Promoting Canada as a Study Destination in IndiaSynergy Education Conference

October 6-7, 2011

Lee-Anne Hermann

Deputy Director and Trade Commissioner

Edu-Canada: International Promotion of Education in Canada

Foreign Affairs and International Trade Canada

STUDYING IN CANADA

PROMOTING CANADA AS A STUDY DESTINATION

The Current Situation

Indian Students in Canada

Canada’s Engagement

Latest Research

Canada’s International Education Strategy

The Current Situation

International students contribute (2008) : $6.5 billion annually to Canada’s economy $291 million in direct government revenues employment for 83,000 Canadians

Attracting young international Highly Qualified Persons (HQP) including holders of technical degrees in key trades sectors continues to be highly competitive among major industrialized countries

Canada’s education sector is gaining momentum in priority markets (especially in China, India and Brazil)

Countries which spend more on marketing are ahead of Canada in certain areas, but Canada’s advantages remain yet to be discovered – there is considerable room for growth

Indian Students in Canada

• Mobility choices broadening with expectation for service and quality

• Burgeoning middle class

• Wealth in second tier cities

• Internal competition will lead to pursuit of quality, foreign-based education

• Economic barriers decrease but interest in career outcomes increasing (broadening from business/engineering)

Indian Student Enrolment in Canada: Snapshot

17,530 long-term students from India studying in Canada of which 11,533 entered in 2010

8% of Canada’s long-term international student population

Strong diaspora in Canada with more than 1 million Indian immigrants – support system

NUMBER OF INDIAN STUDENTS ENTERING CANADA BY YEAR

Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

INDIAN STUDENTS IN CANADA: SHARE OF THE PIE

Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

INDIAN STUDENTS IN CANADA BY SECTOR

Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

2009 2010

INDIAN STUDENTS IN CANADA: SECTORAL ANALYSIS

Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

Sector 2009: # Student Visas Issued

2010: # Student Visas Issued

% Change

K-12 150 205 + 37%

University 3,930 4,640 + 18%

Trade 1,575 1,415 - 10%

Other Post-Secondary

3,470 10,560 + 204%

Other 430 700 + 63%

Total 9,560 17,530 + 83%

2008: # of Student Visas Issued

2009: # of Student Visas Issued

2010: # of Student Visas Issued

Universities 1,016 (32%) 1,398 (38%) 1,754 (14%)

Others 675 (21%) 746 (11%) 1,322 (11%)

SPP Colleges 1,503 (47%) 4,443 (67%)(196% increase over 2008)

9,176 (75%)(511% increase over 2009)

Total 3,194 6,587 12,252

STUDENT PARTNERS PROGRAM: A SUCCESS STORY IN THE MAKING

Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

Applications Processed for Students Abroad (In Persons) - 2010

Students - Processing (Persons)

 

Students - Processing Times (Persons)

Missions Abroad Application Received

Approved Refused Total Approval Rate Permits Issued

 

80% of Cases Finalized within X Days

Total Finalized

Worldwide 137,125 96,622 36,168 132,790 73% 96,622   35 Days 132,790

Asia & Pacific 74,855 50,955 21,828 72,783 70% 50,955   35 Days 72,783

Chandigarh 12,821 5,593 7,414 13,007 43% 5,593   28 Days 13,007

New Delhi 11,081 6,681 4,483 11,164 60% 6,681   28 Days 11,164

Education plays an increasingly important role in Canada’s growing relationship with India

Education featured on agenda of recent high-level visits to India

Canada faces challenges in the Indian education market, including:

• Information gap penetration regarding Canada’s excellence

• Slow growth in visibility of Canada’s education brand

• Limited on-the-ground support network, although this is changing

• Regulatory framework can impede partnership growth

India - The Current Environment

Canada’s Education Strategy in India aims at:

Delivering well coordinated initiatives to promote awareness of Canada’s education

Providing market intelligence and support to Canadian institutions

Informing students and influence brokers of education and career opportunities

Facilitating networking and collaboration between Canadian and Indian institutions through visits, seminars, workshops, outcalls, etc.

Engaging on skills training, in coordination with new Public Private Partnership (PPP), National Skills Development Council (NSDC), Association of Canadian Community Colleges (ACCC) and Sector Skills

Increasing Canada’s presence through traditional and social media engagement

Canada’s Education Strategy in India

Canada’s Education Strategy in India: Key Activities

•Education Exposure/Familiarization Tour to Canada in collaboration with

provinces

•Advocacy/brand building activities through participation at Education events:

• FICCI Higher Education Summit, November 11-12, 2011

• Techfest Mumbai, January 2012

• West Bengal and Bhutan Outreach, January 2012

•Alumni database development

•Education leaders outreach to Canada

•Student information seminars/ webinars / live chats

•Agent familiarization seminars/ webinars

LATEST RESEARCH COMMISSIONED BY EDU-CANADA

Economic Impact of International Education in Canada (2008)• $6.5 billion/ year

Best Practices on Managing the Delivery of Canadian Education Marketing • Identify best practices• Provide guidance to policy makers

Leverage and Network Strategy for International Education Conferences Handbook

Full reports available online: www.international.gc.ca/education

Coming Soon:An Assessment of Canada’s Capacity for International Student Enrollment

Canadian Award Opportunities for Canadian Students

Economic Impact of International Education in Canada

CANADA’S INTERNATIONAL EDUCATION STRATEGY – THE FUTURE

The Budget presented to the House of Commons on June 6th, 2011, stated: A New International Education StrategyInnovative and outward-looking colleges and universities are key partners in developing a diverse, skilled and internationally focused workforce. Budget 2011 allocates $10 million over two years to develop and implement an international education strategy that will reinforce Canada as a country of choice to study and conduct world-class research. Elements of the strategy will include promotion and advertising initiatives; strengthening of international representation in key markets; and the development and dissemination of market intelligence for institutions. This will strengthen our engagement with emerging economies and ensure greater collaboration between Canadian and foreign institutions.

An advisory panel reporting to the Ministers of Finance and International Trade will be established to make recommendations on the strategy and to set out the contributions of all partners.

Your professional resource A central source for promotion

www.edu-canadapro.gc.ca www.educationau-incanada.ca

Contact us:

W: www.international.gc.ca/education

E: edu-canada@international.gc.ca

T: 613-944-0762

Thanks!

Questions?