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PROMOTION MIXby Marketing Team 4

Kshitij Dixit, Pavel Bawa, Priya Garg, Priya Pandey, Stuti Jain

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IFB Industries

• IFB industries launched a Microwave Oven under the name ‘Electron’.

•Objective : To establish utility of the oven in daily cooking for end consumers

•Promotion Strategies :

•Personal Selling•Door to Door campaigns•Direct Mailers

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Lifespring Stores

Promotion Strategies :

•Events Marketing/Festive Marketing (Pull Strategy)•Free Gifts & Discounts (free beauty treatments, meals & special gift items, scratch n win promo, lucky draw)•Generating Walk-ins into the store from above.

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Madura Garments

Promotion Strategies :

• Setting up of « Ice Touch Kiosks » outside its showrooms in major metros•Participative Advertising•Human Displays (Refrigerator walking with a message)•Use of Technology as a communication strategy

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McDonald’s

Customized Product for Indian Market:

• Launched a delicious fudge with a cool mint topping in association with Disney Pixar’s Monsters Inc. for a month.• Successful combos continuing to be dished out at the restaurants.

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• Tie-Ups with Disney Movies for toys as well as restaurant themes•Happy Meals included Toys featuring Monster inc. characters•Happy Meal Box with an ID Card to enter Monstropolis which had a scheme to reward kids with Cadbury Chokis as per the Scream-O-Meter’s readings

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Edox

Distribution Strategies :

• Selective Distribution•Distribution by West End Watch Company•A-Grade retail outlets and jewellers•30-40 outlets in India including Chennai and Mumbai•Competitive Strategy to be present in all locations wherever Swatch was to offer a choice.

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Edox

Promotion Strategies :

• Lighthouse, Mumbai based advertising agency•Print Media•Events for marketing itself•Celebrity Brand Ambassdors to push the product.

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Bausch & Lomb India Ltd.

Promotion Strategies :

• Entered India with its US born Brand Ray-Ban•Widening of Range•POP displays•Later on FM radio

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Coca-Cola India & BMIL

Promotion Strategies :

• Strategy of cross-brand promotions via symbiotic relationships•Promotion Scheme: Free Bottles of Shock free with every 750ml bottle of « Bacardi Limon »•Rewarding the existing customers by drawing more into the fold (strategy by increasing the market share)•BMIL positioned as a brand that creates excitement•Brand targetted at Youth & hence launched in various cities with promotion and fashion shows

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Coke & Pepsi War !

Promotion Strategies :

• PR campaigns to increase more & more brand awareness & visibility following the path of ITC.

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