© British Council 2016The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide.A registered charity: 209131 (England and Wales) SC037733 (Scotland).

Promote medicine theright way

Clear and precise communication

with the medical fraternity can

strengthen your brand recall.

When talking to medical practitioners or clients,

accurate communication of your product's benefits and

usage is of paramount importance. Strong English skills

enable your sales force to promote products more

effectively, and project a better brand image, ultimately

contributing to higher recall. It can also help your

organisation to standardise communication about your

product and ensure consistency across teams and

geographies. The ability to communicate professionally

in English enables you to distinguish one salesperson

from another, ensuring that the best ones are serving

your valued customers.

Aptis allows you to accurately assess the English

language skills of your workforce.

Why choose Aptis?

Aptis lets you test employees at a time and venue of

your choice, making sure that the assessment doesn't

inconvenience the workforce and their daily working.

The flexible nature of Aptis means that employees can

be tested for any combination of language skills – like

reading, writing, speaking and listening. Also, the test

can be administered through various modes of

delivery.

To know more about Aptis, please visit:

www.britishcouncil.org/aptis

Call us at ____________ to speak with a British Council

representative.

“Aptis has allowed us to

assess our employees'

English skills, quickly, easily and

affordably.”

- Reem Salah, Human Resources,

GlaxoSmithKline, Egypt

Aptis is an innovative and reliable way to test English

competency in businesses and organisations across

the world. Developed by the British Council, it allows

you to assess English skills of your staff and potential

employees.