PROPOSAL SIGNATURE PAGE

Technical Proposal Packet Solicitation No. SP-21-0055

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PROPOSAL SIGNATURE PAGE Type or print the following information.

PROSPECTIVE CONTRACTOR’S INFORMATION Company: 4Media Group, Inc. Address: 702 SE 5th St., Suite 50 City: Bentonville State: AR Zip Code: 72712 Business Designation:

☐ Individual ☐ Sole Proprietorship ☐ Public Service Corp ☐ Partnership ☐x Corporation ☐ Nonprofit

Minority and Women- Owned Designation*:

☐ Not Applicable ☐ American Indian ☐ Service-Disabled Veteran ☐ African American ☐ Hispanic American ☐ Women-Owned

☐ Asian American ☐ Pacific Islander American

AR Certification #: * See Minority and Women-Owned Business Policy

PROSPECTIVE CONTRACTOR CONTACT INFORMATION Provide contact information to be used for RFP solicitation related matters.

Contact Person: Joshua Hicks Title: Director, Digital and Influencer Marketing

Phone: 1 (425) 879-5409 Alternate Phone:

Email: [email protected] CONFIRMATION OF REDACTED COPY

☐ YES, a redacted copy of submission documents is enclosed. ☐ NO, a redacted copy of submission documents is not enclosed. I understand a full copy of non-redacted

submission documents will be released if requested. Note: If a redacted copy of the submission documents is not provided with Prospective Contractor’s response

packet, and neither box is checked, a copy of the non-redacted documents, with the exception of financial data (other than pricing), will be released in response to any request made under the Arkansas Freedom of Information Act (FOIA). See Solicitation Terms and Conditions for additional information.

ILLEGAL IMMIGRANT CONFIRMATION

By signing and submitting a response to this RFP Solicitation, Prospective Contractor agrees and certifies that they do not employ or contract with illegal immigrants and shall not employ or contract with illegal immigrants during the term of a contract awarded as a result of this RFP.

ISRAEL BOYCOTT RESTRICTION CONFIRMATION

By checking the box below, Prospective Contractor agrees and certifies that they do not boycott Israel and shall not boycott Israel during the term of a contract awarded as a result of this RFP.

☐ Prospective Contractor does not and shall not boycott Israel.

An official authorized to bind the Prospective Contractor to a resultant contract shall sign below. The signature below signifies agreement that any exception that conflicts with a Requirement of this RFP Solicitation may cause the Prospective Contractor’s proposal to be rejected. Authorized Signature: Title: Chief Operating Officer

Printed/Typed Name: Michael J. Clark Date: 3.9.2021


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INFORMATION FOR EVALUATION Provide a response to each item/question in this section. Prospective Contractor may expand the space under each item/question to provide a complete response.

Do not include additional information if not pertinent to the itemized request.

Maximum

RAW Score Available

E.1 QUALIFICATIONS AND EXPERIENCE

A. Describe previous and current advertising and marketing accounts implemented and managed by your firm that demonstrate your firm’s capability to perform all services required in the Solicitation.

For each account referenced, provide the client’s name (including contact name and email); date range of services; project names, messages, demographic markets, and services performed; personnel assigned to the account; total budget and percentage of budget allotted for media; and the account’s relevance to the services required by DAH.

Good Roads are Safe Roads Cycling is gaining more popularity in Arkansas every year, and many state residents are uninformed or even unconcerned with cycling safety on the road. The Arkansas Good Roads Foundation tasked the agency to raise awareness, educate, and promote adoption of safe driving habits around cyclists in our state.

We are currently executing an extensive integrated public relations and marketing campaign that includes broadcast TV, radio, earned media, digital and out of home (OOH) ads, video, website development and maintenance, organic and paid social media, native ads, and stakeholder events that are both physical and virtual. These efforts include research and targeted messaging and asset developments for both mass market and focused audiences.

The agency divisions, Atomik Research and Intrinsic Insight, have a robust history of executing meaningful research in Arkansas, and their real-time data during the campaign helps our team to optimize messages and tactics and maximize performance across efforts.

It was estimated that Northwest Arkansas would have 550,000 residents by December 2020. With paid tactics alone, the campaign will reach each resident roughly 30 times in 12 months. Comparable Northwest Arkansas focused websites average 32,000 unique visitors per year. Led by the agency's digital division, Dynamik Influence, the goal is to top 120,000 unique visitors per year with engaging content that inspires action on social and native media.

5 points


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Our team also developed community resource assets for the top 10 most populated Arkansas counties. This is a website where community leaders can download customized assets, including logos, posters, audio clips, and pre-written social posts. Additionally, to ensure that the message reaches people, our team produced specially designed stickers and distributed them to the public through Arkansas businesses and organizations.

We are in the ninth month of this 12-month, $485,000 campaign. We are exceeding agreed upon KPIs and are confident that we will complete this effort and exceed client expectations.

Marketing to underrepresented audiences highlight:

Diversity, equity, inclusion, and representation are present and a priority in all Good Roads are Safe Roads social media channels and posts. We prioritize diverse representation by including members from underrepresented communities in marketing materials and campaigns. The success of this campaign and its impact on our community depends on us reaching all Arkansans. These communities include, but are not limited to, BIPOC, LGBTIA2S individuals, women, non-binary individuals, gender-nonconforming individuals, families that do not fit the "nuclear" family mold, immigrants, people of size, disabled individuals, and neuro-diverse individuals. As the number of cyclists on our roads increases, it is a public safety obligation to increase awareness for all who use the roads, including cyclists, motorists, pedestrians, joggers, etc. The breadth of this communications plan spans all elements of our diverse population.

Runway Group For the past three years, we’ve been supporting the integrated marketing and corporate communications efforts of our client Runway Group, Inc., a holding company making investments in real estate, outdoor initiatives, hospitality, and businesses who are committed to moving Northwest Arkansas forward.

Whether you’re on a bicycle, in the air, at a restaurant, strolling downtown, or enjoying a piece of art, those moments can be transformative – giving you a reason to think beyond the ordinary and imagine the extraordinary. Thinking big is at the core of what Runway does and drives them to make the region even better than it has ever been.

Steuart and Tom Walton, grandsons of Sam Walton, began their work to advance Northwest Arkansas more than a decade ago. Since then, they’ve built a team of visionaries and investment professionals who are leading this region on a path to building a better community we can all enjoy now and for generations to come.

The agency’s work has been instrumental in helping audiences explore what Northwest Arkansas has to offer today and what is to come through these incredible projects:

• OZ1, Fly OZ Midtown Aviation Pop-up and Airfield Guide, Backcountry


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Aviation, Rapha pop-up retail location, Allied Cycleworks Able Promotion

• Thaden Fieldhouse grand opening

• Ropeswing Hospitality Group (The Holler, Pressroom, Record, Preacher's Son, LOUISE, Blake Street House, frontline worker meals during the COVID-19 pandemic)

• Bentonville listicles and top lists for tourism (Buzzfeed/digital, native, and social media amplification)

• Mountain Biking Capital of the World, Partner New Release and Media Relations, Integrated Partner Marketing Activation planning and exeuction.

• OZ Trails NWA (+Coler Mountain Bike Preserve), Social Media Management and Strategic media relations

• OZ Art NWA (ARKanvas), New Release development and Media Relations, End of year awards submission

• Blue Crane developments (WeWork Announcement, CityU naming project, Crystal Flats, Climb Bentonville, Springdale downtown development, Magnolia Gardens, Bentonville Brewing, Common, Loanpal), News Release development and media relations, monthly on-going social media management and strategic communications consultation.

• Whole Health Institute

• Whole Health School of Medicine and Health Sciences

• OuterBike, Bentonville BikeFest

• 8th Street Market, News Release development and media relations, monthly on-going social media management strategic communications consultation, merchant coordination.

