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ACKNOWLEDGEMENT
I am thankful to management of Friendz Exhibition Promotion Pvt ltd, a complete education fair
company limited for granting the permission, corporation and valuable information for completion of
this project 9th Infra Educa 2011
Last but not the least; I would like to say thanks to my faculties at the Institute for giving me their
constant support and encouragement in completion of my project.
Tapasya PrajapatiMBA 2nd Sem.
Roll no :
Jiwali University
Institute : Prestige Institute of Management
Gwalior
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PREFACE
The competition in the education exhibition sector is highly volatile in nature. Over the decade only
government undertaking company was operating in India but with the opening up of the economy
several new players like private sector & multinational education Exhibition Company entered in Indian
horizon.
In the giving project I made a comparative analysis of glimpse & advantages among exhibitors.
Comparing their features & services one hand & also done a research.
On the basis of my Direct Interaction, involvement and networking I have made this project highlighting
the company attributes, Fairs, Exhibitor and visitors record in the field of education and have described
the entire project with the help of SWOT analysis, comparisons, graphs, pie charts.
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CONTENTS OF TABLE
AKNOWLEGEMENT 1
PREFACE 2
CONTENTS OF TABLE 3
EXECUTIVE SUMMARY OF THE PROJECT 4
COMPANY PROFILE 5
PRODUCT POLICIES 11
PRODUCT PORTFOLIO 17
SWOT ANALYSIS 47
COMPETITIVE ANALYSIS WITH OTHER
EVENT ORGANIZER 48
RECOMMENDATONS AND SUGGESTION 48
LEARNINGS 49
BIBLOGRAPHY 50
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EXECUTIVE SUMMARY
Infra Educa, The voyage from 2003 to 2011 has observed huge enrichment in the level and content of
the event in every subsequent year of its origin.
Infra Educa has constantly received an overwhelming response from the exhibitors, visitors and the
media and has set new records and standards in the industry
A market survey was done on Infra Educa-2011, the Ninth in series which will showcase the view of
education horizon and industry. It will provide an insight into current subjects and courses available to
new generation students and throw light on various schemes and programmed being offered by nationaland international agencies as well government departments.
Different questions regarding to promote institute, colleges, public & private banks, training Institutes,
Government Policies etc were asked. The areas covered up in this survey were Noida, Ghaziabad & all
over India. The report contains details of different education fairs, which are in healthy competition with
9th Infra Educa-2011.
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COMPANY PROFILE
THE PROMOTERS
Friendz Exhibitions & Promotions Pvt. Ltd. (FEP) is formed by a group of young, dynamic and
professional event organizers; They have an extremely successful track-record of organizing
international exhibitions and global business summits; These have proved highly beneficial for the
exhibitors and the visitors alike in the spheres of business-generation, new customer contact and export
tie-ups with overseas companies.
FEP have since opened Regional Offices at Jaipur and Dehradun.
OUR CORPORATE OBJECTIVES ARE
Highlight the progressive face of the Indian economy in every sphere.
Provide a common platform for global technology update, tie-ups and collaborations.
Promote the investor friendly face of the Indian economy and increase exports.
Bring buyers and sellers together for the benefit of international business and explore
possibilities of transfer of technical know-how.
Set up training institutes and give scholarships for higher and specialized training.
To bridge gap between Research & Development and its Industrial Applications by
organizing Seminars, World Standard International Exhibitions, Conferences etc.
STRATEGIC EDGE
Since all our events have a global perception, the overseas spearheads are at our seminars to disseminate
the latest technology-arrivals in their country. We spread the message that Indias potential partners
abroad should seek the Indian Advantage as a solutions-hub, a remote service-provider, a base in
Research and Development, Manufacturing, Joint-venture partner and to explore commercial spin-off
potential in new technologies.
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PUBLIC RELATIONSHIPS AND GOVERNMENT LIAISON
Government liaison is an essential part of our activity and our interactions with the Central and State
Governments at all levels are continuous and meaningful. We work closely with Ministries and Govt.
