Date post: | 18-Apr-2015 |
Category: |
Documents |
Upload: | anup-singh |
View: | 404 times |
Download: | 9 times |
CERTIFICATE
This is to certify that the Summer Training Report entitled “A STUDY ON CORPORATE
SALES AND MARKET ANALYSIS OF LIGHT COMMERCIAL VEHICLE” (with special
reference to Tata Ace) submitted by A………… Singh in partial fulfillment of the
requirement for the award of degree MBA to K I T , Uttar Pradesh Technical
University is a record of the candidate’s own work carried out by her under my
supervision. The matter embodied in this dissertation is original and has not been
submitted for the award of any other degree.
Mr………………. Mrs. ………….Head of Department Assistant Professor
Date:
[1 ]
ACKNOWLEDGEMENT
Perseverance, Inspiration and Motivation have always played a key role in
the success of any venture. Working on this project was a challenge. It is often
difficult to understand wide spectrum of knowledge without proper guidance and
advice.
I wish to express my gratitude to Mrs. …………………. Assistant
Professor, Institute who assigned me this project. He has been constant source of
guidance and encouragement in exploring the nuances of the project. He took special
interest in the study and gave me his guidance and pertinent suggestions.
Last, but not the least I would like to thank for intellectual simulation, moral
support and constant source of inspiration throughout the project and I gratefully
acknowledge the continuous assistance and inspiration given to me by him.
It has been a privilege and pleasure working under the guidance and
experience which will be cherished for a long time to come.
This acknowledgement is incomplete without rendering impartial gratitude to
all those who has helped me directly or indirectly in making this project a success.
A………. SINGH
M.B.A. 3rd Sem.
[2 ]
DECLARATION
I, A……….. SINGH, student of MBA at …………………., ………….
hereby declares that the project report entitled “A STUDY ON CORPORATE
SALES AND MARKET ANALYSIS OF LIGHT COMMERCIAL VEHICLE”
(with special reference to Tata Ace) is an original document and has been done
with consultation with the project guide. Feasible suggestions duly incorporated have
been incorporated in consultation with the project guide.
A…………. SINGH
M.B.A. 3rd Sem.
[3 ]
PREFACE
This project report is the result of my 8 weeks of on job training in TATA MOTERS.
Summer internship is an integrated part of the MBA course in which the student has
to perform and it aims at providing a firsthand experience of the industry to the
students. This practical experience helps the students to view the real business world
closely. Which in turn widely influences their conceptions and perceptions about the
corporate world.
In order to make students competent all the students are required to take a real time
project work under summer training in the MBA Curriculum. Project work also helps
to understand but practicality goes on in the corporate world and correlate the
theoretical concepts better which remains undiscovered in the classrooms.
I was really fortunate for getting an opportunity to complete my summer internship in
a reputed, well established company TATA MOTORS.
I had make my discussions with my training guide and he assigned me the project
“Data Base Collection on Light Commercial Vehicle”.
(TATA MAGIC , TATA 709, TATA 809, TATA 909, TATA 1109,TATA 809EX2
BOTH LPT& SFC SEGMENT) which is a important work of TATA MOTORS
regarding selling and it requires a lot of extensive study & market research to gather
the information. It provides us a great deal of exposure and I really found the practical
work totally different from theoretical.
[4 ]
CONTENTS
TITLE PAGE PAGES NO.
BACKGROUND OF STUDY……………………………………… 2
OBJECTIVE OF STUDY………………………………….............. 5
SCOPE OF STUDY………………………………………………... 6
INTRODUCTION OF TATA ACE………………………….……..
7
INTRODUCTION OF TATA GROUP…………………................ 21
BRIEF HISTORY........……… ………………………………..….. 28
COMPANY PROFILE…………………………………………….. 33
MARKET RESEARCH………………………………………….…. 66
RESEARCH METHODOLOGY...................................................... 71
STUDY OF RESEARCH PROBLEM............................................. 73
DATA COLLECTION……………………………………………. 75
SWOT ANALYSIS…………………………………………..……. 77
DATA ANALYSIS……………………………………………….. 80
FINDING & RECOMMENDATIONS…………………………... 90
CONCLUSION…………………………………………….……… 92
QUESTIONAIRE………………………………………………….. 93
BIBLIOGRAPHY……………..………………………………………. 95
[5 ]
[6 ]
INDUSTRIAL BACKGROUND OF THE STUDY
BACKGROUND:
India is the largest country in South Asia but only the 7th largest in the world, with
a surface area of 3.2 million sq km. The
former British colony, however, the 2nd
highest population on earth, with some
1.19 billion people, a figure only
beaten only by China's population of 1.34
billion. The country has an extensive
coastline, with the western coast
facing onto the Arabian Sea, the
southern facing onto the Indian Ocean, an the eastern facing the Bay of Bengal. India
has landborders with Pakistan (2,912km) to the north west, China (3,380km), Nepal
(1,690km) and Bhutan (605km) to the north, Bangladesh (4,053km) and Burma
(1,463km) to the east.
Indian automotive industry has been going through a healthy phase over the last few
years. At present, the domestic market share is dominated by two wheelers, followed
by passenger vehicles, commercial vehicles and three wheelers. A number of Indian
automobile firms have now mastered the art of manufacturing sophisticated light
commercial vehicles and heavy commercial vehicles along with cars of varied
segments.
[7 ]
Automobile companies, like: Tata Motors, Mahindra & Mahindra, Ashok Leyland,
Swaraj Mazda and Eicher are manufacturing high performance delivering LCVs. The
LCVs produced by these companies are not only sold in India but are also exported to
various foreign markets as well. Light commercial vehicle statistics indicate that the
production of these vehicles will continue their phase of decent growth in the coming
years as well. A graphical representation of the trend of LCV production will help you
to get a better insight about the present situation of these vehicles in the country.
In the last few years huge amount of investments have been made in the automotive
industry. With more global players getting interested in the Indian automotive
industry, these investments are supposed to increase even more in the near future.
Most of the leading LCV manufacturers in the country are emphasizing on better
research and developmental activities and efforts are being given to provide efficient
after sales service to the customers. Light commercial vehicle statistics suggest that
the domestic sale of these vehicles will increase at a commendable rate. A graphical
representation of the domestic sale of light commercial vehicles in India from 2001 to
2007 is given as follows:
In the recent decades there has been a significant rise in the number of LCVs exported
to various nations of the world. The Indian LCV manufacturers are now utilizing
advanced engineering skills to develop world class vehicles that can give tough
competition to the LCVs produced by the auto giants, like: General Motors, Ford,
Toyota etc. As per the light commercial vehicle statistics, the export of these vehicles
[8 ]
will grow in the following years. Export trend of light commercial vehicles from 2001
to 2007:
To know more about LCVs and matters related to automobile, browse through the
pages of, automobileindia.com.
[9 ]
OBJECTIVE
To gain familiarity with a phenomenon or to achieve a new insights into it.
To portray accurately the characteristics of a particular individual, situation or
a group.
Provide an overview of the present situation of TATA Vehicle in the
Segmented market.
Present a systematic analysis of customer’s need & want for TATA
MOTORS.
To find out Customer satisfaction regarding TATA Vehicle.
Collect the different opinion from different people in order to analyze the
performance of TATA Vehicle according to collected data.
[10 ]
SCOPE OF THE STUDY
This project delivered the analysis about the sales promotion Market Research on
Commercial Vehicle users especially in transports. By the help of this project we can
find out what’s the actual position of commercial Vehicles is in the market. By the
survey with the help of Questionnaire and interview we can find out where TATA’s
Vehicle stand in the market in comparison to SWARAJ MAZDA, EICHER,
MAHINDRA & MAHINDRA and ASHOK LEYLAND. What is the satisfaction
level of the customer, where the problem is, where we are lacking behind with
other companies, how we can solve the problems and what should be the solutions.
It is very advantageous for the management to know the level of satisfaction their
customer and employees of the organisation. It becomes more easy for the
management, to handle the customer according to his or her need. This fulfillment of
need will work as a motivating factor for the user of Commercial Vehicle and coming
buyer which is likely to called C0 in working style of the company. By fulfilling the
requirement, it will work more efficiently. In addition to this, the study also shows
the need of the department. This study can be taken as a basis for further studies on
needs of the similar sample, by which the management can understand the shift of
needs with the time factor.
[11 ]
INTRODUCTION OF TOPIC
“DATA BASE COLLECTION ON LIGHT COMMERCIAL
VEHICLE” WITH SPECIAL REFERENCE TO TATA ACE
Tata Motors recently announced the launch of their transportation mode in the name
of Tata Magic. Tata motors takes yet another major initiative through their new
product in changing the way of traveling in India. The new Tata Magic has been
developed on the successful platform of the stupendous Ace and is targeted at both the
rural and urban areas in giving its customers a safe, comfortable four wheeler
transportation mode.
The new Tata Magic from Tata Motors was launched in a nationwide basis
which started with Gujarat and Maharashtra and the company expects to extend the
availability of the Magic to other remaining parts of the country in due course of time.
Besides, Tata Motors looks to create new segments with its Magic variant and they
aim to cover the entire spectrum of the needs of the customers in mass transportation
in a complimentary manner. The Magic is aimed to cover needs of transportation from
the rural interiors to top cities and high end luxury mass transportation category as
well.
Tata Motors has designed the new variant of Magic quite ergonomically with
an all-steel cabin. In fact, the Magic boasts of having a much flexible seating capacity
that can accommodate a minimum of 4 passengers and a maximum of 7 passengers.
The Tata Magic also pleases its customers with its very spacious and pleasant
[12 ]
interiors. The interior includes some great comfortable seats with an ample legroom to
ensure the customer an enjoyable ride with his family.
The New Tata Magic from Tata Motors gets powered by a 700cc 16 HP water
cooled engine that runs on diesel. In fact, the engineers of Tata Motors have uniquely
designed the Magic to provide low maintenance costs but gives high fuel efficiency.
The Magic also has 12 inch tires that helps in providing a high ground clearance
compared to the vehicles of its class. Besides the twelve inch tires, the new Magic has
a rigid front axle that gives it the ability to weather any sort of tough conditions of the
Indian roads.
