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Prove Your Worth as a Meeting Planner

Date post: 22-Nov-2014
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Sometimes doing a good job isn't good enough. With the meetings and event industry under attack, it's more important than ever for meeting professionals to know how their work achieves organizational goals and contributes to the bottom line. Plan Your Meetings' Kristi Casey Sanders will show you how to look at each event and meeting you plan so that you can prove what the business impact and ROI of your work is. Plus, you'll learn communication strategies to help you raise your profile within the workplace and the industry.
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Prove Your Worth As A Meeting Planner Presented by Kristi Casey Sanders Editorial Director/Chief Storyteller Plan Your Meetings [email protected]
Transcript
Page 1: Prove Your Worth as a Meeting Planner

Prove Your Worth As A Meeting Planner

Presented by Kristi Casey Sanders

Editorial Director/Chief Storyteller

Plan Your [email protected]

Page 2: Prove Your Worth as a Meeting Planner

Why don’t you get the respect you

deserve?You make it look too easy

The Wizard of Oz

It’s “glamorous”

Anyone can do it

The War on Meetings

Page 3: Prove Your Worth as a Meeting Planner

Events have highest ROI of any marketing channel (EventView 2009)

82 % of business executives at companies with $50 million+ annual sales say business travel is important to achieving business results (US Travel Association)

81 % believe more client contact is essential in a slow economy (US Travel Association)

72% believe that increasing business travel while others cut back creates an opportunity to build marketshare and new customer relationships (US Travel Association)

Stats & facts:

Page 4: Prove Your Worth as a Meeting Planner

http://www.meetingsmeanbusiness.com

http://www.meetingindustryincrisis.orghttp://www.keepamericameeting.orghttp://www.planyourmeetings.com

http://www.ustravel.org

Knowledge is powerful:

Page 5: Prove Your Worth as a Meeting Planner

Use the F.O.R.C.E.Image ©Zeetz Jones, http://www.flickr.com/photos/zeetzjones/562496275/

Page 6: Prove Your Worth as a Meeting Planner

F.O.R.C.E.

Find out goals

Organize a game plan

Research results

Calculate business impact & ROI

benefits-cost/cost x 100 = ROI%

benefits/cost = benefit to cost ratio

Evaluate and communicate results

Page 7: Prove Your Worth as a Meeting Planner

Love your metrics:Historical data

$$$ saved

Business impact

ROI

Objectives achieved

Page 8: Prove Your Worth as a Meeting Planner

Beware of the D.A.R.K. side

Image © Waihey http://www.flickr.com/photos/8147452@N05/

Page 9: Prove Your Worth as a Meeting Planner

Don’t share information

Avoid promoting themselves

Run from responsibility

Kill enthusiasm

People on the D.A.R.K. side:

Page 10: Prove Your Worth as a Meeting Planner

Keep things L.I.G.H.T.

Image © Waihey http://www.flickr.com/photos/8147452@N05/

Page 11: Prove Your Worth as a Meeting Planner

Keep it L.I.G.H.T.

Let people know about your sucesses

Improve your skill set

Get out there and be an expert

Have courage

Toot your own horn

Page 12: Prove Your Worth as a Meeting Planner

Toot your own horn!

“At 18, you care what everyone thinks. At 40,

you don’t care what they think. At 60, you realize they were never

thinking of you.”— Anonymous

Page 13: Prove Your Worth as a Meeting Planner

Now go out there and prove your worth!

It was a pleasure teaching you today.

I can customize this presentation for any industry. If you would like

me to speak to your group, contact:

Kristi Casey SandersEditorial Director/Chief Storyteller

Plan Your [email protected]

404-843-9800


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