awards 2006

Indo-American Corporate Excellence Award for Best Indo-US company inFinancial Services Category in 2006

Among top 3 in Asia Life Insurance Company of the Year Award 2007instituted by Asia Insurance Review

Ranked 7th in BT-Mercer-TNS Best Companies to Work For Survey 2008 'CII - EXIM Bank Commendation Certificate for Strong Commitment to Excel'

for the year 2008 to 2010

Gallup Great Work Place Award 2009


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Awarded the Asia Insurance Industry 'Innovation of the Year' Award 2009 Golden Peacock Award for Excellence in Product Innovation for Max Vijay CIO 100 Technology Award 2008 - 2011 CII National Six Sigma recognition for Best Six Sigma Project - 2009 Outlook Money survey - recognized as the only company to have funds

amongst the top quartile in all funds category

QCI DL Shah Awards for Best Six Sigma Project on economics of Quality - 2012Some of the industry firsts

First company to provide Free look period of 15 days to the customer. This

was later made mandatory by the regulator First company to start toll free line for agent service First and the only life insurance company in India to implement Lean

methodology of service excellence in service industry

First life insurance company in India to provide various services to the agentsand customers over phone

First Indian life insurance company to start service center at the regional level First life insurance company in India to be awarded ISO 9001:2008

certification.

TV COMPAIGNThrough the medium of TV, we aim to reach a large number of audiences and

help them meet their long term planning and protection needs. Here is a

collection of TV commercials we have run over a period of time for child plans,

retirement plans and more. Revisit them and enjoy.


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CORPORATE SOCIAL RESPONSIBILITY

"We make a living by what we get, but we make a life by what we give." -

Winston Churchill

Max Life Insurance believes that as a corporate it has a responsibility to

engage with the society it operates in. This engagement goes beyond

providing right products for their needs and being ethical and honest in our

business practices. We believe in caring for the society and have decided to

focus on providing a safe and secure future to the children in the age group 0-

12 years. Take a look at some of our initiatives:

The immunization program:The company works closely with Max India Foundation, an independent social

service organization of Max India Group. Immunizations is Max Life

Insurances societal agenda to ensure protection against major ailments for

the next generation of the country. The immunization programme covers


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vaccines like BCG, Hepatitis B vaccine, Polio drops, DPT, D Tap, Measles

vaccine, MMR, Typhoid, DT and TT. From July 2008, since the immunization

programme was initiated till date 345 camps, covering 21799 children we

conducted, providing 43479 shots in 89 locations.

Artificial limbs and polio caliper camps:

Max Life Insurance and Max India Foundation along with Manav Sewa Sanidhi

also organise artificial limbs and polio caliper camps. Through each camp

beneficiary are provided artificial limbs or polio calipers. The company's

volunteers help create awareness, manage registration and provide help

during the week-long camp where the patients stay till the time they couldindependently move. In each such camp more than 350 beneficiaries are

provided artificial limbs. Over the last four years Max Life Insurance in

collaboration with Max India Foundation and partner NGO, Manav Seva

Sannidhi, have organised Artificial Limbs and Polio Calipers camp at Gujarat,

Mohali and New Delhi. A total of 1704 patients have been provided artificial

limbs and polio calipers in the four camps.

Health camps:

The company's volunteers also actively participate in health camps organised

in association with Max India Foundation where patients are provided health

advice by a team of doctors from Max Healthcare. Till date, 80 camps have

been organized benefitting 20,086 patients.

"The opportunity to serve... is grace. To make a difference in someone's

life... a humble duty."- Analjit Singh, Chairman, Max India Group.


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Public Disclosures

The company's focus on advise based sales, multi-channel distribution model,

focus on quality agency, commitment to training, strong brand, customercentricity, an open and ethical culture of meritocracy and financial strength

lend by its parent organizations have made Max Life Insurance an

organization that has set new benchmarks for the sector. Max Life Insurance

remains committed to building India's most admired life insurance company.

During the financial year 2012 the company progressed well on all

parameters and enabled the transformation through sharp execution and a

comprehensive change management plan including enabling mindset shifts,

leadership cohesion and enhanced engagement with all stakeholders.

Key aspects regarding Max Life Insurance's performance are detailed below.

(All figures as of March 31st2012)


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Max Life Insurance covered 59.28 lacs lives (in-force) providing a totalinsurance cover of over Rs. 1,52,000 crores to its customers.

Market Share has increased up to 8.6% on Adjusted Individual FirstYear Premium.

Share Capital stood at Rs. 2,127 crores. Assets under management at Rs. 17,215 crores. Solvency capital ratio at 534% was significantly higher than the mandated

150%.

PRIMIUM RETURN TERM PLAN

Your family is the center of your world. You care for your loved ones more

than anyone else does and you definitely have hopes and aspirations for them.On the other hand, your loved ones look up to you for everything at every step

of their lives - from the smallest necessities to the biggest needs. You want to

provide them with the best of everything, from education to marriage to

healthcare and financial support for household expenses, EMIs, rent, etc.


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We all know that life is full of uncertainties, and we never know what lies

ahead of us in the future. Therefore, it is critical to secure the future of our

loved ones and provide for them, whether we are there with them or not. This

is exactly what Max Life Premium Return Term Plan (UIN 104N069V01) will

help you do!

Unlike the regular term plans, the Max Life Premium Return Term Plan not

only offers protection to your family in case of an eventuality, but also returns

your money at the end of the term so that your family enjoys a secure future.

PLATINUM PROTECTMax Life Platinum Protect is a comprehensive life insurance plan that fulfills

the protection needs for you and your family. It is a unique plan that supports

your family's financial requirements in case of your absence. Max Life

Platinum Protect is the best solution for you to fulfil all your family's

dreams, no matter what.

NAV PERFORMANCE


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NAV Performance

Select a plan to view its current NAV. You can also view your fund's past

performance by looking at the NAV history.

STIPULATION FOR IRDA NAVCOMPUTATION

Modification in NAV computationdated July 29, 2011 the formula for computation of the Net Asset Value Per

Unit (NAV) for Linked funds stands modified effective August 18, 2011.

Old formula as prescribed by IRDA and as contained in the policy

document:

Market value / fair value of the investment, plus / (minus) expenses incurred

in the purchase / (sale) of assets, plus value of current assets and accrued

interest (net of fund management charges), less value of current liabilities and

provisions, if any, divided by, the number of units existing under the fund at

valuation date (before creation / redemption As stipulated by the Insurance

and Regulatory Development Authority (IRDA), in its circular of units).