Tata Motors have taken some serious steps in making the Magic driver
friendly. The company has provided a turning radius of 4.3 meters which is quite agile
enough for the Magic to navigate through dense traffics and narrow by lanes. There
are some other utility features that have been added to the new Magic which includes
utility tray, a digital clock on the dashboard, an instrument cluster that is clearly
visible and a radio fitment provision for the benefits of the driver.
Indian customers can get the all new Magic from Tata Motors from their
exclusive showrooms, which is spread all across the country. The new Magic has
been reported to meet all the emission norms including the BS-III. Furthermore, Tata
Motors has taken special care of the Magic to develop it for use in any sort of market,
be it rural, semi-urban or urban. The price range of the Magic is around Rs.2.6 lakhs
and is backed by a 12 month/36000km warranty.
Tata Motors produces vehicles both in the Light Commercial Vehicles (LCV)
and the Medium and Heavy Commercial Vehicles (M and HCV) segments. It faces
[13 ]
higher competition in the LCV segment, where its Tata ACE has been a huge success.
Internationalization forms a key component of Tata Motor's strategy and it has
successfully entered countries having a demand similar to India like South Africa,
Thailand and Argentina, mainly through acquisitions and joint ventures. It needs to
improve its product reliability, service network and channel reach in order to maintain
and replicate this success in other markets. Some of the recommendations for Tata
Motors are exploring mass customization options in the Small Commercial Vehicle
(SCV) segment, improving brand reputation and technology appropriation to bring
out a world class ultra-HCV segment.
Tata Motors is currently India's largest automobile company with revenues of
$7.2 billion in 2006-07. It is by far the leader in commercial vehicles and the second
largest player in the passenger vehicles market with winning products in the compact,
midsize car and utility vehicle segments. Employing around 23000 people and
headquartered in Mumbai, Tata Motors became the first company from India's
engineering sector to be listed in the NYSE in September 20041. While currently
about 18% of its revenues come from international business, the company's objective
is to expand its international business, both through organic and inorganic growth
routes.
[14 ]
TATA ACE
ABOUT “TATA ACE T- 275 IDI NA BS-II (and BS-III)”
The Tata Ace is a mini-truck (similar to Japanese Kei truck) launched in May 2005
byTata Motors in India. It is in competition with the prevalent three-wheeled goods
carriers from Bajaj Auto, Piaggio, Mahindra and Force Motors.
Tata Motors is India's only fully range manufacturer of automobiles with a portfolio
covering trucks, buses, utility vehicles and passenger cars. In its drive to continually
innovate and improve upon transportation solutions. Tata Motors began work towards
a small 4-wheeled mini truck.
The project aimed at offering superior
safety, versatile performance in varied
conditions, ease-of-maintenance, style,
comfort and cost-effectiveness, in a way
not experienced by the small cargo
vehicles owner. In May 2005, Tata Ace, India's first four-wheel mini truck was
launched, and it changed the face of sub 1-tonne goods-carriage in India forever.
[15 ]
The success of the Tata Ace shook up the market and within the first year of it
production, Tata Motors sold 30, 000 Aces, and demand more than doubled to 70, 000
in next year. With time, the numbers of Ace vehicles on the road grew from strength
to strength and by 2010, there were over 500, 000 Ace vehicles on the road. Today
Ace has emerged as the single-largest commercial vehicle brand in the country.
By delivering a superior and safer driving experience, and the chance to garner more
earnings, the Ace has not only met the expectations of the thousands of owner-
operators across the country, it in fact, exceeded them to create a new paradigm in
cargo movement.
But the story of Ace doesn't end there, Tata Motors continued to hone and extend the
Ace product line and India's first mini truck evolved with India's ever-changing
commercial landscape.
Today, products from the Ace family such as the Ace CNG, Ace EX and the
powerful, ultra-stylish 1-tonne mini truck - Super Ace have met with great
enthusiasm. With the launch of Tata Magic in June 2007, the passenger variant of the
Ace, the platform's success crossed over into passenger transport as well.
Today, 'Chhota Haathi' as the Ace is affectionately known, is a byword for reliability
and business success among countless small-scale transporters and entrepreneurs in
India, but Tata Motors continues its efforts to take the Ace story even further. Watch
this space.
BIG ON PERFORMANCE
[16 ]
Twin cylinder water cooled engine meets BSIII as well as BS IV emission norms
Long lead capability, can travel over 500 km in a day
Best in class gradability ensures easy climbing of roads with steep gradients Proven
track record
BIG ON SAFETY
Designed and manufactured using high strength steel, meets norms for frontal crash,
roof crush, and rear wall strength Largest wheel base in its class ensures best in class
stability High braking performance through front disc brakes and rear drum brakes
Bright halogen bulbs provide excellent lighting for night driving
BIG ON VERSATILITY
Spring leaf suspension both in front & rear Highest ground clearance
Most suitable for city as well as rural roads Small turning circle diameter of 8.6m
enables easy navigation both in narrow village streets and dense traffic Most suitable
for city as rural roads Small turning circle diameter of 8.6m enables easy navigation
both in narrow village streets and dense traffic
BIG STYLE AND COMFORT
Higher door opening range and low floor height for easy boarding Sun visor for
protection from direct glare Car like combi-switch with rotary switches for lamp and
wiper control Control pedals, gear shift and parking brake ergonomically positioned
for maximum comfort and easy access Styled dashboard with tray, digital clock, radio
[17 ]
fitment provision, utility tray and clearly visible instrument cluster Lockable glove-
box for keeping valuable documents
BIG ON SAVINGS
Best in class fuel efficiency
Longer engine life
Easy availability of spares & service
Ease of maintenance
Lockable glove-box for keeping valuable documents
ELECTRONIC START & STOP ARRANGEMENT
Auto ignition off at engine idling after 6 seconds
Restart after pressing clutch pedal
Saves fuel at traffic jams & Red lights
5 SPEED GEARBOX WITH OVERDRIVE
Facilitates extra trips, extra revenue, extra profits
BIGGER TYRES
13 inch tyres better drivability in rough roads
High ground clearance of 175 mm
[18 ]
ENVIRONMENT FRIENDLY FUEL
CNG reduces sulphur, benzene, lead and other toxic emissions thereby improving
combustion. It also does not interfere with the life of any engine component and the
engine stays clean internally.
RELIABLE & DURABLE PERFORMANCE
From the roughest road to the toughest job, TATA ACE has been built to give years
of dependable service even in extreme road and weather conditions.
LOW OPERATING COSTS
India's first MPFI CNG mini-truck, equipped with deceleration cut-off for better fuel
economy. The vehicle comes with an User-friendly CNG-Level indicator and
distributor-less, non-wasted spark-ignition with misfire detection.
History
December 2000 Girish Wagh was given a brief by Ravi Kant to create a new very
light truck line that would add to Tata's current truck range. It was to be economical
and to take on the three wheeled cargo auto rickshaws in the Indian market. Based on
this brief Wagh approached users of three wheel cargo rickshaws and got their
feedback on Tata's future four wheel cargo vehicle. The feedback indicated the need
for a economical vehicle that could take light loads over short distances. Additionally
the feedback also revealed that future owners would prefer owning a four wheeler
cargo vehicle for the perceived prestige it would offer over a three wheeled vehicle.
Launch and Reaction
Tata Motors launched the Ace truck in May 2005 for just above Rs 2 lakhs, Rs
200,000. The new vehicle was a big hit, selling 100,000 in just 20 months. As of May
2010 Tata Motors has sold over 500,000 Aces in just 5 Years. The Ace has created
[19 ]
another historical event in the commercial vehicle industry. Currently this truck is
only offered in a single colour, (Irish cream), to save time in the paint shop. Tata is
building a new factory that will be able to turn out 250,000 a year.
TATA OK
Tata OK is the certified pre-owned commercial vehicles program of Tata Motors
Limited and provides ultimate convenience to customers trying to buy a pre-owned
commercial vehicle or sell their existing truck. Tata OK started the project in south
India with 4 key dealers and it has now been rolled out across the 4 southern states
and Maharashtra. At present Tata OK covers only Tata Ace.
NEW SEGMENT
Tata Ace has created a new mini segment in India. Priced between 2.25 to
3.35 lakhs INR, the company aims to convert three wheeler users to 4 wheelers. One
of the idea that has made the launch of this vehicle might be that the government
policy in India not to allow HMVs (that are categorized by vehicles weighing above 3
tonnes) to enter cities after 7 p.m. to reduce traffic jams and pollution. TATA has
found the gap in the market and released Ace. The 700 cc engine delivers a power of
16 hp (12 kW) at 3200 rpm and a torque of 3.8 m·kgf (37 N·m) at 2000 rpm gives a
tough competition to Piaggio's mini truck (3-wheeler). It has a permissible loading
capacity of 750 kg (1650 lb). It also has a modern cabin compared to its three wheeler
rivals. It is best suited for use by villagers in carrying goods over short distances. The
project was headed and executed by Girish Wagh.
MANUFACTURING LOCATIONS
The mini truck is now produced at the facility in Pantnagar, Uttarkhand although it
was initially manufactured at Pune. The Tata Ace succeeded in creating an entirely
[20 ]
new segment that competitors are known to be working on different models to
compete against the Tata Ace.A new higher variant Ace II has also hit the roads.
TATA MAGIC
In June 2007 Tata Motors launched the passenger variant of the Ace, named Magic.
The Magic is the passenger version of the Ace mini-truck, the new Magic features an
all-steel cabin. It offers a flexible seating capacity of 4-7 passengers with adequate
legroom. Powered by a 16 bhp (12 kW), 700 cc water-cooled diesel engine, the Magic
offers high fuel efficiency and very low maintenance. The 12-inch tyres provide
higher ground clearance, and the rigid front axle is designed to handle tough roads.
The Magic's turning radius of 4.3 metres (14.1 ft) is nimble enough to navigate the
bylanes and traffic of India's crowded cities. The Magic has a clearly visible
instrument cluster, utility tray and a digital clock in the dashboard and also a
provision for fitting a radio.
The Magic meets BS-III emission norms and has been developed for use in any
market — be it urban, semi-urban or rural. It is backed by a 36,000 km/12-month
warranty. The Magic range starts at Rs 2.60 lakh (ex-showroom, Pune). Tata Motors'
two new vehicles, Magic and Winger, are expected to cater to the two ends of the taxi
segment. The Winger, which is a sturdier and more refined product, will attempt to
wrestle market share in the staff (ITES/ BPO employees) transportation segments,
Hotel & Inter-urban Tourist segments, airport drop and pickup.