Departments from Commerce and Industry, Health and Family Planning, Ministry of Communications,
Food Processing, Ministry of Petroleum and Chemicals, Ministry of Agriculture, Ministry of Science
and Technology to Ministry of Finance, Ministry of Woman and Child Development etc. This helps us
to monitor developments and keep abreast with the policy changes, regulatory framework and other
crucial decisions and all other issues critical to corporate decision-making. We are successful at
obtaining governmental support for our clients to provide facilitation services in implementation of their
projects. We assist Indian companies in the matter of technology transfer, collaboration, to search
suitable overseas collaborators and doing match-making between Indian and overseas partner.
OUR THRUST IN EXCELLENCE
Our predominant dedication in fostering corporate-business through Exhibitions and Seminars haselevated us to a position of corporate excellence both in terms of Trust and Relationship Management
with all our customers who always join us in our events due to constant business-generation. We have a
team of highly dedicated professionals whose main core-competence among other quality is to target
ethics in our business.
WIDER REACH
FEP is all set to emerge as a key player in event management and exposition business. It is also
planning to enter into strategic alliances with key global players in the arena of event management &
exposition networks for wider reach. The day is not very far when projection of various corporate
success stories will be lighted up by the innovative flair ofFEP. Strategically positioned at this juncture
in the evolution of exhibitions industry, it looks up to brighter future with more strategic and widespread
roles in Today Global Economy.
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OTHER ACTIVITIES
In addition to National / International Exhibitions and Business summit seminars and workshops, FEP
also organize and conducts Star Nites, Advertising & Corporate Films, Theme Parties, Beauty Pageants,
Fashion Shows, Cultural Shows, Consultancy Services and give advise, guidance and assistance to
Indian and overseas companies in promoting their business, joint ventures and business tie-up
cooperation.
OUR PAST EVENTS & SUCCESS STORY
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& Seminar on Careeropportunities
18. 4th Infra Educa 2006 Jaipur An International Exhibition
& Seminar on Careeropportunities
2-4 June 2006
19. 4th Infra Educa 2006 Delhi An International Exhibition
& Seminar on Career
opportunities
16-18 June 2006 at Pragati
Maidan
20. 2nd Infra Media 2006 An Intern ational Exhibition
on Medical Equipments
8-10 December 2006, Delhi
21. 5th Infra Educa
A Complete Education Event
A Complete Education Event 5-6 May 2007 at Jaipur
Rajasthan
22. 5th Infra Educa 2007 A Complete Education Event 16-17 June 2007 at Pragati
Maidan, New Delhi
23. Rajasthan InfrastructureDevelopment Expo 2008
An Infrastructure Show withState Govt.
18-19-20 January 2009
24. Real Estate and Infrastructure
Show
An Real Estate, Building
Material and Construction
equipments show with State
Govt.
18-19-20 January 2009
25. 6th Infra Educa 2008 A Complete Education Show 10-11 May 2008, Gwalior,
Madhya Pradesh
26. 6th Infra Educa 2008 A Complete Education Show 24-25 May 2008, Jaipur,
Rajasthan
27. 6th Infra Educa 2008 A Complete Education Show 31st May and 1st June 2008,
Hissar, Haryana28. 6th Infra Educa 2008 A Complete Education Show 14-15 June 2008 Pragati
Maidan, New Delhi
29. 2nd Destination Uttrakhand
2008
An Infrastructure Event with
State Govt.
