Promotional Creativity Shown In Advertisement In Different

Television Channels Of Bangladesh

CREATIVITY,Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity -------Charles Mingus, Musician

CREATIVE ADVERTISING, is really advertising that creates sales.

Creative Planning

IMCPlan

AdvertisingPlan

Creative Plan• Objectives• Strategy• Execution

MediaPlan

Creative and media solutions are planned together and integrated with other IMC plans.

IMC(Integrated Marketing Communication)

A method of carefully coordinating all promotional activities to produce a consistent, unified message that is customer focused.

Promotional Mix:

AdvertisingAdvertising

Elementsof thePromotionalMix

Elementsof thePromotionalMix

Public RelationsPublic Relations

Personal SellingPersonal Selling

Sales PromotionSales Promotion

How to create a Creative Advertisement

Creative Objective

Target Audience

Positioning Strategy

Hot buttonsMessage Strategy

Key benefit focusProof, Reason why

Tone, Appeal

Media

Problem / GoalWhat is the primary focus of the campaign?

These are only a few examples

• To create or increase awareness

• To alter a perception

• To build or enhance image

• To launch a new product

• To attract a new target market

Creative Strategy

The search for the “BIG IDEA.” The concept or central theme that will bind the campaign together.

Key Strategic Elements

Kellogs

Nike

Mountain Dew

More “Big Ideas”

Nike Just Do It

Volkswagen Drivers Wanted

KFC Finger lickin’ good

Maytag The Idle Repairman

Good creative concepts have longevity and cross many markets.

Creative Appeal Techniques

A sampling of possibilities to motivate the target market!

• Positive

• Negative

• Humour

• Sex

•Affective

• Emotion

• Lifestyle

• Comparison

• Facts

•Resonance

Creative Execution

What specific techniques will be used to bring the strategy to life?

• Product Demonstrations

• Testimonials

• Endorsements

• Taglines and Slogans

D'ARCY MASIUS BENTON & BOWLES UNIVERSAL ADVERTISEMENT

D'Arcy Masius Benton & Bowles (DMB&B) was an advertising agency in the United States with worldwide subsidiaries.

DMB&B created the original Santa Claus icon for a Coca-Cola ad, as well as the slogans "This Bud's for you" for Budweiser, "Taste the Rainbow" for Skittles and "Melts in your mouth, not in your hands" for M&Ms.

D'Arcy won several other big clients, including Standard Oil of Indiana, Royal Crown Cola, and car manufacturer Studebaker-Packard. In the mid-1950s the company also opened an office in Chicago. Along with its branches in Detroit, Houston, Dallas, and Havana, Cuba, this gave D'Arcy 12 offices across North America.

Promotional Creativity Shown In Advertisement In Different Television Channels Of Bangladesh

Here we are displaying some advertisement shown in our different television channels

Idea Generation:1.We have learned about IMC.2.We have learned how to create a creative advertisement.3.We have identified potential creative advertisement of our country.4.At all we think we have a good concept about the creative process of advertisement

THANK YOU ALL