Modified formula as stipulated by IRDA effective August 18, 2011: Market value of investment held by the fund plus value of current assets less

value of current liabilities and provisions, if any, divided by, the number of

units existing on valuation date (before creation / redemption of units)

The policy document shall accordingly stand modified.


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We confirm, there is no change to the number of units to the credit of anypolicyholder on account of this change.

Policyholders may also refer to public notice issued by the 'LifeInsurance Council' in leading national newspapers on October 8, 2011,

on behalf of Life Insurance Companies in this regard.

Market review

Market review

November 2012

Investors are hopeful that post US elections, the US fiscal-cliff issue will be

resolved before year end. Economic data however was weak in key developed

economies. At home too markets were enthused by the Governments

confidence in dealing with the FDI issue in the Parliament. WPI inflation eased

to 7.5% y-o-y for October. The improvement in inflation was on lower core-

inflation and moderation in food inflation.


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Nifty gained 4.63% over the month. Indias 2Q FY13 GDP increased 5.3% y-o-y

vs. last quarters 5.5%.IP for September declined 0.4%. Telecom, Financials,

Media and FMCG sectors outperformed while Energy and Utilities sectors

under-performed. Foreign institutional investors (FIIs) were buyers of US$

1.8 bn over the month. Domestic Institutional Investors (DIIs) were sellers of

US$ 956 mn over the month. Insurance companies and Mutual sold US$ 725

mn and US$ 231 mn respectively.

Fixed Income

10-year benchmark treasury yield eased marginally to 8.17% over the month.Positive surprise in monthly WPI inflation number aided investor sentiment.

Fiscal situation continues to remain worrisome though, particularly in the

backdrop of the poor response to the Telecom auction. RBI has conducted

open market operations (OMO) to support tight liquidity conditions. We

expect RBI to continue to provide liquidity support through OMO, CRR cut in

the coming months.

The announcement of a hike in FII limits by 10 bn USD also put a lid on yields.

INR depreciated by 0.8% over the month despite positive FII flows, after a

sudden rise of trade deficit numbers came in November for the month of

October to $21 bn.


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NEED OF LIFE INSURANCE

Mr. Mehta was very happy with his job, his family and life in general. He was

very particular with his finances. His 8 year old daughter and 9 year old son

were doing well in one of the best schools in India and his wife had the

financial comfort she wanted. However, Mr. Mehta will concur that one can

never tell when fate will tarnish a pretty picture. He suddenly suffered a heart

attack, with a few complications, and was admitted to the hospital. Three

weeks in the ICU and an angiography and angioplasty struck him with a

serious financial blow. His modest medical insurance covered some of his

expenses but he had to dip into his savings for the rest. He thought his current

financial plan was solid, but he was wrong. What if the next time his medical

expenses are even higher? What about the money he has to keep aside for his

daughters wedding, or his sons higher studies? What if he doesnt pull

through the next time? Who will take care of his family and support them

financially? Another disaster like this will destroy his long term savings plans.

That was it! He had to re-assess his financial structure. Statistics showed him

that if he saved a little money every month in a life insurance policy he would

be in an even better position to deal with any unforeseen setbacks in the


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future. His family will have financial security if he isnt lucky enough to

survive the next time.

He also decided to take into consideration the expenses for his childrens

higher studies and marriage. Mr. Mehta was thinking very clearly in the long

term now.

Although we dont want to think of these situations, preparing for them with

the right financial planning will only help our long term goals. Mr. Mehta

realised this the hard way. Luckily, we have the chance to learn from his

mistake and better prepare ourselves from now for an uncertain future.


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TYPES OF LIFE INSURANCE

When Mr. Mehta decided to get life insurance to protect himself and his family

he had to be sure he was choosing the right policy. He had to buy a life

insurance policy that caters to his needs, as well as his sons education needs

and his daughter's marriage expenses. He was clear about that. Thesedecisions could not be taken lightly anymore. When he was faced with his own

mortality it gave him the push he needed to save wisely and save for the

future. His life insurance company helped him derive a formula that best

suited his requirements and the requirements he has for his children. The

various policies he could choose from are listed below:

I.

Term InsuranceThis type of policy is a contract between the insured and the life insurance

company to pay the persons s/he has given entitlement to receive the money,

in the case of his/her death, after a certain period of time. The policies can be

taken for 5, 10, 15, 20 or 30 years.


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II. Endowment

In an endowment policy, periodic premiums are received by the insured

person and a lump sum is received either on the death of the insured or once

the policy period expires.

III. Money Back

This policy offers the payment of partial survival benefits (money back), as is

determined in the insurance contract, while the insured is still alive. In case

the insured dies during the period of the policy, the beneficiary gets the full

sum insured without the deduction of the money back amount given so far.

IV. Group Life Insurance

This is when a group of people have been named under a single Life insurance

policy. It is popular for an employer or a company to add employees under the

same policy. Each member of the group has a certificate as legal evidence of

insurance.

V. Unit Linked Insurance

ULIPs (Unit Linked Insurance Plan) offer the insured the double benefit of

protection from risk and investment opportunities. ULIPs are linked to the

market where the insureds money is invested to help earn additional

monetary benefits.


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HOW MUCH INSURANCE DO YOU NEED

So how much insurance does Mr. Mehta really need when he is taking a life

insurance policy? How much money should he put aside now to receive the

right benefit for his childrens higher studies? How much should he save now

to receive the right benefit for his daughters marriage? How much does he

want his family to get as a benefit in case of his untimely demise?

He has to consider his priorities. He has to take into account his standard of

living, his income, his spending habits, inflation etc. before he arrives at the

benefit he wishes his family to receive at the time of his death. This policy

should also have a critical illnessand disability rider to help in case of his

hospitalization and medical expenses. Amazing, how everything was in such

clear view to Mr. Mehta. Usually, wisdoms advice is that the death benefit

from a life insurance policy should be approximately 8 to 10 times the annual

income of the insured. It is wise to include foreseen liabilities and add an

inflation rate into the amount to get a more accurate figure.


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He also has to decide how much he expects to receive for his childrens higher

education. He has to factor in what his childrens career inclinations are, what

type of college he wants his children to attend, whether he wants his children

to study in India or abroad, etc. In addition, he has to decide what he will have

to spend on his daughters marriage.

