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2014 BRINGING THE WORLD OF BUSINESS TOGETHER

a) Global Event OverviewThe World Corporate Golf Challenge is arguably the most established global “Business-Business” golf tournament open to top level executives around the world who share a passion for golf. Players are ABC1, business executives with substantial purchasing power, aged 30-60 and 90% male. Companies represented come from a variety of industry sectors.

Local, regional and national tourna-ments are organized and promoted by licensed partners in different continents around the globe. The top national team represent their country and company at the World Final for the chance to be crowned World Cham-pions.

b) Brief History The event was founded in 1993 by two professional football players based in England. Within a short time, the Corporate Golf Challenge became synonymous with the Times Newspaper and corporate golf across the United Kingdom.

Once established, the rights holders expanded the event into new territories around the world applying a licensing model. Since then, WCGC has enjoyed continued success. This year tournaments are being staged across 6 continents and 30 territories will be represented at the World Final in Spain (1-6 July). Next season (2014/15), licensees are expected to organize 300 events across 40 territories and attract more than 15,000 participants.

Today, a privately owned group of companies headquartered in Madrid, Spain own the global rights.

WCGC was proud to celebrate its’ 20th anniversary last year in Scotland, the Home of Golf.

> WCGC introduction

2014/2015 season eXPeCTaTIons

continents 6territories 40events 300participants 15,000eUr tv COVERAGE 1.1meUr print MEDia 5m

PasT WInneRs

1998 Usa1999 Usa2000 spain2001 new Zealand2002 australia2003 singapore2004 Malaysia2005 england2006 Malaysia2007 portugal2008 india2009 portugal2010 portugal2011 n. ireland2012 portugal2013 scotland

Licensing Model•WCGC secure licensed partners

from around the world with the expertise and knowledge required to develop the brand and rights in their respective territory (sports marketing agencies, event management companies, travel agents, golf facility owners or media owners) •Licensees promote the event locally,

regionally and nationally (event advertising, promotions and PR) in association with print, TV, and internet media partners. •Licensees sign a three year

agreement and pay a fixed fee (annually) in return for the commercial rights in the given territory(s)•Licensees cover the flights to the

World Final destination •WCGC cover World Final transfers,

accommodation, green fees, caddies and official functions.

Event Format - national events•The WCGC competition is played

at various levels including club, local and regional culminating in a national final. The number of pre-qualifying and regional rounds is up to the sole discretion of the licensee•Events commence with qualification

round(s) with the top team(s) progressing to the next competition round. Qualifying events may be “open” to any company registered in the licensed territory or restricted “By invitation only”.

Worldwide Open Qualifier •Played over 3 days, the event

is open to any company or organisation around the world; the top four pairs will be invited to compete at the World Finals. •Packages (flights, accommodation,

golf and entertainment) will be marketed in different territories by selected golf tour operators (golf brochures and websites), the licensee network, IAGTO* and WCGC global database.

ROAD TO 2014 WORLD FINAL

> events around the world

Licencees

Territories in conversation

* IAGTO’s membership comprises 2085 accredited golf tour operators, golf resorts, hotels, golf courses, receptive operators, airlines, tourist boards, approved media and business partners in 95 countries including, at its core, 509 specialist golf tour

> world finals overview

a) AttendeesApproximately 40 countries will be represented at the World Finals in 2015 by 80 top level executives from a diverse range of industry sectors.

80 VIP guests from the world of sport, entertainment and business will also be invited to the Corporate Cup, an invitation only event played in a Ryder Cup format with two teams captained by two golfing legends (expected 2014 captains include legendary golfers Tony Jacklin and Sam Torrance)

In addition, over 40 licensees, 20 key media contacts from around the world and 15 staff will be in attendance du-ring the week.

b) World Final ItineraryThe World Final takes place over 5 nights, 4 days providing guests with an action packed program filled with tournament play (World Finals and Corporate Cup), social events, official licensee conference, local excursions and endless business and network opportunities.

