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Promotion of SEB Consumer packages in Cēsis Art Festival ‘10

Date post: 26-Aug-2014
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Baltic PR Awards 2011: SEB banka; LV
15
Promotion of SEB Consumer packages in Cēsis Art Festival 2010 Agnese Strazda / Head of Corporate Communication in SEB Latvia
Transcript
  • Promotion of SEB Consumer packages i n Csis Art Festival 2010 Agnese Strazda / Head of Corporate Communication in SEB Latvia
  • Consumer packages several banking services for a fixed price per month
  • to continue our communication
  • CESIS ART FESTIVAL
  • bank + creativity =
  • Communication without a media budget
  • Promote the awareness of Consumer packages
  • chill-out @SEB Greenroom
  • Decorated using the visuals applied in the Consumer package marketing communication
  • Peach gambler
  • Rest from the summer heat +18 SEB Greenroom +31 Cesis City
  • More than 25% of the exhibition s visitors were customers of SEB
  • Support for business activities
  • 54% of respondents noted SEB as a supporter of Cesis Art Festival (internet survey, autumn 2010) 3000 people attended the SEB Greenroom ; almost 80% of them were informed about Consumer packages
  • Thank You!

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