Project TOTOProject TOTO

We The People Foundation For We The People Foundation For Constitutional Education, Inc.Constitutional Education, Inc.

February 17th, 2001February 17th, 2001

Presentation OverviewPresentation Overview

A Thing is Either True, or it is Not A Thing is Either True, or it is Not True.True.

A Few CommentsA Few Comments Mission & JustificationMission & Justification TOTO: The PlanTOTO: The Plan Question & AnswersQuestion & Answers

Near the end of the movie, “The Wizard of Oz”, Dorothy & her companions visit the Wizard.

Trembling and full of fear at the alter ofTrembling and full of fear at the alter of

the Great & Powerful Wizard of Oz, they the Great & Powerful Wizard of Oz, they

meekly ask for what is rightfully theirs.meekly ask for what is rightfully theirs.

As the intimidation continues, it is the tinydog TOTO that pulls back the thin curtainrevealing the true nature of the Wizard’spower.

Mission & JustificationMission & Justification

Our Mission:Our Mission:

To remove the veil of illusions, deceptions and corrupt acts being perpetrated against We The Peoplewith regard to our:

• Money • Taxes• Legal System• Rights & Liberties

The Income Tax & Our The Income Tax & Our Lives and BeingsLives and Beings

Why tax income?Why tax income? Impact on FamiliesImpact on Families Impact on Communities & StatesImpact on Communities & States Impact on National EconomyImpact on National Economy Impact on the Democratic ProcessImpact on the Democratic Process Impact on our Spiritual ExistenceImpact on our Spiritual Existence

With all of our tax money, why do With all of our tax money, why do the problems of this country persist ?the problems of this country persist ?

Our Justification:Our Justification:

After her “intellectual” awakening,Dorothy has a spiritual awakening.

It is only after Dorothy discerns It is only after Dorothy discerns and reclaims her and reclaims her ownown power can power can she finally go home.she finally go home.

America is sleeping.America is sleeping.

TOTO will wake her.TOTO will wake her.

A Higher Cause . . . A Higher Cause . . .

– We have been invited to this sacred We have been invited to this sacred project.project.

– This is This is ourour moment to reawaken a moment to reawaken a Truth that began 225 years ago.Truth that began 225 years ago.

– The vast Light of Liberty will empower The vast Light of Liberty will empower this nation’s People.this nation’s People.

– Imagine Our Future with NO IRS. Imagine Our Future with NO IRS. – The Soul of America will fulfill her true The Soul of America will fulfill her true

destiny. destiny.

Plan OverviewPlan Overview

Management ApproachManagement Approach

ScopeScope– Strategies & TacticsStrategies & Tactics

Schedule & CostSchedule & Cost– When & How MuchWhen & How Much

Management ApproachManagement Approach

WTP as “hub” organizationWTP as “hub” organization– Not for profit 501 ©Not for profit 501 ©– Established RecordEstablished Record– Personal Integrity of Bob SchulzPersonal Integrity of Bob Schulz– Large network of CitizensLarge network of Citizens– Lead, Coordinate, ExecuteLead, Coordinate, Execute

This is a ProjectThis is a Project– OrganizationOrganization– Defined ObjectivesDefined Objectives– Interrelated, Unique Work TasksInterrelated, Unique Work Tasks– Constraints on Funds, Time, etc.Constraints on Funds, Time, etc.– Consumes ResourcesConsumes Resources

Time / Labor / Materials / $Time / Labor / Materials / $

Project TOTO StrategiesProject TOTO Strategies

Common & Consistent Message ContentCommon & Consistent Message Content Integrated Information via WTP WebsiteIntegrated Information via WTP Website Integrated & Coordinated Mass MediaIntegrated & Coordinated Mass Media Coordinated Organizational AlliancesCoordinated Organizational Alliances Coordinated Legal AttacksCoordinated Legal Attacks ““Wave” Based Deployment & FundingWave” Based Deployment & Funding

Common & Consistent Common & Consistent Message ContentMessage Content

Best Legal Arguments Best Legal Arguments – NO “fringe” argumentsNO “fringe” arguments– Consistency across TOTO organizations Consistency across TOTO organizations

Best DocumentationBest Documentation– Source documents, regs, etc.Source documents, regs, etc.

Repeat Key Arguments in All MediaRepeat Key Arguments in All Media FREE = “wildfire” distributionFREE = “wildfire” distribution

– WTP sells nothing. Truth is FREE.WTP sells nothing. Truth is FREE.

