(un)expected changes at thinking about

BIZ APPS 3.0 Ratko Mutavdžić, PROJEKTURA

HOW HARD IS TO DEFINE NEW MODEL? 70 years ago that was really easy...

1 MOBILE FIRST, BROWSER ALWAYS BUSINESS MODEL

source: IDC, Gartner, different analysis 2012

THE TIME OF MOBILE DEVICES

From TOP 10 strategic technology trends for 2013: 1. MOBILE devices battles 2. MOBILE applications

and HTML5 3. Personal Cloud 4. Internet of Things 5. Hybrid IT

Mobile consumption rate is the only growing rate (vs. Internet browsing vs. TV watching)

LOCALIZED LOW COST market size for mobile applications increased dramatically in last few years

now, we have smartphones that are low cost suitable for standardized products and services with minimum spec and lower customer expectations that can be locally produced and globally branded

• THERE IS NO LOCALIZED LOW COST ON APPLICATION SEGMENT • mobile in social development will become integral part of development • mobile payment will be widespread • will be used for healthcare delivery, esp. low income countries • elections, environment, campaigns...

www.trendwatching.com

2 MULTICHANNEL BUSINESS MODEL

SIMULTANEOUS SMARTPHONE AND...

It requires certain level of synchronization, which drives... From TOP 10 strategic technology trends for 2013: 1. MOBILE devices battles 2. MOBILE applications

and HTML5 3. Personal Cloud 4. Internet of Things 5. Hybrid IT

Strong impact on IT infrastructure

so, i’am buying... and who is selling?

3 YOUR DATA IS OUR DATA BUSINESS MODEL

Where is BigData coming from... today

• twitter 12+ TB of tweet data every day • facebook 25+ TB of logs data every day • google XX+ TB of search logs every day • people 2+ bilion people on the web today

• RFID 30 billion RFID tags today • smart meters 76 million smart meters today • GPS devices 100+ millions GPS devices per year • trade 5 mililon trade events per second • phone cams 4,6 billion cams today • cameras 100+ thousands video feeds from surveillance

Two types of Big Data • Data in Movements (Streams) • Data at Rest (Oceans)

New era of computing

New Questions VOLUME: SIZE SOCIAL ANALYTICS: What’s the social sentiment of my product? VELOCITY: SPEED LIVE DATA FEED: How do I optimize my services based on patterns of weather, traffic, etc.? VARIETY: STRUCTURE ADVANCED ANALYTICS: How do I better predict future outcomes?

... so that is not our ordinary enterprise environment? Well...

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YOUR DATA IS OUR DATA integrating finance world with 2.0 applications and some math models

one-off applications could merge into platforms then, platforms are generating new value added services that are coming from one-off world into a constant-on experience for a consumer

• looking at applicant’s connection on facebook and twitter • key to get the loan: highly trusted individuals in your social network

www.trendwatching.com

4 LOW BUDGET INNOVATION

LOW BUDGET INNOVATION

LOW BUDGET INNOVATION innovation is something that companies can do with their customers

welcome to co-creation world based on customer observation nad customer participation, fmcg companies develop co-created products that are improved by early adopters with sample tests

• early adopters as a pivots to larger market using online channels • specializing customer behaviour on:

• consumption patterns • social patterns • individual lifestyle patterns

• higher new product success rate with lower budget development cost

www.trendwatching.com

5 COMMUNITY FUNDED BUSINESS MODEL

COMMUNITY THING your have heard about the crowd*** , right?

crowdfunding, coworking, co-creation... if saving is the new spending, then selling is the new saving

• the most essential resource in this model is intelligence of the community

www.trendwatching.com

think: patientslikeme groupon soundcloud paywithatweet

COMMUNITY FUNDED your have heard about the crowd*** , right?

crowdfunding, coworking, co-creation... actual pilot project of URBAN COWORKING COMMUNITY CENTERS

www.trendwatching.com

info just a few words about me

so, if we all nod our heads... we can continue...

• Ratko Mutavdzic is founder of PROJEKTURA, consulting company that work with new and emerging technologies and introduce them to the corporate and enterprise environments. Prior to this one, he spent 15 years Microsoft, starting in a consulting practice and then leading several different sales and technology teams.

• He is the author of number of published papers on different aspects of the technology, successful blogs on new technologies and project management, and active contributor in a number of social networks exploring the use and advance of new ways to connect and share innovation and invention.

• He frequently speaks on conferences, meetings, workshops, coffee shops and generally at every place where people like to explore, challenge, investigate, think and innovate.

• Keywords: change, project, program, portfolio, innovation, startup

note: more contact info on a last slide

more info ... if you feel like you want to know more or just for fun

ratko.mutavdzic@projektura.org dont bite, dont yell at you at all, so please, add me to your ... think network. tnx.

• WWW www.projektura.org • FBOOK www.facebook.com/projektura • TWEET www.twitter.com/projektura • EMAIL info@projektura.org

• but if it is really, really, really urgent and you really need to connect to people at projektura ...

• SKYPE projektura