18-19-20 October 2008,
Hotel Pacific Dehradun,
Uttrakhand
30. Vision Haryana 2009 A Mega Exhibition 5-8 March 2009, Hissar,
Haryana
31. 7th Infra Educa 2009 A Complete Education Show 17-18 May 2009 Patna,
Bihar
32. 7th Infra Educa 2009 A Complete Education Show 23-24 May 2009 Jaipur,
Rajasthan
33. 7th Infra Educa 2009 A Complete Education Show 20-21June 2009 Pragati
Maidan, New Delhi
34. 7th Infra Educa 2009 A Complete Education Show 4-5 July 2009 Chandigarh,
Punjab
35. 8th Infra Educa 2010 A Complete Education Show 29-30 May 2010, Pragati
Maida, New Delhi
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36. 8th Infra Educa 2010 A Complete Education Show 12-13 June 2010, Patna,Bihar
37. 8th Infra Educa 2010 A Complete Education Show 15-16 June 2010 Ranchi,
Jharkhand38. 8th Infra Educa 2010 A Complete Education Show 3-4 July 2010 Jammu, J&K
39. 1st Vision Jammu & Kashmir
2010
A Mega Exhibition &
Seminar
9-12 December 2010,
Jammu, J&K
40. 2nd Vision Rajasthan 2010 Rajasthan Infrastructure
Development Expo 2010
18-20 February 2010,
Rajasthan, Jaipur
41. 9th Infra Educa 2011 A Complete Education Show 14-15 May 2011 Patna,
Bihar
42. 9th Infra Educa 2011 A Complete Education Show 18-19 May 2011 Ranchi,
Jharkhand
43. 9th Infra Educa 2011 A Complete Education Show 28-29 May 2011 Pragati
Maidan, New Delhi44. 9th Infra Educa 2011 A Complete Education Show 4-5 June 2011 Guwahati,
Assam
45. 9th Infra Educa 2011 A Complete Education Show 18-19 June 2011 Agra, Uttar Pradesh
46. 9th Infra Educa 2011 A Complete Education Show 2-3 July 2011 Hisar,Haryana
PRODUCTS POLICIES
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Friendz Exhibitions has a wide array of exhibition plans that have been designed with the philosophy
that different sectors are bound to have differing exhibition needs.
The ideal of 9th Infra Educa-2011 show is the awareness of International / National educational
Institutes, Colleges & Universities in higher education .The stalls displayed will offer a variety of Career
options, Financial Schemes, Government schemes and policies offered for the young aspirants willing
to Study abroad.
What is the Infra Educa?
The biggest education fair with more than 200 reputed Universities, Institutions all over India &Abroad .
Why Infra Educa?
Infra Educa is a platform for students and institutes to interact, provide counseling admissions details,
Financial Schemes, & promote the college. It is a helpful for student and colleges also. It helps the
student to choose a better college and helps you choose the better future .
Ever thought about why Exhibitors should participate in Infra Educa.
High priority to Education sector by the Government of India
Advanced infrastructure
Rapid up gradation of facilities in Educational Institutes
Rising demand for quality Education
A vast talent pool
Business Process Outsourcing Sector
Low Cost Technical Education in India
Bank Loans for education.
Who will participate as Exhibitors?
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International Universities and Programmers
International Universities
Advanced Programmes TOFEL, GMAT, GRE,
Visa and Travel Agencies
Boarding and Lodging Services
On-line Universities Consultants
Loans and Scholarships
Higher Education and specialized courses. Agriculture Institutes and Research Center
Engineering Colleges
Management Institutes
Medical & Dental Colleges Para Medical Courses
Marine Engineering
Aeronautical Maintenance Technology Automobile Engineering
Architecture Schools
Geological Institute
Bio-technology Institute and Research Laboratories
Financial Institution & Banks
Basic Criteria For Educational Loans
Agencies and Banks which offer scholarships Loans Loan Policies
Other services and schemes
Professional Courses, Management Institutes & Engineering Colleges
Event Management Hotel Management
Air Hostess and Hospitality Management
Mass Communication & Technology
Modeling & Acting Courses Fashion Designing and Technology
DJ and Anchor ship
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Travel Management
Holiday Packages CA / CS/ ICWA
Law Insurance services Language Courses
Academy for Interior & Outdoor Designing
Journalism Real Estate
Sports & Recreation
Computer Education and Technical Institutes.
Multinational Organization & Consultants
Software Developers IT Based Courses
BCA / MCA / BCS
On-line Universities Business Process Outsourcing
Computer Hardware and Software manufacturers & suppliers
Government Certification Agencies Creativity Courses
Desktop and Laptops
Educational Software & Hardware Mobile Phones and Digital cameras / camcorders
Computers, Scanners, Plotters and Printers, CD, Cassettes, Audio Visual Equipments E-education tools, kits etc
And many more related to ICT segments
Who can visit this Infra Educa?