Both the Magic and the Winger are being launched nation-wide, starting with
Maharashtra and Gujarat, after which availability will be extended to other parts of
the country in a phased manner.
[21 ]
The Tata Ace is a mini truck launched by Tata Motors, can be used in cities as well as
in rural areas. Its 12" tyres give higher ground clearance and higher loading capacity
on roads.
Tata Ace Facts:
» On Road Price Starts : Rs. 8,83,000
» Top Speed : 125 kmph
» Mileage in City : 18.00 kmpl.
View Technical Specification
Its strength is from rigid front axle is designed on weather Indian conditions and rear
leaf spring suspensions coupled with the shock absorbers provide a smooth ride and
great driving comfort. Its has a small turning circle of 8.6m. The engine allows the ace
to travel over 500 kms in a day.
This mini truck helps in carrying the goods for a small distance created a new mini
segment and has 700cc engine delivers a power of 16 HP @ 3200 rpm and a torque of
3.8 mkg @ 2000 rpm with twin - cylinder IDI engine. It gives high fuel efficiency and
low-maintenance operation and has 4 - forward synchromesh plus 1 reverse gear box
with high braking performance in front disc brakes and rear drum brakes.
This model has car-like interiors and numerous accessories allow you to ride in style:
Engine start and stop with key.
Styled dashboard with tray, digital clock, radio fitment provision, utility tray
and clearly visible instrument cluster.
Lockable glove-box for keeping valuable documents.
Easily accessible hazard warning switch for emergency.
Horn pad on steering wheel.
Twin wiper for safe driving in rain.
[22 ]
A spare wheel attached to the lockable swing frame at the rear.
Tata Ace - Bangalore.
Buy/Sell Used Tata Ace & Get Best Deals. Quick, Easy & Free!
Tata-Ace-Bangalore
[23 ]
SPECIFICATIONS
Model TATA 275 IDI NA BS-II (and BS-III)
Type 4-stroke, naturally aspirated, indirect injection diesel
engine
Max. Output 16 hp @ 3200 rpm
Max. Torque 3.8 mkg @ 2000 rpm
Displacement 700 cc
Special Items catalytic converter (only in BS III)
CLUTCH Single plate dry friction diaphragm type
GEAR BOX GBS 65-4/5.27
Type Synchromesh (4 forward gears), Sliding mesh
(reverse gear)
STEERING Mechanical, variable ratio (20.5 to 24.5), 380 mm
dia
Brakes Type Dual circuit hydraulically activated
Front Disc brakes
Rear Drum brakes (200 mm dia x 30 mm)
Parking Brake Cable operated mechanical linkages acting on rear
wheels
Type Parabolic leaf spring suspension at both front and
rear
Shock absorber Hydraulic double-acting telescopic type both at
[24 ]
front and rear
Tyres 145R12 LT 8PR RADIAL
Max. Speed 64 kmph
Max. Gradeability 16%
Grade restartability 15%
Type Pickup type. Hinged rear tail gate
Loading height 675 mm
Load Body (external) Length : 2200 mm
Width : 1500 mm
Height : 300 mm
DIMENSIONS All in mm
Overall Length (A) 3800
Width 1500
Wheel base (D) 2100
Overall height 1820
Track Front (E) 1300
Track Rear (F) 1320
Min Turning Circle Dia 8.6 m
Max. GVW 1550 kg
Kerb weight 805 kg
Seating capacity Driver + 1
[25 ]
INTRODUCTION OF TATA GROUP
The story of the Tata Group of business unfolds with the birth of its founder
Jamshedji Tata in the small town of Navasari in Gujarat in 1839. He breathed his last
in 1904 in Germany. His parents were Nuseerwanji and Jeevanbai Tata. Nusserwanji
was the first businessman in a family of Parsi Zorastrian priests. Destiny called him to
Bombay where he started trading. Jamshedji joined him at the tender age of fourteen.
He took admission in Elphinstone College and while still a student he married Hirabai
Daboo. Jamshedji graduated in 1858 and joined his father trading firm. Those were
turbulent times. The British had just managed to ruthlessly crush the 1857 Revolt.
Since the age of twenty-nine Jamshedji continued to work in his father’s firm. In
1868 he started a trading company on his own with a capital of Rs.21, 000/- His first
step was to acquire a bankrupt oil mill and convert it into a cotton mill which he
renamed Alexander Mill. Two years later he sold it with a good margin of profit.
With this he set up a cotton mill in Nagpur in 1874. Queen Victoria had just been
declared the Empress and in keeping with the times Jamshedji named it Empress
Mill.Jamshedji was a unique personality.
It was not just his own personal success but also of those who worked for him and his
group. Jamshedji was in close contact with revolutionary thinkers andnationalists like
Dadabhai Naoroji and Pherozeshah Mehta and strongly influenced by them. He came
to the conclusion that economic self-sufficiency should go hand in hand with political
independence. The former should be the base of the latter. Jamshedji had three key
ideas in mind. He wanted to set up an iron and steel company, world class learning
institution and a hydroelectric plant. Unfortunately during his lifetime none bore fruit
but he had planted the seed,which later took roots and spread its branches under the
care of his successors. The only achievement that he lived to see was The Taj Mahal
[26 ]
Hotel. It was completed in December 1903 for a princely amount of Rs.4, 21,
00,000/-In this too he was inspired by nationalist thinking. In those days the locals,
that is Indians, were not allowed into the best European Hotels. Taj Mahal Hotel was
a befitting reply to this discrimination.Tata Group is a private conglomerate with
headquarters at Mumbai. The present Chairman is Ratan Tata who took over from
J.R.D. Tata in 1991. A member of the Tata family is always the Chairman of the
group. Its operations covers many fields related to industry and allied activities
concerned with know-how and its application engineering, information technology,
communications, materials, automotive, chemicals energy, telecommunications,
software, hotels, steel and consumer goods.The statistics and figures of Tata Group
speak for themselves.
Its revenue touches $967,229 million or $21.9 billion in 2005/06. This is equal to
2.8% of India’s GDP.there are about 246.000 employees in the Tata group as per
records of 2004. Market capitalization figure is $57.6 billion. There are ninety-six
companies operating in seven business sectors. Â Only twenty-eight of the ninetysix
in Tata Group are publicly listed. Tata operates in more than forty countries across six
continents. It exports products and services to one hundred and forty nations. The
Charitable Trust of Tata holds 65.8% of the ownership of Tata group TISCO now
called Tata steel set up in 1907 India’s first iron and steel plant in Jamshedpur, which
is often called Tatanagar. Production actually started in 1912. It produces steel at the
lowest cost in the world. This is mainly because it is assisted by group member
concern that deals with the supply of raw material like coal and iron. In 1910 was set
up Tata Hydro-Electric Power Supply Company. In 1917 the Tata group made its
debut in the field of consumer goods industry with the setting up of Tata Oil Mill
dealing in soaps, detergents and cooking oil. 1932 saw the establishment of Tata
[27 ]
airlines. Tata Chemicals made its appearance in 1939. Telco now known as Tata
Motors started to manufacture locomotive and engineering products from 1945.
January 2007 is a watershed in the history of Tata Group. Tata steel made a
successful bid for UK based Corus Group, which was one of the world’s leading steel
and aluminum producers. After an unprecedented nine rounds of bidding Tata finally
clinched the deal.
Tata offered to buy 100% stake in Corus at 608p per share (all cash) totaling to a
value of $12.04 billion. It has turned out to be the biggest acquisition by any Indian
company. Tata Power is one of the largest private sector companies in India and
supplies power to Mumbai and parts of New Delhi. Then there are Tata Chemicals
and Tata Pigments. In the service sector there are Tata companies dealing with hotels,
general insurance and life insurance. Tata offers management, economic and financial
consultancy services. Tata is one of the best names in the world of investments and
shares. In the area of education Tata’s publishing house of Tata McGraw Hill is a
renowned name. Many renowned public sector companies and research organizations
like Indian Institute of Science, Tata Institute ofFundamental Research, Tata Institute
of Social Sciences, Tata Energy Research Institute and Air India (Tata Airlines) owe
their origins to the name of Tata. Other educational institutes are Tata Institute of
Science now Indian Institute of Science, Bangalore, Tata Institute Of Fundamental
Research “ deemed University, Tata Management Training center, Pune, Tata
Institute Of Social Science “ deemed University and National Centre for the
Performing Arts.The name of Tata is linked to consumer durables like tea, watches
(Titan) Tata Trent (Westside) to Tata Sky and even gold and diamonds like Tanishq
brand ofjewellery.In information systems and communications the Tata name comes
[28 ]
with Computational & Research Laboratories, INCAT, Nelco, Nelito Systems, TCS
and Tata Elxsi.
There are software companies Tata Interactive Systems, Tata Infotech, Tata
Technologies Ltd, Tata Teleservices, Tatanet etc. Tata acquired VSNL, the Indian
telecom giant from Bermuda based Canadian company named Teleglobe in 2005. The
aim of Tata Group is to improve the quality of life in the society by virtue of
integrity, understanding, excellence, unity and responsibility. The entire family
known as the Tata Group shares these values. Tata’s contribution to India’s
education, science and technology has been widely documented and respected. The
blue colored log of Tata speaks for fluidity as well as fountain of knowledge. It can
also be seen as a tree under which all are welcome to take refuge.
[29 ]
ABOUT KAILASH MOTORS
KAILASH MOTORS is one of the outlets of J N GROUP, situated at Kanpur,
which has been working for more than 50 years. KAILASH MOTORS is the
commercial vehicle outlet of TATA MOTORS.
KAILASH VAHAN is one of the group of J N GROUP, makes CHASSIS for
TELCO.
In U.P., there are 16 commercial outlets.
KAILASH MOTORS is the outlet where I have done my Summer Internship.this is
such a good place which provides me a great deal of knowledge about inhence my
working capacity.and give me a lot of exposure in marketing field.
[30 ]
ABOUT “JN GROUP”
In the year 1933, Late Mr. Jai Narayan Gupta sowed the seeds of the J N Group in
Dehradun. Since then the group has been into diverse fields like Dealership,
Manufacturing, Finance, Transportation, Maintenance, Tyre retreading, Health care,
Naturopathy & Education.