No one can ever get exact figures, but it is important to draw a fair sketch of

your future financial goals and save according to them. You may not get it

absolutely right, but long term planning, as Mr. Mehta realised, definitely keep

you prepared. Mr. Mehta knows thatone rupee saved now is worth many

more in the future.Fortunately, Mr. Mehta had trained professionals to help him beat out all his

considerations and invest in life insurance to suit his future needs and wants.

So Mr. Mehta has now prepared himself much better for an unforeseen future.

It will definitely suit our purpose to do the same.


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signed by the proposer. It is one of the primary steps to get an insurance

policy.

AssignmentAn assignment is a legal transfer where a policyholder can transfer his

interest to another. It can be made by an endorsement on the policy document

or by a separate deed. Assignment can be either Conditional or Absolute.

BeneficiaryThe beneficiary is the person or entity, named in the policy as the recipient of

the life insurance benefit in the event of policyholder's death.

CoverageThe amount of protection that the policyholder will receive based on the

terms of the policy.

ExclusionsThese are stipulated in a policy as what will not fall under the insurance policy

and hence will not provide benefit to the insured or beneficiaries.

FiduciaryA fiduciary is a person who has been legally trusted by a beneficiary. For

example, if abeneficiary legally documents that someone will act on his behalf

when required.

Grace PeriodPolicy holders are expected to pay their premium on time. However, a certain

additional period is given to the insured. During this additional period,

or grace period, the policyholder is allowed to pay the premium without any

interest. Therefore it is a specified period after a premium payment is due, in

which the policyholder may make such payment, and during which the

protection cover of the policy normally continues.


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Insurable InterestThis means that the insured, or the beneficiary who receives the policy

benefits, must necessarily suffer an emotional or financial loss if an

unforeseen or untouched event occurs. Without insurable interest an

insurance contract stands invalid.

InsurabilityInsurability means all conditions that affect the health, susceptibility to injury

and life expectancy of an insured.

InsuranceIt is to indemnify the insured, or beneficiary on the death of the insured, asprotection against unforeseen circumstances. (A system under which

individuals, businesses, and other entities, in exchange for a monetary

payment (a premium), are guaranteed compensation for losses resulting from

certain perils under specified conditions.)

InsuredThe insured is the person who is covered in the insurance policy.

Lapsed PolicyA policy which has been terminated for non-payment ofpremiums. A policy

lapses usually when the premium due is not paid even after the grace period.

Maturity DateThe maturity date is the date when the amount paid towards the life

insurance policy is given to the policy holder once the term of the policy ends.

Maturity ClaimThe amount given to the insured at the end of the maturity period is called the

maturityclaim.


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Moral HazardAn insurance policy is based on the need for insurance, the health and

personal habits of the insured, the insureds standard of living and income.

The moral hazard is the decision of the insurance company to accept the risk

and issue a policy after taking the factors mentioned above into consideration.

NominationThis is when the policy holder or insured officially authorises another person

to receive any monetary benefits of the policy. The authorised person is

the Nominee.

PremiumThe amount paid by the insured, either in lump sum or in periodic amounts, to

the insurance company under the life insurance policy.

ReinstatementReinstatementof a policy is the act of putting a lapsed policy back into force,

after thegrace period has expired. The company may require evidence

ofinsurability and will always require the insured to pay the total amount of

overdue past premiums.

Surrender ValueThe surrender value it the amount paid to an insured who wishes to terminate

the policy before its maturity date.

VestingThe age at which the insured starts receiving a pension from the insurance

company in an insurance-cum-pension policy.


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.

A. Vision

To become the most admired Life Insurance Company in India for all

stakeholders.

Amongst top 5 private life insurance companies by profitable new business

sales

National Player

Brand of choice

Employer of Choice

Principal of Choice for Distribution & Suppliers

B. Values

This vision to become India's most admired life insurance company will be

realized through our unique set of values, which are as follows:

Caring : Max Life Insurance is redefining the life insurance paradigm by

focusing on customers first. The service process is responsive, personalized,


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humane and empathetic. Every individual who represents the company is for

us our brand champion.

Honesty : Honesty is the heart of the life insurance business. It is all about

trust. Transparency, integrity and dependability form the cornerstones of the

Max Life Insurance experience. The company ensures that everyone who

represents the brand carries a promise: we care - in word as well as deed.

Excellence : Excellence at Max Life Insurance implies the ability to perform at

a consistently high level. Focused on the value of continuous improvement in

people, processes and the organization, the company strives for the highest

standards of quality in every aspect of its business.

Knowledge : Knowledge leads to expertise; and our expertise is in helping

people protect themselves. Perfectly combining global expertise with local

knowledge, we are India's life insurance specialist. Max Life Insurance

believes that for knowledge to be of value it must be focused, current, tested

and shared.

Integrity : Integrity is the cornerstone of any ethical deed. Adhering to the

professional code of conduct and adherence to processes and systems is of

utmost importance.

Teamwork :Teamwork implies the ability to share exchange and provide

information and support team members which is at the core of any successful

venture. Selflessly putting the team interest above personal agenda enables

the company to perform better in every aspect.


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Max New York Life InsuranceMax New York life Insurance (MNYL)

Max New York Life Insurance Company, established in 2000, is one of the

most admired private insurance company. Max New York is a joint venture

between Max India Indias multi business corporate and New York Life

International New York Life, US based Insurance Company. Max New York

Life is the first life insurance company to be awarded 9001:2000 ISOcertification.

Product Portfolio:

Max New York has variety of products covering Child Plans, Retirement Plans,

Health Plans and savings & investment plans.

Retirement Plan: The cost of living is experiencing fast steady rise which

makes retirement plan an important financial decision. Better known as

Pension plan, this plan takes care of financial needs after retirement by

investing a part of your savings for limited period. Pension plan provides

steady income after retirement and takes care of daily needs. The pensionplan offered by Max New York Life is Life Partner Plus.

Child Plan: Parenthood brings happy times as well as responsibilities. Child

Plan is a plan specifically designed to take care of financial needs of your child.


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Child plan provides with necessary funds that will take care of childs

education, marriage etc. By investing small portion of your savings you secure

the financial end of your child. Child plans of Max New York Life are called Life

Shiksha Plus II and Life Smart Bond.

Term Plan: A risk plan which provides comprehensive cover for your family

in the unfortunate event of untimely demise. A term life insurance plan

provides good cover at relatively nominal cost and has no survival benefits.

Max New York Life term plans are Platinum Protect and Lifeline Safety Net.