Integrated Information via Integrated Information via WTP WebSiteWTP WebSite

1-stop shopping1-stop shopping– Document / Reference Library Document / Reference Library – Hyperlinks (Orgs & Law Libraries)Hyperlinks (Orgs & Law Libraries)– Single Online Donation PointSingle Online Donation Point– Online Member Join Online Member Join – E-mail Updates / NotificationsE-mail Updates / Notifications– E-Group ManagementE-Group Management– Hierarchical Site OrganizationHierarchical Site Organization

Reference ContentReference Content– Download Research (books, briefs, etc.)Download Research (books, briefs, etc.)– Photocopies of Legal & Court Photocopies of Legal & Court

Documents(.pdfs)Documents(.pdfs)– Word Files of Legal BriefsWord Files of Legal Briefs– Attorney Opinion LettersAttorney Opinion Letters– Ex-IRS Agent Opinion LettersEx-IRS Agent Opinion Letters– WTP generated media (USA Today Ads)WTP generated media (USA Today Ads)– Sample IRS Response Letters for CitizensSample IRS Response Letters for Citizens

All Media Deployed Reference the All Media Deployed Reference the WTP SiteWTP Site

Tight Privacy Notice (cookies, Tight Privacy Notice (cookies, donations)donations)

Secure/ Encrypted as NeededSecure/ Encrypted as Needed Telecom Capacity = Scalable for Telecom Capacity = Scalable for

Nationwide LoadNationwide Load 24/7 Site Maintenance24/7 Site Maintenance

““1st Tier” Media1st Tier” Media– NewspapersNewspapers– Internet BroadcastingInternet Broadcasting– Infomercial for BroadcastInfomercial for Broadcast– RadioRadio

““2nd Tier” Media2nd Tier” Media– Seminars / Meetings / Conferences, etc.Seminars / Meetings / Conferences, etc.– Investigatory CommissionInvestigatory Commission– Misc: Billboards, Reference ads, etc.) Misc: Billboards, Reference ads, etc.)

Integrated & Coordinated Integrated & Coordinated Mass MediaMass Media

NewpapersNewpapers

– Why Newspapers?Why Newspapers?

Relative PermanenceRelative Permanence Target Audience = Business TravelerTarget Audience = Business Traveler Full Page = Reasonable DepthFull Page = Reasonable Depth Scalable / Repeatable Scalable / Repeatable

– USA Today WEEKLY Series, 12-15 WeeksUSA Today WEEKLY Series, 12-15 Weeks

Runs Each Friday in USA TodayRuns Each Friday in USA Today Runs Each Monday in Washington Times (US)Runs Each Monday in Washington Times (US) Comprehensive Coverage of Single TopicComprehensive Coverage of Single Topic Moderate level cites & documentationModerate level cites & documentation Continuous Series = CUMULATIVE BUILDContinuous Series = CUMULATIVE BUILD

– Domestic “Reference” Newspaper AdsDomestic “Reference” Newspaper Ads

Generic, 1-ShotGeneric, 1-Shot

Refers Readers to the USA / Wash TimesRefers Readers to the USA / Wash Times

NY Times, LA Times, Chicago Tribune, NY Times, LA Times, Chicago Tribune, etc)etc)

USA Today Weekly USA Today Weekly TopicsTopics::

W4s & Employer WitholdingW4s & Employer Witholding Definition of Gross Income Definition of Gross Income

(2861)(2861) Liability Under CFR / USCLiability Under CFR / USC Liens / Siezures / LeviesLiens / Siezures / Levies IRS JurisdictionIRS Jurisdiction Statutory Authority / DOAsStatutory Authority / DOAs 5th Amendment Rights5th Amendment Rights

Money, Federal Money, Federal Reserve & GoldReserve & Gold

IRS Propaganda & IRS Propaganda & Deceptions ID’dDeceptions ID’d

Tax Court, Due Tax Court, Due Process, Evidence, Process, Evidence, Admin. ProcedureAdmin. Procedure

Fully Informed JuriesFully Informed Juries Is it Voluntary?Is it Voluntary? Other Liberty Issues:Other Liberty Issues:

– Right to TravelRight to Travel– RKBARKBA– Traffic TicketsTraffic Tickets– etc.etc.

– ““SEED” Newspaper AdsSEED” Newspaper Ads

Coordinated w/ Conference/SeminarCoordinated w/ Conference/Seminar Market SpecificMarket Specific Object is Conference, Reference is 2ndObject is Conference, Reference is 2nd

Example: SAN FRANCISCOExample: SAN FRANCISCO– Silicon Valley: Stock OptionsSilicon Valley: Stock Options– Very Receptive & Affluent AudienceVery Receptive & Affluent Audience– SF Chronicle, San Jose Mercury News, Bay GuardianSF Chronicle, San Jose Mercury News, Bay Guardian– Informational & Fund Raising ConferenceInformational & Fund Raising Conference

– Domestic Financial PublicationsDomestic Financial Publications

Prime Target AudiencePrime Target Audience Affects Business & Financial EnvironmentAffects Business & Financial Environment Affects Personal FinancesAffects Personal Finances These Folks can Effect ChangeThese Folks can Effect Change Examples:Examples:

– Wall Street JournalWall Street Journal– Barron’sBarron’s– ForbesForbes

– Foreign Financial PublicationsForeign Financial Publications

$ is a Commodity$ is a Commodity– Information Affects its ValueInformation Affects its Value

Foreign Exchange (FOREX) Markets Iinfluence Foreign Exchange (FOREX) Markets Iinfluence on U.S. Policy Decisionson U.S. Policy Decisions

Examples:Examples:– German FAZGerman FAZ– London Financial Times, etc.London Financial Times, etc.