Day 1: •Welcome Party

Day 2: •World Finals (practice round)•Corporate Cup (Match 1)•Licensee conference

Day 3: •World Finals (Official round 1)•Corporate Cup (Match 2)•Jeremy Dale Trick Show

Day 4: •World Finals (Official round 2)•Corporate Cup (Match 3)•Press conference

Day 5: •Local Excursions•Official Gala dinner

Day 6: •Guests depart

c) When does the World Final take place?The World Finals are hosted for 5 days between 1 May and July 31. WCGC is open to exploring what dates are best suited to the destination in relation to local climate, season, etc.

d) Past World Final HostsThe World Final has been staged at 5 star facilities in different locations including Malaysia, Mauritius, Scotland, Jamaica, South Africa and Spain.

The World Corporate Golf Challenge enjoys a vast expanse of international media coverage year round.

The World Finals (our flagship event), receives television coverage in 35 countries and inflight programmes across 18 international airlines (as part of the Golfing World Programme [value over 1 million EUR) and extensive promotion from our global print media partners TIME FORTUNE Magazine (value over 244,200 EUR)

> international coverage

EVENT BROADCASTED IN 35 COUNTRIES POTENTIAL HOUSEHOLD REACH OF 350 MILLIONINFLIGHT PROGRAMMING ACROSS 18 INTERNATIONAL AIRLINESPRINT MEDIA REACH IN ExCESS OF 2 MILLION READERS

Golfing World TV

Time / Fortune

National + Local Media

WCGC website, social media

> event promotion (worldwide)

The World Corporate Golf Challenge delivers an extensive marketing and promotions campaign through a variety of communication channels

PR & MediaA selection of journalists and media contacts will be invited to attend the World Final personally and provide pre and post event editorial coverage for the event.

WCGC distribute pre and post event press releases to an extensive media list including golf, business and lifestyle publications.

Local licensed events receive coverage from national media partners, TV and specialist press (golf, business and lifestyle).

Newsletter campaignQuarterly newsletter is circulated to WCGC’s global database providing great exposure to the event and all associated sponsors

Online campaignThe World Corporate Golf Challenge website is a global resource of event information for players, sponsors and media including a national microsite (per territory), centralised registration system, news articles, interviews and sponsor features.

Social MediaLive Blogging will combine rich editorial (comments, polls, images, etc.) and social media content with timely sponsor adverts across multiple platforms; connecting the targeted audience on a global scale.

ExPECTED MEDIA VALUE IN ExCESS OF 5 MILLION EURExPECTED MEDIA REACH IN ExCESS OF 20 MILLION

> license model

ExPECTED MEDIA VALUE IN ExCESS OF 5 MILLION EURExPECTED MEDIA REACH IN ExCESS OF 20 MILLION

The simplicity of the WCGC model is the fundamental reason for its proven success. Licenses are sold on a world-wide basis to licensees, who then possess a level of autonomy in event implementation and selling of sponsorship in a defined territory.

Whilst each licensee will benefit from tailoring the model according to their current golf market, WCGC provides a series of systems, process and best practices, to ensure the correct delivery and representation of the concept. Fundamentally WCGC provides overarching support to all its licensees.

In forming an association with WCGC, licensees will be responsible for organizing a tournament open to any individual representing a company that has an official handicap.

> qualifying process

The WCGC competition can be played at various levels including club, local and regional culminating in a national final.

The licensee may sub license to golf clubs; in this case the club pays the licensee a fee for the rights to host a local qualifier (or enter into a profit share agreement); the club will promote the event internally to existing corporate clients and externally through a local media campaign. All entry fees will be paid to the club.

The number of pre-qualifying and regional rounds is up to the sole discretion of the licensee

Each event commences with a qualification round(s) with the top team(s) progressing to the next competition round.

Club and regional rounds may be played in a format at the licensees discretion

All qualifying events may be “open” to any company registered in the licensed territory or the licensee may decide to apply a “By invitation only” strategy. This decision is often dictated by the event sponsor and the profile of participant they want to attract.