Investment Plan: Popularly known as ULIP, an investment plan invests part

of your savings in equity or debt market as per your preference. The objective

of investment plan is to give you returns which easily beat the rising costs

since the usual returns in a bank are extremely low. ULIPs offered by Max

New York Life are Max New York Life Shubh Invest, Whole Life (Par), 20 year

Endowment (Par), Endowment to Age 60 (Par), Life Gain Plus25 (Par), LifePay Money Back, Life Gain Endowment, Max New York Life Smart Bond, Max

Mangal, Max Vriksha and Bonus Builder. Max recently launched Flexi Fortune

which offers more flexibility in choosing Sum Assured and premium payment

term.

Health Plan: Slightly different from health insurance, health plan provides

cover for surgery costs, critical illness. A lump sum is paid irrespective of

actual hospital bill. Lifeline Medi Cash Plus, Lifeline Safety Net, Max New York

Lifeline Healthy Family and Lifeline Wellness Plus are Max New Yorks health

plan.


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Distribution Network:

Max New York Life has multi-level distribution network with over 650

branches and 70,000 agents.

Financial Information:

The total premium earned for the half year ended September 30, 2010 was Rs

26,653 million. The profit after tax for the same period is Rs 654 million.

Marketing Campaigns:

Max New York Life launched its initial campaigns focusing on the aspect of

Max heritage, quality advice and the expertise offered by Max financial

consultants. The recent campaign of Max New York Life revolved on the theme

of Karo zyaada ka iraada encouraging youngsters to be more ambitious with

Max New York being their partner. Max New York also was exclusive life

insurance sponsor with Indian Premier League (IPL) - biggest domestic

cricket event for shorter format of the game. Max New York also initiated long

term parent-child nurturing program (igenius.org) which has many events for

children.


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Distinctions:

Outlook Money survey ranked MNYL No.1 in Slow, Medium and Quickfund categories

BT Mercer Ranked No7 in the Best companies to Work For Awarded the Gallup Great Work Place Award 2009 CII Exim Bank Commendation Certificate for Business Excellence

2008 & 2009

Received Best Six Sigma Project award at 6th CII National Six Sigmaconventions 2009.

Recipient of 2008 CIO 100 Award for technology implementation Golden Peacock Award for Innovation 2008 Among the top 25 companies to work for in India, according to Business

world 2003 Great Workplaces of India

Among the top five most respected insurance companies in India as perBusiness world 2004 & 2006 survey

Won Indo-American Corporate Excellence Award for Best Indo-UScompany in Financial Services Category in 2006.


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Management:

Max New York Life Product Table:

Retirement/Pension Plan Life Partner Plus

Child Plan Max New York Life Shiksha Plus II

Child Plan Max New York Life Smart Bond

Term Plan Max New York Platinum Protect

Term Plan Lifeline Safety Net

Savings & Investment Plan Max Flexi Fortune

Savings & Investment Plan Max New York Life Shubh Invest

Savings & Investment Plan Whole Life (Par)

Savings & Investment Plan 20 year Endowment (Par)

Savings & Investment Plan Endowment to Age 60 (Par)

Savings & Investment Plan Life Gain Plus25 (Par)

Savings & Investment Plan Life Pay Money Back

Savings & Investment Plan Life Gain Endowment

Savings & Investment Plan Max New York Life SMART Bond

Savings & Investment Plan Max Mangal

Savings & Investment Plan Max Vriksha

Savings & Investment Plan Bonus Builder


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Health Plan Lifeline Medi Cash Plus

Health Plan Lifeline Safety Net

Health Plan Max New York Lifeline HealthyFamily

Health Plan Lifeline Wellness Plus

About Us

This vision to become India's most admired life insurance company will be

realized through our unique set of values, which are as follows: Caring: Max

New York Life is redefining the life insurance paradigm by focusing on

customers first. The service process is responsive, personalized, humane and

empathetic. Every individual who represents the company is for us our brand

champion. Honesty: Honesty is the heart of the life insurance business. It is all

about trust. Transparency, integrity and dependability form the cornerstones

of the Max New York Life experience. The company ensures that everyone

who represents the brand carries a promise: we care - in word as well as deed.

Excellence: Excellence at Max New York Life implies the ability to perform at a

consistently high level. Focused on the value of continuous improvement in

people, processes and the organization, the company strives for the highest

standards of quality in every aspect of its business. Knowledge: Knowledge

leads to expertise; and our expertise is in helping people protect themselves.Perfectly combining global expertise with local knowledge, we are India's life

insurance specialist. Max New York Life believes that for knowledge to be of

value it must be focused, current, tested and shared. Integrity: Integrity is the

cornerstone of any ethical deed. Adhering to the professional code of conduct


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and adherence to processes and systems is of utmost importance. Teamwork:

Teamwork implies the ability to share exchange and provide information and

support team members which is at the core of any successful venture.

Selflessly putting the team interest above personal agenda enables the

company to perform better in every aspect.

Our Promoters

Max New York Life Insurance Company Limited is a joint venture between

Max India Ltd., a multi-business corporate, driven by the spirit of enterprise

and focused on people and service oriented businesses and New York Life, a

Fortune 100 company and the largest life insurer in USA.

New York Life LLC

New York Life Insurance Company, (www.newyorklife.com) a Fortune 100

company founded in 1845, is the largest mutual life insurance company in the

United States and one of the largest life insurers in the world. Headquartered

in New York City, New York Life's family of companies offers life insurance,

annuities and long-term care insurance. New York Life Investment

Management LLC provides institutional asset management and retirement

plan services. Other New York Life affiliates provide an array of securities

products and services, as well as institutional and retail mutual funds. The

mission of New York Life is to maintain its superior 'financial strength',

adhere to the highest standards of 'integrity' and demonstrate 'humanity' by

treating its customers, agents and employees with compassion, consideration


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and respect. New York Life is one of the largest and strongest life insurance

companies in the world with more than USD 215 billion assets under

management and has received among the highest ratings for financial strength

from the life insurance industry's principal rating agencies: A.M. Best (AA+),

Standard & Poor's (AA+), Moody's (Aa1), Fitch (AAA). According to Moody's,

"New York Life's rating reflects the company's good quality investment

portfolio, ample liquidity and sound capitalisation, as well as the good growth

potential of its international business." As a leader in the insurance industry,

New York Life continues to bring to its operations new management concepts,

advanced technologies, new distribution and training systems, and innovativeinsurance products.

