a guide to

renting your home

Company Profile

Serving the Communities of the Lower North Shore since 1964 Holgate Real Estate is a third generation, family owned and

operated business established in 1964 by Roy Holgate, the father

of the previous owner, Brian Holgate and the grandfather of the

current owners, David, Timothy & Rebecca Holgate.

In 1982, the agency joined the First National Network which has

grown to be one of Australasia’s largest and most successful

independent real estate networks, with close to 600 offices across

Australia and New Zealand.

Our close affiliations with international networks in the USA add a

worldwide service to members and clients. Most notable among

these is Prudential Real Estate, the largest real estate company in

the USA, with more than 1,200 offices and 38,000 Referral

Services associates worldwide.

Holgate First National have been providers of first class property

services specialising in the sale and management of residential

and commercial properties within the communities of the Lower

North Shore since 1964. From luxury homes to deep waterfronts

our prestigious fine homes division will provide a distinctive

property to suit your dreams.

We have an extensive growing database of current buyers in the

marketplace including individuals, private companies, banks and

financial institutions who require specialised and accurate

information and advice.

The business has also established a strong tradition of giving back

to the community that has supported it. A comprehensive

community and sporting sponsorship schedule runs every year,

assisting sporting groups like Lane Cove Country Club, Lane Cove

West Bowling Club, Lane Cove Cricket Club, The Lane Cove Swim

Club, Royal Flying Doctor Service, Royal North Shore Hospital -

Neonatal Unit and local schools among others, demonstrating a

strong commitment to our local community.

You will find our office centrally located in the heart of the Lane

Cove Shopping Village where our team of experienced sales

consultants, property management and staff will provide you with

a personal service of quality and value.

Roy Holgate - Founder

Brian Holgate

Tim Holgate

The Difference is… Reputation counts

Holgate First National is a third generation, family owned and operated business whish has served the Lane

Cove District since 1964. We are committed to our locale and its people. Over the years, we have delivered

top results on the sales and rentals of local homes and businesses. Our clients’ recommendations have

helped our business grow from strength to strength and we look forward to continuing to serve our local

residents and businesses for many more years to come.

Worldwide network connecting your property to thousands of buyers

As par of the First National database, our clients become part of a cross-Tasman network of buyers, sellers,

lessors and lessees. We literally have thousands of interested parties at our finger-tips.

We offer high visibility and strong market credibility, and buyers associate the First National brand with

quality, giving them added confidence when purchasing. We have also grown to be one of Australasia’s

largest and most successful independent real estate networks, with close to 600 offices across Australia and

New Zealand.

We know how to build strong relationships

When you buy or sell a property through Holgate First National, we want you to be a client for life. We

work hard to ensure your experience with us is exceptional , from our first meeting right through until after

the sale.

Clear Communication

One of our main objectives is to make your property stand out in the competitive marketplace. That’s why

we’ve created a unique Holgate First National advertising style and secured priority media placement to

ensure your property received the maximum exposure.

Negotiation expertise backed by high recovery rates

Comprising highly awarded industry leaders, our quality team delivers outstanding results. With over 100

years combined industry experience, we work together to ensure our property is marked to its best

advantage. Our recovery rates are the highest in the industry. At Holgate we don’t settle for the first offer,

we aim to get you the best offer.

Office location

Our office holds prime position at the head of the newly developed Lane Cove Market Place. We are in top

focus for constant passing traffic and commuters.

World wide web

First National.com.au receive over 2,917,437 page views per month. As the commanding agent in the Lane

Cove area, our website is the fist tool of reference for property hunters within the district and is easily

found by search engines. Holgate First National has heavily invested in securing the following websites plus

literally hundreds more that receive feeds from these major portals.

www.holgate.com.au www.2066.com.au www.firstnational.com.au www.realestate.com.au www.longuevillerealestate.com.au www.holgaterealestate.com.au www.domain.com.au www.homebound.com.au

www.lanecoverealestate.com.au www.myhome.com.au

Marketing presentation

Professional copywriters, photographers, stylist and floor-planners ensure we present each property in its

best light. We devise a tailored media campaign for each listing in alignment with budgets, to ensure

maximum exposure across the right channels. These include online, Just Listed flyers and our highly

trafficked shop front.

Our Team

Our competent sales support team and secretarial staff back the award

winning sales and property management teams. All have many years of

service with the company and are probably the most experienced, (with

over 100 years combined experience) knowledgeable and longest serving

in the Lane cove area.

Our team at Holgate knows what makes the difference in achieving a

better sale price, it’s not one thing; it’s everything. It’s the meticulous

attention to detail that happens in every facet of your sale. It’s anticipating

your concerns and dealing with them proactively.

