Propaganda

Propaganda Campaigns use various

propaganda methods, which are used to get people to believe or act a certain way

Some propaganda is obvious, but much of it is hidden, disguised as statements of fact

The Bandwagon, Name-Calling, Card Stacking, Plain Folks Appeal, Glittering Generalities and Endorsements (Testimonials) are the most common propaganda methods

Bandwagon In the Bandwagon

method, campaigns attempt to make it seem that voting for the candidate is the popular thing to do

Jump on the bandwagon and vote for Candidate ___, everyone is doing it!

Name-Calling In Name-Calling

a candidate attempts to give negative labels to their opponent

Calling them names like “Flip-flopper”, “Tax and Spender”, and “Friend of the powerful”

Card Stacking In Card Stacking,

you only tell one side of the story. You don’t lie, but you leave out important information

For example, a candidate might mention that he cut taxes, but leave out that crime went up because police officers were cut out of the budget to pay for those tax cuts

Plain Folks Appeal In the Plain-Folks

appeal, the candidate tries to make himself seem like a regular person

This is done to help the public relate to the candidate

The candidate might be a millionaire that never has held a real job, but they want to seem just like everyone else

Glittering Generality A Glittering

Generality is a statement that sounds good, but doesn’t really mean anything

“I stand for family values”

“Freedom first” “Help is on the

way” I represent a “New

American Patriotism”

Endorsement (Testimonials)

In an Endorsement (or testimonial) a celebrity speaks out for a candidate.

The idea is to use the celebrity's popularity to get votes for the candidate

People are more likely to listen a message if they are interested in the person delivering it

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Mass Media The mass media is

made up of communications that reach many people, such as television, radio, internet, newspapers, etc.

People get most of their information on politics from mass media

They can be influenced by many sources

Some are free to campaigns, such as news coverage and debates

Political Cartoons Political

cartoons often can affect peoples opinions about a candidate

They appear in newspapers everyday

They can be positive or negative

How do we know if its working? Campaigns must know

if what they are doing is working

They need to know what public opinion is

Public opinion is what most people believe or want

Polls are used to measure public opinion

Campaigns change their commercials/strategy based on poll results