Promoting Innovation

by

Guilherme Louzada

AIESEC @PA (Porto Alegre – Brazil)

Who am I?•Programmed in Visual Basic

•Worked as Café Barista and gelato server in Honolulu Hawaii

•Worked with Human Resources

• Open and closed my own company

•Took a ride in the Goodyear blimp once

•Worked as housekeeper and busboy in a Hotel Casino in Louisiana

•Worked as volunteer in the local TEDxedition of my home town (TEDx Porto Alegre)

What is the Idea?

45 minutes

non theoretical

discuss practical ideas, actions

ah! Y no kind of fun too?

Let's get it Started !

How to be innovative?

How to think outside the box?

Creative people are “gifted”

Innovation can be exercised!

by Harvard study

But, before

starting

Let’s take a look in the whole picture…

what is the main ingredient we needto achieve innovation?

Our civilization is driven by

the evolution of ideas

Technology is making, usage,

and knowledge of tools, machine,technique and/or procedures

iPencil caseby Economist Leonard Reed

1958

what is the point, then?

Exchange of ideas within a

group

Clever individual

exchange

to introduce something new; make changes in anything established.

change

to innovate

http://dictionary.reference.com/browse/innovate

from innovāre to renew

lots of theory until now! where is the practical stuff?

example

side thinking

this is freakin’ association

“Medici Effect”

Cosimo de' Medici

Medici Bank

de facto ruler of Florence

Donatello, the sculptor

MarsilioFicino, the Philosopher

Fra Angelico, the Painter

enough of theory!

time to exercise!

literally

so!

no gift

Innovation in the human evolution

technology

importance of exchange

Association

how can I apply it?

Association

Being deliverer

Being innovator

X

Test it!

Lego thinking

“Best way to have a good idea is by having a lot of ideas.” Linus Pauling, chemist, Nobel winner

Zooming

in and out

forcing new associations

take a persona from a different company

create metaphors

what if watching TV was like reading a magazine?

build a creativity box

SCAMPER!Substitute – components, materials, people.

Combine – mix, combine with other assemblies, integrate.

Adapt – alter, change function, use part of another element.

Modify – increase or reduce in scale, change shape, modify.

Put to another use.

Eliminate – remove elements, simplify, reduce to core.

Reverse – turn inside out or upside down, or use Reversal.

Questioning# What is

“what are we trying to do?”

“what is most important?”

# What caused?

# Why? Why not?

# What if?

Question storming!

Cultivate a questionenvironment!

Observing# Observe customers behaviors

# Observe companies

# Observe with your senses

# Observe with ALL SENSES

Networking# Expand diversity

# Mealtime network plan

# Attend to conferences

# Start creativity community

# Invite “outsiders”

EXPERIMENT!

EXPERIMENT!

Questioning

Observing

Networking