• Game Composites, News release development and media relations

• Arkansas Ready

• Crisis communications, messaging, and corporate communications support

Marketing to underrepresented audiences highlight:

OZ Art NWA – ARkanvas

While diversity, equity, and inclusion are core to all programs we execute for Runway Group, ARkanvas's work for Oz Art NWA is a great project to highlight as it spans the state and targets different, unique communities through an overarching theme of "unite." ARkanvas is a statewide engagement bringing public art by diverse, world-renowned artists to Arkansas communities, including Bentonville, Rogers, Springdale, Fort Smith (Chaffee Crossing), Conway, Little Rock, Hot Springs, Stuttgart, and Pine Bluff. For this campaign, the agency helped to unite people around the artwork through outreach to media and coordination with media as they gathered information, photos, and quotes for their pieces.

• Client:


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Runway Group – Krista Cupp, [email protected]

• Date range of services:

2018 – present

• Project name: Numerous Projects Listed Above

• Personnel assigned to the account: Michael Clark, Ed Cyster, Sarah Hegi, Tom Hoehn, Erin Spandorf, Nate Kuester, Brianda Quinones, Beckie Irvin

• Total budget and percentage of budget allotted for media: total budget $350k per year and percentage of budget allotted for media 20% or less

• Relevance: Our work with Runway Group is a great example of the agency's vast capabilities when it comes to fully integrated marketing in Arkansas. With a wide variety of ongoing projects, our organized client services and talented creative team is nimble and responsive. We are proud of the work we have accomplished in moving Arkansas forward.

H&R Block- Tax Season 2020 The agency has worked with H&R Block on integrated communications campaigns for five (5) tax seasons. The extended 2020 tax season was filled with unique opportunities to be part of H&R Block's continued mission for excellence through authentic storytelling – even during the COVID-19 pandemic.

Tactics utilized during the 2020 Tax Season:

• Market research to inform storytelling

• Graphic design

• Video production

• Media relations

• Community relations

• Event coordination

• Paid media integrations

• Programmatic advertising

• Sponsored content placements

• Client: H&R BLOCK, Lisa Patterson, Senior Communications, [email protected]

• Date range of services: November 2019 to August 2020

• Project name:


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Gen Z Campus Activation, Pint Size Panel, Fueling the Community, Movie Theatre Takeover (focused on underrepresented communities in Mobile, AL; Queens, NY; and Minneapolis, MN), NBA Dream (focused on underrepresented communities in Charlotte, NC and Philadelphia, PA), National #TimeRefundDay.

• Personnel assigned to the account: Alex Hinojosa, Troy Watters, Dan Schwartzberg, Amy Foster, Jeni Rubright, Rachel Goodman, Judy Biggs, Nate Kuester, Erin Spandorf

• Total budget and percentage of budget allotted for media: $1.1 million (40% allotted for paid media)

• Relevance: Our work with H&R Block illustrates the agency’s strong integrated marketing approach, leveraging market research, earned media, paid integrations, influencer marketing, native and social ads, sponsored content creation and placement, graphic design, and video production.

Prevent Cancer Foundation: Think About the Link Public Service Announcements

Prevent Cancer Foundation’s Think About the Link campaign draws attention to the relationship between certain viruses and cancer. Over the past several years, the team at the agency has produced a series of public service announcements about Hepatitis C and cancer and HPV (human papillomavirus) and cancer.

Since Hispanics, African-Americans and baby boomers are at higher risk for hepatitis C infection, the hepatitis C public service announcements featured musician Alejandro Escovedo and were produced in English and Spanish. These TV and radio spots were distributed to and pitched heavily in Hispanic and AA communities. We also ran native media ads online that were focused on Hispanic and AA audiences.

The most recent Think About the Link campaign was about HPV and featured African American actor Ernie Hudson(Ghostbusters). In order to reach a Hispanic audience this time, the agency close-captioned the TV spots in Spanish and executed a media buy on Univision stations over a month-long period of time.

• Client: Prevent Cancer Foundation, Diane Tilton [email protected]

• Date range of services: 2017 to 2020

• Project name: Think About the Link

• Personnel assigned to the account: Laura Pair, Rick Vasta, Dan Schwartzberg

• Total budget and percentage of budget allotted for media: $200,000 (70% allotted for paid media)

• Relevance:


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Our work with Prevent Cancer Foundation in the Think About the Link campaign shows our ability to reach the Hispanic and African-American communities with targeted messaging and marketing strategies.

1. Include experience with consumer-targeted accounts with annual media billings of about $200,000.00 that used broadcast, e-marketing, outdoor, and print media. (included above)

5 points

2. Include experience in developing marketing plans of similar scope, complexity, and technological requirements. (included above)

5 points

3. Include experience with public governmental entities. (included above) 5 points

4. Include experience with public information/education/awareness-oriented campaigns and social media methods. (included above)

5 points

5. Include experience with campaigns marketed toward minority audiences. (included above)

5 points

B. Explain your firm’s marketing philosophy and how that philosophy is clearly demonstrated through your handling of accounts.

Forging enduring bonds between brands and their customers through imaginative thinking and disruptive communication.

Our philosophy comes to life for our clients through a four-stage process of insight, strategy, create, and communicate.

Insight

Our in-house research teams discover strategic insight and intelligence to create a deep understanding of brands and their audiences. the agency has grown world-class research capabilities from its inception, and they remain an integral part of our brand-building approach today. Whether creating a single story or an entire movement, research is the foundation.

Strategy

We develop strategies that go beyond the expected to uncover forward-thinking perspectives to help brands engage on a different level. Building on insights from our research teams and stated KPIs, our strategy team identifies tactics that will work in tandem to achieve client goals within budget.

5 points


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Create

From editorial to video and everything in-between, we produce content planned with rigor and executed with ingenuity. Storytelling drives a narrative to inspire. Our content team is comprised of feature writers, broadcast news veterans, marketers, and public relations professionals, all with a skill to tell the meaningful stories of clients, from local businesses to the world’s most well-recognized brands.

Communicate

Equipped with powerful insights, informed strategy, and impactful creative, we then execute intelligent distribution across owned, earned, and paid channels to effectively and efficiently engage with target audiences.

The agency’s integrated communication plans help brands develop and tell their stories in meaningful and impactful ways, efficiently.

E.2 ARKANSAS MARKETS

A. Describe previous and current advertising and marketing accounts implemented and managed by your firm that demonstrate your firm’s successes in marketing to Arkansas’s unique market.

Our agency + Arkansas

We are an integrated communications agency that specializes in four core areas: Intelligence, Content, Communications, and Digital.

The agency was launched in 2016 with its headquarters in Bentonville, Arkansas. As a global agency, we have offices in London and throughout the U.S., including New York, Washington D.C., Chicago, Los Angeles, Orlando, and Atlanta.

The agency team is deeply invested and engaged in Arkansas. We work with clients at the forefront of economic development, culinary, arts, cycling, aviation, and entertainment attractions in Arkansas, and our team has a great depth of knowledge and understanding around what makes life here in our state so wonderful. We have a track record of connecting key players in the state for collaboration, generating new ideas, and ultimately improving messages and stories told.

We’re storytellers, connectors, and communicators who hope to prove ourselves as a valuable partner in the effort to make Arkansans active participants in celebrating our heritage and natural beauty.

