PROPOSAL TO PARTICIPATE
in one of the biggest sport events in the World
Asian games is not only a sporting events, but it also carries the pride of this great nation. Sporting event can be used as a medium to build character of our nation
–Soekarno-
J
"I want everything to be concluded on time as this will be the moment for the
first impression of the ability for Indonesia to host the
Asian Games,”
Joko Widodo PRESIDENT
Republic of Indonesia
Jusuf Kalla VISE PRESIDENT
Republic of Indonesia
“There are 3 key elements of Asian Games 2018. First of all the sports facilities that can be inherited in the future, secondly the games itself that will measure our capabilities
and our nation dignity, and lastly to achieve an honorable results. Those are 3 key elements that we need to achieve.”
Overview
One of the biggest stage of sporting
events in the world.
Home of thousand of best athletes in
Asia and the world
Ultimate dreams for athletes to take part, compete, and become the best of Asia.
More than 5 billion viewers across the world*
*Source: Nielsen Viewers report 2014
Full of passionate and captivating
content
14 months time frame to create
varieties of extraordinary
promotion and activation
World wide reach of exposure for
sponsors
Created and scheduled to
entertain and bring the pride of the
nations across Asia
Engaged with over millions of people watching around Asia and millions supporter on the
games.
45 countries, 439 intense sports
events in 1 extraordinary multi
events
Content, Games, and Fans:
August18 to September 2,
2018 (18 days)
Durations18th ASIAN
GAMES Jakarta Palembang 2018
Official NameJakarta and Palembang
Host Cities
45 NOCs
15,000 athletes and officials
5,000 media
30,000 volunteers and workforce
Participants
2,500 VVIPs and OCA family
Etiam porta sem malesuada magna mollis euismod.
Maecenas faucibus mollis interdum.
COUNT DOWN
TEST EVENT
TORCH RELAY
ASIAN GAMES
Key DatesAugust 2017
February 2018
June 2018
August 2018
The Pride of Indonesia
Together we carry the pride of Indonesia and the best of this great Nation A showcase to the
world the greatness of Indonesian brand
The whole world watching your brand
From Indonesia to the WorldRepresent the Nation through your Brand
Why Asian Games?
Asian Games 2014GLOBAL TELEVISION BROADCAST & AUDIENCE REPORT
CHINA
4.202.019*
CCTV GENERALGUANGDONG SPORTS
CCTV NEWSCCTV5+
SHANGHAI GREAT SPORTSCCTV-2CCTV-5
SHENZHEN SPORTS HEALTHFJTV8
TIANJIN SPORTSGUANGZHOU COMPETITION
BEIJING SPORTS
JAPAN
396.780*
TBSNHK
NHK-BS1
THAILAND
312.276*
CH3 MODERNINE TV
CH5 NBTCH7
SOUTH KOREA
153.960*
MBCMBC SPORTS
KBS1KBS2
KBSNSPORTSBS
SBS SPORTS
*Cumulative viewers (000’s) **Source: Nielsen
GLOBAL TELEVISION BROADCAST & AUDIENCE REPORT
INDONESIA
46.849*
RCTITVRI 1
MALAYSIA
28.467*
ARENATV3TV9
MIDDLE EAST
41.115*
BEIN SPORTSBEIN SPORTS 1 - 12
INDIA
53.843*
TEN SPORTSTEN ACTIONDD SPORTS
*Cumulative viewers (000’s) **Source: Nielsen
Asian Games 2014
NUMBERS OF SPECTATORS
Foreign Visitor
200.000
Total Visitors
3 Million
Tickets Sold
2.4 Million
* Source: Sportcal
Asian Games 2014
Sponsorship Package
SPONSORSHIP EXCLUSIVITIESNO ITEM PRESTIGE PARTNER SPONSOR SUPPORTING SUPPLIER
1 RIGHTS TO LOCK EXCLUSIVE PRODUCT CATEGORIES 2 1 0 0 0
2 RIGHTS TO CREATE CORPORATE LOUNGE AT THE VENUE V - - - -
3 SHARE LOGO APPEARANCES ON BIBS* V - - - -
4 SHARE LOGO IN ALL PROMOTION MATERIALS V - - - -
5 RIGHTS FOR NATIONAL & INTERNATIONAL EXPOSURES V V - - -
6 CUSTOMIZED USE OF AG OFFICIAL MASCOTS V V - - -
7 RIGHTS TO PRODUCE ASIAN GAMES THEMED MERCHANDISES** V V - - -
8 ATHLETE VILLAGE ACCESSIBILITY, BRANDING, AND EXCLUSIVITY V - - - -
* On certain sports category ** Terms & Conditions Apply
NO ITEM PRESTIGE PARTNER SPONSOR SUPPORTING SUPPLIER
