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Javier Lasa

Interactive Multimedia projects19862014

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Dir Internet channels Vocento

1999-2006

Multimedia Content Director 1992-1996

Televisión

1988-1990

Academic bakgroung

1999-2002 Operation director for Viapolis City Guide network

2002-2006 content manager, product design and product policy and quality traffic acquisition and reports, commencial coordination for internet vertical channels

Experience y Tv production and technical operations as camera editing and directing

•. He received his MA in Television Production from Middlesex University, London, UK,

•B.Sc degree in Marketing and Advertising from Basque Country University, Bilbao

•B.Sc degree in Information Science form Complutense University, Madrid

Entrepreneur participant associate I setting up first private CD-I interactive multimedia studio

Director of content production with more than 150 multimedia interactive projects completed CD-rom,CD-I, Internet

4years

7years

7years

1986 2006

25 years Experience in multimedia Production and Bussiness development

TV - Multimedia - VocentoProfessional experience

COO and Business Development at NativeAD, Miami

R&D Director

Grupo Prisa

Product Development sub Dir (Prisacom)

Operations Director Classifieds

Partner and COO and Business development at NativeAD plattform for branded content distribution.

Selected by %00startup for a Silicon Valley satage of 5 months including stage at Google , Facebook and linkedin

Valuation 5M$

7 employees

Direction design and development of Prisa Internet premises

Under my responsability:

Movility

SEO and social networks

Multimedia

Design and HTML

Team of 80 people

•Real state, jobs and motor

•45 people team

•1,5MM euros anual revenue

Director Innovation grupo Prisa Diseño ipad el pais

Premio ondas 2013

Connected TV

Second screen social TV

Augnented reality

Direct team of 10 people

Revenue 1MM year

3years

3years

8months

2006 2013

Professional experience Grupo Prisa 2006-2013

2years

ÑH6 Best Design Spain and Portugal Society for News Design (SND) Cuatro.com best web tv design for a site with more than 10MM users 2009

Awarded top 10 news app worlwide source Imonitor 20111

Number 1 donwloaded app app store Spain 2011 (Source: Apple)

2008 Fist pay Tv online streaming service with 9 live channels In 2012 become yomvi with 500k users and 30M donw

2013 Premio Ondas Radio technical achievement for visual visual radio experience Yu los40 principales1.5 M revenue for los40

fFsrt secon screen app for Connected Tv 2010- 250k revenue

Fisrt Sapanish banking website in 1995

Mainachievements

Personal• Selected at Executive promotion programme Vocento 1999-2006• Top talent Grupo Prisa, 80 executives (Spain &Latam) out of 12.000 employees• 3 months in Miami ( spring 2011 as Grupo prisa innovation director)

Javier Lasa I twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com

1992Javier Lasa started as a Entrepreneur setting up first interactive multimedia studio in the Basque Country. Director of content production with more than 100 multimedia interactive projects completed for CD-ROM,(Mac Win) Cd-i.(compact disc interactive)

In 1995 I started designing web projects, as first bank corporate web site in Spain (www.BBK.es)1995

This year we develop hybrid project in CD-rom and web or point of information systems1998

23 newspapers in france Dos diarios nacionales Le Figaro (con Paris-Avenue) y Libération

Diecisiete diarios regionales y provinciales: Le Bien Public, La Charente Libre, Le Courrier de L’Ouest, Le Courrier Picard, Le Dauphiné Libére, La Dépeche du Midi, La Dordogne Libre, L’Eclair, Le Journal de Saone et Loire, Le Maine Libre, Nord Eclair, La Nouvelle République du Centre Ouest, Presse Océan, Le Progrès, La République des Pyrénées, Sud Ouest e La Voix du Nord

I joined Grupo Correo as Content Director for Viapolis.com, an European city guide network in association with 23 Spanish publishers and 27 publishers in France. In 2001 I became CEO responsible of business development1999

Main roles included: 1) Definition of business plan of Spanish joint venture. 2) Business development with final customers (publishing an media industry) setting up the franchise model network contact and final agreement supervision 3) Local commercialisation strategy supervision 4) Coordination of different company functional areas ,sales production, and finance 5)Product and online marketing coordinator

2002Vocento: Digital Channel Content Director product design and product policy and quality coordination for internet vertical channels:, agreements with third party and content coordination for Internet vertical sites (local events and directories, entertainment, sports, weather, ski, television, style) for vocento 14 websites.