Whole Health Institute – Announcement of Whole Health School of Medicine and Health Sciences

5 points


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The agency was brought in to help with messaging, infographic creation, headshot photography and other assets and earned media coverage for the announcement of the Whole Health School of Medicine and Health Sciences. Whole Health School of Medicine and Health Sciences will be a new, independent, degree-granting, not for profit, medical school in Northwest Arkansas that seeks to reimagine medical education in America by creating a pipeline of medical professionals trained in conventional medicine and Whole Health – a new approach to health that equips and empowers individuals to actively optimize their own mental, physical, and spiritual health and well-being in collaboration with an integrated team of healthcare providers. This new school will be designed to meet the rising demands of a 21st century health system. The recent announcement was a resounding success with many media hits and the publication of an infographic created by the agency team. We worked collaboratively with another agency to prepare for the announcement and coordinate results afterward. On the day of the announcement, we coordinated media interviews with a leader from the Whole Health Institute and coordinated with members of the media to help them in their efforts to acquire information and photos for publication. Amazeum The Amazeum features approximately 50,000 square feet of exhibit and learning spaces inside the museum to bring learning to life and enhance family involvement while evoking a sense of curiosity and discovery through hands-on activities. Interactive exhibits engage visitors with the land, industries, and people who built the Arkansas culture and sustain it today. We created content to support the premise of a multi-million dollar increase in giving, including architectural renderings, compelling video testimonies by a diverse set of people who have benefited from Amazeum offerings, and a detailed report of the expansion. QR codes included in the supporting materials allowed for access to video testimonials. This campaign’s purpose is to encourage expansion of the Amazeum’s vision and reach within the Arkansas community by increasing financial support from top-tier donors. These donors live in Arkansas and have a vested interest in this area’s vibrancy and growth. Monument Trails Launch The agency helped the Arkansas Parks & Recreation Foundation launch their Monument Trails initiative by communicating the value of new trail systems. We identified and developed goals, objectives, and a comprehensive plan designed to help the brand take root in the region. The tactics incorporated traditional public relations support by pitching the story of Monument Trails as well as stories focused on the female-led team. We also created unique video and photos, which were shared and promoted through owned social media channels. We wrote blogs discussing the impact of cycling on the state’s economy, held grand opening events, and hosted


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standing-room-only press conferences. A native advertising campaign helped drive thousands of eyes to content about the trails by distributing suggested stories on premium online publishers, including Yahoo, ESPN, and USA Today. The platform provided a highly targeted audience selected specifically based on demographics, interests, and geographic locations. Our work communicating the story of Monument Trails further enhanced the relationship with stakeholders while building the reputation of the Arkansas Parks & Recreation Foundation as a nonprofit on the rise.

#BecauseBentonville In our work on the #BecauseBentonville campaign, it was research that helped identify the nation’s top “Adventurepreneurs," bringing them to Bentonville for an experience in life well lived. We worked with the Greater Bentonville Area Chamber of Commerce to help crystalize #BecauseBentonville, putting our lifestyle on full display through research and innovative storytelling tactics and building brand ambassadors who still return to our area. Through #BecauseBentonville, we transformed an idea into an experiential brand – bringing a valuable concept from inception to reality. We created a campaign that transported hundreds of people to Bentonville without ever leaving their locations. They were sent VR goggles and given a virtual tour of the area. By thinking in new ways and embracing technology, we were able to tell a story that is uniquely Bentonville’s. The virtual experience served as an invitation, attracting top-tier talent to Bentonville for a weekend of cycling and networking. We were able to help the Chamber produce value for its organization, igniting a local and regional discussion on quality of place as a force for attracting and retaining the nation’s top talent in Northwest Arkansas. This campaign was aimed at entrepreneurial audiences, similar to those already in Arkansas, with the goal of creating hype-worthy awareness to drive more commerce and talent to the area. The challenge in marketing the state to non-residents is that Arkansas is underestimated. To many people in major metropolitan areas or on the coasts, Arkansas is seen as a “fly-over” state. We had the pleasure of dispelling those misconceptions through passionate storytelling and visual content. Additional Examples: Marketing to Arkansans OZ Trails NWA: the agency produces social media and marketing content and manages earned and paid promotion for OZ Trails NWA to increase awareness of Northwest Arkansas as a global destination for mountain biking. Recently, we deployed a multi-faceted educational campaign that includes collaboratively sharing resources from Bicycling.com and Women of Oz, going Live on Instagram with a local professional rider, cross-promoting resources from Bike Bentonville, and creating two Instagram Reels. Crystal Flats: the agency led branding and social media strategy for Crystal Flats, a new apartment complex with a variety of amenities, access to


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outdoor spaces, onsite retailers, and a core housing program. The core housing program offers flexible rental fees for Bentonville residents based on annual income, ensuring a diverse mix of residents. Ropeswing Hospitality Group: the agency works with Ropeswing Hospitality Group in Northwest Arkansas to provide public relations strategy for new concepts, openings, and events. We pitch and coordinate media coverage as well as work collaboratively with Ropeswing’s internal marketing team to help develop messaging and content. 8th Street Market: 8th Street Market is a collection of local vendors that bring people together through food, hobbies, and learning. Together, this partnership provides its patrons with platforms for awareness and engagement to further define Bentonville’s greatest quality: togetherness. Through social media, blogs, and community calendar events managed by the agency, the public is made aware of the latest ways to get involved while also supporting local businesses. Leisurlist: The Leisurlist app/website was an idea born in Bentonville, so it only makes sense that it would be launched here as well. the agency coordinated public relations efforts in advance of Leisurlist's launch, driving awareness and excitement around the app’s purpose. We created a promotional motion graphic and explainer video, worked with the Leisurlist team on PR strategy and execution, developed promotional videos alongside NWA Alive, and performed media outreach in advance of Leisurlist events. Blue Crane: Blue Crane is a development and real estate company that strives to foster innovative design and revitalization in vibrant communities throughout Northwest Arkansas. Blue Crane is a trailblazer for projects that connect communities to downtown, life to work, and entrepreneurs to opportunities. Blue Crane acquires, develops, and manages real estate in Bentonville and throughout Northwest Arkansas with a focus on creating high-quality, community destinations. We provide branding and naming services for various Blue Crane properties.

1. Include experience with campaigns marketed toward Arkansans. (included above)

5 points

2. Include experience with campaigns marketed toward audiences similar to those in Arkansas and explain similarities and differences between the audiences. (included above)

5 points

B. Describe challenges unique to marketing to audiences in Arkansas and how your firm plans to overcome those challenges.

We understand that Arkansas is a diverse state with many passions and differing perspectives. Our history and heritage have the power to unite us, but with polarizing politics and regional differences, the approach to communications across the state must be well-informed, tailored, and

5 points


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continuously monitored and optimized. Informed through Research Being research-driven, the agency will start with thorough qualitative and quantitative research through surveys, interviews, and social listening/analysis to fully understand perspectives of the unique but unified populations of Arkansas. Targeted Messaging Appealing to a diverse audience requires deep insights into culture, language, and lifestyle differences. Informed by research, our team is will empower diversity in representation across all groups and craft targeted content that drives engagement, raises brand affinity, and unifies disparate populations in state pride. A/B Testing and Optimization To maximize performance on all marketing initiatives, it is imperative to A/B test messaging and creative to be able to optimize in real time. Our highly successful work across Arkansas appealing to niche audiences has proven our process to be cost-effective.


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E.3 PERFORMANCE AND RISKS

A. Describe your firm’s marketing successes managing other accounts and describe how those successes were measured.

Being an integrated marketing company with clients across the globe needing a wide variety of services, we have seen success come in many forms. Here are some examples of how we have earned and measured successes based on individual client needs and bespoke solutions we executed. Arkansas Research Driving Revenue for the Arkansas Scholarship Lottery For the Arkansas Scholarship Lottery, the challenge was to understand why their communications were not having the desired cut through with consumers and how to improve stagnant lottery ticket sales. Arkansas historically has had a largely conservative attitude towards gambling and gaming, so this also needed to be taken into account in terms of updating communications strategy with language and emotional appeal that did not fuel polarizing opinions or controversy. In our qualitative research, which combined both focus groups and immersive interviews, we discovered much about the hidden appeal of the lottery and attitudes towards gaming that proved valuable in shaping a more inclusive and effective communications program for the state. We identified the right communications "territory," message, and tonality that allowed for more emotional engagement with Arkansas consumers. In particular, this needed to reflect the down to earth and community spirited values of Arkansas residents. Our metric for success was ultimately an increase in overall sales. The adoption of the new approach based on this research has paid dividends in increased revenue for the Arkansas Scholarship Lottery. In the 12 months after adopting a more emotional approach to communications, one that allows consumers to dream of winning and support education, sales of lottery tickets in the state increased by nearly 13.5% to $549 million. Mass Market Education Through Earned Media for the U.S. Department of Health and Human Services Representatives from the National Institutes of Health, the nation’s medical research agency and part of the U.S. Department of Health and Human Services, approached the agency about performing a satellite media tour to address the ongoing COVID-19 pandemic. Our objective was to secure top broadcast media placements and maximize online awareness. Using Dr. Fauci, Director of the National Institute of Allergy and Infectious Diseases (NIAID) and one of the lead members of the Trump administration’s White House Coronavirus Task Force, the agency’s pitching team booked the tour in markets across the nation from Los Angeles, CA to Miami, FL. To supplement the tour and guarantee additional coverage, the production team created a b-roll and bites package for earned media, which emphasized the success of the tour and amassed additional airings. In addition, several stations included the interview on their website for further viewing. RESULTS

