Promotion StrategyPart 1 of 3

Marketing 101 - PromotionPart One: Definition What promotion is NOT What promotion IS CautionsPart Two: Introduction Push/Pull Strategies and tools When to use push/pull tools

Part Three: Planning Match tools to marketing objectives Deep dive into publicity How’d you do?

Soma Jurgensen, Intentional Growth

Strategies

Defining Promotion

…is NOT …IS Set of activities Designed to enhance

sales From the right buyer At the right timeHow is demand

generated?

Caution:Do not use for unintended purposes • Social media & the web are channels

• Resist price slashing

• Promotions aren’t duct tape

There’s more!

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