After starting at Dehradun the group has now spread over the Central, Northern and
Western parts of India covering Utter Pradesh, Madhya Pradesh, Rajasthan, and
Maharashtra & New Delhi.
The Group Chairman Dr. Ishwer Chandra Gupta is an M.Com. L.L.B.& the first
Indian Ph.D. in Hire Purchase. Under his able guidance, Mr. Kailash Gupta has
provided direction & dynamism to the group and created a lasting framework for
enhancement of the Group’s strength.
[31 ]
HIERARCHY OF OFFICE BEARERS OF KAILASH MOTORS
VIJAY RAJAPPAN(G.M.)
P.K. Mishra(A.G.M.)
Charanjeet Singh Dharmendra TiwariDSM (ACE) DSM (MAGIC)
Amit Mishra Jagjreet Singh Vikarm Singh(T.L.) (T.L.) (T.L.)
Sudhir Jaiswal Ankit Sinha SaurabhParvendra Bhadoria Santosh Kumar RiteshSanjeev SaxenaVinay GuptaRajeetDevendraSandeep Panday
[32 ]
Brief History, Vision and MissionBRIEF HISTORY1868
Jamsetji Nusserwaji Tata starts a private trading firm laying the foundation of
the Tata group.
1874
The Central India Spinning, Weaving and Manufacturing Company is set
up,marking the Group’sentry into textiles .
1902
The Indian Hotels Company is incorporated to set up the taj Mahal Palace ad
Tower India’s first luxury hotel which opened 1903.
1907
The Tata Iron and Steel Company is established to set up India’s first iron and
steel plant in Jamshedpur, which started production in
1910
The first of the three Tata Electric Companies,the Tata Hydro-Electric Power
Supply Company,is set up to generate electricity.
1911
The Indian Institute of Science is established in Bangalore to serve as a centre
for advanced learning.
1912
Tata Steel introduces eight-hour working days, well before such a system was
implemented by law even in most western countries.
1917
The Tatas enter the consumer goods segment as the Tata Oil Mills Company is
established to make soaps, detergents and cooking oils.
[33 ]
1932
Tata Airlines,a division of Tata Sons,is established, opening up the aviation
sector in India.
1939
Tata Chemicals is established.
1945
Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is
established to manufacture locomotive and engineering products. The
company began manufacturing commercial vehicles in 1954 in a JV with
Daimler Benz.
1952
Pandit Jawaharlal Nehru,India’s fi rst Prime Minister,requests the Group to
manufacture cosmetics inIndia; and Lakme is established.
1968
Tata Consultancy Services (TCS),India’s fi rst software services company,is
established as a division of Tata Sons
1984
Titan Industries —a joint venture between the Tata Group and the Tamil Nadu
Industrial Development Corporation (TIDCO) — is set up to manufacture
watches.
1995
Tata Quality Management Services institutes the JRD QV Award, modelled
on the Malcolm Baldrige National Quality Value Award of the United States,
laying the foundation of the Tata Business Excellence Model.
[34 ]
1996
Tata Teleservices Limited (TTSL) is established to spearhead the Group’s
foray into the telecom sector.
1998
Tata Indica — India’s first indigenously designed, developed and
manufactured car —is launched by Tata Motors, spearheading the Group’s
entry into passenger cars.
2000
Tata Tea acquires the Tetley Group, UK,in the fi rst major acquisition of an
international brand by an Indian group
2001
Tata-AIG — a joint venture between the Tata Group and American
international Group Inc (AIG) —marks the Group’s re-entry into insurance.
The Group’s insurance company, New India Assurance, was nationalised in
1956
2002
The Tata Group acquires a controlling stake in Videsh Sanchar Nigam Limited
— India’s leading international Telecommunications service provider.
Tata Consultancy Services becomes the fi rst Indian software company to
cross one billion dollars in revenues.
Titan launches Edge,the slimmest watch in the world
2004
Tata Motors acquires the heavy vehicles unit of Daewoo Motors,South Korea.
Tata Steel makes its first major overseas investment in NatSteel Asia,
headquartered in Singapore.
Tata Consulting Services goes public in India's private sector's largest initial
public offer.
[35 ]
2005
Indian Hotels adds New York's iconic hotel, The Pierre, to its portfolio as also
its Ginger "Smart Basics"hotels in India.
VSNL acquires Tyco Global Network,making it one of the world's largest
provider of submarine cable bandwidth.
2007
In a major step in its unfolding strategy of growth and globalisation, Tata Steel
acquires Corus, the UK-based steel company, for $ 12.1 bn,the biggest
overseas acquisition by an Indian company.Tata Steel is now the world’s 6th
largest steel producer with capacity of 26 million tonnes per annum and
operations in 24 countries.
2008
Tata Motors unveils Tata Nano, the People’s Car, at the 9th Auto Expo in
Delhi
Vision and Mission
The Tata Group is one of India' largest business conglomerates established by
Jamshedji Tata (Jamshedji) in the second half of the 19th century. Jamshedji's vision
for the Group was in line with nationalist goals and ideals then, and envisaged to
make India self-reliant. After Jamshedji, Jehangir Ratanji Dadabhoy Tata (JRD)
became the Chairman of the Tata Group and played a significant role in continuing
the vision of the group. Tata's assets climbed from INR 620 million in 1939 to INR
100 billion in 1990. Tata Motors had increased its sales to INR 1 million in the year
1991 and it had rolled out 3 million vehicles in the same year. In 1991, Ratan Naval
[36 ]
Tata (Ratan Tata/Ratan) took over the Chairmanship from JRD Tata. Although he was
initially criticized for his poor performance, over the years, Ratan Tata disproved his
critics. He restructured Tata Group's business operations and made the Group
compete globally. Under Ratan Tata's chairmanship, Tata Consultancy Services went
public and Tata Motors was listed in the New York Stock Exchange. Starting from the
late 1990s, Ratan revamped the operations of Tata Steel and made it one of the
lowest-cost steel producers in the world. However, as the Tatas lacks an heir who can
succeed Ratan, the group is at cross-roads to decide who will be the next chairman.
After Ratan Tata's retirement who would succeed him and carry the vision of the
Group is a dilemma.
MISSION
Our Mission in Tata is to improve the quality of life in India through leadership in
targeted sectors of national economic significance to which the Group can bring a
unique set of capabilities.
[37 ]
COMPANY PROFILE
(Organization, Structure, product of the service, problem faced)
Group Holding Structure
Business philosophy and policies
Philosophy
The current growth of our economy and the confidence with which we face the world
provide a compelling context in which Corporates need to engage with the
disadvantaged sections of our society. The central theme of the Tata Group purpose
statement, "Our Purpose in Tata is to improve the quality of life in the communities
we serve" is a powerful guiding statement. In the coming years, it will increasingly be
necessary for Corporates to encourage and generate internal
passion for volunteering and Community service. This will have a positive impact not
only on our competitive advantage but also on the corporate reputation.
HUMAN RESOURCE POLICY
[38 ]
Tata Steel recognises that its people are the primary source of its competitiveness. It is
committed to equal employment opportunities for attracting the best available talent
and ensuring a cosmopolitan workforce. It will pursue management practices
designed to enrich the quality of life of its employees, develop their potential and
maximise their productivity.
It will aim at ensuring transparency, fairness and equity in all its dealing with its
employees.Tata Steel will strive continuously to foster a climate of openness, mutual
trust and teamwork Tata is committed to create an exciting work pace based on self-
directed teams ,improvement and innovative work in environment.
a) Create work conductive to superior performance , which enable employees to
realize their full potential through continuous learning and training 20
b) Identify and develop potential leaders for future growth.
c) High potential employee working in congenial work environment. Tata Steel
recognises that its people are the primary source of its competitiveness. It is committed to
equal employment opportunities for attracting the best available talent and ensuring a
cosmopolitan workforce. It will pursue management practices designed to enrich the quality
of life of its employees, develop their potential and maximise their productivity. It will aim at
ensuring transparency, fairness and equity in all its dealing with its employees. Tata Steel will
strive continuously to foster a climate of openness, mutual trust and teamwork.
FINANCE POLICIES
A Tata company shall prepare and maintain its accounts fairly and accurately and in
accordance with the accounting and financial reporting standards which represent the
generally accepted guidelines, principles, standards, laws and regulations of the
country in which the company conducts its business affairs. Internal accounting and
audit procedures shall reflect, fairly and accurately, all of the company’s business
transactions and disposition of assets, and shall have internal controls to provide
[39 ]
assurance to the company’s board and shareholders that the transactions are accurate
and legitimate. All required information shall be accessible to company auditors and
other authorised parties and government agencies. There shall be no willful omissions
of any company transactions from the books and records, no advance-income
recognition and no hidden bank account and funds. Any willful, material
misrepresentation of and / or misinformation on the financial accounts and reports
shall be regarded as a violation of the Code, apart from inviting appropriate civil or
criminal action under the relevant laws. No employee shall make, authorise, abet or
collude in an improper payment, unlawful commission or bribing.
[40 ]
BOARD OF DIRECTORS
(As on 14th April, 2009)
Mr R N Tata (Chairman)
Mr James Leng (Non - Executive Deputy Chairman)
Mr Nusli N
Wadia
(Company Director)
Mr S M Palia (Company Director)
Mr Suresh
Krishna
(Financial Institutions' Nominee)
Mr Ishaat
Hussain
(Board Member)
Dr Jamshed J
Irani
(Board Member)
Mr Subodh
Bhargava
(Board Member)
Mr Jacques
Schraven
(Non - Executive Independent
Director)
Dr Anthony Hayward (Non - Executive Independent Director)
[41 ]
Mr Philippe Varin (Non - Executive Non independent
Director)
Mr B Muthuraman (Managing Director)
Dr T Mukherjee (Non Executive Director)
Mr Andrew Robb (Non Executive Independent
Director)
MANAGEMENT (As on 14th April, 2009)
Mr B Muthuraman (Managing Director)
Mr H M Nerurkar Chief Operating Officer
Mr A D Baijal Vice President & Tata Steel
[42 ]
Tata Motors unveils new LCV
Financial Express — November 19, 2006
PUNE: With the launch of the Tata SFC 407 EX Turbo LCV, Tata Motors has
completed the overhauling and up gradation of its Commercial Vehicle in both
M&HCVs and LCVs. The spotlight will now shift to buses for a spruce up. Speaking
at the launch, Prakash Telang, Senior VP, manufacturing (commercial vehicles) said
that after the losses in the fiscal 2000 and drop in margins, we have launched an
initiative for cost reduction and quality improvement of the commercial vehicles.