5 points


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Our success was measured in broadcast and online media coverage. The NIH COVID-19 Virtual Satellite Media Tour secured 44 broadcast airings with 18 broadcast airings in the top-10 media markets, including Los Angeles, Chicago, Dallas, Houston, and Atlanta among others. The airings also achieved an additional 5,326,590 online impressions through web placements. The b-roll and bites package was distributed across the nation and many were cycled throughout various times of day for additional viewing. Strategic Digital Marketing Tactics with an Integrated Approach for Runway Group Runway Group, an organization focused on the economic development throughout the Northwest Arkansas community sought to boost Northwest Arkansas’s reputation among millennials and young professionals as a premier destination to visit, live, work, and play. The agency was engaged to develop creative, primarily digital activations that could reach and engage with their desired audience where they frequent most online. Over the course of five months, the agency developed highly visible, engaging articles and videos which were amplified through strategic native and social media campaigns, living across various online infotainment sites. Content from this campaign appeared on sites such as Buzzfeed, Thrillist, Mashable, and POPSUGAR. This far-reaching campaign aimed to attract adventure seekers, cultural tourists, and foodies throughout several regions of the United States. the agency approached Runway Group’s campaign first by researching the desired demographic and their behavior interests. Then, based on their findings, they planned a campaign designed to use a combination of highly engaging listicles and video content designed to live and be shared in a digital space. Two short videos were created to highlight the unique surrounding areas within driving distance of Northwest Arkansas. In addition to the videos, four listicles were also created, each specifically designed to highlight the art, beauty, and biking community in Northwest Arkansas and were published on partner websites complimentary to the NWA vibe. Our success metrics for this campaign were digital impressions, video views, and total impressions. A creative approach through the integrated use of creative and digital materials enabled the agency to effectively launch a completely digital campaign that had the ability to reach and engage a very specific audience in key locations throughout the United States. The campaign surpassed all industry benchmarks. CAMPAIGN TACTICS:

• Four listicles designed to position Northwest Arkansas as a unique destination and engage with a younger demographic

• Two videos designed to highlight community, art, and adventure in Northwest Arkansas

• Native Media Amplification • Native Video Amplification • Social Media Amplification through Facebook and

Instagram CAMPAIGN RESULTS:


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• Native Media Amplification: 46, 568 Combined Clicks, 8,223,148 Combined Impressions, 0.57% Click Through Rate

• Native Video Amplification: 115,558 Combined Completed Video Views, 1,604,687 Combined Impressions, 7,040 Combined Clicks, 0.44% Click Through Rate

• Social Media Amplification: 22,681 Completed Video Views, 382,014 People Reached, 622,536 Total Impressions, 9,179 Total Clicks, 1.47% Click Through Rate

B. Discuss methods your firm proposes to measure and ensure the effectiveness of services performed under a resulting contract. Include client satisfaction measurement and campaign assessment methods. We propose both qualitative and quantitative measurement for effectiveness in three key ways: Dedicated Client Service The agency will provide a dedicated client service lead to coordinate efforts and build strong relationships with stakeholders. They will be attentive to day-to-day needs, set regular client meetings, and develop a thorough understanding of your organization to ensure you are aware of and thrilled by the work in real time. Live Performance Dashboards We obsess over performance and campaign effectiveness. We will create A/B tests for continuous campaign messaging, creative, and optimization to achieve and exceed target metrics. We will provide access to live performance dashboards in our paid marketing efforts, including influencer marketing, to maximize performance or determine a need for strategic pivots. We also provide live updates on media hits and designed coverage books. Client Satisfaction Surveys Our research doesn’t stop after the launch of a campaign. A huge part of a successful partnership with a large, multi-faceted organization like the Arkansas Department of Parks, Heritage and Tourism is internal alignment and ongoing satisfaction across departments. We will deploy simple client satisfaction surveys to gauge perception and promote passionate participation from all departments. Staying connected through relationships, feedback and live performance metrics have resulted in very satisfied clients. Here is what our clients are saying about us: March 3, 2021

5 points


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The Arkansas Good Roads Foundation is currently managing a bicycle safety campaign that also touches on the economic impact of a robust bike community in any region of the state. the agency Inc is the agency of record assisting us with the strategic planning and execution of this multi-platform campaign.

Our experience has been that the creative work 4media does is both visually appealing and very targeted to specific audiences. The firm understands the need to maximize our budget by reaching the right audience at the right time with the most impactful message. This is often easier said than done. 4media also believes in clearly defining what success looks like before any aspect of the campaign begins. Old school agency campaigns that merely push a “happy” message without defining success metrics are not how a sophisticated media or marketing firm should be doing business in this complex and cluttered world. I also think 4media is exceptionally good about making any client feel that they are the most important project the agency is working on at that moment. This is not an arrogant ad agency that ever needs to be reminded who the client is. This is an agency with a global presence but a very local, small town way of doing business. It is a combination that has been exactly right for our campaign. The thriving Northwest Arkansas bike culture is driving millions of dollars in economic development for the region. 4media understands how to take advantage of that growth to make our campaign stronger and more effective. I think the agency is particularly good about an informal and free flowing exchange of ideas on a day-to-day basis. The team is creative and extremely easy to work with.

A final thought is that we planned our campaign and were building to roll out when the pandemic started. 4media was great about helping us rethink and retool how to make the campaign effective even as the entire world changed around us. If you have any additional questions or would like to talk about this in greater detail, I would be more than happy to discuss. Most Sincerely,

Joe Quinn

Executive Director

Arkansas Good Roads Foundation

479-426-5931


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C. Describe issues that arose during implementing and managing other accounts and

describe how your firm resolved those issues.

2020 was a challenging year, but with every challenge comes an opportunity to achieve. Being capable yet nimble has proven to be a real strength for the agency this past year and a boon for our clients and agency partners.

5 points

May 22, 2020 Arkansas Good Roads Foundation c/o RFP Selection Committee 1501 N. University Avenue #915 Little Rock, AR 72207 Arkansas Good Road Foundation RFP Selection Committee; I am pleased to be writing a letter of recommendation for 4Media Group Inc. in their effort to be selected by the committee for work with your Foundation. Arkansas Parks & Recreation Foundation is a relatively new organization (founded in 2017) that has partnered with Arkansas State Parks in an ambitious effort to create destination trail systems, named Monument Trails, in various parks throughout the state. 4Media has been a partner in that work to capture both the essence of our Foundation as well as the Monument Trails in both earned and paid media. Through their guidance in our activation of our media plan we have seen great results. Their team is a part of our team and engage in this work with spirit and zeal even as it requires hurdles in our management of various types of donor, stakeholder and media communication. 4Media Group Inc. has worked across the board to understand our work with Monument Trails and the impact of Mountain Biking statewide. The cycling ecosystem in Arkansas is one of the best in the world and 4Media is a suited partner for understanding and collaborating with any part of that system. And finally, because I find this to be a very important factor in your decision, the entire team is professional, talented and hardworking and go above and beyond to meet the goals of their clients. Should 4Media Group Inc. be chosen, I imagine you will find the team to be efficient and impactful on behalf of your organization. Best Regards, Suzanne Grobmyer Executive Director Arkansas Parks & Recreation Foundation


