1

Distribute GrowMeasure Optimize

Content Distribution Simplified

A Pheedo, Inc. Service

1. Content distribution service for earned, owned and paid media

2. A Pheedo service used by publishers, marketers and small businesses

3. The Engine behind Promoted Stories™

2

Who is Dlvr.it?

3

What if your customers looked forward to receiving

your marketing?

4

What if when they received it, they spent 15, 30, 45

minutes with it?

5

80%

Business Decision Makers Prefer Content

• 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.

• 60% say that company content helps them make better product decisions.

Source: Roper Public Affairs

6

61%

Consumers Increase Spending with Companies who Provide Content

• 67% of consumers feel content is valuable in the purchase decision.

• 61% say they are more likely to make purchases with companies that provide content.

• 53% of blogs readers make purchases based on blogs.

Source: Roper Public Affairs

7

72%

Buyers Are Connecting with Brands Socially

• 87% of consumers use Facebook. (matches the number of people who watch TV)

• 72% of marketers say their social efforts have helped them close business deals.

Source: BlogHer & Social Media Examiner

8

70% of Buyers Turn to Social Networks to Get Information on Companies

Source: DEI Worldwide

9

50% of Buyers Turn to Search First to Find your Business

Source: Nielsen

1. Attract buyers by publishing content that shows off industry expertise and highlights your company’s unique strengths and services,

2. Consumer rely on search engines to find your business. Get more high-quality content indexed in search to drive traffic, improve organic SEO and increase inbound links.

3. A content distribution strategy is crucial. The more touch points you have (search, social, websites) the more likely you will reach a convertible audience.

10

Conclusions

11

DistributeReal-time content delivery auto-formatted for search, social and display.

MeasureUnderstand the content that clicks with your audience.

GrowAcquire new followers and customers that click, share and buy.

Optimize Distribute the right content at the right time to the right audience.

Turbo Charge Your Traffic With Promoted Stories™

Dlvr.it Distributes Your Content Where Your Customers Will Find It

12

Earned/Owned/Paid Media ChannelsOpt-in RSS Subscribers

Social & Search Blogs Premium Publishers

Mobile/Tablet Friendly

• Search engines (i.e. Google, Bing) • Hundreds of news sites • 40M+ subscribers

• Social Media placement• Directly to top bloggers• Thousands of Web publishers

13

Dlvr.it Displays your Content Adjacent to Endemic Content Across the Web

• Blogs• Video• News• RSS

Your Content

• Distribute• Measure• Optimize• Grow

Dlvr.it• Search Friendly• Social Friendly• Mobile Friendly• IAB Ad Units• Advertorials

Distribution

14

Use Case: Repurposed Twitter Stream

• Twitter feed from @cisconews

Cisco

• Filtered to pull out relevant content

• Optimized for display

Dlvr.it

Tech MediaDlvr.it converted the content into Promoted Stories™ advertorial and distributed to tech publishers. Traffic directed to the Cisco News Room.

15

Use Case: Curated Content

• Curated content across 4 categories

• Content curated from premium publishers working with Pheedo

Cisco

• Hand-selected content from premium pubs placed in a 300x250 Promoted Stories™

• Optimized to maximize CTR

Dlvr.it• Dlvr.it converted the

content into Promoted Stories™ and distributed to tech publishers. Traffic directed to Cisco News Room.

Tech MediaAds distributed across the web using a DSP. When clicked, users directed to pre-populated search on the topic from the ad unit.

16

Promoted Stories™ are Formatted to Fit the Delivery Channel

IAB Dynamic Ad UnitsDynamic RSS Feed Stories

17

Recommended Links on Premium Publishers

Mobile/Tablet Friendly

Promoted Stories™ are Formatted to Fit the Delivery Channel

18

Social FriendlyFull-page Advertorials

Promoted Stories™ are Formatted to Fit the Delivery Channel

19

SAS distributes content to Twitter, Facebook, and LinkedIn

Bing acquires new users with a combination of curation and Promoted Stories™

Groupon delivers deals in real-time to earned and paid audiences

Ogilvy manages their customer’s flow of content to social

Top Brands Trust Dlvr.it Everyday

Delivering Content to over 260M Social Users on behalf of 100,000 plus Happy Customers

Cisco acquires new followers, fans, subscribers using curation and Promoted Stories™

Dlvr.it Increases Clicks-Per-Post by 53%

Brafton, an SEO agency, uses dlvr.it to route their client’s content to social. Over 20 of their clients are leveraging dlvr.it’s content distribution tools.

Between Aug 24th and Sept 17th, Brafton compared posting content directly to Twitter vs. using dlvr.it’s optimization features. Dlvr.it generated 53% more clicks-per-post over posting manually to twitter.

Results: 53% lift in the number of clicks-per-post

20

Dlvr.it Increases Indexed Pages by 53%

Brafton, an SEO agency, uses dlvr.it to route their client’s content to social. Over 20 of their clients are leveraging dlvr.it’s content distribution tools.

Between April and July, Dlvr.it helped Brafton increase the number of pages/stories indexed in Google for the client by 50% using Promoted Stories™.

Results: 50% lift in the number of pages indexed

21

Dlvr.it Lowers Groupon’s Cost Per Conversion by 4x

Dlvr.it started working with Groupon in 2010 to do real-time deal delivery to Groupon’s social media audience.

Dlvr.it incorporated data it learned from Groupon’s social media audience and deal engagement to send the most engaging deals to a look-a-like audience using Promoted Stories™ technology.

Results: 4x reduction of their average cost per conversion200%+ lift in conversion over their standard display creative

22

Promoted Stories Groupon Offer

Save Time/Money to Improve your Bottom Line: Efficiently schedule and deliver timely updates to all your audience touch points.

Collect Actionable Data to Increase Engagement:Maximize your traffic and increase user engagement by knowing when to deliver the right content.

1

2

3Re-engage current customers when they are active outside of website or acquire new readers that click, share and buy.

Acquire New Customers to Grow your Business:

Three Reasons Why You’ll Love Dlvr.it

23

Start Dlvr’ing SmarterRequest a Demo

Contact: Bill Flitter, Founder/CEO bill@dlvr.it 888-495-8384

24

Product Tour

25

Dlvr.it Helps You Tweet Smarter & Faster

Content OptimizationDlvr.it understands the optimal times to post content giving you a 200% lift in exposure and clicks

Keyword & Demographic MappingTopic and demographic analysis removes the guesswork from knowing the content and audience that clicks with your content. Publish more of what your audience love.

Speedy UpdatesBe the first to break the news. Dlvr.it comes with the fastest update times in the industry!

26

Build Thought Leadership with Fresh Content From Trusted Sources

Here’s How it Works• Gather: Curate and select content from any

source - social, status updates, news, reviews, testimonials, press releases, posts, tips—and in any format (video, photos or text).

• Select: Keep what you want, delete want you don’t. Customize headlines, choose the appropriate photo and select your routes.

• Distribute: Post selected content to your pre-defined routes. Also a great way to manage content to Facebook.

27

Packed with Amazing Features, Dlvr.it Makes Your Content Social-Friendly

Distribute• One-click distribution to Twitter, Facebook, LinkedIn and more• Smart keyword driven posting rules• Scheduled delivery

Measure• Track clicks, retweets, viral pass along• Detailed demographic and influencer analysis • Google/Omniture Analytics integration built in

Optimize • Optimize timing and content of posts• Keyword & Topic analysis• Content curation for hand-selecting content

Grow• Promote trending content with widgets on your site• Paid distribution of top trending content off your site

28