Coordinated E-mail GenerationCoordinated E-mail Generation– Multi-Million per RunMulti-Million per Run– Reference to Current Ads, Events or Reference to Current Ads, Events or

WebsiteWebsite– Embedded HyperlinksEmbedded Hyperlinks– Capability = Currently in Place (2 sources)Capability = Currently in Place (2 sources)

Web Ad Hosting (Click Throughs)Web Ad Hosting (Click Throughs)– WND, Drudge, etc.WND, Drudge, etc.

Internet BroadcastingInternet Broadcasting

Infomercial for BroadcastInfomercial for Broadcast

Scripting / StoryboardsScripting / Storyboards Production & Post ProductionProduction & Post Production Tape Reproduction & DistributionTape Reproduction & Distribution Cable Broadcasting (Public Access & Cable Broadcasting (Public Access &

Low $ Time Purchases) Low $ Time Purchases)

AVIDD & General Davis:AVIDD & General Davis:– 10,000 VFW Chapters = 23 MILLION Vets 10,000 VFW Chapters = 23 MILLION Vets

RadioRadio

Talk Show HostingTalk Show Hosting– Genesis/Alex JonesGenesis/Alex Jones– Rush LimbaughRush Limbaugh– etc.etc.

Press Packets to Radio IndustryPress Packets to Radio Industry

Citizen’s Constitutional Citizen’s Constitutional Investigatory CommissionInvestigatory Commission

Top Constitutional & Legal ScholarsTop Constitutional & Legal Scholars Opinion Independent of GovernmentOpinion Independent of Government Answers the Tough Questions:Answers the Tough Questions:

– Is the income tax a form of Slavery?Is the income tax a form of Slavery?– Was the 16th Amendment Fraudulently Was the 16th Amendment Fraudulently

Ratified?Ratified?– Is the tax Direct or Indirect?Is the tax Direct or Indirect?– Is there and Obligation to Pay?Is there and Obligation to Pay?

Suggest Answers & Transitory SolutionsSuggest Answers & Transitory Solutions

Miscellaneous MediaMiscellaneous Media Press ConferencesPress Conferences Townhalls / Public Meetings / ConferencesTownhalls / Public Meetings / Conferences Letters to the EditorLetters to the Editor Guest Essays, Op Ed PiecesGuest Essays, Op Ed Pieces Billboards (Stationary & Mobile)Billboards (Stationary & Mobile) Celebrity EndorsementsCelebrity Endorsements LibrariesLibraries Seminars w/ Academic GroupsSeminars w/ Academic Groups Patriot / Liberty PublicationsPatriot / Liberty Publications Mobilization of College AudiencesMobilization of College Audiences

Organizational AlliancesOrganizational Alliances Shared ObjectivesShared Objectives Media LeverageMedia Leverage Joined OrganizationsJoined Organizations Monetary & Organizational Efficiencies Monetary & Organizational Efficiencies

– AVIDD - American Veterns in Defense of Domestic AVIDD - American Veterns in Defense of Domestic EnemiesEnemies

– NRA - (publications, 3-5 million members)NRA - (publications, 3-5 million members)– Judicial Watch (trial, due process monitoring) Judicial Watch (trial, due process monitoring) – GATA - Gold Anti-Trust Action Committee (BIS Suit)GATA - Gold Anti-Trust Action Committee (BIS Suit)– NIFB, Libertarian Party, Patriot/Tax GroupsNIFB, Libertarian Party, Patriot/Tax Groups– AMA (Alternative Media), Home Schooling NetworkAMA (Alternative Media), Home Schooling Network

Coordinated Legal AttacksCoordinated Legal Attacks

16th Amendment State Challenges16th Amendment State Challenges– OK, KY, CA, etc.OK, KY, CA, etc.

Nationwide Legal Defense FundNationwide Legal Defense Fund– Example: Free Enterprise Society (CA)Example: Free Enterprise Society (CA)

Support for Current DefendantsSupport for Current Defendants– (Media, Trial, Legal, etc.)(Media, Trial, Legal, etc.)