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Live to Virtual With Covid-19, many of our planned activations had to move from live, in-person engagements to virtual ones. As a result, our team created a new Virtual Satellite Media Tour capability that safely allowed our clients to effectively reach their audiences through broadcast. We also were forced to cancel gatherings and rely heavily on the strength of our produced content to engage audiences Budget Reallocation For our larger integrated campaigns, we often have multiple tactics in play at once. We were able to quickly reallocate budget from paid segments that were cancelled to increased native ads or social content as needed to ensure that our clients’ awareness objectives were met when the earned media news cycle was dominated by the pandemic and civil unrest. Up-to-the-minute Messaging Being broadcast-ready can be a challenge for clients with quickly evolving news cycles, and a gaff can rapidly turn into a public relations crisis. To prevent this, our media team consulted our clients and their spokespeople on language that became problematic. Additionally, scheduled campaign launches and social posts had to be postponed or pulled to not inadvertently paint our clients as tone-deaf or insensitive. Media Optimization All campaigns that we create, execute, and manage are viewed through a lens of both effectiveness and efficiency. Questions that we continually ask are:

• Is the media delivering against the KPIs? • Is the paid media being purchased at the best rate possible?

Optimization throughout a campaign is key to ensure peak performance.

D. Based on your firm’s understanding of the goals and objective of a resulting

contract, discuss potential risks involved in meeting the goals and objectives and how your firm proposes mitigating those risks. Risk – Polarizing issues around Arkansas history Mitigation- We understand that perspectives vary across Arkansas on which portions of our history are to be celebrated as well as the forward-thinking way to do so. Our approach of starting with extensive research to understand these varying perspectives informs messaging and allows us to craft messages and creative for both mass market and individual community communications. Ongoing social listening keeps our finger on the pulse and allows us to identify emerging issues in real time. Risk – Public Relations / Communications Crisis Mitigation – We will perform a thorough risk assessment to inform a crisis communications plan, including media and sensitivity training for all spokespersons representing your organization. In addition, based on our research and crafted messaging, we will create a response matrix/engagement guide to disseminate among staff. This guide will keep consistent messaging across all efforts and prevent unintentional misstatements or tone-deafness. Risk: Unforeseen Issues (i.e. pandemic, extreme weather, public safety, facilities)

5 points


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Mitigation: Living in the world of news, broadcast, and instant social media, the agency is well seasoned in the art of contingency planning and quick pivots due to unforeseeable events. Whether planning for a live event or satellite media tour, we always have an alternative method ready to execute effectively.

E.4 OVERALL APPROACH

A. With identifiers redacted, describe key personnel to be assigned to the DAH account and summarize the qualifications and skills that make each individual suitable for the DAH account. Edward Cyster | Global CEO As global CEO of the agency, Ed is committed to providing world-class solutions to world-class brands, which is why he brought his business to Bentonville. He has a passion for building teams that reflect the unique character of 4media – assemblies of specialists who can connect research and creativity to craft the sort of stories that garner coverage on the strength of organic insight and careful execution. Ed’s commitment to connecting the dots for brands of all sorts has made 4media one of the major global players in integrated communications, media, and market research. He approaches each new opportunity with the same goal as when he began: Bring your brand’s story to life. Michael J. Clark, APR, EMPS, | Global Chief Operating Officer Michael J. Clark is the global COO of the agency, where he brings more than 30 years of experience in communications. Michael is an entrepreneur and communicator at heart, focused on building relationships between brands and their stakeholders, a skill he brought to 4media after practicing communications across 10 nations, 30 states, and two provinces. Despite all that, Michael is no stranger to localism, having worked alongside teams in Walmart and Sam’s Club Corporate Communications, Crystal Bridges Museum of American Art, Walton 5-10, Fayetteville Convention and Visitor’s Bureau, the Fayetteville Town Center, and more. He has called Bentonville home for the past 25 years. Ian Jenkins | Global Head of Strategy & Insight (London, UK) Ian is a senior qualitative and quantitative practitioner with over 20 years insight experience into consumer behavior, communication, and brand strategy development. Following senior research roles in the automotive industry, Ian was, for over 12 years, co-founding partner in UK consultancy Prescient and a board director at Loewy Group International. Since 2011, Ian has been leading Intrinsic, which in 2015, merged with the marcomms agency the agency. As 4media’s Global Head of Strategy & Insight, he helps companies use insight to develop new ideas, explore different opportunities, and identify better ways of doing things. His experience includes working for many of the world’s biggest brands, including, among others, Bentley Motors, Subaru, Barclays, Camelot, Disney, Goldman Sachs Inc., Michael Kors, and Agent Provocateur. Ian regularly works with clients across the U.S., including Camelot Global, Arkansas Scholarship Lottery, Microsoft, and VW Group.

5 points


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Alex Hinojosa | Executive Vice President, Insights and Integrated Strategy (Bentonville, AR) Alex is tasked with creatively counseling clients in utilizing data to develop campaigns and tell stories that drive performance. Since the fall of 2016, Alex has played an integral role in establishing and growing the U.S. operations of the agency. He led the U.S. operations of Atomik Research and expanded the company’s U.S. capabilities beyond broadcast public relations (satellite media tours, etc.). Alex was instrumental in developing the Client Services Division, which encompasses tactics from native advertising to influencer relations to branded journalism videos. Prior to his agency work, Alex was a broadcaster for CBS Radio, iHeartMedia, and ESPN Radio in major markets, including Washington D.C.; Atlanta; and Tampa, Florida. He’s been featured in the New York Post, PR Daily, and numerous other publications. The Dallas, Texas native graduated from Texas Tech University and lives in Bentonville, Arkansas with his wife and two children. Thomas J. Hoehn | EVP Digital Marketing and Social Media (Bentonville, AR) Tom is a long-time industry innovator in the field of digital marketing. Prior to joining the agency as Executive Vice President for Digital, he was VP of Digital Marketing/Community & Content for arts and crafts retail giant Michaels, where he managed multi-million-dollar media and agency budgets and relationships. Tom spent time with Walmart as a leader for the company’s digital/social media marketing efforts and worked on numerous global photography and motion picture initiatives at Eastman Kodak. In addition to his impressive resume, he is also an active member of his community, having served on the Bentonville City Council and the Public Arts Advisory Committee. Troy Watters | Director of Production (Boise, ID) Troy Watters is the agency's Director of Production Services. Troy's experience prior to 4media includes virtual and remote satellite media tours, video editing, video producing, and video directing. Prior to joining the agency, he worked on commercials, live sport events, and reality television shows. Joshua Hicks | Director, Digital and Influencer Marketing Joshua is an experience digital marketer with focus on Influencer and content marketing. He has over a decade of experience developing innovative strategies and executing influencer programs for top clients, like Netflix, Kia, and P&G. Prior to his influencer marketing work, he worked in film production in Los Angeles and Seattle before finally being able to move back home to Arkansas. Through everything, his passion for storytelling and connecting with audiences through authentic, relatable content has been paramount. He lives in Rogers, AR and spends his free time with his rowdy toddler daughter. Jeni Rubright | Director of Digital Marketing Jeni is a digital marketing expert who collaborates on and executes nearly all of the agency’s digital marketing campaigns, including those for non-profits, government agencies, national brands, and public relations. Prior to agency


