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Promoting Healthier Food Choices in the
West Midlands
Catherine GoodridgeRegional School Food and Health
Co-ordinator
Some positive changes In the UK, total energy intake fell by approximately 20% between
1974 and 2004 5 A Day consumption increased between 2001 and 2005
22% to 26% for men 25% to 30% for women 10% to 17% for boys 13% to 17% for girls
Adults eat on average 3.7 portions of fruit and vegetables each day
Children now eat on average 3.1 portions of fruit and vegetables each day compared to an average of 2 portions in 2001
Is eating healthily considered tobe important?
Percentage of People Who Consider Healthy Eatingto be a Major Concern
05
1015202530
Government Office Region
Per
cen
tag
e
Healthy eating was seen to be relatively more of a concern in London (27%), the East Midlands (27%) and the West Midlands (26%) (The Information Centre)
These days its not that important that families sit down together for meals
52% of West Midlands’ respondents disagreed.
65% of women an 51% of men strongly disagreed with this statement.
39% of 16-25 years olds disagreed.
59% of white respondents disagreed.
47% of non-white respondents disagreed.
There was a gradient of disagreement across the social groups (AB 67%, C1,C2 58%, DE 51%).
Source: FSA Consumer Attitudes to Food Standards (February 2007)
Can you identify changes children and young people are making to food choices across the school day? A lot of children are bringing in healthy
snacks, and children are choosing fruit as part of their breakfast
at the club
Big increase in school lunch uptake since school employed its own chef and ran canteen along healthy food guidelines
A bigger uptake of school dinners - lots of work on
these since September, new
menus, veg/salad options etc
Better choices and better
food in lunchboxes
Children appear to have healthier lunchboxes containing more fruit
items. School cooked lunches allow more choice for healthier
options.
Children are aware of healthy choices they can make - but don't always
make them!
Pupils having school cooked meals
dropped by about a third in 2005. To date numbers have gone up and exceeded by about 50 what they
were pre new school food guidelines
Children are becoming more
willing to try new foods
What are we doing?
Research and Evaluation Training and Support Networking and Communication Regional Co-ordination
Regional Food Policy Group Regional Food and Health Action Plan
Regional Food in Schools Action Group School Food Ambassador Network
How many changes to school food,
programmes and initiatives can you
name from the last 5 years?
Catering
Turning the Tables: Transforming School Food
Increase uptake of school meals
4% by March 2008; 10% by September
2009
PSA indicator 2 Percentage of
children who have a school lunch
National Indicator Number 52
Take up of school lunches
Education
Every Child Matters
Education and Achievement
Be healthy
Stay safe
Enjoy and achieve
Make a positive contribution
Achieve economic well-being
100% of schools to be on the healthy schools
scheme by 2009
Food and Public Health
Choosing Health: Choosing a Better
Diet
Childhood Obesity
PSA Indicator 3 Ambition by 2020 to
reduce the proportion of overweight and obese children to
2000 levels
School Food Ambassadors
60 Regional Ambassadors Enables effective communication within the
region Supports sharing of good practice Ensures joined up working Helps us to replicate good work across the
region
National Obesity / Programme BoardDH / DFES / DCMS / DEFRA
Food in Schools Organisational StructureWest Midlands
Regional Crsoss Government PSA Group to reduce Obesity
Regional Food In Schools Action Group
Strategic Health Authority
Physical Activity Network WM
Advantage West Midlands
Food Standards Agency
School Food Trust
Sustainable Schools Group
Regional Food Policy Group
Regional Healthy Schools Network
Local Authority Catering Association
Public Procurement Network
Food Partnership Network
Year of Food & Farming Steering group
Food for Life Partnership
West Midlands Ambassador
Network
Birmingham Coventry Dudley Hereford Sandwell Shropshire Solihull Staffordshire Stoke On Trent Telford & Wrekin
Walsall Warwickshire
National Agencies
Regional Groups
L A Groups
Legend
Wolves Worc’s
Food in Schools Survey 2007The proportion of schools with whole school food policies
has more than doubled - 73% (2007):30% (2005)
Primary Schools with a Whole School Food Policy
0102030405060708090
Birming
ham
Coven
try
Dudle
y
Heref
ords
hire
Sandw
ell
Shrop
shire
Solihu
ll
Staffo
rdsh
ire
Stoke
Telfor
d an
d W
rekin
Wal
sall
War
wicksh
ire
Wol
verh
ampt
on
Wor
cest
ersh
ire
All Are
as
Pe
rce
nta
ge
2007 2005
Targeted Interventions
Mind, Exercise, Nutrition, Do it! – MEND Offered to all 17 West Midlands PCT’s 13 PCT’s will be running 20 programmes in
2008/9 in addition to other targeted interventions
Action research project
Other activity
Healthy Packed Lunch Workshops Early Years Training School Meal Uptake Whole School Food Policy Research Leisure Centre Food and Drink Survey Social Marketing 5 A DAY