No team will work harder to deliver a higher price and a smoother, more

rewarding experience and despite our success we continue to drive for

greater results for every client.

Georgia Bedikian

Senior Property

Manager

Rosalind Oey

Property Manager

Cameron Kennedy

Property Manager

Kirsty Parsons

Property Management

Support

Lauren Skeen

Business Manager

First National Network

First National Real Estate is one of Australia's largest and most

successful independent real estate networks, with almost 600

offices across Australia, New Zealand, Vanuatu & Singapore.

While most property transactions are local, our customers are

in the unique position of working with a real estate agent with

local knowledge, combined with the support and systems that our

national and international network can provide.

You will always be treated as our top priority.

Our close affiliations with international networks in the USA and

Canada add a worldwide service to members and clients. Most

notable among these is Prudential Real Estate, the largest real

estate company in the USA, with more than 1,200 offices and

38,000 Referral Services associates worldwide

Internet Marketing

.

www.firstnational.com.au receives

over 2.4 million page views a month

Approximately 75% of all property enquiries originate from online

searches, so the web is vital in exposing your home to a wide

audience.

Whereas many agents have just one website, when you list with

Holgate First National we automatically upload your home as a

“PREMIUM LISTING” directly to the main property portals

including our First National Real Estate website which is linked to

“all” our individual office websites. All up, we link to over 500

websites to help buyers find your property.

Holgate Exclusives

Your property stands out more with Holgate First National on both

RealEstate.com and Domain.com

Holgate has the exclusive use of the ‘Agent Showcase’ tool on RealEstate.com which is

always on the right hand side of every page under the 2066 postcode search. Al l our l isted

properties rotate on an hourly basis therefore increasing maximum buyer enquir ies on

every search result page and in every view.

Property Gallery means that Holgate First National is the dominant agent in the

2066 postcode search on Domain.com.au

Holgate also has the exclusive use of ‘Property Gal ley’ on Domain.com, the tool is

posit ioned immediately beneath the search panel and appears on every search conducted

in Lane Cove. Buyers can navigate the tool to view each of our properties, thus increasing

the exposure and views of your property.

Holgate Database

“Property Alerts”

Wondering how many buyers we have?

At Holgate First National we have invested heavily in our state of

the art database.

Many local agents make big promises how they have the buyer for

your property; FACT: our research has proven that a high

percentage of local agents don't even contact their buyers when

you list with them. At Holgate First National our company policy

ensures all buyers are entered into our system, additionally,

buyers can enter themselves directly from our website and the

First National website.

Our system GUARANTEES that as soon as you list your

property for sale with us, our massive database of buyers

automatically receive details about your property within hours.

The results have been staggering.

The Role of the

Property Manager Most real estate agents have a property management department which is

solely established for managing investment properties.

Different agencies specialise in different styles of rental property.

Primarily, your real estate property management services will include:

• Establishment of an appropriate rent

• Marketing the rental property

• Showing prospective tenants through the property

• Receipt of applications and assessment of appropriate tenants

• Discussion with Landlord of applicants

• Completion of all relevant documentation required

• Receipt of rent monies

• Follow up of arrears in rental payments

• Organisation of repairs/maintenance

• Provision of regular payments and statements

• Payment of accounts

• Initial, final and routine inspections of property

• Organisation of and representation at tribunal hearings

• Bond collection and the first month’s rent in advance prior to tenant moving into the property

• Lodgement of bond with the appropriate body

• Personal service from property management team

What your

First National Real Estate

Property Manager can do for you First National Real Estate offices off a complete property management service

for property investors, backed by the marketing services, systems and

professional training offered by a large nationally recognised brand.

First National Property Managers are well known for attention to detail. For the care of you

valuable asset, First National Property Managers prepare a written inspection report with

supporting photos at the commencement of each tenancy and ensure that a rental bond is

lodged.

An inspection of the property when a tenant vacates is a standard procedure at First

National Real Estate and bonds will only be released if the condition of the property is

deemed satisfactory. Inspections are conducted during the tenancy and important repairs

and maintenance will be arranged with your approval.

Financial transactions are conducted with efficiency and receipts issued for all monies

received on your behalf. You are accounted to regularly and monies are paid by cheque or

deposited in an institution of your choice.

By maintaining your asset in good repair and ensuring it is well presented, you will

maximise rental income, reduce vacancy periods and attract a high standard of tenant.

Vacant properties cost money and are security risk.