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work, Jeni began her career as a field ethnographer with SmartRevenue, focusing on qualitative research for major corporations. Expanding into her passion to work within digital communications, she transitioned into social media marketing, where she worked with clients ranging from authors to Hollywood producers. In 2011, she became the Marketing Manager for Florida Hospital North Pinellas, where she oversaw both traditional and digital marketing initiatives for the hospital, its individual service lines, and its physician’s groups - which included assisting with a partnership with the Tampa Bay Buccaneers. Jeni later moved to become the Director of Communications for NAPC in Atlanta, where she led their digital and traditional public relations and marketing initiatives. She is passionate about uniting communities and uses her background in anthropology to uncover and then communicate commonalities. Jeni graduated from the University of South Florida and lives in Bentonville, AR with her husband and two children. Erin Spandorf | Public Relations Coordinator (Bentonville, AR) Erin Spandorf is a Public Relations Coordinator for the agency whose focuses include writing, public relations, and media relations for our clients. She has a professional background in journalism, content marketing, and social media marketing. Spandorf is a former reporter at the Northwest Arkansas Democrat Gazette with media connections throughout Northwest Arkansas. She endeavors every day to use her writing and media relations skills to help achieve the goals of our clients. Rachel Goodman | Graphic Designer (Bentonville, AR) Rachel Goodman is the agency’s Graphic Designer, where she covers almost every aspect of creative design. Whether tasked with typography, photography, illustration, or website design, Rachel creates content that communicates ideas on the strength of visualization and dynamic imagery. Beckie Irvin | Social Media Marketing Manager Beckie Irvin is an experienced content creator and social media manager for outdoor and lifestyle brands. She graduated from the University of Arkansas in 2019 with her master's degree in Recreation and Sport Management. Her graduate research focused on "Female Perspectives on Mountain Biking." Making sports and outdoor spaces more inclusive and accessible is one of her many passions. She founded Grit MTB Festival in Fayetteville, Arkansas and has been awarded multiple grants to create inclusive events in the Northwest Arkansas region. Sarah Hegi | Client Services Director Sarah Hegi is an experienced marketing manager with 10 years of experience in retail and hospitality marketing, brand strategy development, and social media strategy. Following marketing roles at shopper marketing agencies, Sarah joined the client services team to serve and develop brand strategy and campaigns for Northwest Arkansas clients at the agency. As 4media’s Client Services Director, Sarah helps companies move their businesses forward. Her experience includes working for many of the world’s biggest brands, including, among others, Kimberly-Clark, specifically Poise, Depend and Kotex, Procter &


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Gamble, Ropeswing Hospitality Group, Hunt Ventures, and Smile Shoppe. Judy Biggs | Client Services Project Manager As Client Services Project Manager, Judy is responsible for a wide variety of duties, including managing influencers, placing sponsored content, and paid media management. In addition to keeping client jobs logistically organized and running smoothly, she’s also tasked with developing the agency’s marketing content. A native of Southern California, she spent many years in film and television production, later transitioning to cable advertising (Fun Fact: her first job out of college was as a production assistant on the TV series FAMILY TIES). In 2012, she was one of the original employees of Time Warner Cable Sportsnet (now Spectrum Sportsnet), helping to launch L.A.’s first regional sports network as part of the Traffic division .Judy is a graduate of California State University, Fullerton and lives in Centerton, AR near her large extended family.. Brittany Maddox|Production Coordinator Brittany manages satellite and radio media tours and arranges logistics for production setup. Spanning multiple departments, she is tasked with writing the blogs and managing the social media accounts for the 8th Street Market vendors as well as providing content for the agency's own website. Her background in communications and research allows her to provide input and assistance wherever necessary for the team while demonstrating a passion for the discipline that has proved useful in the world of broadcast media and public relations. Nate Kuester | Client Relations Director Nate brings an extensive media background to his role as the agency’s Client Relations Director, having worked in television news and radio at outlets across the country. His career eventually returned him back to his childhood home of Northwest Arkansas. His award-winning broadcasting career spanned three decades, which started in radio as a DJ and then led to TV news. Nate is a former TV news director, main anchor, executive producer, reporter, radio sports talk show host, as well as a former editor-in-chief of a national website that served as a content provider for ESPN.com. Nate is a graduate of Washington State University's Edward R. Murrow College of Communication.

B. Discuss the resources to be available to the DAH account and summarize how those resources bring value to your firm. Include full-scale marketing plan services, creative advertising, graphic design, copy writing, public relations, lead generation, and applicable partner organizations and related subcontractors unique to your firm.

We break down our services into four categories:

Intelligence: Our strategic research and intelligence experts create a deep and meaningful understanding of brands and their audiences, providing the foundation for delivering the original insight that distinguishes our strategy.

Content: Delivering best-in-class, creative content to millions of people

5 points


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globally, from editorial and podcasts to video and social posts, our in-house production capabilities bring brand stories to life via a nimble and streamlined approach.

Digital: We help brands engage intelligently with audiences around the world by connecting with them in effective, targeted, and creative ways, ensuring constant optimization, measurement, and evaluation of performance.

Communications: Through insight-driven social, influencer, communications, and public relations strategies, our team of publicists, journalists, writers, community managers, and designers know how to tell a story, whether that’s to launch, build, protect, or repair a brand.

Here is a list of the services you will receive:

INTELLIGENCE

Insight & Intelligence • Focus groups • International Research • In-depth Interviews • Online communities • Ethnographic studies • New Product Development • Semiotics • White papers and thought leadership

Online research • Public Relations Surveys • Brand Tracking • International Research • Pitch or Marketing Research

Strategy • Broadcast Consultancy • Media Relations • Media Planning • Brand Activations • Content Strategy

CONTENT

Creative • Brand development • Content and Asset Creation • Multi-channel content development • Public Relations Stunts • Event Planning • Brand Experience and Experiential Marketing

Video Production • Brand video • Animation • Editorial • Live Streaming • Panel discussions


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• Social Media Video Content • Event Filming • Corporate Films • 360-degree video production

Design • Infographics • Image Editing • Logo Development • Printed pieces

COMMUNICATIONS

Public Relations • News generation • Media Relations Strategy • Media Training • Stakeholder Engagement • Brand Reputation • Issues Management • Crisis Communications

Public Affairs • Legislative content • Polling research • Constituency surveys • Community Engagement • Stakeholder and policy meeting

Broadcast Public Relations • Media Tours

• Satellite • Radio • Spanish • Guaranteed • Internet • Influencer

• B-Roll and Bites distribution • Audio news release • Public Service Announcement

DIGITAL

Social Media • Social Media Content Production • Social Media Strategy and Account Management • Community Management • Facebook/Instagram/YouTube Live Video

Digital Marketing • Paid Influencer Engagement and Marketing • Native advertising • Multi-media news Release • Paid media

o Social Media Campaigns o Partnerships/Sponsorships o Video


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• Website Design and Usability • Web Development & Hosting Management

In addition to the agency’s department resources, we are highly collaborative with other agencies and often work with leading national public relations firms, like Edelman, Zeno, FleishmanHillard, CJRW, and Golin on numerous projects. Our team is highly involved in their community cultural organizations here in Arkansas in their free-time and are passionate about the positive momentum the state is experiencing in diversity, arts, and culture.

C. Discuss the approval processes your firm proposes to implement under a resulting contract, including approval processes for marketing plans, campaigns, projects, reports, security and disaster plans, creative plans, and budgeting plans.

We see ourselves as an extension of your team. Our dedicated account lead will coordinate approvals via your preferred methodology (ex: Microsoft Teams). During the client onboarding process, the agency will conduct a comprehensive marketing, communications, and processes audit. Key members of the agency team will be on-site for discovery to gain a deeper understanding of preferred workflow and delivery methods as we learn more about the marketing challenges. Follow-up sessions will be conducted in-person and virtually via Zoom. The goals of the onboarding process are to establish the baseline framework of the initial marketing and public relations plans and lay the foundation for how the Department of Arkansas Heritage and the agency teams will collaborate on approvals.

5 points

D. Describe your firm’s research approaches and the strategies your firm uses to incorporate research results into marketing and public education.

Research is the cornerstone of the agency. By finding out more about an audience, their behaviors, and feelings, brands gain insights that not only tell them more about how their audience is engaging with their services but also how to develop their business and anticipate and predict trends and consumer patterns. Our proven mix of qualitative and quantitative research informs our strategy and is put into action through all aspects of our integrated campaigns. Research Approaches Focus Groups Due to their structure and topic lead focus, focus groups offer a more personalized approach, allowing clients to connect with their target audience on a personal level.