Scientists Academicians
Students , Parents and Teachers
Representatives of Tutorial Colleges
Representatives of State Councils
Representatives of Various Professional Career Consultants & Advisors
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Representatives of Overseas Institutions
Representatives of Books & Publishing Houses
Education Consultants
Representatives of Schools
Government Officials / Decision Makers
Members from various Educational Boards
Representatives of Vocational Institution
Visitors Profile
Government Officials / Decision Makers
Members from Various Educational Boards, Institutions and Industry
Representatives of State Councils
Representatives of Vocational Institutions
Representative of Various Professional Institutions and Colleges
Scientists and Academicians
Education Consultants
Representatives of Tutorial Colleges
Representatives of Schools
Child Development & Care Specialists
Psychologists and Psychoanalysts
E-infrastructure Equipment Purchasers
Consultants and Advisors
Venture' Capitalists
Career Consultants
Representatives of Overseas Institutions
Financial and Investment Promotion Institutions
Students, Parents and Teachers
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Representatives of NGOs and
Child Welfare Organizations
Representatives of Books & Publishing Houses
Publicity & Promotions
Infra Educa 2011 uses an extensive promotional strategy to attract an exodus of visitors.
An excellent media mix is used to reach out to the right target audience.
Outdoor Publicity
Mobile van Over road signage Hoardings and Kiosks Scooter stepping covers & banners Road Shows
Electronic Media
Television coverage Radio Announcements Cable ads
Print Media
Trade journals, Magazines & Newspapers Ads
Other Mediums
Catalogues Direct Mailers Brochures and Flyers E-mail messages Web Pages Telemarketing
Above activities are supported with our specialized PR drive & Press releases
How is Infra Educa useful for Exhibitors?
Reorganization at National Level as well as International level.
The Educational Institutes who will be at the Exhibition will recruit the Students for admissionson the spot.
Seven Nationalized banks for tie- ups with the institutes for providing loan arrangements to theaspiring students.
Platform to meet to the Corporate HR. Heads and corporate Tie- ups.
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Interaction with govt. of India autonomous bodies for providing financial assistance and
guidance for the development of world class labs. in the respective areas.
Interaction with accreditation agencies of Govt. of India.
Perfect Platform to meet the delegates from various embassies for university tie ups and jointventures.
Interaction with Local Agents and personnels, participants for the Representation of theInstitution
A low cost affair with high mileages.
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PRODUCT PORTFOLIO
VENUES FOR 9THINFRA EDUCA 2011
PATNA BIHAR TARAMANDAL 14TH& 15TH MAY 2011
RANCHI JHARKHAND HOTEL CAPITOL HILL 18TH& 19THMAY 2011
DELHI NEW DELHI PRAGATI MAIDAN - 28TH& 29THMAY 2011
GUWAHATI ASSAM HOTEL RAJMAHAL - 4TH& 5THJUNE 2011
AGRA UTTAR PRADESH HOTEL MARINA 18TH& 19THJUNE 2011
HISAR HARYANA SURYA CELEBRATIONS 2ND & 3RD JULY 2011
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Advantages to the Institute
Recognization of the Institute at National Level as well as International level.
Perfect Platform to meet the delegates from various embassies, Representatives from
International Universities for university tie ups and joint ventures ;
The Educational Institutes who will be at the Exhibition will recruit the Students for
admissions on the spot.
Nationalized banks for tie- ups with the institutes for providing loan arrangements to the
aspiring students.
Platform to meet to the Corporate HR. Heads and corporate Tie- ups.
Interaction with govt. of India autonomous bodies for providing financial assistance and
guidance for the development of world class labs. & other infrastructure in the respective
areas.
Interaction with accreditation agencies of Govt. of India.
A low cost affair with high mileages.