First National Real Estate can assist in building your property investment

portfolio as a secure means of investment for your future. First National Property Management Services cover Residential, Commercial and Industrial

property. With around 550 offices in Australasia, together with associated overseas

networks including Prudential Referral Services International, First National Real Estate can

offer services anywhere and attract tenants from far and wide.

Our Guarantee

So you know what you can expect from Holgate First National,

we’ve put our service commitment to you in writing.

Communication

• We are available to you 5 business days a week (either by phone or by email).

• If your personal Property Manager is unavailable at any time during business hours and you leave a

message, it will be returned within one business day.

• We will respond to all emails and faxes within 1 business day

Vacating Tenants & Letting

Upon receipt of the vacating notice, we will:

• Advise you via telephone and email within one business day.

• List your property on the internet within 1 business day & affect the agreed marketing.

• Communicate with you at least once a week while your property is available.

• All tenancy applications will be processed within 1 business day of receipt.

• Advise you in writing of approved applicant’s details within 2 business days.

• Provide you with a copy of the Residential Tenancy Agreement & Property Condition Report within

2 business days of your new tenants’ lease commencing.

Maintenance

• You will be advised of all maintenance issues prior to proceeding unless the repair cost is under the

agreed Authorised Repair Limit (unless the repair is legally defined as “urgent”).

Rent Collection

• We have a zero tolerance rent arrears policy.

• In the event that your tenant ever fails to pay the rent on time, we will pursue the rent arrears with

the maximum speed the law will allow.

Rent Statements & Rent Funds

• Your rent statement will be personally checked by our Senior Property Manager prior to being

emailed to you.

• We will deposit your rent monies into your nominated bank account within 2 business days of our

monthly close off date.

What they say...

6 Parklands Avenue LANE COVE

I wish to express my appreciation of the efforts of your Property Manager, Ms Rosalind Oey, in the management of my

property at 6 Parklands Ave, Lane Cove.

She has assumed responsibility for complete management and has dealt expeditiously with several difficult matters

which have arisen unexpectedly.

I feel completely confident in leaving all the details to her.

Dr P. Hugh, LANE COVE

1A Finlayson Street LANE COVE

I chose Holgate Real Estate as my Property Managers on the basis of their excellent reputation and history in the Lane

Cove area. I am more than pleased with my choice.

From the outset, the estimates of expected rent return I was given by Holgate First National were amazingly

accurate. They did not try the usual trick that other offices employ of inflating my expectations in order to obtain the

management contract.

Dr M. Casiglia, LANE COVE

20 Murralah Place LANE COVE

Thank you very much for arranging our land tax payments. As I’m writing anyway, I’d like to say how impressed we are

with your staff. They consistently provide professional, reliable and responsive service that far exceeds our

expectations.

This peace of mind is worth a lot to us because we live in the USA. In fact, we’ve recommended Holgate’s to

several friends and family members. Congratulations on having such excellent staff.

Mr M. Levick, SWITZERLAND

224-226 Longueville Road LANE COVE I am writing to express my delight with regards to the professional manner in which you and your staff conduct your

business. As the secretary of the owners corporation of the above property, I cannot recall another real estate agent,

within the local area, that conducts business as professionally as your office.

All the individuals in your office should take pride in knowing they work for such a professional organisation and

should feel proud in the knowledge that they are providing a service not existing with any of your local competitors.

Mr J. Young - Secretary, Owners Corporation, LANE COVE

7 Ralston Street LANE COVE

Holgate has been there for me from the first time I decided to enter in the real estate market, your friendly service,

knowledge, patients and relationship that was shown helped make the whole experience more calming and

achievable, buying your own first home is not a easy step to take it can be emotional, stressful and very frighting but I

have to say each time a new feeling came Holgate was there with the right answers, assistance and today I have my

first home which I love and has been one of the many things that I am proud to have done, so thank you.

The whole team shows great customer service and style they are all very friendly and easy to get along with, I have

felt relax and so comfortable and in my case I am not only leaving my home but leaving my country which has been a

emotional roll coaster but with Holgate First National Real Estate by my side, I know that my home is safe, that the

best service will always be provided to me.

Idal Denmar, UNITED KINGDOM

Help Us Help You

To ensure that Holgate First National achieves the best possible result for you, we feel that your feedback is essential

in this process and will help us to identify both your individual needs as our client and the properties Target Market.

This also assists us with any information that we must disclose to any potential purchaser in regards with marketing

your property.

Please list below some of the important features or points about your home that we may not know or will be obvious

to us when we meet with you. This will help potential buyers appreciate your home just as much as you do.

(E.g. Why did you buy this home, When was it built, Have you done any work to your home?)

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