5 points


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We can organize groups of any size to meet at a central location and discuss a variety of topics. Our panel is made up of several specified demographics which can deliver real insight on a range of issues. We have a reputation for recruiting excellent candidates for focus groups to get you the best, most relevant insight for your campaign. Online Communities An online community is a virtual community where anyone can post content, such as bulletin boards or one where only a restricted number of people can initiate posts, such as weblogs. We can create and manage online communities, using our experience to ensure it is both a productive and experimental environment. Our communities offer convenience for respondents and control for the client. In-Depth Interviews A more direct and personal approach is to utilize face-to-face interviews at a central location or telephone interviews at set dates and times for a more immediate response. This personalized approach also allows respondents to elaborate on their answers, leading to more relevant and detailed results. Telephone and face-to-face interviews can be a great resource for media relations, however they offer more insight than media hooks. By recording conversations, using visual prompts, and getting to know respondents, companies can be assured of gaining a better understanding of the research results, which will help businesses sculpt products or services or direct campaigns. Mobile Search Advanced mobile technology allows us to interact with consumers when they’re actually buying, consuming or browsing brands in-situ gives us firsthand and untainted reactions to their motivations and behaviors. Social Listening We use the analysis of brand and product messages across all types of social, news, and online media to understand what relevant conversations brands need to have online and how they can use online influencers to amplify their messages. Website/SEO Analysis We research brand websites to understand their current SEO score. Through keyword analysis in organic and paid content, we can devise strategies to improve page rank and increase search results.


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E. Describe your firm’s understanding of fulfilling and verifying IT Accessibility (Section 508 Standards) in web design. Include how your firm provides for:

1. Presenting information, including prompts used for interactive communications, in formats intended for non-visual use;

2. Integrating into networks for obtaining, retrieving, and disseminating information used by individuals who are not blind or visually impaired;

3. Providing effective, interactive control and use of the technology, including without limitation the operating system, software applications, and format of the data presented is readily achievable by nonvisual means;

4. Being compatible with information technology used by other individuals with whom the blind or visually impaired individuals interact;

5. Integrating into networks used to share communications among employees, program participants, and the public; and

6. Providing the capability of equivalent access by nonvisual means to telecommunications or other interconnected network services used by persons who are not blind or visually impaired

Our firm will require a subcontractor to build on the designated Progress Sitefinity platform, however our extensive experience directing and managing the creation and updates to websites on other platforms has informed our team on accessibility and ADA compliance. We use tools such as SiteImprove to evaluate and optimize websites. We will ensure all created or updated websites and social media video content is made accessible by both visual and non-visual means.

5 points


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EXCEPTIONS FORM

Prospective Contractor shall document all exceptions related to requirements in the RFP Solicitation and terms in the Standard Services Contract and Solicitation Terms and Conditions located on the OSP website. See Section 1.8 and 1.9 of the RFP Solicitation.

ITEM # REFERENCE

(SECTION, PAGE, PARAGRAPH)

DESCRIPTION

PROPOSED LANGUAGE

1. 2. 3.

Page 1 of 1

STATE OF ARKANSAS DEPARTMENT OF TRANSFORMATION AND SHARED SERVICES

OFFICE OF STATE PROCUREMENT 501 Woodlane St., Ste. 220

Little Rock, Arkansas 72201-1023

ADDENDUM 1

TO: Vendors Addressed FROM: Brandi Schroeder, Buyer DATE: February 24, 2021 SUBJECT: SP-21-0055 Marketing Communications Plan

The following change(s) to the above-referenced RFP have been made as designated below:

Change of solicitation opening and time and date

Change to Price Sheet

X Additional specification(s)

Delete specification(s)

ADDITIONAL SPECIFICATIONS

• Add the following to RFP Section 2.8.F.

2. The Contractor shall submit creative concepts in formats, by deadlines, and via submission methods approved by DAH.

• Add the following to RFP Section 2.11:

H. All servers and data associated with and/or as a result of the resulting contract must reside in the continental United States. Data must not be accessed from outside of the continental United States.

I. The Contractor shall perform all work associated with the resulting contract from within the continental United States.

• Add the following to RFP Section 2.13.A:

1. The Contractor shall submit plans and reports in formats, by deadlines, and via submission methods approved by DAH.

The specifications by virtue of this addendum become a permanent addition to the above referenced RFP. Failure to return this signed addendum may result in rejection of your proposal.

If you have any questions, please contact Brandi Schroeder at [email protected] or (501) 682-4169.

_____________________________________________ __________________________________ Signature Date

_____________________________________________ __________________________________ Printed Name Prospective Contractor’s Name

3.9.2021

Michael J. Clark 4media group, Inc.

CONTRACT AND GRANT DISCLOSURE AND CERTIFICATION FORMFailure to complete all of the following information may result in a delay in obtaining a contract, lease, purchase agreement, or grant award with any Arkansas State Agency. SUBCONTRACTOR: SUBCONTRACTOR NAME:

No YesIS THIS FOR:

TAXPAYER ID NAME: Goods? Services? Both? YOUR LAST NAME: FIRST NAME: M.I.:

ADDRESS:

CITY: STATE: ZIP CODE: --- COUNTRY:

AS A CONDITION OF OBTAINING, EXTENDING, AMENDING, OR RENEWING A CONTRACT, LEASE, PURCHASE AGREEMENT, OR GRANT AWARD WITH ANY ARKANSAS STATE AGENCY, THE FOLLOWING INFORMATION MUST BE DISCLOSED:

F O R I N D I V I D U A L S *Indicate below if: you, your spouse or the brother, sister, parent, or child of you or your spouse is a current or former: member of the General Assembly, Constitutional Officer, State Board or Commission Member, or State Employee:

Mark (√) For How Long? What is the person(s) name and how are they related to you? [i.e., Jane Q. Public, spouse, John Q. Public, Jr., child, etc.] Position Held

Current Former

Name of Position of Job Held [senator, representative, name of

board/ commission, data entry, etc.] From MM/YY

To MM/YY Person’s Name(s) Relation

General Assembly

Constitutional Officer State Board or Commission Member State Employee

None of the above applies

F O R A N E N T I T Y ( B U S I N E S S ) *Indicate below if any of the following persons, current or former, hold any position of control or hold any ownership interest of 10% or greater in the entity: member of the General Assembly, Constitutional Officer, State Board or Commission Member, State Employee, or the spouse, brother, sister, parent, or child of a member of the General Assembly, Constitutional Officer, State Board or Commission Member, or State Employee. Position of control means the power to direct the purchasing policies or influence the management of the entity.

Mark (√) For How Long? What is the person(s) name and what is his/her % of ownership interest and/or what is his/her position of control?Position Held

Current Former

Name of Position of Job Held [senator, representative, name of

board/commission, data entry, etc.] From MM/YY

To MM/YY Person’s Name(s) Ownership

Interest (%) Position of

Control

General Assembly

Constitutional Officer State Board or Commission Member State Employee

None of the above applies

Contract and Grant Disclosure and Certification Form Failure to make any disclosure required by Governor’s Executive Order 98-04, or any violation of any rule, regulation, or policy adopted pursuant to that Order, shall be a material breach of the terms of this contract. Any contractor, whether an individual or entity, who fails to make the required disclosure or who violates any rule, regulation, or policy shall be subject to all legal remedies available to the agency. As an additional condition of obtaining, extending, amending, or renewing a contract with a state agency I agree as follows:

1. Prior to entering into any agreement with any subcontractor, prior or subsequent to the contract date, I will require the subcontractor to complete a CONTRACT AND GRANT DISCLOSURE AND CERTIFICATION FORM. Subcontractor shall mean any person or entity with whom I enter an agreement whereby I assign or otherwise delegate to the person or entity, for consideration, all, or any part, of the performance required of me under the terms of my contract with the state agency.