“Some of the models had reached the fatigue level and had been in the market for too
long. The EX series is a response to the market demand for an improved performance,
higher reliability, durability, better aesthetics and ergonomics,” Mr Telang said. All
the goods carriers had been upgraded. The SFC 407 was the last of the products to
be touched and now we will focus on buses, Mr Telang said “In the last few years
buses were ignored. The focus was only on the chassis, but now we are looking at
fully built vehicles,” Mr Telang added. The 407 is he largest selling LCV in the
market (with 75 per cent market share). Since its launch in the 80s, over three lakh
407 models have been sold. This vehicle has been upgraded to give better fuel
economy and higher payload, Mr Telang ai The EX 407 payload has gone up from
three tonnes to 3.4 tonnes. The cabin has been re-styled with fabric upholstery, seats
with headrest, larger mirrors, new grill and body coloured bumpers.
Iconic 407
[43 ]
The iconic 407 was first introduced in 1986; it scaled up to being the largest selling
LCV with 75% market share by 2006. In the same year, the company introduced a
turbo- variant (Tata SFC 407 EX Turbo) that was exected to increase the market
share to 82% over a period of years It has eatures such as increased fuel efficiency
of one km over the previous model, thus, converting into savings of around Rs
30,000 annually for the prospective customer. Since its launch in the 80s over three
lakh 407 models have been sold by the company (2007 statistics). The LPT 709
model was first introduced in 1997. It did undergo changes like being the company’s
first range of turbo intercooler LCVs in September 2005. introduction of the next
generation vehicles in the LCV market is a timely decision, said experts, as its one of
the most sought after segments in the commercial vehicle market today.
Many international Commercial Vehicle majors such as Volvo and DaimlerChrysler
are on the lookout for local partners to tie up and tap onto this lucrative segment.
Recently, Nissan tied up with local player Ashok Leyland to venture into this
segment.
TATA LPT 709 Ex
SPECIFICATIONS
ENGINE : TATA497TC(BHARAT STAGE-I I)
Type : turbo chared intercooled engine
Maximum engine output : 90PS@2400rpm
[44 ]
Max Torque : 325 Nm@1300-1600rpm
Air filter : dry type
Fuel filter : two stage fine filteration
Fuel injection pump : rotator pump (MICO)
CLUTCH : single plate dry friction type,280mm
GEAR BOX : GBS 27 synchromesh,5 forward, 1rewerse
REAR AXLE : single reduction hypoid gears, fully floating axle Shafts
Ratio : 3.875:1
STEERING : variable ratio mechanical
Ratio : 35-40:1
BRAKES
Service brakes : dual circuit full air S-Cam brakes
Packing brakes : spring actuated parking brakes acting on
Rear wheels
Engine Exhaust Brake : coupled with Service Brake
FRAME : ladder type frame with riveted/bottled cross members
SUSPENSION : semi elliptical springs at front and rear
[45 ]
Shock absorbers : hydrolic double actng telescopic type at front and
rear
WHEELS &TYRES
Size : 7.50x16,16PR
Wheel Rims : 6.00Gx16SDC
No of wheels : front-2,rear-4,spare-1
FUEL TANK CAPACITY : 160litres
ELECTRICAL SYSTEM
System Voltage :12 Volt
Alternator (Max Output) :35amps
Battery :12V, 120Ah capacity
PERFORMANCE
Maxclimbing Ability in 1st Gear :18%
Min. Turning circle Dia (m) :13.5
WHEIGHTS
Wheel base (mm) : 3400 3800
Max Permisible FAW (kg) :2800 2800
Max Permisible RAW (kg) : 4700 4700
Max Permisible GVW (kg) 7490 7490
Max Payload(kg) 4730 4670
Ideally suited for
White Goods
Pipes
Textiles
Parcel Goods
[46 ]
Mattresses
Containers
At Lead Distances of 100 to 1000 kms
At Lead Distances of 100 to 1000 kms
TATA LPT 809 EX
WITH 5.4 TON PAYLOAD CAPACITY
TURBOC HARGED INTERCOOLED ENGINE
AIR BRAKES
DELUXE CABIN
TATA LPT 809 Ex
SPECIFICATIONS
ENGINE :TATA4 97 TCIC(BHARAT STAGE-I I)
Type : turbo chared intercooled engine
Maximum engine output : 66.3KW @2400rpm
Air filter : dry type
Fuel filter : two stage fine filteratio
Fuel injection pump : rotator pump (MICRO)
REAR AXLE :single reduction hypoid gears, fully floating axle Shafts
Ratio 4.125
STEERING : variable ratio mechanical
Ratiob 35-40:1
[47 ]
BRAKES
Service brak : dual circuit full air S-Cam brakes
Packing brakes : spring actuated parking brakes
acting on rear Wheels
Engine exhaust brakes coupled with service brakes
FRAME : ladder type frame with
riveted/bottled cross Members
SUSPENSION : semi elliptical springs at front a nd rear Shock absorbers : hydrlic
double actng telescopic at front and rear
WHEELS &TYRES
Size : 7.50x16,16PR
Wheel Rims : 6.00Gx16SDC
No of wheels :front-2,rear-4,spare-1
FUEL TANK CAPACITY : 90litres
ELECTRICAL SYSTEM
System Voltage :12Volt
Alternator (Max Output) :35amps
Battery :12V,120Ah capacity
[48 ]
PERFORMANCE
Maxclimbing Ability in 1st Gear :25%
Min. Turning circle Dia (m) 12.3(3400WB),13.5(3800)
WHEIGHTS
Wheel base (mm) 3400 3800
Max Permisible FAW (kg) 3160 3160
Max Permisible RAW(kg) 5560 5560
Max Permisible GVW (kg) 8720 8720
Max Payload(kg) 5408 5318
SALIENT FEATURES:
o High deck variant in 3800 mm WB&3400 mm WB
o Highest GVW(9600kg)in its class
o Enhanced Fuel Efficiency
o Best in class S cam Air Brakes with LCRV
o Wider Types
o Lowest Turning Cricle Diameter
o Spacious Deluxe Cabin
o 3 years/3 Lakh Kms unmatched Warranty
ENGINE TATA497TC BS-II
[49 ]
Max engine output 90Ps@2400rp
MaxTorque 325 Nm @ 1300-1600 rpm
CLUTCH Single plate dry friction type Booster Assisted. 280 Dia
GEAR BOX GBS 27 Synchromesh, 5F, 1R
BRAKES Dual circuit full air, breake with LCRV
SUSPENSION Semi elliptical leaf spring at front and rear with rings at rauxiliary
spear only Shock Absorbers Hydraulic double acting telescopic type front end rear
TYRES 8.25X16-16 PR
Min turing crile Dia in m 12.3
WEIGHTS
Wheel base(mm) 3400 3800
Max Permisible FAW (KG) 3250 3250
Max permissible RAW (kg) 6350 6350
Max permissible GVW(kg) 9600 9600
Max plyload * (kg) 6820 6550
CARGO BOX DIMENSIONS (LxWxH)
Cab loadbidy (mm) 4381x2042x603 5050x2042x603
[50 ]
Cab highdeck loadbody (mm) 4342x2014x1773 5062x2074x1713
Aluminium Container (mm) 5050x2088x1900
Loading platform Area (sq.mt) 9 10.5
COLOUR Golden brown N/p colour VARIANTS Cab Chasis, Cab Loadbody, Cab
High Deck Loadbody&Container*For Cab Chassis version as per IS 9211
MULTIPURPOSE APPLICATIONS
Ideally suited for
Vegetables
Fruits
Farm Needs
Construction
Dairy
Consumer Products
Market Load
Poultry
o HIGH DECK LOAD BODY IN 4200 mm WB & 3600mm WB
o GVW OF 11900 kg
o TURBO CHARED INTERCOOLED ENGINE
o STRONG & RUGGED WORKHORSE
o DELUX CAB
o PROVEN RELIABILITY
o WORRY FREE WARRANTY OF 1,50,000 kms/18 MONTHS
(WHICHEVER IS EARLIER).