Max India Group - An Introduction

Max India Group is a multi-business corporate, driven by the spirit of

enterprise and focused on people and service oriented businesses. The

Company is headquartered in New Delhi, India. The Rs. 7,700 crore Max India

is led by its publically listed entity, Max India Limited. Its vision is to be one of

India's most admired corporates for Service Excellence. Max India is in the

'Business of Life'. It 'Protects Life' through its Life Insurance subsidiary Max

New York Life, a joint venture between Max India and New York Life, a

Fortune 100 company; 'Cares for Life' through its Healthcare company, Max

Healthcare, a subsidiary of Max India Limited; 'Enhances Life' through itsHealth Insurance company, Max Bupa Health Insurance, a joint venture

between Max India and Bupa Finance Plc., UK; and 'Improves Life' through its

Clinical Research business, Max Neeman, a fully owned subsidiary of Max

India. From its past, Max India continues its interest in manufacture of


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Speciality Products for the packaging industry. Max India's consolidated

turnover for FY10 was Rs. 7,730 crore. The consolidated operating revenue

was Rs. 5,570 Crore, a growth of 24% over the same period last year. The

Company is on a high growth path, with over 700 offices across around 400

locations in the Country and with people strength of 92,000 persons servicing

over 3.5 million customers as on 31st Mar 2010. The flagship company Max

India Limited is widely held, with the owner sponsors, led by Analjit Singh

hold more than 35% share. Its other shareholders include some of world's

best Institutional Investors such as, Warburg Pincus, Goldman Sachs, IFC and

KKR. In the last 5 years, Max India has created immense value for its investors,with its market-cap growing at a CAGR of approx. 28%.

Max New York Life

(MNYL) is a joint venture between Max India Ltd. and New York Life, a

Fortune 100 company and the largest life insurer in USA. Incorporated in

2000, Max New York Life is one of India's leading private life insurance

companies and offers both individual and group life insurance solutions. The

Company has developed a highly trained network that is focused on offering

outstanding services and building partnerships for life with the customer's.

Max New York Life offers flexible product solutions through a nationwide

multi-channel distribution network with over 7,553 employees, 35,239 agents

and an exclusive distribution tie-up with Axis Bank, India's 3rd largest privatebank.


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Max Healthcare

(MHC) is a leading provider of standardized, seamless and world-class

healthcare services. MHC has collaboration with Singapore General Hospital in

the areas of medical practices, nursing, paramedical, research & training and

is committed to the highest standards of medical and service excellence,

patient care, scientific and medical education. MHC operates eight centers in

Delhi & NCR, offering services in over 30 medical disciplines. MHC has state of

the art tertiary care facilities at Saket in South Delhi, secondary care hospitals

at Pitampura, Patparganj, Gurgaon and Noida and an outpatient facility, the

Max Medcentre and a Speciality centre focused on Eye and Dental care at

Panchsheel Park. The tertiary care hospitals at Saket include Max Devki Devi

Heart & Vascular Institute, a Centre of Excellence in cardiac services and the

Max Super Speciality Hospital, a super speciality facility in Orthopaedics &

Joint Replacement, Neurosciences, Paediatrics, Obstetrics & Gynaecology,

Aesthetic & Reconstructive Plastic Surgery and Internal Medicine. In addition,

it has an Institute of Allied Medical Services where it provides General andLaparoscopic surgery, Urology, Eye & ENT, Nephrology, Dermatology,

Department of Mental Health & Behavioural Sciences amongst others.

Max Bupa Health Insurance Limited

Limited is a joint venture between Max India Limited and Bupa Finance Plc,

UK, a leading international healthcare company with a legacy of providing

specialized healthcare services for over 60 years. The Company started its

operations in March 2010 with the vision to be the most admired health

insurance company in India. Max Bupa's mission is to ensure that families' live


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healthier, more successful lives and to be a healthcare partner providing

expertise for life through its consistent, high quality, health insurance

services. Max Bupa has set up its offices in 9 key Indian cities and tied up with

over 400 key hospitals across the country.

Max Neeman Medical International

provides Clinical Research services across the entire value chain of new drug

development and offers Medical Writing services. MNMI conducts Phase II, III,

IV of clinical trial studies and has access to over 1200 ICH-GCP trained

investigators and 210 research coordinators across 22 cities to offers services

to a growing list of Pharmaceutical, Biotech and Clinical Research clients, in

India and abroad. MNMI is focusing on developing alliances with midsized

pharma and biotech companies to transition their drug development work to

India. The Company has an employee base of 260 at five Regional offices in

India & one business development office in USA.

Max Speciality Films

(MSF) specializes in manufacturing of wide range of sophisticated barrier and

packaging (BOPP) films and has an installed capacity of 29,000 tons per

annum. MSF's leather finishing foil business division manufactures a range of

leather finishing and laminating foils.

Awards & Recognitions

At Max New York Life, with each award and accolade received over the years,

we have renewed our promise of providing the best quality of products and


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services, some of the awards and recognition rewarded to us. Awards won

Awarded the Asia Insurance Industry 'Innovation of the Year' Award 2009

Among the top 25 companies to work for in India, according to Businessworld

2003 'Great Workplaces of India' Ranked 7th in BT-Mercer-TNS Best

Companies to Work For Survey 2008 Among the top five most respected

insurance companies in India as per Businessworld 2004 and 2006 survey

Won Indo-American Corporate Excellence Award for Best Indo-US company in

Financial Services Category in 2006 Received ' Best Six Sigma Project' award

at Sakal Six Sigma Excellence Awards - 2006 Among top 3 in Asia Life

Insurance Company of the Year Award 2007 instituted by Asia InsuranceReview Golden Peacock Award for Excellence in Product Innovation for Max

Vijay CIO 100 Technology Award 2008 - 2010 CII - Exim Bank Commendation

Certificate for Strong Commitment to Excel' for the year 2008 Awarded the

Gallup Great Work Place Award 2009 Outlook Money survey - recognized as

the only company to have funds amongst the top quartile in all funds category.


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MAX NEW YORK LIFE INSURANCE SAVES

THIS CENTRALIZED SYSTEM ALSO ENSURED ENHANCED RELIABILITY,SECURITY AND COMPLIANCE

ORGANIZATION NAME: Max New York Life Insurance Company Limited

WEBSITE: www.maxnewyorklife.com

INDUSTRY: Insurance

COMPANY PROFILE: Max New York Life Insurance Company Ltd. is ajoint venture between New York Life, a Fortune 100 company and MaxIndia Limited, one of India's leading business conglomerate. The

company is exploring alternative channels of distribution like franchisee

model, rural business, direct sales force involving group insurance and

telemarketing opportunities, bancassurance and corporate alliances.