2. I will include the following language as a part of any agreement with a subcontractor: Failure to make any disclosure required by Governor’s Executive Order 98-04, or any violation of any rule, regulation, or policy adopted

pursuant to that Order, shall be a material breach of the terms of this subcontract. The party who fails to make the required disclosure or who violates any rule, regulation, or policy shall be subject to all legal remedies available to the contractor.

3. No later than ten (10) days after entering into any agreement with a subcontractor, whether prior or subsequent to the contract date, I will mail a

copy of the CONTRACT AND GRANT DISCLOSURE AND CERTIFICATION FORM completed by the subcontractor and a statement containing the dollar amount of the subcontract to the state agency.

I certify under penalty of perjury, to the best of my knowledge and belief, all of the above information is true and correct and that I agree to the subcontractor disclosure conditions stated herein. Signature___________________________________________Title____________________________Date_________________ Vendor Contact Person________________________________Title____________________________Phone No._________

Agency use only Agency Agency Agency Contact Contract Number______ Name___________________ Contact Person________________Phone No.___________ or Grant No._____

4Media Group Equal Opportunity Policy Equal Opportunity Employment Policy 4media group Inc. provides equal employment opportunities to all applicants, without regard to unlawful considerations of or discrimination against race, religion, creed, color, nationality, sex, sexual orientation, gender identity, age, ancestry, physical or mental disability, medical condition or characteristics, marital status, or any other classification prohibited by applicable local, state or federal laws. This policy is applicable to hiring, termination and promotion; compensation; schedules and job assignments; discipline; training; working conditions, and all other aspects of employment. As a Team Member, you are expected to honor this policy and to take an active role in keeping harassment and discrimination out of the workplace. If you have a question about any type of discrimination at work, talk with your immediate supervisor. You will not be punished for asking questions about this. Also, if we find out that anyone was illegally discriminating, that person will be subject to disciplinary action, up to and including termination of employment. Everyone is Welcome. 4media group Inc. is an equal opportunity employer and prohibits discrimination based on any U.S. Federal or State protected characteristic. Our culture is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. Our Grievance Procedures ensure sympathetic handling, and hopefully satisfactory resolution, for all aspects of Team Members’ concerns or dissatisfaction. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behavior and our business requirements. Our policy must be strictly adhered to by all of our team. Discrimination, abuse, or harassment will result in disciplinary action up to and including termination of employment. Diversity/Religious Observance 4media group Inc. respects all religious faiths, beliefs and practices equally as they are represented within the workplace. All Team Members have the right, within the law, to religious freedom and to the peaceful practice and expression of their religious faith, including the beliefs, values and practices involved in them. Part of our culture is the expectation and requirement that religious groups and adherents of all faiths within 4media group Inc. should accord full respect to the religious faith, beliefs, values and practices of others, and for those who subscribe to no faith. The legitimate right of religious people, within the law, to religious freedom and the peaceful practice and expression of religious faith should be demonstrated by consideration and by a concern for the freedom and dignity of those of differing religious faith and of those subscribing to none. In practice this implies: • Respect for another person’s expressed wish to be left alone; • The avoidance of the imposition of religious views on individuals who are in vulnerable situations in ways which exploit these; 13 • The avoidance of violent action or language, threats, manipulation, improper inducements or the misuse of any kind of power; • Respect for the right of others to disagree. Disregard for any of the above will be considered a violation of the fundamental principle of respect for others, and may constitute harassment. The wearing of items of clothing arising from particular religious norms (e.g. hijab, kippah, mangalsutra, and clerical collar) is seen as part of a welcome diversity. Only health and safety requirements may mean that for certain tasks specific items of clothing such as overalls, protective clothing etc. need to be worn. If such clothing produces a conflict with an individual's religious belief, the issue will be sympathetically considered by 4media

group Inc., with the aim of finding a satisfactory resolution that does not compromise the health and safety of fellow Team Members. For many religious people the daily practice of corporate, personal or private prayer is a primary responsibility and one of the ways in which religious practice constitutes and sustains a sense of personal identity. Adherents of a religion should advise 4media group Inc. if they have any special requirements in this regard. 4media group Inc. is responsible for ensuring that if other staff, or any client, are affected by an individual's spiritual needs, a reasonable degree of respect and understanding is exercised between them and a sensible solution found. Where facilities are sought by Team Members, 4media group Inc. will make reasonable effort to provide accommodation (with appropriate additional facilities, such as handwashing facilities, nearby). All staff, without exception, are required to work in accordance with their work schedule or contract, although there is normally some flexibility over how the hours are worked. Where the hours conflict with religious beliefs please speak to your supervisor and we will try to respond sympathetically while meeting the needs of 4media group Inc. Appropriate and sympathetic consideration will be given to requests for leave from Team Members specifically wishing to participate in their religious festivals where these are not covered by scheduled Company Holidays. Good communication, well in advance of the festival in question is essential in fostering flexible and appropriate responses. Staff should advise their supervisor of leave requests for the coming year at the start of the leave year, or on joining 4media group Inc. While such requests will not be refused unreasonably without adequate explanation, it must be appreciated that 4media group Inc. must always ensure the service to our clients does not suffer.


4

PROPOSED SUBCONTRACTORS FORM Do not include additional information relating to subcontractors on this form or as an attachment to this form.

Prospective Contractor shall complete and submit the Proposed Subcontractors Form included in the Technical Proposal Packet.

Additional subcontractor information may be required or requested in following sections of this RFP Solicitation or in the Information for Evaluation section provided in the Technical Proposal Packet. Do not attach any additional information to the Proposed Subcontractors Form.

The utilization of a proposed subcontractor is subject to approval by the State agency.

PROSPECTIVE CONTRACTOR PROPOSES TO USE THE FOLLOWING SUBCONTRACTOR(S) TO PROVIDE SERVICES. Type or print the following information.

SUBCONTRACTOR’S COMPANY NAME STREET ADDRESS CITY, STATE, ZIP

Prisma 307 S Main St #101

Bentonville, AR 72712

☐ PROSPECTIVE CONTRACTOR DOES NOT PROPOSE TO USE SUBCONTRACTORS TO PERFORM SERVICES.

Prospective Contractor Name

Item Description Cost Per HourEstimated Hours

Per Year

Extended Estimated Cost Per

Year1 Account Management $225.00 600 $135,000.002 Art Design and Development $225.00 125 $28,125.003 Copywriting $95.00 100 $9,500.004 Copy Planning and Development $195.00 100 $19,500.005 Earned Media Planning and Management $195.00 100 $19,500.006 Social Media Planning and Management $195.00 100 $19,500.007 Research Planning and Development $295.00 50 $14,750.008 Strategic Planning and Development $295.00 50 $14,750.009 Public Relations $195.00 100 $19,500.00

Item Cost

10 $20,000.00

11 $2,000.00

$302,125.00

ItemCommission Percentage

12 10%

ItemCommission Percentage

13 15%

Item Rate per Unit Unit14 2.90% $ 0.30

Annual Cost to Provide Ongoing Hosting Services for All DAH Websites(including maintenance and support for all websites as required in the RFP, excluding e-

commerce processing)

4media group

E-commerce Processing

Grand Total Estimated Cost Per Year

Description

Production Commission(agency upcharge for production invoices)

TABLE 2: PERCENTAGE-BASED COST (to be included in low-cost determination)

Description

Media Placement(TV, radio, print, billboard, digital, social media)

TABLE 3: PERCENTAGE-BASED COST (to be included in low-cost determination)

TABLE 4: OPTIONAL SERVICES (not to be included in low-cost determination)Description

OFFICIAL PRICE SHEETSP-20-0055 Advertising, Marketing, and Public Relations

TABLE 1: MARKET BASKET PRICING (to be included in low-cost determination)Includes the key services that will cover the bulk of the annual contract services. Pricing for remaining services will be negotiated prior to contract award. Estimated hours are provided for price comparison purposes only and do not represent actual hours.

Description

One-Time Implementation Fee to Implement Hosting Services for All DAH Websites

Date post:	23-Feb-2022
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