[51 ]
TATA LPT 1109 EX
SPECIFICATIONS
ENGINE : TATA 497TC (Bharat stage-I I)
Type : Turbo charged intercooled engine
Max Engine output : 90PS@ 2400rpm
Max Torque : 325 Nm @1400-1600 rpm
Air filter :Dry type
Fuel filter :Two stage Pre and fine filteration
Fuel injection Pump :Rotatry type
CLUTCH :Single plate frictipon type,310mm dia
GEAR BOX :GBS 40 Syncromesh
No of gears :5Forward 1Reverse
REAR AXLE :Single reduction ,hypoid ears,fully floating axle shafts
Ratio :5.285:1
STEERING :Variable ratio steering
Ratio :32:1 to37:1
[52 ]
BRAKES
Service brakes :Dual circuit full air S-Cam brakes Paking brakes :Hand operated-
spring actuate Paking brakes acting on rear heels Engine exhaust brakes :Air
operated coupled with service Brake with electo magnetic air
FRAME :Ldder type frame with revetted/
Bolted cross members
Long member sige (mm) (DxWxT) :219x58x
SUSPENSION :Semi elliptical leaf spring at front and rear
Shock Absorbers :hydraulic double acting telescopictype at front axle
WHEELS & TYRES
Tyres 8.25x20-14 PR
Wheel rims 6.00x20
No of wheels front-2,rear-4,spare-1
FUEL TANK CAPACITY 160 Liters
ELECTRICAL SYSTEM
System voltage 12 volts
Alternater 35 Amps
[53 ]
Battery 12V,120 A capicity
Cowl Chassis
Cab Chassis
Cab Load Body
Cab highdeck loadbody
MULTIPURPOSE APPLICATIONS
Volume carrier
Ideally suited for
White goods
Pipes
Textile Goods
Construction Materials
Cement
Poultry
For The Lead Distances of 100 to 1000 kms
EX2 Series
Launch-May 07
Phase 1- LPT 709 ,LPT 909 ,SFC 407 Phase 2 – SFC 709
Additional Features : Higher fuel efficiency
[54 ]
Power steering
Stronger load body
Longer service intervals
Clear lense head lamps
Clutch booster
Digital clock, power socket etc in cab
Fog lamps
Reverse beeper
[55 ]
TATA’S Ex2 MODEL
SFC 407 Ex2
LPT 709Ex2
LPT 809Ex2
LPT 909Ex2
TECHNICAL SPECIFICATIONS
SFC 407 Ex 2
Engine :TATA 497 SP Turbo(bSI I)
Power 55.2KW@2800rpm
Torque 225 Nm@1250-1800 rpm
Clutch :Single plate dry friction type,240mm dia
Gear box :GBS18 synchromesh
Rear axle :Single reduction, hypoid gears, fully floating axle Shafts
Steering : power assisted –Hydraulic Brakes Vacuum assisted dual circuit-hydraulic
with tandem master cylinder
Tyres :8.25x16-16PR
Wheel base :3100mm
[56 ]
Ground clearance :223mm
Minimum turning circle dia(m) :12
GVW :5700kgs
Payload :3310 kgs(CLB version)
Load body dimensions(mm)
Cab load body :2883x1908x444
Cab high deck body :2992x2046x1209
SFC 709 Ex 2
Engine :TATA 497 TCIC(BSI I)
Power 66.3KW@2400rpm
Torque 325 Nm@1300-1600 rpm
Clutch :Single plate dry friction type,booster assisted 280mm dia Gear box :GBS27
synchromesh
Rear axle :Single reduction,hypoid gears,fully floating axle Shafts Steering :power
assisted -hydraulic Brakes Dual circuit full air S cam brakes
Tyres :7.5x16-16PR
Wheel base :3800mm(option 3400 mm)
Ground clearance :194 mm
[57 ]
Minimum turning circle dia(m) :3800WB-13.5, 3400WB -12.3
GVW 7490 kgs
Payload :4160 kgs(3400WB CLB )
Load body dimensions(mm)
Cab load body :3400WB-4381x2042x603,
3800WB 5050x2042x603
Cab high deck body :3400WB-4342x2014x1773
SFC 809 Ex 2
Engine :TATA 497 TCIC(BSI I)
Power 66.3KW@2400rpm
Torque 325 Nm@1300-1600 rpm
Clutch :Single plate dry friction type,booster assisted 280mm dia Gear box :GBS27
synchromesh
Rear axle :Single reduction,hypoid gears,fully floating axle Shafts
Steering :power assisted -hydraulic
Brakes Dual circuit full air S cam brakes
[58 ]
Tyres :7.5x16-16PR
Wheel base :3800mm(option 3400 mm)
Ground clearance :194 mm
Minimum turning circle dia(m) :3800WB-13.5, 3400WB -12.3
GVW 8720 kgs
Payload :5408 kgs(3400WB CLB )
Load body dimensions(mm)
Cab load body :3400WB-4381x2042x603, 3800WB 5050x2042x603
Cab high deck body :3400WB-4342x2014x1773
3800WB-5062 x 2074 x 1713
SFC 909 Ex 2
Engine :TATA 497 TCIC(BSI I)
Power 66.3KW@2400rpm
Torque 325 Nm@1300-1600 rpm
Clutch : Single plate dry friction type ,booster assisted
[59 ]
280mm dia
Gear box :GBS27 synchromesh
Rear axle :Single reduction ,hypoid gears, fully floating axl Shafts Steering :power
assisted -hydraulic
Brakes Dual circuit full air S cam brakes
Tyres :8.25 x 16-16PR
Wheel base :3800mm(option 3400 mm)
Ground clearance :217 mm
Minimum turning circle dia(m) :3800WB-13.5, 3400WB -12.3
GVW 9600 kgs
Payload :6250 kgs(3400WB CLB )
Load body dimensions(mm)
Cab load body :3400WB-4381x2042x603,
3800WB- 5050x2042x603
Cab high deck body :3400WB-4342x2014x1773
3800WB-5062 x 2074 x 1713
[60 ]
THE LEADING COMMERCIAL AUTOMOBILE IN INDIA:-
J.S.A.
Ashok leyland
Swaraj mazda
Eicher
Volvo
Mahindra and mahindra
[61 ]
OTHERS AUTOMOBILE COMPANIES IN INDIA
J.S.A Victory 1000 D Iii Loader
Send E-mail
product specification victory 1000 d iii load carrier
dimensions
* wheel base: 1910 mm
* wheel track: 1240 mm
* min. Ground clearance: 150 mm
loader passenger
overall length 2865 mm 2865 mm
overall width 1420 mm 1440 mm
overall height 1755 mm 1870 mm
mass (weight) loader passenger
gross vehicle weight 1030 kg. 1030 kg.
seating capacity 1+1 5+1 & 3+1
[62 ]
Engine
* type: single cylinder greaves g435a iii, 4 stroke, air cooled bharat-iii
diesel engine
* number of cylinders: single
* bore: 86 mm
* stroke: 75 mm
* compression ratio: 19 : 1
* cubic capacity: 436 cc
* max. Output: 5. 52kw at 3600 rpm (7. 4 h. P)
* max. Torque: 18 nm
Clutch And Gear Box
* gear box: constant mesh 4 forward & 1 reverse
* clutch: wet multiple plate
Electrical
* battery: exide 12v, 60 ah
* headlight: 12v 60/55w
* turn signal light: 12v 21w
* tail/brake light: 12v 21/5w
* registration plate light: 12v 21w
* reversing light: 12v 21w
wheel and suspension
* tyre size, front and rear: 4. 50 x 10, 8 ply cross ply
* tyre pressures front: 3. 23 kg/cm2 46 psi
[63 ]
* tyre pressure rear: 3. 80 kg/cm2 54 psi
suspension type
* front: hydraulic telescopic shock absorber with coil spring
* rear: hydraulic telescopic shock absorber with leaf spring
capacities
* fuel tank: 7. 25 ltr.
* engine oil: 1. 75 ltr.
* gear oil: 2. 0 ltr.
[64 ]
ASHOK LEYLAND
Ashok Leyland and Nissan Motor Company have unveiled their first 1.25 tonne Light
Commercial Vehicle, ‘DOST’. The Dost will go on sale from the second quarter of
the current fiscal and will be available in both BS III and BS IV versions. Ashok
Leyland will manufacture Dost at its manufacturing faci lity in Hosur, Tamil Nadu,
which
has a
capacity to produce 1.5 lakh units per year.
Dr. V Sumantran, executive vice chairman of Hinduja Automotive Limited and
chairman of Nissan-Ashok Leyland Powertrain Limited said, “Ashok Leyland DOST,
with its carefully calibrated design and features, attempts to offer a new level of
experience to the Indian customer.” He added that the LCV market in India is ready
for a substantial upgradation of products without increasing the cost of
ownership. Related: Nissan-Ashok Leyland light commercial vehicle production to
begin in second half of 2011
Dr. Andy Palmer, senior vice president, Nissan Motor Co. and chairman of Ashok
Leyland-Nissan Vehicles Ltd said, “Dost blends the best in terms of Japanese
engineering from Nissan, with local relevance that Ashok Leyland brings to the
[65 ]
table.” Palmer added that Dost will find wide acceptance among its targeted group of
small and medium businesses.
Dost – engines and variants
The Dost is powered by a 3-cylinder, turbo-charged, common rail diesel engine that
produces 55 hp of maximum power and has a payload capacity of 1.25 tonnes. The
LCV will be available in three variants. While the high-end variant will feature power
steering, dual tone interiors and AC, the mid variant will come with power steering
and the base variant will have only manual steering.
Future products from Ashok Leyland-Nissan
The Dost marks just the beginning of products from the Ashok Leyland– Nissan JV
alliance. The Indo-Japanese partners have announced the roll out of two more LCVs
in the next two years. Sumantran told reporters at the sidelines of the Dost’s unveiling
that the company will launch a body-type (passenger) product under Nissan’s badge
in 2012, followed by a large truck badged under Ashok Leyland. Also read:Nissan-
Ashok Leyland JV for LCV
25 new dealerships to sell JV products
Ashok Leyland has decided to sell all the products developed in coordination with
Nissan in exclusive dealerships. The company would appoint 25 exclusive LCV
dealers in the first year of Dost’s launch. Ashok Leyland reasons that the new
dealerships will help the company create a new brand identity as well as help in
building a personal rapport with prospective buyers.
[66 ]
Ashok Leyland will focus on the domestic market during the first year of the Dost’s
launch and later explore markets such as middle East and South Africa for exports.
The Hinduja company is also planning to set up an exclusive green field facility at
Pillaipakkam for which it has already acquired land from the Tamil Nadu government
[67 ]
Eicher Motors
Eicher Motors, was founded in 1982 to manufacture a range of reliable, fuel-efficient
commercial vehicles of contemporary
technology. The unit manufactures and markets
commercial vehicles with Gross Vehicle
Weight (GVW) ranging from 5-25 tons.
Today, Eicher Motors is one of the leading
manufactures of commercial vehicles in India with a 33% market share in the 7T-11T
segment. The success and growth of this unit is a result of various customer-driven
strategies. The manufacturing facility is situated in Central India – Pithampur,
Madhya Pradesh. Eicher Motors has stepped into the Heavy Commercial
Vehicle segment with its state-of-the-art HCV, the "Eicher 20.16", the first
commercial vehicle designed and developed indigenously.
Eicher Motors functions through a strong three-tier service network consisting of
authorised distributors, service centres and company trained private mechanics. The
vehicles are sold and serviced through a network of over 576 Authorized Contact
Points all over India, supported by service centres and over 4500 company trained
private mechanics, who are close at hand on all major highways throughout India to
provide initial "first aid" to the vehicles if required.
In 1986, Eicher Motors entered into a technical and financial collaboration
with Mitsubishi Motor Corporation of Japan to manufacture the Canter range of
vehicles. The technical assistance agreement with Mitsubishi ended in March ‘94 after
successful transfer of technology and on achieving total indigenisation with only a
few parts sourced globally.