CHALLENGESMax New York Life Ltd (MNYL) saw amazing growth in business in 2008,

which resulted in a number of branches being opened up in various parts of

the country. There was decentralization of servers in most of the locations

which resulted in inherent inefficiencies such as:

Manual batch processes which led to errors and more time for execution Resource cost involved in daily manual batch runs and increased TCO cost Idle time between batch runs due to manual intervention

To tackle the issues of decentralized infrastructure, rising overhead costs and

underutilized infrastructure, MNYL took a strategic decision to change the


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infrastructure landscape of the company so that it could cater for future

expansion as well.

SOLUTIONThe batch automation project was intended to remove all manual intervention

in daily batch execution for core applications and reduce the idle time and

error between daily batch executions. To manage the batch execution, MNYL

opted for IBM Tivoli which allowed for:

Triggering batch jobs and executing all the batch jobs based on real-timeevents

Reducing manual intervention and errors in manual batch execution Reducing batch execution time and increasing system productivity Effective analysis and planning of batch execution data to support MNYL

data volumes

Reducing resource cost by automating batch execution

Notifying the users when unusual conditions happen in batch schedulingactivity or batch execution i.e. appropriate alerts generated on batch

failure/success.

Proactively monitoring and managing workloads by exception and creatingproduction runtime reports from a single, Web-based operations console

Providing software automation that provides real-time alerts and usernotifications, self- monitoring, self-healing, automated recovery and user-

defined event rules for batch jobs scheduling.

Cross-platform independence as this software is supported by AIX, HP Unix,i family, Linux, Sun Solaris, Windows environments.


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Providing fault-tolerant workload scheduling software automation tominimize idle time and improve throughput by automatically processing

business policies by execution of batches.

Providing a flexible, service-driven environment by employing bothcalendar and event-based automation and balancing software in production.

Timely execution of batch, reports and documents for respective patches. Optimization of batches by reducing the time taken to complete one batch Fault tolerance: In the event of loss of network connectivity with the master

domain manager other workstations will continue to run their jobs

Remote administration: Manipulation of the workload can be done remotelyusing the Tivoli Job Scheduling Console

Centralized control: All schedules are defined and stored on a centralmaster scheduling controller

BENEFITS:This project not only aimed at upgradation, virtualization, and removing

manual intervention but also enhanced user experience while reducing

operational cost, reducing idle time and administration overheads. It also

resulted in optimum utilization of resources while implementing Green IT.

MNYL has migrated its infrastructure from a decentralized to a centralized

architecture which has reduced the number of servers, saved on costs and

reduced operational over-head. These free servers will get mapped with all

old hardware that comes under its disposal policy and within 13 months, the

project will pay for itself.

This centralized management has also ensured enhanced reliability, security

and compliance. Additionally there has been removal of installation overheads


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from branch locations and there is saving on power and reduced TCO cost per

server per branch.

The estimated saving of effort across the duration of the project works out to

nearly Rs 1.6 crore.


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Max New York Life to become Max Life Insurance

Max New York Life Insurance will (soon) no longer have 'New York' as a part

of its name. The development follows a stake transfer being completed.

According to company'swebsite: The company will now be named Max Life

Insurance subject to regulatory approval.

On being asked whether the brand name change would lead to a freshmarketing campaign to communicate the transition, Anisha Motwani, director,

chief marketing officer, Max New York Life Insurance, told Campaign India:

"We have a very comprehensive plan. But we would most likely be sharing the

details in a week or so."

Watch this space for more updates on the Max Life Insurance brand's new

communication.
http://www.maxnewyorklife.com/about-us/aboutus_news.aspx?newsi=296&pgno=0http://www.maxnewyorklife.com/about-us/aboutus_news.aspx?newsi=296&pgno=0http://www.maxnewyorklife.com/about-us/aboutus_news.aspx?newsi=296&pgno=0http://www.maxnewyorklife.com/about-us/aboutus_news.aspx?newsi=296&pgno=0


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Max New York Life and Indian Railways joinhandsMax New York Life Insurance has signed a Public Private Partnership (PPP)

pact with the Indian Railways. From July 8, Chennai, Bangalore and

Trivandrum Rajdhanis will sport Max New York Life advertising on its

exterior.

Max New York Life Insurance has signed a Public Private Partnership (PPP)

pact with the Indian Railways. From July 8, Chennai, Bangalore and

Trivandrum Rajdhanis will sport Max New York Life advertising on its

exterior.

Rakesh Saksena, division regional manager, Northern Railways, said, "Max

New York Life would provide passengers on three routes of the premier

Rajdhani Express trains, mainly Delhi Bangalore, Delhi Chennai and Delhi

Trivandrum with upgraded services like high quality flooring, soap

dispensers, tissue paper dispensers, automated fragrance dispensers in the

compartments and trained housekeeping staff on-board to maintain these


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services.

Rajesh Sud, deputy managing director, Max New York Life Insurance, said,

"Under the new PPP initiative of Railways, Max New York Life is pleased to

partner with Indian Railways, Peacock Media and CTS Management Services

to provide a new travel experience to elite passengers of the Rajdhani

Express. Train advertising of this kind is a great platform for not only

increasing the brand visibility throughout the length and breadth of the

country but also to interact with the potential customers of MAX New York

Life during their journey."

Max New York Life will be allowed to brand the entire train - Max New York

Life Nizamuddin Bangalore Rajdhani Express. The train would be vinyl

wrapped in Max New York Life brand colours on the outside and brand

signage would be on display inside as well.

Max New York Life Insurance would have sole advertising and promotion

rights on the complete outside and inside of the three south bound Rajdhani

trains.Keeping pace with young India, Max New York Life Insurance, one of

India's leading and most admired life insurance companies, today unveiled its

new brand positioning. The new tagline "Karo Zyaada Ka Iraada" has been

coined to represent an ambitious and assertive India that is ready to compete

for more, demand more, dream more and live more to create a better today.

Life insurance has traditionally been sold on the plank of duty and

responsibilty. It has been about jeevan, zindagi and suraksha. But a resurgent

India is rewriting the rules of living in its mission to create indulge and

celebrate. Earnings, savings, investment, consumption is the force multiplier

that will feed this virtuous cycle of needs and wants as people move from


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denial.

