Promoting an Artisan Trail from a DMO Perspective

Who is the Artisan Trail?

• Trail organization• Individual Artisans• Galleries/Museums• Marketplaces• Cultural Event Centers• Festivals

Membership/Partnership

• Categories of DMO membership– Attractions (Museums, Cultural Centers, Theater,

Concert Venues, Driving Tours)– Shopping (Artisan Marketplaces, Galleries, Studios)– Local Resources (Associations, Artists, Performers)

• Partnership Opportunities– Arts Guide– Cooperative Advertising– Travel Writer Resources

Other Promotion Ideas

• Visitors Center Gift Shop Bags• Merchandise Tags• Signage• Brochure• Map Icons• Others?