[68 ]
Eicher Motors has acquired formidable expertise in designing and developing
commercial vehicles. It has a world-class R&D centre manned by a team of brilliant
engineers and equipped with latest Computer Aided Design (CAD) and Computer
Aided Engineering facilities like NASTRAN, FEM analysis packages. Leveraging its
in-house expertise, this unit has successfully developed a wide range of commercial
vehicles to meet varying customer needs. The product range includes Trucks : Eicher
10.50, Eicher 10.75, Eicher 10.90, Eicher 11.10, Eicher 20.16 & 30.25; Buses: Eicher
Skyline, Eicher Cruiser and Eicher School Bus range of buses. Besides the basic
models, it offers over 85 models of ready-to-use custom-built vehicles for various
specialised applications.Eicher Motors’ products have been well accepted in the
market. This is also demonstrated by significant sales of its commercial vehicles in
export markets where the company competes with reputed international brands.
[69 ]
SWARAJ MAZDA
EICHER
COMPARISION BETWEEN TATA & ACE
SPECIFICATION TATA ACE
MODEL 207 EX2 1080
PAYLOAD 5.4 tonn 4.4 tonn
POWER 90 PS 70 PS
TORQUE 325 NM 275 NM
TYRE 9 x 20-14 7.50 x 16-16
WHEEL BASE 3400 mm 3800 mm
GVW 8720kg 8250kg
STEERING Power Variable
BRAKES Air Break (LCRV) Hydraulic Brake
CLUTCH 280 mm 275 mm
WARRANTY 3 Years/3 lakh km Only on engine
[70 ]
MARKET RESEARCH IN KANPUR
DIRECT CONTACT MADE WITH THE CUSTOMER
BLUE-DART
EXPRESS LIMITED. 9935609135
ADD:18/55
THE MALL
KANPUR
COURIE
R'S &
CARGO
VENDER:R
AJ KUMAR MOB:9415077745
TATA
ACE
DTDC PLUS
COURIER'S 8756191919
ADD:HARES
GANJ
KANPUR
COURIE
R'S &
CARGO VENDER: MOB:9335540565
TATA
ACE
CNG
FEAD EX
COURIER'S 5122320026
ADD:HARES
GANJ
KANPUR
COURIE
R'S &
CARGO VENDER: MOB:9350077600
TATA
ACE
BLAZE FLASH
COURIER'S LTD. 5123275318
ADD:122/230
FAZAL GANJ
KANPUR
COURIE
R'S &
CARGO
VENDER:S
HIVENDR
A MOB:9956788780 JSA
GMS DOMESTIC &
INTERNATIONAL
COURIER'S &
CARGO 0512-6454072
122/230
FAZAL GANJ
KANPUR
COURIE
R'S &
CARGO VENDER:
TATA
CNG 2
TNT PRIVATE LTD. 0512-3015540
MALL ROAD
KANPUR
COURIE
R'S &
CARGO SELF
OVERNIGHT
EXPRESS 0512-3272826
RAIL BAJAR
KANPUR
COURIE
R'S &
CARGO VENDER:
TATA
ACE
TRAKON
COURIER'S PVT.
LTD. 0512-3253947
122/230
FAZAL GANJ
KANPUR
COURIE
R'S &
CARGO VENDER:
BIHARI JI
AGENCIES
NAMASTE INDIA
MILK 9198141865
ADD:87/158A
CHARYA
NAGAR
KANPUR
MILK &
MILK
PRODUC
TS SELF:
TATA
ACE
BHARAT BAKER'S
*****
0512-3213141 ADD:7/147
K.V.M
MARKET
SWAROOP
NAGAR
MILK &
BAKER'S
VENDER: MARUTI
VAN
[71 ]
KANPUR
HONEY MONEY
BAKERY 9936272744
ADD:PANKI
POWER
HOUSE
MARKET BAKER'S
VENDER:R
AJU JSA
HAVELS INDIA
LTD. 9335799144
ADD:AUPTA
STATE DADA
NAGAR
KANPUR
ELECTRI
CAL'S
PART SELF:
2 JSA, 1
VIKRAM
SUMIT CHEMICAL'S
ADD:AUPTA
STATE DADA
NAGAR
KANPUR
CHEMIC
AL
WORK'S SELF: JSA,TATA ACE
KANSAI NEROLAC
PAINTS LTD.***** 9235467516
ADD:87-B
UDYOG
NAGAR
KANPUR PAINTS
PARLE G RISHI
MAKER PVT. LTD. 0512-3296866
ADD:UDYOG
NAGAR
KANPUR BAKER'S SELF:
TATA
ACE,JSA,HAVY
TRUCK'S
SUBHASH PAINT'S
GOVIND
NAGAR
MARKET
KANPUR PAINT'S SELF:
TATA
ACE,JSA,HAVY
TRUCK'S=30
ANCOR
AGENCY***** 9044550588
ADD:12/34
YASHODA
NAGAR
KANPUR
ELECTRI
CAL'S
PART
SELF:DEEP
AK MARUTI VAN=4
BHALA BHANDAR 9651000009
ADD:76/1
HALSI ROAD
KANPUR
FMCG
PRODUC
T'S VENDER: TATA ACE
COULAI
MANUFACTURER'S 9336211431
ADD:I 134
KALYANPUR
KANPUR
MINERA
L
WATER SELF: JSA
SANKER GAS
AGENCIES 9839068136
ADD:8/103AR
YA NAGAR
KANPUR
GAS
AGENCY VENDER: TATA ACE
IMPERIEL GAS
SERVICE*****
9235528063 ADD:CYCLE
MARKET
GAS
AGENCY
VENDER: VIKRAM
[72 ]
LAL IMLI
KANPUR
ANNPURNA
BHANDAR 0512-231961
ADD:73/236
COLECTORE
GANJ
KANPUR
FMCG
PRODUC
T'S VENDER: APE
SARASWTI
TREDER'S 0512-2393419
ADD:73/236'38
COLECTORE
GANJ
KANPUR
FMCG
PRODUC
T'S VENDER: MAX-PICKUP
SHRI
SIDDIVINAYAK
TRADER'S 512361448
ADD;10A-
COLECTOR
GANJ
KANPUR
FMCG
PRODUC
T'S VENDER: TATA ACE
MAN MOHINI TEA
CO. 9935166933
ADD:73/6-A
COLECTOR
GANJ
KANPUR
FMCG
PRODUC
T'S VENDER: JSA
JAISWAL TRADER'S 9307201655
ADD:MOTIM
OHAL
KANPUR
JAYPEE
CEMENT SELF:
MAHINDRA
CHAMPION ALFA
QUICK HOME APP.
SERVICES***** 9935952623
ADD:RAIL
BAJAR CANT.
KANPUR
ELECTRI
CAL'S
GOOD'S SELF: TATA ACE
AMIT TRADER'S 9839163264
ADD:320
RAIL BAJAR
AMAN
MARKET
KANPUR CEMENT VENDER: JSA
CHOUDHARI
PLASTIC AGENCIES 9616260078
ADD:AFIM
COATHI RAI
PURVA
KANPUR
HOME
APP. VENDER: JSA
CHITRA TRADER'S 9889537306
ADD:DEPUTY
PADAW
KANPUR CEMENT VENDER: JSA & OTHER'S
AGARWAL SONS. 9839989898 ADD:87/110
A-
BHANNPURV
MACHIN
ARY
WORK'S
VENDER: TATA ACE
[73 ]
A NEAR
SANGIT
THEATER
RAJIV ISPAT
UDYOG. 9839035776
ADD:87/110
BHANNPURV
A NEAR
SANGIT
THEATER
MACHIN
ARY
WORK'S VENDER: JSA
LAXMAN GROUP
OF CO.***** 0512-2521012
ADD:87/40 B-
1 ACHARYA
NAGAR
KANPUR
MACHIN
ARY
WORK'S SELF: JSA
ALLIED OIL &
LUBRIQUINT 0512-2542950
ADD:105/710
ANAND
BAGH
KANPUR OIL'S VENDER:
JSA,TATA ACE &
OTHER'S
SANKER
HARDWARE STORE 0512-2342281
ADD:106/371
JARIB
CHOUKI
KANPUR
HARDW
ARE VENDER:
JSA,TATA ACE &
OTHER'S
CHANDRA KANT
TRADER'S 9935276020
ADD:106/372
JARIB
CHOUKI
KANPUR
HARDW
ARE VENDER: JSA
[74 ]
[75 ]
[76 ]
RESEARCH METHODOLOGY
Research Methodology is a way to systematically solve the research problem.it may
be understood as science of studying how research is done scientifically.
According to Chifford Woody,
“Research comprises defining and redefining problems formulating hypothesis or
suggested solutions collecting, organizing and evaluating data, making dedication s
and reacting conclusions, and at last carefully testing the collusions to determine
whether they fit the formulating hypothesis”.
The advanced learner’s dictionary of current English lays down the eaning of research
as,
“A careful investigation or inquiry especially through search for new fact in any
branch of knowledge”.
METHODOLOGY
For preparation of questionnaire the basic objective of the survey was concentrated
previous surveys under taken prospect cart secondary data through net and related
books and magazines.
For the survey, convenience sampling this method involves purposive or
deliberate selection of particular units of the universe which representing universe.
[77 ]
Data was collected through personel investment and telephones.
RESEARCH PROCESS
Research process consists of series or steps necessary to effectively carry out
research. And this has a sequence of certain steps.
Define Research Process
Review or Literature
Formulate Hypothesis
Research Design
Collect Data
Analyze Data
Interpreted Report
[78 ]
RESEARCH DESIGN
RESEARCH PROBLEM
A Study for market Share Analysis for Light Commercial Vehicle. The study is
conducted in Tata Ace Light commercial Vehicle at Kanpur with sample size of 60
and sample units are Top and Middle level Users, Onners and Vanders.
A research design is the arrangement of conditions for collection and analysis of data
in a manner that aims to combine relevance to the research purpose.
Exploratory research design.
RESEARCH PROCESS
Various steps involved in a research process are not mutually exclusive nor the are
separate and distinct .They do not necessarily follow each other in any specific order
and the researcher has to be constantly anticipating at each step in the research
process the requirement of the subsequent steps.
A) Formulating the research problem
B) Extensive literature survey
C) Developing the hypothesis
D) Preparing the research design
E) Determining the sample design
F) Collecting the data
G) Execution of the project
H) Analysis of data
I) Generalizations and interpretations
J) Preparations of the report
[79 ]
SAMPLE DESIGN
The way of selecting the sample that the researcher uses is known as sample design. It
is done before the collection of data.