PRE-QUALIFIERS

Corporate EventsCompanies resgister

corporate golf days; the winners on the day qualify

Sub-licensingGolf Clubs pay a fixed fee to host a qualifying event; the club can promote/sell

entries to database.

REGIONAL QUALIFIERS

Companies registered through central registration

system.

Corporate Golf Day winners.

Top teams from sub-licensed events.

NATIONAL QUALIFIERS

Top Teams from Regional Qualifiers or Finals.

WORLD FINAL

National Finalists.

> experience and knowledge

WCGC is looking for licensees in each territory with the following experience and knowledge:

•Event management experience.•Experience in Communications, PR and Marketing.•Ownership/access to corporate database.•Strong Golf industry contacts (venues, suppliers, etc.).•Experience in selling Sponsorship.

WCGC appreciate some licensees may work with third parties experienced in a specific field to deliver some of the above skill sets.

To date, past and present licensees are typically:

•Sports Marketing Agencies.•Event Management Companies.•Media Owners.•Travel Operators (specializing in golf or corporate travel).•Brand Owners.

> obligations

LICENSEE

The Licensee will:

•Endeavor to secure a media partner to assist in the promotion and general coverage of the national events.•Be responsible for finding a main sponsor and

supporting sponsors for the national events.•Establishing a national event format/rules and

management procedures.•Use best practice and process at all times•Ensure the annual winners who participate at the World

Final have official handicaps recognized by the territories golf authorities.•Cover the cost of the flights for the National winners to

attend the World Final.•Ensure the National winners attend and compete at the

World Final.•Ensure a representative from the licensee organization

attend the World Final.•Use, maintain and update the microsite (venues, dates,

sponsors, etc.) within the main event website. •Use the online centralized registration and payment

system provided.•Provide two detailed reports (progress report, end of

year review).

LICENSOR

As the Licensor, WCGC will:

•Respect the exclusivity of the licensee in the granted territory.•Provide its know-how, advice and guidelines required to

set up and manage national events.•Provide a licensee handbook and brand guidelines.•Provide updates and developments on the World event.•Bear all expenses pertaining to the National winners

attending the World Final including airport transfers, accommodation, golf and all official functions.

> overview of rights/benefits

As a part of an international network and community, the licensee will receive the support, rights and benefits from the WCGC team/licensing model:

Summary of Rights

•Exclusive ownership of commercial rights in the licensed territory (entry fees, sponsorship, etc.).•Rights to sub-license within their territory/country if agreed with WCGC in prior discussions.•Access to WCGC name, event logo, and likeness within their country. •Use of approved marketing collateral to support promotions which adhere to WCGC’s corporate identity.

Summary of Benefits

•Income through entry fees, sponsorship, opportunity to seek tourism and government grants, commercialization of database, television and other corporate activities.•Mechanism to develop golf in designated territory.•Platform to host large, popular golf events, attracting a significant number of golfers.•Lucrative profit centre for host golf clubs and resorts supporting their marketing and PR efforts,

membership sales, driving footfall, green fees, food and beverage and pro shop spend.•Unique values of commitment, corporate, friendship, integrity, honesty and pride.•Provides golfers with a ‘once in a lifetime opportunity’ to represent their country/company and follow in

the footsteps of the professionals at the world’s best courses.•Promotional opportunities via quarterly newsletters distributed to WCGC global database.•Opportunities to develop new business relationships through WCGC network (licensees, sponsors,

players, media owners, etc.).

WORLD CORPORATE GOLF CHALLENGE

www.worldcorporategolfchallenge.com

OLIVER DURY Marketing & Sales Manager

odury@worldcorporategolfchallengem: +44 7940 507892

skype: Oliver.Dury.WCGC

HARRY LLOYD Event Director

hlloyd@worldcorporategolfchallenge.comm: +44 (0) 778 691 3182skype: Harry.Lloyd.WCGC