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PROMOTE AND PUBLICIZE FCCLA! 2009 National STAR Events July 12-16 Nashville, TN
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PROMOTEAND
PUBLICIZE FCCLA!
2009 National STAR EventsJuly 12-16 Nashville, TN
www.fcclainc.org
Promote and Publicize FCCLA!
Provide speaker information here or delete.
www.fcclainc.org
Promote and Publicize FCCLA!
Promote and Publicize FCCLA! is an individual or team event that recognizes participants who develop an FCCLA promotion and publicity campaign to raise awareness and educate the school, parents, and members of the community
about the importance of FCCLA and Family and Consumer Sciences education. The goal of this event is to provide FCCLA members with communications experience to make a difference by increasing membership, developing
partnerships, gaining Alumni & Associate involvement, promoting Family and Consumer Sciences education, gathering school and community support for their chapter, and contributing to the longevity of the organization and the relevance of its opportunities for members. Additionally, this event will increase member
awareness of careers in communications and public relations.
www.fcclainc.org
Promote and Publicize FCCLA!
Event Rules2008-2009 STAR Events Manual
Pages 165-172
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Promote and Publicize FCCLA!
Basic Event Elements• Your Public Relations Campaign•Portfolio – just like Applied Technology, Career Investigation, Early
Childhood, Entrepreneurship, Hospitality, and Job Interview
• Up to 10 minute oral presentation•Writing Sample - may include, but is not limited to press releases, ad
copy, letters to the editor, public service announcements (PSA), scripting for a radio advertisement, an in-school or community flyer, and preparing a photograph for publication
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Promote and Publicize FCCLA!
Getting StartedProject Ideas – develop a project that meets a need of your chapter• Increase chapter membership• Gain school/community support for your chapter• Develop a corporate sponsor program• Establish/Reenergize a strong chapter alumni network• Promote Family and Consumer Sciences education to students,
school administration, or the government
www.fcclainc.org
Promote and Publicize FCCLA!
The FCCLA Planning Process
The Planning Process is always the best place to
start a project. Get a copy from your adviser or find it on the National FCCLA Web
site, www.fcclainc.org
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Promote and Publicize FCCLA!
Sample Project
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Promote and Publicize FCCLA!
Identify ConcernsChapter membership has decreased steadily over the past three years.
Students in our school are not seeing the great benefits FCCLA can bring to
their lives.
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Promote and Publicize FCCLA!
Set a Goal• To increase chapter membership by seven students.• To educate members and non-member students about how FCCLA can benefit them at various stages of life.• To creatively advertise FCCLA to non-members
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Promote and Publicize FCCLA!
Form a PlanIn addition to chapter events for members, we will hold events for each class that are relevant to their current situations. Events will
be promoted with FCCLA materials so they see that FCCLA and students will be given “Join NHS FCCLA” kits at the events. We will have prizes for students who join FCCLA during the events. These
are the events we will hold:
Freshmen – Welcome to High School PartySophomores – Prepare to Drive Teen/Parent Night
Juniors – Life After High School InformationSeniors – Career Fair
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Promote and Publicize FCCLA!
ActWe developed: •“Join NHS FCCLA” kits • 4 advertisement campaigns for the 4 events• a chapter website • a public FCCLA recognition board in the NHS commons
In addition to our pre-planned events, we opened parts of our two (fall and spring) community service projects up to the
whole NHS student body.
www.fcclainc.org
Promote and Publicize FCCLA!
Join NHS FCCLA Kits
www.fcclainc.org
Promote and Publicize FCCLA!
Event Door PrizesThe first 2 people to join FCCLA
at each event got a shirt!
Promote and Publicize FCCLA!www.fcclainc.org
Freshmen Event Welcome to High School Block Party
Flyer – posted around school
Locker Note – taped to all freshmen lockers
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Promote and Publicize FCCLA!
Block Party Radio Advertisement
radio spot on top two local teen radio stations
“Hey National High School, Class of 2012! Are you ready for a great four years of high school? Get it started off right with the freshmen only Block Party this Sunday, August 24, at the City Park. All freshmen are welcome! Come out to enjoy games, fun with friends, old and new, and a lot of delicious, free food! The welcome to high school block party is sponsored by the National High School chapter of Family, Career, and Community Leaders of America. Join now for a great high school experience. “
www.fcclainc.org
Promote and Publicize FCCLA!
Flyer – posted around school
Locker Note – taped to all
sophomore lockers
Sophomore Event
Start Your Engines
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Promote and Publicize FCCLA!
Invitational letter to
Sophomore Parents
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Promote and Publicize FCCLA!
Junior Event
Life After High School?
Flyer – posted around
school
Locker Note – taped to all junior lockers
www.fcclainc.org
Promote and Publicize FCCLA!
Senior Event
Career Fair
Flyer – posted around school
Locker Note – taped to all
senior lockers
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Promote and Publicize FCCLA!
Chapter Website
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Promote and Publicize FCCLA!
Other Forms of Publicity Used
• FCCLA Board in NHS Commons• Sidewalk chalk outside school before events• Announcements in the school’s daily bulletin• Lunch One-Acts on the day of events• Flyers on car windshields
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Promote and Publicize FCCLA!
Other All-School Events• All American Rejects CD Sales to benefit Feed The Children• Feed The Children Night at a Varsity Football game• The Souper Bowl of Caring can drive• The Souper Bowl of Caring – FCCLA Chili night at a varsity basketball game
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Promote and Publicize FCCLA!
Follow UpSuccess! We exceeded last year’s chapter
membership by ten students! But we also learned some things we can do differently in the future:
• Have an event at the end of the year for 8th grade students so they can get involved from the very beginning of their high school experience.• Have a “Family and Consumer Sciences Classes” night for freshmen and sophomores at the end of the year. It’s easier to get current FCS students involved than non-students, but students don’t really think about electives in our school until they are upper classmen.• We have to be as diligent about retaining members as we are about recruiting them. We need to have a follow up meeting at the end of the year for FCCLA members to tell us how we can make the organization better for their needs and to invite them to sign up for next year.
www.fcclainc.org
Promote and Publicize FCCLA!
Evaluating Your ProjectThe new STAR Events rubrics are a great way to make sure that your project is up to the highest standards.
Use the rubric as you prepare your portfolio and speech to make sure you are ready to compete!
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Promote and Publicize FCCLA!
Point Summary Form
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Promote and Publicize FCCLA!
Rubric
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Promote and Publicize FCCLA!
Tips for Success• Follow the Rules! – The 2008-2009 STAR Events Manual is now
available at www.fcclainc.org. If you have questions, ask your adviser or state adviser to help clarify the rules.
• Be Purposeful – think about what could really benefit you chapter and plan a project with purpose.
• Take Time to Learn – the world of communications has lots of exciting jobs. If you enjoy any part of this project, take time to find out more about the jobs available and the skills needed. You may just find you future career!
PROMOTEAND
PUBLICIZEFCCLA!
2009 National STAR EventsJuly 12-16 Nashville, TN
