Date post: | 11-Jan-2017 |
Category: |
Education |
Upload: | karen-freberg |
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LIVE STREAMINGTO ENHANCE STUDENT + PROFESSIONAL RELATIONSHIPS
IN CLASS
@kfrebergPRSA Educator’s Academy 10.22.16 karenfreberg
SOCIAL MEDIA CHANGES THE RELATIONSHIP BETWEEN COMPANIES AND CUSTOMERS FROM MASTER AND
SERVANT, TO PEER TO PEER.
Jay Baer Convince & Convert, @jaybaer
@kfreberg
LIVE STREAMING APPLICATIONS
▸ PERISCOPE ▸ Owned by Twitter (since 2015)
▸ Available on iOS and Android
▸ Followers and send hearts to those filming
▸ Comments and interaction for users
▸ Embedded into Twitter
▸ FACEBOOK LIVE ▸ 2016 feature launched on Facebook
▸ Opportunities for live coverage of events, sessions, interviews, and Q+As
▸ Integration of Blue Jeans tool
▸ HUZZA ▸ Interactive video for podcasters, writers, game developers, bloggers,
and other creators
@kfreberg 4
“Live” story making opportunities
Feeling part of the experience
LIVE STREAMING = OPPORTUNITY TO ALLOW PEOPLE TO “SEE” & HEAR YOU
Your voice & the way you present your
story conveys more than you
think!
LIVE STREAMING ACTIVITIES FOR THE CLASSROOM▸ Virtual class session
▸ Q&A sessions with other professors
▸ Reviews of professionals who use live streaming proactively
▸ FB Live (Chris Strub, Vincenzo Landino & David Kamperman)
▸ Periscope (Brian Fanzo & Jonathan Gantt)
▸ Presentations
▸ Practicums / Theses / Dissertations
▸ Group Presentations
▸ Workshops
▸ Students or Professors
▸ Guest Lectures
▸ Post in FB Group or Page with Blue Jeans App
▸ Interviews / Exclusives
▸ Client Projects: Entrances + Special Events Coverages (ex. PRSSA + Capstone classes)
▸ Storymaking Assignments
@kfreberg
PERSONAL BRANDING EXAMPLES: PROS + BRANDS▸ Chris Strub
▸ Working with Humana + Community Storytelling Projects
▸ Louisville, Ky + other locations like Louisiana, Tennessee, and Florida to name a few
▸ Shares stories through FB Live + Snapchat
▸ Personal Branding (First person to Snapchat in 50 States)
▸ Brian Fanzo
▸ Works with various brands like IBM, Dell, and others
▸ Personal branding on FB Live, Periscope (early adopter to Meerkat), and Snapchat
WORSHOP VIA LIVESTREAMING
▸ Periscope
▸ Conducted a LinkedIn Workshop
▸ Promoted the session via Twitter, IG, LinkedIn, Snapchat, and FB
▸ Invited professors and students to participate
@kfreberg
STRUCTURE FOR LIVE STREAMING SESSION
Before During After
Determine subject + platform Check technology
Summarize experience in and out
of class
Talking Points for class Be aware of your “virutal audience” Write reflection post
Promote session across platforms
Be interactive + answer questions Be open to feedback
Send out invitations Call to action / next steps
Explore new possibilities +
platforms
@kfreberg
ANNOUNCEMENTS VIA LIVESTREAMING
▸ FB Live
▸ Conducted a FB Live Video announcing my new social media teaching resource book
▸ Promoted the session via Twitter, IG, LinkedIn and Snapchat
▸ Discussed book + answered questions
@kfreberg
LIVE STREAMING ACTIVITIES▸ Create a Slideshare to share with participants to follow along.
▸ Assign readings for the session.
▸ Design images (and theme) in Canva for the materials to be used in workshop (or class activity).
▸ Write a script you want to have if you are going a personalized live streaming session (ex. announcement, statement, Q+As, etc)
▸ Storyboard sequence on what you want to say and cover for live stream session
▸ Script
▸ Posting and before, during, and after session announcements.
▸ Ethics and Legal Implications
▸ Covering live events + questions over content
▸ Do’s and Don’ts incorporated into established social media policies
▸ Crisis Communications (When live streaming goes WRONG)
▸ Evaluate Metrics
▸ Live streaming apps
▸ Slideshare views + downloads + shares
@kfreberg
QUESTIONS OR COMMENTS? THANK YOU VERY MUCH!Karen Freberg, Ph.D. Assistant Professor of Strategic Communications University of Louisville karenfreberg @[email protected]