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Infra Educa 2011: A Glimpse:
Major Universities like Guru Gobind Singh Indra-Prastha University, Delhi ,
Kurukshetra University, Manav Rachna International University, Guru
Jambeshwar University, M. D. University,
International Universities and Colleges like Michigan State University, Dubai
Aerospace University, Indo Finnish Russian Cross Border University, St. Andrews
University, RACUS, Bournemouth University
More than 150 Engineering & Management leading colleges as well;
Seven Nationalized banks participated with full strength including PNB, SBI, Union
Bank, SBBJ, OBC, Canara Bank, Allah bad bank for tie- ups with the institutes for
providing loan arrangements to the aspiring students .
Govt. Departments like Mission Reach, TIFAC, CSIR, DOEACC , Ministry of
Science and technology , DBT, Craft development Institute, Ministry of Earth
Sciences, Punjab InfoTech, CIPET, CFTI, India Tourism And many more.
Renowned Career Counselor Jatin Chawla, CCD ,
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Various Types Of Brand Promotion Through Sponsorship of the event
GOLD SPONSOR
Sponsorship Package Rs.3,50,000/-
FACILITIES OFFERED
The Organisation will be designated as GOLD SPONSOR for exhibition 9th INFRAEDUCA 2011. This will be mentioned in all our Press advertisements, publicity materials, corporate
communications etc.
The Organisation will be provided with a Constructed Area :-
36 Sq. mtrs. for displaying the exhibits.
Press conference of the sponsors Chairman / MD/CEO a few days prior to the
show will be conducted.
Due acknowledgement will be provided to the sponsor by way of logo on:
Letter Heads ofInfra Educa.
Brochures ofInfra Educa.
Posters / Advertisements ofInfra Educa in Trade Magazines.
Exhibitors Guide ofInfra Educa
Logo of the Sponsor in advertisements in the leading Newspapers.
TV Interview in a popular Channel will be organised with the Director
of the Company and will be aired during the event.
Any other benefits mutually agreed upon will be incorporated in this sponsorship.
Due acknowledgement by way of sponsors logo will be provided on the main arch at theentrance ofInfra Educa Exhibition.
The sponsor will be provided a two page corporate profile in the Exhibitors Guide.
Ten Banners of sponsor will be displayed at the venue ofInfra Educa exhibition (Banners to be
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provided by the sponsor).
International Exhibition & Seminar
SPACE BOOKING FORM
Name of Company
Address
City Pin
Telephone (1) (2)
Fax Mobile
Contact Person Designation
Please tick the following for your booking:
Stall Rates Area to be booked Total Amount
14-15 May, 2011
Patna (Bihar)
Rs.9,000/- per sqr.mtr. 6 sqr.mtr.
9 sqr.mtr.
12 sqr.mtr.
Rs.54,000/-
Rs.81,000/-
Rs.1,08,000/-
18-19 May, 2011
Ranchi (Jharkhand)
Rs.9,000/- per sqr.mtr. 6 sqr.mtr.9 sqr.mtr.
12 sqr.mtr.
Rs.54,000/-Rs.81,000/-
Rs.1,08,000/-
28-29 May, 2011
Pragati Maidan
Rs.10,000/- per
sqr.mtr.
6 sqr.mtr.
9 sqr.mtr.
Rs.60,000/-
Rs.90,000/-
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A. One table A. General security & fire protection
of exhibition space A. Extra Table: Rs. 300/-
B. Two chairs B. Cleaning of traffic lanes,
passages and open spaces insideexhibition premises except
exhibitors stall
B. Extra Chair: Rs. 200/-
C. Three spot lights D. Your Company profile in
exhibitors guide.
C. Lunch & Tea: Rs. 100/- pe
day per person
D. 1 plug point of 5 Amp. Rating 230
volts/ 50 hzE. Name board on Fascia.
E. General security & fire protectionof Exhibition space
F. Cleaning of traffic lanes, passages
and open spaces inside exhibition
premises except exhibitors stall
Minimum area to be booked will
be 27 sq. mtrs.
G. Your Company profile in
exhibitors Guide
H. Name board on Fascia.
Rules & Regulations
Friendz Exhibitions & Promotions Pvt. Ltd. reserve all rights in connection with 9th Infra Educa
2011.
