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4444 Promotions.com Assists in the “Must. Have. Wheat Thins.” Super Bowl Campaign 18 West 21st Street | 7th Floor | New York, New York 10010 Our friends at Wheat Thins announced the launch of their new “Must. Have. Wheat Thins.” campaign with a new TV ad that debuted during Sunday’s Super Bowl pre-game. In addition to the new ad, Wheat Thins supported the new “Must. Have. Wheat Thins.” campaign with a social media promotion in the weeks leading up to the big game, one of the biggest snacking occasions of the year. With our help, to ensure its most passionate fans never run out of their all-important game time snacks, the brand challenged consumers across the country to determine whether San Francisco’s or Baltimore’s fans deserve free Wheat Thins. Fans were able to share their love for one of the two cities by voting on Twitter and Instagram with #SF #MUSTHAVEWHEATTHINS or #BAL #MUSTHAVEWHEATTHINS.
