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Proximity As A Service

Date post: 27-Jan-2015
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Presented for the Internet of Things Meetup, Washington DC, March 24, 2014
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Page 1: Proximity As A Service

1

Radius Networks

Page 2: Proximity As A Service

At The Museum

2

Have a personalized experience with the art and exhibits

Page 3: Proximity As A Service

On the Train

2

Display your electronic ticket automatically as the conductor approaches

Page 4: Proximity As A Service

At Home

2

Notify you when your kids come home and when they leave the house

Page 5: Proximity As A Service

At Your Hotel

2

Be greeted and personally escorted by your host as you arrive at your hotel

Page 6: Proximity As A Service

Radius NetworksWe create new and innovative ways to use mobile device signals for

proximity and presence detection, analytics and event triggering.

Radius Networks

Mobile Analytics

ProximityEngagement

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Page 7: Proximity As A Service

Internet of ThingsThe Internet of Things is about building relationships.

Proximity is the ‘Hello’ of the Internet of Things revolution.

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iBeacon Basics

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● iBeacons are Bluetooth Smart advertisers

● Transmitters with a range of 25m - 40m

● iBeacon Advertisement includes○ UUID - 16 bytes - Organizational ID○ Major - 2 bytes - Group ID○ Minor - 2 bytes - Unit ID○ Measured Power - 1 byte

● Proximity zones can be determined by ranging○ Immediate - Less than 0.5m○ Near - 0.5 to 3m○ Far - Greater than 3m but still in region

● Mobile devices detect iBeacons and notify apps of presence, even when in background

● Apps execute procedures or present content based on iBeacon identifier and proximity to iBeacon

Enter Region

Ranging In Region

Exit Region

Far

Near

Immediate

Page 9: Proximity As A Service

Radius Networks Open Technology Stack

Radius Networks9

iBeacon Developer ToolsSoftware Libraries, Sample ProjectsiBeacon Scanners, iBeacon Emulators

High Performance iBeaconsPlus Support for 3rd Party iBeacons

Proximity KitOpen Proximity Services Platform & SDKs

● Over 3,000 Developers● iOS & Android SDKs● Sample Projects & Source● Open Support for 3rd Party

Beacons

MacBeacon ScanBeacon Locate foriOS & Android

● Over 35,000 Downloads● iOS, Android & OS X Tools● Open Source Libraries

RadBeacon USBThird Party iBeacon Support

Page 10: Proximity As A Service

CES 2014

Fully operational deployment: gamification of trade show experience designed to drive traffic to less frequently visited exhibition areas

Radius Networks`0

"As I wandered the back halls, I was at first dubious

that CES' goal made sense. But the more I wandered, I

began to be a convert. I realized that I was walking

through halls I wouldn't have visited otherwise and wished I

could spend more time in." -Daniel Terdiman, CNET

CES 2014 iBeacon Scavenger Hunt

Page 11: Proximity As A Service

Verizon Center

Fully operational deployment: in-game seat upgrades, concessions offers & rewards program redemption

Radius Networks11

Page 12: Proximity As A Service

Quick Service Mall Restaurant(Not Blimpie or Wendy’s)

2 sites in testing, 100 site pilot April 2014, 1000 site rollout CY2014: real-time offers and loyalty program targeting walk-by’s

Radius Networks12

Page 13: Proximity As A Service

Convenience Store Chain

Radius Networks

25 site pilot March 2014, customer visit and dwell time analytics, offers and promotions

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IoT Beacon Scavenger HuntAvailable:● iOS App Store● Android Google Play Store

Search For:Beacon Scavenger Hunt

Start and Enter Code:00000000

Discover Beacons at Capital One Labs!

Radius Networks14

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Contacts, Links & Follow-Ups

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David HelmsVice President of Business DevelopmentRadius [email protected]@davidhelms

Radius [email protected]@radiusnetworks.com@radiusnetworks

Proximity KitSign up for a free developer accounthttp://ProximityKit.com

Developer Tools for iBeaconhttp://www.radiusnetworks.com/ibeacon-services.html

RadBeacon Proximity Beaconshttp://www.radiusnetworks.com/ibeacon-services.html

Sample code and projectshttp://https://github.com/orgs/RadiusNetworks


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