In the event of any of the shows, as listed in the brochure, not being held on the scheduled dates or
place or even cancelled due to circumstances beyond the control of Organisers, the participants willbe compensated only to the extent of the participation fee deposited with the Organisers.
No refund on cancellation of booking. Organisers reserve the right to cancel booking of a defaultingparty.
Allocation of space / allotment of booth(s) will be done on First- Come- First- Served basis andagainst full Payment in Advance only.
Booth allocation will be done by the Organisers to meet the exhibitors preference to the extentpossible. However, the Organisers reserve the right to change the location of any exhibitor prior to
the commencement of the Exhibition and decision of the Organisers shall be final and binding on the
exhibitor.
Booth will neither be transferable, nor will it be allowed to be shared by any unauthorised party.
No exhibitor will be allowed to change the exterior layout, paint the exterior layout, paint theexterior or interior or even change the format. No booth should be left unattended during the
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exhibition hours. All electrical fittings / installations by an Exhibitor must be got done through the
Contractor appointed by the Organisers.
Round- the clock security will be in operation during the exhibition period. However, participantswill be responsible for the security of their exhibits during the exhibition hours. The Organiser will
have no responsibility or liability for the exhibitors property, owned or rented, his person or that of
his employees for personal injury, fire, storm, natural calamity, theft or any case whatsoever.
Insurance against all ascertainable risks from transportation to display and removable of goodsshould be done by the exhibitor at his own cost. The Organisers will be in no way responsible.
Participants will take possession of their allotted space / booth(s) between 6 and 8 p.m. one day priorto the commencement of the exhibition. If a participant fails to occupy the booth allotted to him by 8
a.m. on the first day of the exhibition, the Organisers shall have the discretion of allotting the vacant
booth to any other party and they will not be responsible for any consequential loss to the Exhibitor
on this account.
Participants will have to vacate the premises within four hours of close of the Exhibition afterpayment of dues, if any.
Disputes, if any, arising out of participation in any of the exhibitions, as listed in the brochure, shall
fall within the jurisdiction of the courts in Delhi / New Delhi.
The Organisers reserve the right to modify or change any of the above rules and regulations, or add
new ones, if considered necessary, by the Organisers.
FRIENDZ EXHIBITIONS & PROMOTIONS PVT. LTD.
508, Pearls Best Heights-II, Netaji Subhash Place, Pitampura, New Delhi-110034
Tel: 011- 45141891-97, Fax: [email protected] [email protected]
www.infraeduca.com www.friendzexhibition.com
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Space and Stall location are provided by the drawings: Layout Plans
LAYOUT OF PATNA
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LAYOUT OF RANCHI
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LAYOUT OF NEW DELHI
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LAYOUT OF GUWAHATI
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LAYOUT OF AGRA
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LAYOUT OF HISSAR
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Global Institute of Information Technology, Greater Noida
GNIT, Greater Noida
Greater Noida Institute of Technology, Greater Noida
Guru Nanak Dev Engineering College, Bidar
Harikishan Institute of Management Studies, New Delhi
Harlal Institute of Management Technology (HIMT), Greater Noida
Hescar Sdn Bhd, Malaysia
ICFAI
Indian Air force
Indian Army
Indian Coast Guard
Indian Navy
Indraprastha Institute of Techology & Management, New Delhi
INJ Business School, Greater Noida Institute of Engineering & Technology, Alwar
Institute of Information Technology & Management, Gurgaon
Institute of Milan
Institute of Technology & Management, Bhilwara
International Institute of Technology & Business Sonepat
I-Nurture Education Solutions Pvt. Ltd., Bangalore
ISTiTUTOMARANGONI
Jagannath Institute of Management Sciences, New Delhi, JIMS
Jaipur Institute of Technology, Jaipur
Jaipuria Group of Management Institutions, Ghaziabad JAIPURIA GROUP OF MANAGEMENT INSTITUTIONS, VASUNDHARA, GHZIABAD
Jayoti Vidyapeeth Women's University, Jaipur
JIET Group of Institutions, Jodhpur
K.C.C Group of Institutions
K.P. Engineering College, Agra
Kailash Institute of Nursing and Para-Medical sciences
Kalka Group of Institutions, Meerut
Karunesh Shikshashram
Kurukshetra Institute of Technology & Management, Haryana
Lingaya's University, Haryana
Maharani Girls Engineering College, Jaipur
Maharishi Arvind Institute of Engineering & Technology, Jaipur
Mahatama Gandhi Engineering College, Jaipur
Mandsaur Instiute of Technology, Mandsaur, M.P.
