Promoting Blog ContentHow to Share Your Content and Get Massive Engagement (For Free!)

John D. Saunders

200mPeople use adblock programs to filter paid ads

3XContent marketing costs 62% less than traditional

marketing and generates about 3 times as many leads.

87%of bloggers use social media to promote content

Content is Cool, but Context is Crucial

First, OPTIMIZE Your Blog

Engaging Title + Content

● How To’s

● Listicle

● Roundup

Great Imagery (with Image Title Tags)

www.TheStocks.im - Free Images

Social Sharing Integration

● This is crucial to creating a viral

effect. It’s also great for “social

proof”.

SEO Ready

● Title Tag, Meta Description,

Content and Focus Keyword

First, OPTIMIZE Your Blog

Social Shares

Optimized Title

Bread Crumbs

More Content

So, you’ve created some great content?

Great, but now what?

There are countless online platforms

to post your content absolutely free.

However, it’s about finding niches

within those platforms to really create

engagement and action.

The Best Free Places for Content Promo. Period.

RedditSub-Reddit

PinterestCustom Images

FacebookNiche Groups

Google+Communities

QuoraAnswer Questions

Reddit

What’s Reddit?

Reddit

Reddit is a platform to post links and text,

and comment on them.

Registered users can then vote

submissions up or down to organize the

posts and determine their position on the

site's pages.

Location

Upvotes

Finding the Right Subreddit is a MAJOR KEY

It’s Hard to Get on the Front Page

However, you can rank and drive a lot of

traffic by focusing on subreddits.

Sub-Reddit

Niche of a particular topic where you

can post links or create a self-post and

discuss.

Distributing Content to Subreddits

1. Search Keywords in Niche

2. Add List to Blog Promo Doc (File)

3. Post to Relevant Sub-Reddit

4. Track Via Analytics

*Be Careful Where You Post

*Always Read the Subreddit Description

150 New

Website Visitors

Pinterest

What’s Pinterest?

Pinterest

The biggest catalog of visual ideas.

Each Pin is an idea—a gift, recipe, or

even a quote. They always point back to

the sites they came from.

Create Bold Images to Engage Repins

Design

Design clean, aesthetic pins to

engage repins and stand out

amongst competition.

Size

564 x 1851

Facebook Groups

What is a Facebook Group?

Topics and Interest

Search for public groups where people

are already discussing topics that are

most interesting to you.

It’s the perfect place to post relevant

content.

Engagement

Tab

Facebook Group Etiquette

Read Group Rules

View Existing Content

Provide VALUE and ENGAGE

Do NOT Sell!

Google+

Google+ is Still Alive and Kickin’

Google Communities

These are niche groups that share

similar interests in which you can post

blog content.

Sub-Niches

Some of the larger groups even have

sub niches

Reach Thousands in Seconds

Post Content in Relevant Groups1. Search Relevant Groups

2. Add Links to Blog Promo Doc

3. Join Group

4. Share Your Content!

Quora

What’s Quora?

Q&A Hub

Quora is a question-and-answer

site where questions are asked,

answered, edited and organized

by its community of users.

Answer Views

Questions Answered

Search Content Related to Your Blog

Using Quora

Post Answers to Relevant

Questions

Answering related questions can

drive traffic to your website.

Preview additional content

that asks user questions

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