Studies conducted by McKinsey Global Institute and demographic research by

Max New York Life Insurance point to the modern Indian consumer as

predominantly young and more confident than ever before, willing to take

risks and unabashedly ambitious. This radical change in the thought process

of the consumer has inspired Max New York Life Insurance to revamp the

brand and change the tagline from "Your Partner for Life" to "Karo Zyaada Ka

Iraada" - in partnership with you for life to get you more. This new image has

been aptly captured not only in the soon to be released new ad campaign but

is also reflective in the transformation of the company as it gears up to meetconsumer.

Speaking on the occasion Mr. Debashis Sarkar, Senior Director & Chief

Marketing Officer, Max New York Life said, "According to the latest "World

Insurance Report 2008" published by Capgemini Consulting 88% of the

consumers use insurance as a means to improve personal finances which

means wealth creation. The consumer has evolved over time and is no more

content with the basics of life. His desire for more is ever so evident. At Max

New York Life Insurance we believe in staying by the consumers' side at every

stage of his life and this translates into our new brand positioning.

As we are in an aggressive growth and expansion mode, we want the brand to

reflect the same. Realizing a large change in the life of emerging India with

abundance and optimism as the biggest liberator, where more is good and has

become a way of life for them, Max New York Life would like to be seen and

perceived as an enabler to a better life. Karo Zyaada Ka Iraada is a unique


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though provoking concept, which has been used for the first time in the life

insurance sector. Max New York Life will be releasing a 360- degree campaign

starting the last week of August. This campaign has been created by Ogilvy

and Mather", he added.

Executive Chairman & National Creative Director Ogilvy & Mather Limited

India Board said, "Through the TV commercial we have tried to highlight the

basic human tendency of Desire for More, whether it is applied to what we do,

or the customers we serve, "Karo Zyaada Ka Iraada", is the new work way.

This is a call for action to wish for more, to take actions that deliver more andto constantly beat the status quo. The beauty of the times we live in is that we

can dream big and do bigger.

With this overhaul of Max New York Life's brand personality, the company

also aims to reiterate the brands' functional benefit of offering 'more' of what

matters most, as well as conveying a positively charged brand that energizes

and propels people towards achieving their life goals."

Max New York Life has already embarked on an aggressive growth strategy.

During the period January-July 2008, Max New York Life Insurance has added

more than 5,000 employees and now has over 11,000 employees. The

company's advisor strength is close to 50,000 agents. The company plans to

significantly expand its distribution footprint by opening more than 250 new

offices every year for next four years. The number of agent advisors is also

expected to touch 3,00,000. The growth in agency distribution will be

complemented by strong growth in partnership distribution. Another 700 in


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emerging.

Max New York Life is a joint venture between Max India Ltd., one of India's

leading multi-business corporate and New York life, a Fortune 100 company.

Max New York Life Insurance, incorporated in 2000, is one of India's leading

private life insurance companies. The company offers both individual and

group life insurance solutions. It has established a wide distribution network

across India. Through its wide network of highly competent life insurance

agent advisors and flexible product solutions, Max New York life Insurance is

creating a partnership for life with its customers in India.

MAX NEW YORK LIFE INSURANCE CO. LTD is a joint venture between MAX

India leading Health Care Company and NEW YORK LIFE, world leader in

financial protection and wealth management.

The Management Trainee in the MAX NEW YORK LIFE INSURANCE CO. LTD. is

a Internship/ Summer training /part time job as well as career. Nowhere a

person can get more than what MAX NEW YORK LIFE INSURANCE CO. LTD.

offers to their Financial Advisor. It is an exciting & challenging career with


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Flexible working hours to work, Unlimited income to earn and Regular income

for years till the policies sold by you are in force.

Today Life Insurance is an indisputable instrument, which not only guarantee

the dreams to be fulfilled but provide proper protection against unforeseen

happening as well. Different schemes of MAX NEW YORK LIFE INSURANCE

CO. LTD meet almost all the needs of the individual and the family, besides

being a unique TAX SAVING INSTRUMENT. Life Insurance has all type of plans

to cater needs of almost all individuals making selling more easier.

If you wanted to do Internship/ Summer training /part time job part of this

institution which already include large number of Industrialist, MBAs, CAsand Tax consultants or wanted to know more about it or intend to have own

Insurance /Retirement/Tax Planning, please contact in this email id given

below.

The title of summer traing will be on the Role of Insurance Product in the

Life cycle of Human being or if you have any other topic feel free to discuss

with me.an international life insurance, pension and investment

company, Religare, a global financial services group and Bennett, Coleman &

company, India's largest media house, have come together to launch AEGON

Religare Life Insurance Company Limited (ARLI). This venture is dedicated to

build a profitable customer-centric business with scale, providing a work

environment that fosters excellence and innovation. This joint venture will

balance a local approach with the power of an expanding global operation.

ARLI launched its pan-India operations in July, 2008 following a multi-channel

distribution strategy with a vision to help people plan their life better. The

fulfillment of this vision is based upon having a complete product suite,


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providing customised advice and enhancing the overall customer experience

through superior service.

ARLI has launched a suite of products that are focused on providing the

customer with the means to meeting their long-term financial goals. At the

same time product development has been founded on the tenet of providing

the customer with great value. ARLI products such as iTerm, iMaximize,

Future Protect and Rising Star have been ranked among the best in terms of

value and have attracted many external accolades.


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Intenational insurance company

Since 1994, New York International Group (NYIG) has been offering affordable

international insurance plans to business travelers, expatriates, foreign

nationals, students studying abroad, foreign exchange students and

missionaries. As one of first brokerage firms to offer international insurance

products online, the company is recognized as a leader in the industry.

NYIG truly understands the needs of its worldwide clients and is dedicated to

insuring that its clients are properly protected. An expert in the field, NYIG


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received the Producer of the Year from IMG for 2010-2011. NYIG

distinguishes itself from other firms because it considers the needs of its

customers needs first, and has the ability to offer a vast range of products,

such as medical, life, disability, warzone and kidnapping insurance products,

to individuals, families and groups.

New York International Group offers comprehensive and affordable insurance

to international travelers, expatriates, corporations, government contractors,

vacationers, missionaries worldwide and international students.

