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SOCIAL MEDIA PLAN SOCIAL MEDIA PLAN
SOCIAL MEDIA PLAN
SOCIAL MEDIA PLAN
ON
TARG
ET
PRELIMINARY PLAN FOR EACH CHANNEL
TARGET AUDIENCE – POTENTIAL CUSTOMER ANALYSIS
MARKETING CHANNEL
RESULT
BUDGET
CONTACT
ON
TARG
ET
TARGET AUDIENCE POTENTIAL CUSTOMER ANALYSIS
ON
TARG
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DEMOGRAPHY
-
ON
TARG
ET
ONLINE MARKETING CHANNEL
ON
TARG
ET Social Network
• Forum
Text Ad CPC
• Admacro
• eClick
PR Online
Email Marketing
SMS Marketing
ON
TARG
ET
PRELIMINARY PLAN
ON
TARG
ET
SOCIAL NETWORKING SITE
- The social networking site is attracting
internet user in Vietnam: Facebook,
Forum
- The frequency using group: 13 - 17,
18 - 24, 25 - 34 years old.
IDEA:
- Facebook fanpage:
Increase fans and organize
events/contests to attract
fans and increase brand
awareness
- Forum:
Seeding, discuss about
Pepper Lunch on the forum
to increase brand awareness
for Pepper Lunch Vietnam
ON
TARG
ET
Facebook Fanpage
Pepper Lunch VN
ON
TARG
ET
FACEBOOK FANPAGE
ON
TARG
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Forum
ON
TARG
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FACEBOOK FANPAGE
Convert – Turn into the loyalty customers
- Organize contests on the fanpage to interact with user
• Who is quick? (Quiz about Pepper Lunch: history, food, store
development process, characterized in service; IQ Test; ..)
• Photo contest: “Your Cook – Your Pepper”
• Photo contest: “Sizzle with Pepper Lunch”
ON
TARG
ET
PHOTO CONTEST
Sizzle with Pepper Lunch
ON
TARG
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QUIZ CONTEST
What is this at Pepper Lunch?And what’s ingredients?
ON
TARG
ET
FACEBOOK FANPAGE
Code the Application on Fanpage
- Game
- Utility App for Official
- App for youth
Post on fanpage
• The food of Pepper Lunch
• The pictures at store
• Story, funny picture
ON
TARG
ET
FACEBOOK FANPAGE
APP GAME: YOU CAN COOK
ON
TARG
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FORUM SEEDING
ON
TARG
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Intext Ads - CPC
- Facebook Ads – Reach the right target audience.
- Eclick - On the websites of Admicro.
Increase sale and brand awareness
- Some website:
- For youth : 24h.com, ngoisao.net, kenh14.vn, 2sao.vn, linkhay.com….
- For official: vnexpress, dantri.com, cafef.com, vietnamnet…
- Subject sites: suckhoe, baomoi….
- Actively managed funds with high efficiency.
Landing page: Website and fanpage of Pepper Lunch Viet Nam
ON
TARG
ET
Intext Ads - CPC
ON
TARG
ET
Intext Ads - CPC
ON
TARG
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PR Online
- Introduce about Pepper Lunch VN
on the e – News such as : kenh14,
dantri… which approriate to
target customer
- Post introduction and evaluation about
Pepper Lunch on the community
fanpage
- Focuses on the unique point of Pepper
Lunch
ON
TARG
ET
RESULT
ON
TARG
ET
Build the community of Pepper Lunch VN on fanpage
Facebook App, Fanpage Post
ON
TARG
ET
KPI – Key Performance Index
Channel KPI
Fanpage 20.000 fan15.000 TAT
Hệ thống CPC 10.000 Click
Forum 20 forum20 Topic25.0000 View 1000 Comment
ON
TARG
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TIMELINE
3 Months
ON
TARG
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BUDGET
ON
TARG
ET
Channel Tool Cost (VND)
Facebook ContentApp Contest/Event..
Free5 – 20.000.000/App 15.000.000
CPC Text ads 20.000.000
Forum Seeding 15.000.000
Pr Online 15.000.000
Cost exclusive from:
-The award/gift for contest
-VAT
ON
TARG
ET
