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Promoting Rotary in Your Community

Date post: 21-Jan-2018
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Promoting Rotary Within Your Local Community Kathy Fahy 13 & 14 June 2017
Transcript
Page 1: Promoting Rotary in Your Community

Promoting Rotary Within Your Local Community

Kathy Fahy13 & 14 June 2017

Page 2: Promoting Rotary in Your Community
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People Of Action Campaign

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Global Awareness

60% 75%

2011 2015

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Understanding of Rotary

60% surveyed unfamiliar with a local Rotary club

Page 10: Promoting Rotary in Your Community

People of Action Narrative

• Highlight Rotarians as People of Action

• Where others see problems, Rotarians see solutions, possibilities for their community

• Share vision with fellow members and community partners and experts to exchange ideas about potential, lasting solutions

• Mobilize others to take action to bring thoseideas to life

Page 11: Promoting Rotary in Your Community

Campaign Stragegy

• Narrow gap between awareness & understanding

• Define ‘What is Rotary,’ Impact Rotary makes

• Lay foundation for member engagement, cause, donation and other activities

• Allow Rotary clubs to localize ads for relevance

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Promoting Rotary Within Your Local Community

Kathy Fahy13 & 14 June 2017

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Questions?

Page 19: Promoting Rotary in Your Community

This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at

www.SlideShare.net/Rotary_International.

Page 20: Promoting Rotary in Your Community

Rate this session in the Rotary Events app,

available in your Apple or Android app store.


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