Millenium
Ministry of Earth Sciences, Govt. of India
MIT School of Distance Education
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MODI ACADEMIC INTERNATIONAL INSTITUTE
National Atlas and Thematic Mapping Organisation
NGF College of Engineering & Technology, Palwal, Haryana
NRI Institute of Technology & Management, Gwalior
Om Institute of Technology & Management, Hisar, Haryana
Om Sai Institute of Technology & Science, Meerut
P.M. College of Engineering, Kami, Haryana P.M, Group of Institutions
Poddar International College, Jaipur
Prannath Parnami Institute of Management & Technology, Hisar
Prestige Institute of Management, Gwalior
Priyadarshini College of Computer Sciences, Greater Noida
Punjab National Bank
R.D. Engineering College, Ghaziabad
Raj Kumar Goel Institute of Technology, Jaipur Rajdhani Group of Institutions, Jaipur
Rayat & Bahra Group of Colleges, Punjab
RIG INSTITUTE OF HOTEL MANAGEMENT
S.B. Group of Institutions, Haryana
S.J. College of Engineering & Technology, Jaipur
Samalkha Group of Institutions
Sanskriti Group of Institutions, Mathura
Saraf Institute of Engineering & Technology, Hanumangarh
Satya College of Engineering & Technology, Faridabad, Haryana
Savera Group of Institutions, Gurgaon School of Aeronautics
Shanti Niketan Vidyapeeth, Hisar
Shri Balwant Institute of Technology, Haryana
Shri Ram College of Engineering & Management, Haryana
SINE International Institute of Technology, Jaipur
SKIT Group of Institutions, Jaipur
Sunder Deep Group of Institutions, Ghaziabad
Surajmal Laxmidevi Swarthia Education Trust, Haldwani
TGC Animation & Multimedia
The Institute of Company Secretaries of India, (ICSI)
University of China, China
Vigyan Prasar Science Portal
World Institute of Technology, Gurgaon
www.careerhelplines.com
Yagyavalka Institute of Technology, Jaipur
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Brochure
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Exhibition organized in Taramandal : Patna (Bihar)
14th 15th May, 2011
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A view of the Stall, Exhibitors and Visitors.
Exhibition organized in Hotel Capitol Hill : Ranchi (Jharkhand)
18th 19th May, 2011
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A view of the Stall, Exhibitors and Visitors.
Exhibition organized in Pragati Maidan : New Delhi
28th 29st May, 2011
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A view of the Stall, Exhibitors and Visitors.
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Exhibition organized in Hotel Rajmahal : Guwahati (Assam)
4th_5thJune,2011
A view of the Stall, Exhibitors and Visitors.
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Exhibition organized in Surya Celebrations : Hissar (Haryana)
2nd_03rd July,2011
A view of the Stall, Exhibitors and Visitors.
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Working Environment in 9th Infra Educa-2011
To be a part of world-class sales team.
Work from your own office.
Work full time or part time .
Earn Commission, Bonus & Incentives.
Flexible career.
World class Environment and facilities .