““Wave” Based Wave” Based Deployment & FundingDeployment & Funding

Funding Sources:Funding Sources:– Appeals Through Liberty/Patriot GroupsAppeals Through Liberty/Patriot Groups– Appeals Through Allied OrganizationsAppeals Through Allied Organizations– Sales Commissions on Books/ServicesSales Commissions on Books/Services– Public DonationsPublic Donations

USA Today, Radio, xM E-mail Solicitations, etc.USA Today, Radio, xM E-mail Solicitations, etc.

– WebsiteWebsite MC/VISA Online (Secured), 1-800, & U.S. MailMC/VISA Online (Secured), 1-800, & U.S. Mail

– Direct Funding by TOTO MembersDirect Funding by TOTO Members

All Donations ProtectedAll Donations Protected– Bonded CPA, Independent Signature Bonded CPA, Independent Signature

RequiredRequired– Experienced in Large Account ManagementExperienced in Large Account Management– ALL DONATED MONIES USED DIRECTLY TO ALL DONATED MONIES USED DIRECTLY TO

DEVELOP OR DEPLOY MEDIA MESSAGES AS DEVELOP OR DEPLOY MEDIA MESSAGES AS OUTLINED IN THIS PROPOSAL.OUTLINED IN THIS PROPOSAL.

– NO SALARIES. NO OVERHEAD. NO G&A.NO SALARIES. NO OVERHEAD. NO G&A.

Why Should I Contribute to Why Should I Contribute to TOTO?TOTO?

– I’m glad SOMEONE is Doing Something!I’m glad SOMEONE is Doing Something!– Bob Schulz / WTP Can Do This! Bob Schulz / WTP Can Do This! – Freedom is NOT a Spectator Sport!Freedom is NOT a Spectator Sport!– Together We Win…Together We Win…– Many Share the BurdenMany Share the Burden– This is a ONE SHOT DEAL. Make it Happen.This is a ONE SHOT DEAL. Make it Happen.– Be a Part of History. Make our Future.Be a Part of History. Make our Future.– It Needs to Be Done. Now.It Needs to Be Done. Now.– It Serves a Higher Purpose. It Serves a Higher Purpose.

PLAN “A” TOTO Funding PLAN “A” TOTO Funding

– One Patriot Donates $50 Million One Patriot Donates $50 Million DollarsDollars

– 45 Part-time Patriots Donate $100.45 Part-time Patriots Donate $100.

– TOTO Ends. TOTO Ends.

– Tyranny Rules.Tyranny Rules.

PLAN “B” TOTO FundingPLAN “B” TOTO Funding

PLAN “C” TOTO FundingPLAN “C” TOTO Funding

– 5 x $100K = $500K5 x $100K = $500K– 10 x $ 50K = $500K10 x $ 50K = $500K– 25 x $ 10K = $250K25 x $ 10K = $250K– 100 x $ 5K = $500K100 x $ 5K = $500K– TOTAL = $ 1.75 MillionTOTAL = $ 1.75 Million

– PLUS: All the OTHER folks in the roomPLUS: All the OTHER folks in the room– PLUS: Public Donations, Commissions, etc.PLUS: Public Donations, Commissions, etc.

Can We Do Can We Do This ?This ?

“ “ The people of every country are the The people of every country are the only safe guardians of their own rights only safe guardians of their own rights and are the only instruments which and are the only instruments which can be used for their destruction. It is can be used for their destruction. It is an axiom in my mind that our liberty an axiom in my mind that our liberty can never be safe but in the hands of can never be safe but in the hands of the people themselves.”the people themselves.”

Thomas JeffersonThomas Jefferson

David & GoliathDavid & Goliath

Q: How did David kill Goliath?

Declaration of Declaration of IndependenceIndependence

“ “ And for the support of this And for the support of this Declaration, with a firm Reliance Declaration, with a firm Reliance on the Protection of divine on the Protection of divine Providence, we mutually pledge to Providence, we mutually pledge to each other our Lives, our Fortunes, each other our Lives, our Fortunes, and our Sacred Honor.”and our Sacred Honor.”

July 4, 1776July 4, 1776

“ “ An invasion of armies can be An invasion of armies can be resisted, resisted,

but not an idea whose time has but not an idea whose time has come. ”come. ”

Victor HugoVictor Hugo

“ “ Never doubt that a small group of Never doubt that a small group of concerned citizens can change the concerned citizens can change the world, indeed it is the only thing world, indeed it is the only thing that ever has.”that ever has.”

Margaret MeadMargaret Mead

“ “ I didn’t come here to tell you how I didn’t come here to tell you how this is going to end.this is going to end.

I came here to tell you how it’s I came here to tell you how it’s going to begin.”going to begin.”

Neo, The MatrixNeo, The Matrix

Questions & AnswersQuestions & Answers