Proposed 3 Year Strategic Plan

The American LegionDepartment of North Dakota

November 2012

Mission Statement

We serve our country, veterans and their families, we support our current military, and we

inspire patriotism in our youth and communities.

Four Main Areas of Concern

1. Membership Recruiting & Retention2. Public Relations3. Finance4. Programs & Activities

First Year; February 1, 2013 - June 30, 2014

Second Year; July 1, 2014 - June 30th, 2015

Third Year; July 1, 2015 - June 30th, 2016

Three Year Period

Bob Krause; DEC Chair, Gwinner, ND - EastDave Rice; Department Commander, Harwood, ND - EastEugene Kachena; Dept. Commander-Elect, Pisek, ND - EastDave Rolfson; West Dept. Vice CMDR, Watford City, ND - WestDon Weible; Dept. Membership Chair, Washburn, ND - CentralHarvey Peterson; Chair of NDAL Foundation, Beach, ND – WestDJ Meberg; Dist. 7 Commander, Hebron, ND - WestWayne Satrom, NDAL Foundation Director, Galesburg, ND - EastBrad Aune; Post #2, CMDR; ND Job Service, Fargo, ND – EastBrian Kalk; Public Relations Com. Chair, Bottineau, ND - CentralArlon Falcon; Native American Veteran, Belcourt, ND - CentralJennifer Schwind; ND ARNG, Female Veteran, Fargo, ND - EastDale Roth; 2014 Candidate for CMDR-Elect, Elgin, ND – WestDavid Johnson; NDAL Dept. Adjutant & FacilitatorTeri Bryant; NDAL Programs CoordinatorSarah Kim; NDAL Administrative Assistant

Task Force Members

Membership

• Develop Marketing Plan• “What’s in it for me” phamphlet• Reach out to Generation X, Y & Z• Reach out to Oil Patch veterans• Increase membership by 3%/year• Develop new Campus Posts

– NDSU, UND, Minot & Bismarck State

Improve Membership Retention

• Review awards program – incentives• Develop post enthusiasm• Improve relations within AL Family• Revitalize posts FY2014

– Dickinson, Devils Lake, Grafton/Fordville

• Revitalize posts FY2015– Hoople, St. John, Dunseith, Reynolds,

Rugby

• Seek 98% net retention rate • Obtain 100 year goal in 2018

Financial

• Expand non-dues revenue sources• Grant writing/fund raising committee• Promote NDAL Foundation donations• Increase corporate sponsorship

Public Relations

• Embrace Change – survival• Promote NDAL Programs

– Press release kits

• Update display – multiple customers• Create baseline - program participation• Utilize more technology, interactivity• Create department specific brochures• Boys & Girls State PSA• Increase District Meeting attendance

Public Relations (cont.)

• Work with NDEA, SBA, NDHSAA• Mentor a Legionnaire program• Advertising/Information Campaign• NDAL Marketing/PR Plan• Identify Deployed Troops• Work with Family Support Groups• Promote programs to state officials

Programs

• Promote “Value” of NDAL Programs• Grow Boys State by 10% per year• FY2014: 40 Oratorical Participants• FY2015: 50 Oratorical Participants• FY2016: 60 Oratorical Participants• Reconnect with AL Baseball• Review participation to baseline data

Post Service Officers

• Promote Post Service Officers• A “referral service” to Dept VSO• Provide contact information• Create job description for posts

Concerns

• The plan is written and printed– We can not let it sit on our desks

• We need to follow-through with it

• The 19 member committee can not accomplish these goals

• It will take all Posts, all Members to make it happen

NDAL Stategic Plan

• Questions• Comments• Suggestions