Our Productso International Health Insurance

A long-term major medical and international health plan designed for US

expatriates and foreign nationals. Insurance coverage is available regardless

of citizenship or residence and the plan provides worldwide health insurance

coverage with the doctor or hospital of your choice.

o European Style Health PlansLong-term private health insurance coverage designed to for European

travelers and expats residing outside their country of origin. This
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international plan provides the choice and flexibility to meet all of your

health insurance needs.

o Warzone Insurance

Warzone coverage secures high-quality terrorism insurance for people who

travel to and/or are employed in high-risk destinations. Our warzone

insurance plan provides international medical and high limit accident

insurance specifically designed for those who require war and terrorism

coverage.

o Travel Health Insurance

Our comprehensive travelers insurance includes health insurance, emergency

medical evacuation, and AD&D for business travelers, vacationers, exchange

students or foreign students studying abroad, expatriates and missionaries

worldwide.

o Group Insurance for Health, Life, and Disability

Our international health, life and disability plans are specially designed for

corporations with employees worldwide, international associations, student
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exchange programs. They offer specially designed group rates to maximize the

benefits of insurance premiums.

o International Life and Disability Insurance for Individuals

We offer a wide range of international life insurance products, high limit

accident, term life, and permanent insurance. These programs are ideal for

international clients, expatriates, and travelers.

Contact NYIG today and let us find the perfect travel and health insurance plan

for your unique need.
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International Group Insurance PlansInternational companies with operations and offices in several countries can

cover their expatriate and local national employees through a group insuranceplan that covers their employees worldwide. For companies with global

operations that have five or more employees, we are able to provide health,

life and disability insurance plans all within one comprehensive global

insurance plan. Our group plans are flexible and can be tailored to

accommodate your company's individual needs.

Warzone InsuranceInternational Medical, Disability, and Travel Accident Insurance with War

In today's political and economic climate, acts of war and terrorism remain a

constant threat. People are finding that their jobs require them to travel

abroad to places of political unrest. Many employees and professionals find it

difficult to obtain adequate international health insurance coverage to take

care of their families should an accident or other life threatening event occur

in one of these high risk areas. New York International Group specializes in

securing high quality terrorism insurance coverage for people who travel to

high risk destinations. With over a decade of experience in international

insurance, New York International Group provides international medical,disability and travel accident insurance with war and terrorism insurance

coverage to journalists, independent contractors working for the U.S.

government and the United Nations as well as relief organizations, missionary

groups, the oil industry, technology sectors and various other corporations.


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We tailor warzone insurance plans that cover life, health, disability and

accident while traveling or residing overseas. While most policies typically

exclude war, undeclared war, terrorist acts, and political unrest, New York

International Group's policies cover.

Our plans feature:

Coverage for War and Terrorism Accidental death and dismemberment or disability Lump Sum or Annual Payment Options

International Life and Disability InsuranceYour death could leave your family or business financially unprotected.

Nothing will replace you, but international life insurance will provide you and

your family with the financial security you need.

Many people assume that their domestic life insurance policy will cover them

overseas. Even if you have an accidental death and dismemberment coverage,

it may not continue to cover you in the event of terrorist or other political

attack while overseas. If you are relocating for work overseas, you need to

check with your employer whether your existing life insurance benefits will

be adjusted to cover you internationally.

New York International Group offers international life insurance plans for

expatriates of all nationalities. Most policies can be set up for a 10, 15, 20, 25


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or 30 year term, depending on occupation, location and country. We also able

to provide disability insurance to expatriates, government contractors, pilots,

journalists and other occupations that are working and living overseas.

High Limit Accident

High Limit Accident insurance provides coverage in the event of death due to

accidental bodily injury, accidental dismemberment or permanent disability.

High Limit Accident Insurance rates vary depending upon occupation, country

where coverage is being requested and the amount coverage. Coverage is

available for up to ten (10) times annual salary. While most insurance

companies will not cover you if you travel to war zones or where the U.S. State

Department has issued travel warnings for countries that are a high risk, we

are able to provide you with war zone and terrorism insurance.

Pilots Loss of License and Disability Insurance

It is not so easy to find adequate disability income coverage for Pilots. Our

plans include pilot loss of license insuranceand can be use to protect against

both short and long-term disability. There are several elimination periods

available, economical rates, and monthly disability payments can range

between from $500 to $25,000. Our cost-effective plans cover many all types

of pilots such as corporate, commercial and helicopter pilots.
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Kidnapping InsuranceBusiness executives traveling to countries known for kidnappings and

violence are greater risk of being kidnapped or taken hostage and held for

ransom. Kidnapping insurance can help protect you and provide

reimbursement to your family or company if forced to pay any ransom money

kidnappers.

Some of the top countries where these incidents occur are Haiti, Chechnya,

Nigeria, Iraq, Philippines and Columbia. Over 200 foreign oil workers have

been taken hostage in Nigeria, foreign aid workers and diplomats have been

targeted in Haiti, foreigners have been drugged and robbed in the Philippines

and well over 1,000 ransom requests per year occurs in Nigeria.

Getting the right kidnap and ransom insurance policy will protect you, your

family and your company. It is better to get the insurance and not need it, than

to find yourself kidnapped and your family scrambling to figure out how theytheransom.

Ransom money Informant money Crisis management services

Accidental death Legal Liabilities Rehabilitation Personal Security Consultation Reward money


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Negotiation services Family Counseling* Loss of Ransom in Transit Medical services and emergency evacuation* Interpretive and forensic services* Business security consultation

Missionary InsuranceGlobal Mission Medical Insurance

Global Mission Medical Insurance is a long-term missionary health insurance

plan that is annually renewable. The plan provides US $5,000,000 of lifetime

worldwide health insurance coverage with a full range of benefits suited for

individuals and families of all nationalities. The missionary insurance plan

offers 3 levels of coverage: Silver, Gold and Platinum.

Single Trip Plans Short Term Travel Medical Insurance

Outreach InternationalOutreach International missionary insurance is designed for US citizens that

are missionaries or part of religious organizations traveling overseas.

Coverage is available for a minimum of 15 days up to a maximum of 12

months by outreach international plan. The health insurance plan has benefits

such as medical coverage, evacuation, repatriation, trip cancellation, lost

baggage, accidental death and dismemberment and choice of deductible and

policy limits. Group coverage of 5 or more is also available


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Outreach AmericaOutreach America missionary insurance is designed for Non-US Citizens that

are missionaries, church or religious organizations traveling outside theircountry of citizenship from a minimum of 15 days up to a maximum of 12

months are covered by the Outreach America plan. The health insurance plan

has benefits such as medical coverage, evacuation, repatriation, trip

cancellation, lost baggage, accidental death & dismemberment and choice of

deductible and policy limits. Group coverage of 5 or more is also available

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