Date post: | 21-Jan-2015 |
Category: |
Marketing |
Upload: | neeraj-bhandari |
View: | 158 times |
Download: | 1 times |
A Presentation on
PROMOTIONAL MIX
Promotional mixPromotion involves disseminating information about a product, product line, brand, or company.
To generate sales and profits, the benefits of products have to be communicated to customers. In marketing this is commonly known as “promotions”.
Purposes of Promotion
To tell consumers about a company’s …
Goods
ServicesImagesIdeas
Purposes of Promotion
To persuade consumers to buy
The Top 5 Airlines!
Traveler Magazine
FlynnThe bikesthe prosuse.
25% OffCoupon
•Advertising
•Personal selling
•Publicity
•Sales promotion
Promotional Techniques
The Combination, or Blend, of Marketing Communication Channels Is Called the...
AdvertisingAny paid form of non personal
presentation of ideas, images, goods, or services
The most visible element of the promotional mix
AdvertisingMessages can be delivered by:
• Television• Radio• Newspapers• Magazines• Direct mail• Outdoor
advertisements• Directories• The Internet
Personal SellingDetermines client needs/wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Sales Promotion Promotional activities other than advertising,
personal selling, and publicity which stimulate purchases
Sales promotion activities include:
Visual merchandisi
ng or displays
CouponsProduct
demonstrations
Instant rebates
Free samples
Fashion shows
Contest
s
Novelty items
Exhibits
Public relations
Non-paid non-personal stimulation of demand for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media.
Importance of Promotion mix
Plays a key role in obtaining and keeping customers
Enables businesses to communicate effectively with customers
Informs consumers about goods/services and persuades them to buy