Promotion of SEB Consumer packages in Cēsis Art Festival 2010 Agnese Strazda / Head of Corporate Communication in SEB Latvia
Transcript
Promotion of SEB Consumer packages i n Csis Art Festival 2010
Agnese Strazda / Head of Corporate Communication in SEB Latvia
Consumer packages several banking services for a fixed price
per month
to continue our communication
CESIS ART FESTIVAL
bank + creativity =
Communication without a media budget
Promote the awareness of Consumer packages
chill-out @SEB Greenroom
Decorated using the visuals applied in the Consumer package
marketing communication
Peach gambler
Rest from the summer heat +18 SEB Greenroom +31 Cesis City
More than 25% of the exhibition s visitors were customers of
SEB
Support for business activities
54% of respondents noted SEB as a supporter of Cesis Art
Festival (internet survey, autumn 2010) 3000 people attended the
SEB Greenroom ; almost 80% of them were informed about Consumer
packages