9TH INFRA EDUCA-2011 STUDENTS SURVEY REPORT
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Option Chosen By The Respondent To choose different courses
COURSES PERCENTAGE
BBA/MBA 35.5
ENGINEERING 34.5
MEDICAL 19
FOREIGN EDUCATION 11
Classes Frequency Percent
Valid 10th 5 7.7
10+2 40 61.5Graduate 20 30.8
Total 65 100.0
7.7
61.5
30.8
10
10+2
graduation
Educational qualification of the student
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11.9
FO.REIGNEDUCATION
AGENT/NCE
BBA/MB
AOF
engineering
Medical
Option Chosen By The student to choose courses
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SWOT ANALYSIS
Strengths:
Vast untapped market Good Market Report Best services
Support from the Government Huge pool of skilled professionals Maximum PR / Channels Coverage
Weakness:
Institutes Budgets Poor Government policy
Insufficient Funds Too many Consultants Lack to approach international market which can major take the participation share to 45- 50 % Lack of data Record s State Education Policies Too Costly venue and Advertisements Expenses in delhi
Opportunities:
More Share of International institutions More sponsorships from Govt and Corporate Sector . To rope Educational Services Providers like computer companies, Softwares
Threats:
Govt.tax policy
New Competitors Media Groups entering as exhibition organizers
Price rise in Venue Charges, Advertisements
FUTURE GROWTH PROSPECTS OF COMPANY :
The future planning of Friendz exhibition to organize education fair at national and internationallevel such as London , Australia, china
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To organize only international shows ( with the help of foreign country education departments .
COMPETITIVE ANALYSIS WITH SHIKSHA . COM:
Shiksha. com exhibition Company is a joint venture between India's largest exhibition
providerShiksha.com is a place that connects education seeker with education provider. Shiksha.com
provides information for over 70,000 colleges, courses, scholarships and admission notifications.
This information can be easily searched by using Shiksha search bar.Shiksha.com provides tools that
enable its users to make well informed decision by interacting with other Shiksha users, Shiksha experts.
For e.g.: a Shiksha user can start a discussion at "Ask & Discuss" in order to seek opinion of otherShiksha users and Shiksha experts.
Shiksha.com has a team of counsellors on staff and works with education agents across the globe to
assist students find the right college and course. Services of our counsellors are completely free of cost.Our counsellors are experienced and assist students in decision making process.
. RECOMMENDATIONS AND SUGGESTIONS
During the exposure of 2 months I had in the marketing sactor via Friend exhibition and promotion
pvt. Ltd, it helped me to develop the basic understanding of how this industry works and the work
experience & knowledge gained has also helped me to give the recommendations as stated below:
An 7th Infra educa-09 is a product, which needs a lot of convincing before it can be sold because
what I analyzed in this internship that there are very few institutions who have a basic knowledge
about 7thInfra educa-09. So, it is essential for the advisor to know what the institutes actually
needs and then letting the institutes know what benefits he will get out of it.
The limitation here is how to win the trust of institutes when so many companies are offering thesame product range.
During the calls where I went along with the Unit manager, I observed that institutes in general
have the perception that Exhibition is a small way to project. Institutions should be made realize
that it is a great way of promoting of his college.
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.
LEARNINGS
The basic aim of the company in providing us with this assignment was to find out the colleges
perception of their brand in the market and via this increasing their advisor base by enchasing on their
brand name.
I learned how to organize Education Fair and provide satisfactory services to the client
When I was doing this project I met several institutions, colleges & collected their responses, some of
them give positive response, some gave negative response. One has to build up a good repo with the
Clients and convince them to participate which is beneficial for them and a good medium to interact
with students directly.
Under this project:
No. of institutes met; more than 70
No. of institutes called(phone); 200
No. of institutes converted; 30
9th Infra educa, exhibition Company is the best private Exhibition Company in India. Looking in private
sector Infra educa has been the dominant player because the event is the satisfactory platform for both
institutes and visitors. .
Infra educa faces a big challenge in front of them to stay in the race with other exhibition because
Global exhibition pvt. company & times education fair the competition has become tougher.
But Education fair is also growing day by day,. This means Exhibition is an upcoming industry but Infra
educa has to work a lot on their strategies.
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BIBLOGRAPHY
Press Releases Review of Infra Educa 2011
Online Education Portals
Various Business Newspaper
Magazines
WWW. Studyindia . COM
WWW.shiksha.COM
WWW.Friendzexhibition.COM
WWW.delhibusinessschool.COM
WWW.ECONOMICTIMES.COM
http://www.investmsrtindia.com/http://www.personalfn.com/http://www.economictimes.com/http://www.investmsrtindia.com/http://www.personalfn.com/http://www.economictimes.com/