2006Product and Operation Manager CLASIFFIEDS June 2006-june 2008 Set up the classified product and operations, product design, back office, CRM, payment system and data retrieval Clasificados.elpais.com (motor, real state and jobs) (45 people) 1,5 MM euros revenue per year

2008I became Associate Product Director for Internet Prisa Brands (elpais.com, as.com, cincodias.com, cadenaser.es, los40.com, cuatro.com, plus.es.. Responsability: Product development, design , Audience analytics , SEO, Community management IT development and Mobility

2008Redesign of all elpais.com services (weather, traffic, translator, maps, games, Tv guide, Cinema., Video player and videogallery

Children Channel VOD canal + spain 2008

Pro jets: Product development, concept, project management, design of video and VOD for Canal + spain2008

Javier Lasa twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com

Champions league live streaming subscription

Live video bullfigthingLive video spots Football New customer area

Javier Lasa twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com

Direction of www.cuatro.com web Tv redesing, VOD live video and community

Live streaming of Tv series (Gominola HKM) cuatro TV

First spainuish young sitcom to stream1,5 MM video views

Direction Redesign canal + new VOD portal

Project: Project coordination new redesign web TV cuatro.com, new player canal +plus, and streaming webseries2009

Los40.com player: Deign new VOD musiic video

As.TV: player design VOD sports

Multimedia production2009

El viajero: travel guides VOD

Elpais.com video player Infometeo videoplayer + twitter Cuatro.com web TV video player

Infometeo: Multi screen PC mobile meteo channel with live video 2009

Mobile projects

20002013

Javier Lasa twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com

El pais.com first media iphone app launched in Spain December 2008

Since 2008 to 2010 javier lasa has been Product Director of Mobility department (resposnible of product design, development coordination and maintenance

Elpais.com as.com Cinco dias. Infometeo.com

Los40.com cadenaser. Cadena dial

2008

Ipad el pais ( october 2010)

Director of development el pais Ipad (october 2010)2010• Awarded top 10 news app

worlwide source Imonitor 20111

• Number 1 donwloaded app app store Spain 2011 (Source: Apple)

Director of development canal plus for ipad2010• Fist pay Tv online streaming

service with 9 live channels

• In 2012 become yomvi

Canal + VOD live TV ipad

Cinco dias ipad

Design and product development for Cinco dias tablet2010

Augmented Reality apps (Layar) geolacated Golf courses, travel information with meteo infomation2010

AR app Golf courses and weather info Para saber golf AR app El Viajero local travel information

Live video streaming

19992013

Firts media live streamin in Spain 2001. Liive streaming El mundo Cinema awrards 50.000 users

Firts media live videochat with real time streaming video (june2000)

Over mi past 4 years in TV production( 1986-1990) I always wanted to produce online video interactive products2001

Camara de meta an innovative project sinchronisihnig street runners with and online database for extact fisnish lane picture retrieval2005

Live events production2009

CR presentation in Madrid using wireless Live U technology

135.000 video views

18.000 concurrent users

Average time: 12,9 minutes

User commnets

13.500 comments in FB module

3500 user in facebook

2 position Google for ronaldo in following

days

Live events production2009

Live streaming of pamplona bull racing Sanfermines 2009 CUATRO TVAudience: 81.000 users, Video views: 170.636 views

In prisa digital we achieved in 2009 150 live streamed projects. Including PPV for Digital plus

los 40 gala Live streaming (December 2009)Audience: 72.000 users with 4.400 simultaneous 200.000 video views. 22min

Production of Cadena dial music awrads live streaming

Live Multicamera concept

Audience:160.000 users500.000 video views7,9 minutes average conection

Los 40 gala 2010 used multicamera innovative interface on their music awards. The user is encouraged to select a camera POW form 5 different simultaneous streams

2010

R&D innovation

20102013

HOT SPOTS interactive objects Real time comments inside video signal

http://elviajero.elpais.com/destinos-2010/

http://www.infometeo.es/

Twitter comments embedded within video player presenting dinamically user conversation. New Advertising format: allow advertiser to show a sponsored tweet every six user comments .

A tool for creating interactive objects (Hot spots) embeded within video secuence.

Interactive video and social TV2010

Multicamera interfaces2010

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Connected TV 2nd screen

20122013

R&D Prisa Digital Connected Tv & second screen proyects 2010-2013

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Smart TV Product Roadmap 2010-2012

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Smart TV Product 2013

R&D Prisa Digital Connected Tv & second screen proyects 2010-2013

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Second screen TV/mobile apps

R&D Prisa Digital Connected Tv & second screen proyects 2010-2013

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Smart Tv & gamification

Tv-Learning is a innovative vocabulary learning

experience based on original version video

content consumption.

User interact with synchronized subtitles on a

tablet (2nd screen) retrieving

translations while watching original

version video contents on a Connected TV

(main screen).

Status:

· Back office & automatized workflow

developed.

· Samsung Smart TV App developed.

· Tablet Android App developed

including learning game, and user’s stats.

R&D Prisa Digital Connected Tv & second screen proyects 2010-2013

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Smart Tv karaoke: 2nd screen

Gaming app that allows users to sing with their smartphone synchronized with a Smart TV

BU: Los 40 Expected to submit to QA in january 2013

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YU HTML5 multiscreen visual radio project2013

• 2013 Premio Ondas Radio technical achievement for visual visual radio experience Yu los40 principales

NateiveAd first multiscreen branded content distribution platfform2014