Promote social activity to influence friends of fans

Business success on Facebook

•  Build

•  Connect

•  Engage

•  Influence

INFLUENCE

ENGAGE

CONNECT

BUILD

Connect with new fans using multiple well-targeted Ads

Post quality content and promote your posts to engage your fans

Promote the social activity on your Page to influence the friends of fans

Everything starts with building your Facebook Page for your

business

3

Facebook Sponsored Stories: Influence friends of fans

Word of mouth at scale

1.6X lift in brand recall

2X lift in message awareness

4X lift in purchase intent

How do ads and sponsored stories work?

*People are seeing a story that they could have seen in their news feed. A business has paid to ensure that the viewer sees a story that they may have seen any way in their news feed.

Facebook

Facebook

Mobile

Ads: New audiences

Page post from Page Sponsored stories*: Fans and their friends

POSTS Page post like story

PAGE Page like story

Promote your Pages & Page posts POSTS

Page post

Sponsor your Page posts to more fans

Page Like Sponsored Stories

5 Simple steps to create a “Page Like” Ad

Step 1: www.facebook.com/ads/create

Step 2: Choose your page in destination

Step 3: Choose page name under “What do you want to promote?”

Step 4: Stories about their friends liking “Page name”

Step 5: Choose the relevant targeting, campaign and budget settings.

5 Simple steps to create a “Page Post” Ad

Step 1: www.facebook.com/ads/create

Step 2: Choose your page in destination

Step 3: Choose “ A specific post” option under “What do you want to promote?”

Step 4: Stories about their friends liking “Page name”

Step 5: Choose the relevant targeting, campaign and budget settings.

Review Ads Manager Results

Check Page Insights regularly

Key Takeaways

Decide which story suits your objectives

Post regularly to your Facebook Page

Sponsor your Page posts to more fans

Create a Page Like Sponsored Story to friends of fans

Track the performance on Ads Manager & Page

Insights

Thank you