1 DESIGNATION IN CATEGORY V V - - -
2 USE OF MARKS* V V V V V
3 USE OF COMPOSITE LOGO* V V V - -
4 EXCLUSIVITY TO SUPPLY TO INASGOC IN CATEGORIES 2 1 - - -
Intellectual Property
* Terms & Conditions Apply
NO ITEM PRESTIGE PARTNER SPONSOR SUPPORTING SUPPLIER
1ADVERTISING BOARD (A-BOARD)* BRAND EXPOSURE AT ALL VENUES AND AT THE PRIME SPORTING CATEGORIES SUCH AS: FOOTBALL, BADMINTON, AQUATICS, VOLLEYBALL, ATHLETICS, ETC
V V V - -
2 RECOGNITION IN INDONESIA PRESS ADVERTISEMENTS* V V V V -
3 RECOGNITION IN INTERNATIONAL MARKETING CAMPAIGN V V - - -
4 RECOGNITION ON GAMES WEBSITE* V V V V V
5 RECOGNITION ON COMPETITION VENUE ENTRANCE* V V V V V
6 RECOGNITION ON NON COMPETITION VENUE* V V V V V
Advertising & Media
* Different quantity & size for each category
NO ITEM PRESTIGE PARTNER SPONSOR SUPPORTING SUPPLIER
1 COUNT DOWN EVENT V V - - -
2 TEST EVENT V V V V V
3 TORCH RELAY EVENT V V - - -
4 RECOGNITION VIA INASGOC PR CAMPAIGN & MEDIA INITIATIVES V V V V V
5 SIGNING CEREMONY V V - - -
Events & Public Relation
NO ITEM PRESTIGE PARTNER SPONSOR SUPPORTING SUPPLIER
1 FREE VIP TICKETS (INCL. OC & CC)* V V V V V
2 FREE FIRST CATEGORY TICKETS (INCL. OC & CC)* V V V V V
3 RIGHTS TO PURCHASE TICKETS (INCL. OC & CC)* V V V V V
4 VIP ACCREDITATION* V V V V V
5 ACCREDITATION WORKFORCE* V V V V V
6 HOSPITALITY VILLAGE - USAGE RIGHTS OF FACILITIES V - - - -
7 BOOTH* V V V V V
Hospitality
* Different quantity & size for each category
Service Rights
Dedicated Account Team INASGOC
Graphic Standard Manuals
Post Games Reports
Anti Ambush
Research Data
Benefit Details Supporting Sponsor
ASIAN GAMES 2018 BELOW THE LINE:
SPONSOR BENEFIT JAKARTA PALEMBANG FREG
T BANNER 1 X 3 M (SHARED LOGO) 150 150 300 PCS
GATE ENTRANCE SHARED LOGO 15 5 20 PCS
BOOTH 3 X 3 M (SPACE ONLY) 3 3 6 PCS
ASIAN GAMES 2018 ABOVE THE LINE:
SPONSOR BENEFIT FREG
PRINT ADS ½ PAGE FC OMNIBUS NEWSPAPER : TO BE CONFIRMED 50 INST
DIGITAL IMPOSED FULL LOGO
WEBSITE & OTHER ONLINE PLATFORM: TO BE CONFIRMED 365 DAY
ASIAN GAMES 2018 EVENT – OFF AIR:SPONSOR BENEFIT FREQ
VIP DAILY TIKET GAMES 8 TICKETS
1ST CAT DAILY TICKET GAMES 12 TICKETS
DAILY TICKETS 50 TICKETS
VIP OPENING CEREMONY 8 TICKETS
VIP CLOSING CEREMONY 8 TICKETS
1ST CAT OPENING CEREMONY 20 TICKETS
1ST CAT CLOSING CEREMONY 20 TICKETS
PAID
US$ 1,5 M
BELOW THE LINEJAKARTA PALEMBANG COST /UNIT (IDR) TOTAL VALUE (IDR) TOTAL BTL
T BANNER 1 X 3 M 150 150 300 PCS 2,000,000 431 GAME 258,600,000,000 267,960,000,000GATE ENTRANCE Shared Logo 15 5 20 UNIT 20,000,000 18 DAY 7,200,000,000BOOTH 3 X 3 M SPACE ONLY 3 3 6 PCS 20,000,000 18 DAY 2,160,000,000
ABOVE THE LINECOST /UNIT (IDR) TOTAL VALUE (IDR) TOTAL ATL
PRINT ADS 1/2 page FC omnibus 50 INST 270,000,000 25% PACK 3,375,000,000 4,470,000,000
DIGITAL imposed full logo 365 DAY 3,000,000 100% PACK 1,095,000,000
EVENT - OFF AIRCOST /UNIT (IDR) TOTAL VALUE (IDR) TOTAL EVENT OFF AIR
VIP DAILY TICKET GAMES 8 TICKET 15 HARI 120 TICKET1st CAT DAILY TICKET GAMES 12 TICKET 15 HARI 180 TICKETDAILY TICKET GAMES 75 TICKET 15 HARI 1125 TICKETVIP OPENING CEREMONY 8 TICKET 1 HARI 8 TICKETVIP CLOSING CEREMONY 8 TICKET 1 HARI 8 TICKET1st CAT OPENING CEREMONY 20 TICKET 1 HARI 20 TICKET1st CAT CLOSING CEREMONY 20 TICKET 1 HARI 20 TICKET
INTELLECTUAL PROPERTY300 ,000 ,000 ,000
572,430,000,000
website & other online platform: to be confirmed
QTY FREQ QTY
TOTAL VALUE IDR
FREQ QTY
FREQ QTYnewspaper : to be confirmed
SUPPORTING VALUE
Brand Exposure
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Promotion, Look of The Games & Socialization– March 5-6, 2017
Thank youSALES & MARKETING DEPARTMENT INASGOC KOMITE OLIMPIADE INDONESIA FX PLAZA, OFFICE TOWER 19th Floor Jl. Jend. Sudirman Jakarta - Indonesia