There are various types of sample design but we have taken, Simple random
sampling.
This type of sampling is also known as chance sampling or probability sampling.
Where each & every item in the population has an equal chance of inclusion in the
sample.
[80 ]
DATA COLLECTION
The task of data collection begins after a research problem has been defined and
research design /plan is chalked out. While decidijng about the the method of data
collection to be used for study, the researcher should keep in mind two type of data
viz.
a. Primary data,
b. Secondary data.
METHODS OF DATA COLLECTION:
The researcher should keep in mnd two types of data viz. primary and secondary data.
The primary data are those which are collected a fresh and for the first time, and thus
happen to be original in character. The secondary data, on the other hand are those
which already been collected by someone else and which have already been passed
through statistical process.
Collection of primary data:
There are several method of collecting primary data, particularly in surveys and
descriptive researches important ones are:
i. observation Method
ii. interview Method
iii. Through questionnaires
iv. Other method which include
Disributor audits
Pantry audits
[81 ]
Cosumer panel
.Using mechanical techniques
Through projective techniques
Depth interview
Content analysis
Questionnaire: The main medium of collecting the data was questionnaire.
Interview : TATA Vehicle users & employees of TATA MOTORS were
interviewed for the analysis purpose. Their responses along with the reasons are
written down in the analysis.
Collection of secondary data :
Secondary data mans data that are already available i.e. they refer to data which are
already collected analyzwd by someone else. Secondary data may be either published
data or unpublished data. Usually published data are available in:
1. Various publication of automobile company
2. Ttechnical and trade journals.
3. Books Magazines and newspapers.
4. Public record and statistics.
Website of the organization: some of the literature is being collected by the website
of TATA MOTORS. Mainly the history of the company, introduction etc is taken.
[82 ]
Literature: Literature like material was not available but some formal data was
available which was very helpful in the analyses.
SWOT ANALYSIS
STRENTHS
Tata motors has got good professional marketing team and well coordinated structure
with modern business concepts.
Tata motors has established quality in vehicle sector and had got consistent and good
customer support.
Most of the customer are well aware of the company‘s name and show loyalty for the
name of “TATA”
WEAKNESS
Tata motors do not have service stations in rural areas or internal areas and also not
providing good service due to lack of service stations.
The village’s people or farmer has need of product like Tractor which is not launch by
tata.
OPPORTUNITY
Tata motors the largest vehicle manufacturer in India. So every person knows about
the TATA and attract towards the TATA brand name. Tata motors providing services
according their customers.
THREAT
Because of over crowded market “TATA motors” had to competitor not only with
Ashok Leyland but also with other vehicle manufacturer company.
[83 ]
FINANCE PROCEDURE
Finance Companies has defined three types of customers----
First Time User ( F T U )
Captive Customer
Fleet Customer
First Time User- If the customer is going to purchase the Commercial Vehicle first
time.
Captive Customer- If a person has already 2 or 3 vehicles.
Fleet Customer- If person has already more than 10 vehicles.
Rate of Interest is fixed through Internal Reducing Rate ( I R R ).
For the First Time User the Internal Reducing Rate is 16%
For the Captive Customer the Internal Reducing Rate is 13.50%.
For the Fleet Customer the Internal Reducing Rate is 11%.
[84 ]
IMPORTANT DOCUMENTS
Finance Companies take important documents at the time of finance. Bye-laws
Affiliation Certificate
Society Registration
Electric or Telephone Bills
Audited Balance Sheet
Bank Statement of last 6 months ( if balance sheet is not available )
Student Declaration on Letter Pad
Resolution (60%) means signing authority is selected after getting 60% or
more than 60% vote.
Property Papers / Individual.
Important Documents of Signing Authority
Two Photographs
Address Proof
I D Proof
Signature Proof
Date of Birth Proof
[85 ]
DATA ANALYSIS AND INTERPRETATION
1. How many Tata Ace do you have?
One 45%Two 20%Three 15%More or equal to four 20%
Interpretation:
[86 ]
45% People have One, 20% people have Two, 15%people have Three and
20% people have more than equal to four.
2. What is the average?
7-8km/l 25%
8-9km/l 30%
more than 10km/ 45%
Interpretation:
[87 ]
25% People says to avarage 7-8km/l, 30% people says 8-9km/l, and 45%
people says to avarage more than 10km/l.
3.How many models do you have?
Tata Ace 20%
Ashok Leyland 40%
Swaraj Mazda 25%
Eicher 15%
[88 ]
Interpretation:
20% People have Tata Ace, 40% people have Ashok Leyland, 25% people
have Swaraj Mazda and 15% people have Eicher.
5. Do you have requirement of more Commercial Vehicle?
Yes 45%
No 55%
[89 ]
Interpretation:
45% People required more commercial vichle and 55% not required more
commercial vichle.
[90 ]
5. From where do you take the Tata Vehicle services?
From company’s workshop 55%
Out Side 45%
Interpretation:
55% People take the Tata Vihcle services from company’s workshop and 45%
people take tata vihcle services outside.
[91 ]
6. Whether spare parts are easily available?
Yes 75%No 25%
Interpretation:
75% People says easily available to spare parts and 25% people says no easily
available to spare parts.
[92 ]
7. Do you run your Vehicle on the contract basis?
Yes 48%
No 52%
Interpretation:
52% People run Vihcle on the contranct basis and 48% not run vihcle on the
contract basis.
[93 ]
8. Are you satisfied with TATA’s service performance?
Good 30%
Excellent 40%
Not Good 20%
Very Bad 10%
Interpretation:
30% People syas Good, 40% people says Excellent, 20% says Not Good and
10% people says Very bad Tata’s services.
[94 ]
9. With which companies are you satisfied?
Tata Ace 30%
Ashok Leyland 25%
Swaraj Mazda 35%
Eicher 10%
Interpretation:
30% People satisfied to Tata Ace, 25% people Satisfied Ashok Leyland, 35%
people saisfied to Swaraj Mazda and 10% people Saisfied to Eicher.
[95 ]
10. If you are not using TATA’s Vehicle, then which company’s Commercial Vehicle
you are using?
Ashok Leyland 45%
Swaraj Mazda 30%
Eicher 25%
Interpretation:
45% People using to Ashok Leyland, 30% people using to Swaraj Mazda and
25% people using to Eicher.
[96 ]
SURVEY FINDINGS RECOMMENDATION’S
Ques: - What is the market share of different companies?
Ans:- TATA:- 30%
MAZDA: - 35%
LEYLAND: - 15%
EICHER: - 5%
TATA have a large No. of Commercial Vehicles in comparison to other automobiles
companies in India. TATA have a big range of Commercial Vehicle. In present
situation TATA have advance Commercial Vehicle with dynamic features in the form
of EX2 range.By the introduction of EX2 range TATA motrs have occupied a
remarkable place in it’s segment . That’s why SWARAJ MAZDA have 45% customer
while TATA have 35% customer in segmented market.
Ques: - Requirement of buses of TATA
[97 ]
Ans:- Requirement of Commercial Vehicle can be understand by following chart: -
HOT: - Hot customer is one who is willing to buy
WARM: - A customer who may buy in near future
COLD: - He has no requirement
CONCLUSION
[98 ]
At last I wish to conclude that “TATA MOTORS” is one of the biggest
automobile companies in India. It has very high market potential in various types of
Auto vehicles for various types of customers, like, Tata Ace, Ashol Leyland, Swaraj
Mazda and Eicher other light commercial vehicles etc.
Market segmentation is the identification of portions of the market that are
different from one another. Segmentation allows the firm to better satisfy the needs of
its potential customers.
Tata Motors has three segments as Commercial Vehicles (CVs), Multi Utility
Vehicles (MUVs) & Light & Medium Commercial Vehicles (H&MCVs). In which
CVs further divided into Light Commercial Vehicles (LCVs) & Sports Utility
Vehicles (SUVs).
Company has more sales of the cars for the upper middle class and medium
class than upper class and lower class.
The marketing concept calls for understanding customers and satisfying their
needs better than the competition. But different customers have different needs, and it
rarely is possible to satisfy all customers by treating them alike, so there are many
products for each type of individuals.
[99 ]
ANNEXURE
QUESTIONNAIRE
Name: ………………………………………………………………………….
Phone Number:………………………………………………………………
Address:……………………………………………………………………….
1. How many Tata Ace do you have?
a. One b. Two c. Three d. More or equal to four
2. How many models do you have?
a. Tata Ace b. Ashok Leyland c. Swaraj mazda d. Eicher
3. What is the average?
a. 7 -8km/l b.8-9km/l c. more than 10km/
4. Do you have requirement of more Commercial Vehicle?
a. Yes b. No
5. From where do you take the Tata Vehicle services?
a. From company’s workshop b. Outside
6. Whether spare parts are easily available?
a. Yes b. No
[100 ]
7. Do you run your Vehicle on the contract basis?
a. Yes b. No
8. Details of contractor-
…………………………………………………………………………………
………………………………………………………………………………..
9. Are you satisfied with TATA’s service performance?
a. Good b. Excellent c. Not Good d. Very Bad
10. With which companies are you satisfied?
a. TATA ACE b. JSA Auto c. ASHOK Ashok Leyland d. Eicher
11.If you are not using TATA’s Vehicle, then which company’s Commercial Vehicle
you are using?
a. TATA ACE b. ASHOK LEYLAND c. Eicher
…………………………………………………………………………………..............
..........................................................................................................................................
............................................................................
Thank you
[101 ]
BIBLIOGRAPHY
Our mentors provided a lot guidance but apart from this we took help from these
sources.
Books
Marketing Management (Twelth Edition)By Kevin Keller
Marketing Management By:- PHILIP KOTLER
Research Methodology By:- KOTHARI C.R
Marketing Management, The McGraw. Hill company ByRajan Saxena (Third
Edition)
[102 ]
WEBLIOGRAPHY
www.tata.com
www.tatamotors.com
www.tata.com/tata_motors
www.ashok Leyland.com
www.eicher.com
www.pearsoned.co.in/pkotler
http://www.genmills.com /corporate/company/india.aspx
http://www.utube.com
www.wikipedia.com
http://iegd.institut.com
http://www.rotman.utoronto.com
[103 ]