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ORGANISATIONAL STUDY

FORTUNE PARK PANCHAWATI

Ratheesh kumar.G, MBA09 DCSMAT Vagamon 2

1ITC Fortune-DCSMAT

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HOTEL INDUSTRY

HISTORY AND EVOLUTION

The word hotel is derived from the French word htel

A hotel is an establishment that provides paid lodging

on a short-term basis.

The hotel industry that exists today can be traced back

to 3000 B.C

The modern era of the hotel industry saw itsbeginnings in 1794 New York where the first ever hotel

was built. 3ITC Fortune-DCSMAT

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HOTEL INDUSTRYCLASSIFICATION

Based on location

1. City center

2. Motels

3. Suburban hotels

4. Airport hotels

5. Resort hotels

6. Floating hotels

Based on level ofservice1.Budget Hotels

2.Mid market hotels

3.Luxury hotels

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Based on size of the property.

1.Small hotel

2.Medium size hotel

3.Large Hotels

4.Mega hotels

5.Chain Hotels

Based on length of stay

1.Transient hotel

2.Residential Hotel

3.Semi residential Hotel

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Based on Theme

1.Heritage Hotel

2.Ecotels

3.Spas

4.Boutique Hotels

Based on target Market

1.Commercial hotels

2.Convention Hotels

3.Resort Hotels

4.Suite Hotels

5.Casino hotels

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INDIAN HOTEL INDUSTRY

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Hotel Industry in India currently has supply of

110,000 rooms

There is a shortage of 150,000 rooms fuelling hotel

room rates across India.

The thriving economy and increased business

Opportunities in India have acted as a boon for

Indian hotel industry

Hotels in India are broadly classified into 7

categories.

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Market segmentationStar Category No. of Hotels No. of Rooms

5-star Deluxe 82 18764

5-star 92 11332

4-star 132 9401

3-star 704 31039

2-star 587 19031

1-star

212 695

Heritage 83 2216

To be 50 5127

Total1934 103973

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Market strategies Branding

Technology

PricingRack rates

Consortia rates

Corporate rates

Group rates

Weekend rates

Promotional rates10ITC Fortune-DCSMAT

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Challenges for Indianhotel Industry

Shortage of skilled employees.

Retaining quality workforce

Shortage of rooms

Intense competition and image of India

Customer expectations

Manual back-end

Human resource development 11ITC Fortune-DCSMAT

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FUTURE TRENDS IN THE INDIAN HOTEL

INDUSTRY

Low cost carriers

Budget hotels

Service apartments

Technology

Loyalty travel

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MAJOR PLAYERS OF INDIAN HOTEL INDUSTRY

ITCWelcome group of Hotels

Taj Group

Inter Continental Le Meridien Group ofHotels

Oberoi Group ofHotels

The Park Group ofHotels

Leela Palace.


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ITC Ltd is an Indian conglomerate with a turnover of US

$ 4.75 billion

Ranks third in pre-tax profit among India's private

sector corporations.

The company is currently headed by Yogesh Chander

Deveshwar.

It employs over 20,000 people.

ITC has more than 339000 shareholders.

The company is headquartered in Kolkata, Virginia

House. 15ITC Fortune-DCSMAT

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ITC Vision

Sustain ITC's position as one of India's most

valuable corporations through world classperformance, creating growing value for theIndian economy and the Companys stakeholders.

ITC Mission

To enhance the wealth generating capability of the

enterprise in a globalizing environment, delivering

superior and sustainable stakeholder value.


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ITC Business portfolio.

ITC BUSINESS

FMCG HOTELS AGRIBUSINESS

PAPER &PACKAGING


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ITC WELCOMGROUP


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ITCs hotel division was launched onOctober 18,

1975, with the opening of its first hotel - Chola

Sheraton in Chennai.

ITCHotel Brands

o

ITCH

otel Luxury Collection. (7)o Welcom-Sheraton properties.(4)

o WelcomHeritage Properties. (59)

o ITC Fortune Hotels.( 25)


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USP OF ITC WELCOMGROUP

Accommodation

EVA

WelcomEnviorn.


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ITC-FORTUNE PARK HOTELS LTD.


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Fortune Park Hotels Ltd. is a subsidiary of ITC Ltd

There is a total of 53 First Class Hotels with 4336

Rooms across 41 cities.

It is one of the fastest growing hotel chains of ITC.

Fortune brands serve both the leisure and

Business travelers .


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ITC-Fortune Brands

Fortune Group By Welcome Group

Business Hotels Leisure Faith

Select

Park

Inn

Apartments

Resorts

Stop

Spot

Indoville

Adventure

Lod e

Faith


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Name : Fortune ParkHotels Ltd.

Founded : 1995

Parent Company : ITC Ltd.

Type : Private Industry :Hospitality

Head Quarters : ITC Green Centre, 10 InstitutionalArea

Sector 32 Gurgaon,Haryana-122001

Segment : Mid-range segment

President : Mr. Suresh Kumar

Brands : Select, Park, Inn, Faith, Resort,

Apartment, Stop, Spot

Net Revenue : 1019.85 Lacs.

Net Profit : 157.54 Lacs.

Earnings per Share : 35.01 Rs

Cash flow operations : 32.88 Lacs.


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MOTTO

A

WOW

At every moment of truth

THE FORMULA

Platinum Standards=Wow+ Quality Standards


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FORTUNE PARK HOTELS LTD VISION

To be the dominant player in the midrange marketand be recognized as a provider of consistentquality products and services and thereby beperceived as a value brand in the Indian

Hospitality scenario. MISSION

To enhance brand visibility by having a Fortune

hotel in gateway cities and satellite towns,Delivering consistent experience to the customerand offering commensurate Products, Services andF&B Propositions, Using latest technology as anedge,Thereby benefiting all Stakeholders.


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PLATINUM STANDARDSaccomplished with pride, dignity and integrity

I commit to know, own and practice the organizational motto.

I believe that The first 30 seconds count and will use the opportunityto create a favorable impression on the guest.

I will wear the Welcom Look at all times.

I will always offer a warm greeting and address the guest by namewhenever possible.

I will wear a genuine smile when engaged with the guest ensuring eyecontact.

I will escort the guest, whenever approached for directions, rather thansimply pointing the way.

For those of us who are not in guest contact, it is our job to help those

who are. All of us at ITC-Welcom group will practice Getting it Right

(Telephone Etiquette).

I will anticipate guest needs and run that extra mile to ensure greatcommitment.

I will always bid a warm good-bye and fond farewell to our guests toensure repeat visits. 28ITC Fortune-DCSMAT

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FORTUNE PARK PANCHAWATI


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Fortune Park panchawati, Kolkata

The Fortune park Panchawati is situated at the

outer fringes of the City of joy-Kolkata.

The hotel is just 20 minutes away from Esplanade

(Kolkata).

The hotel is located on Kona Expressway just 5 Kms

from Vidyasagar Toll Plaza.


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FACILITIES AT FORTUNE PARK PANCHAWATI


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Rooms

SI NO ROOM CATEGORY NOOFROOMS

TYPESOF BED ROOMSIZE

SINGLE DOUBLE

1 Standard 34 23 11 300

2 Fortune Club Room 23 15 08 300

3 Executive Suite 12 x 12 400

4 Fortune club suite

Room

02 x 02 585


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Dining

Zodiac ,the Astral coffee shop bringing the best ofworld cuisines together.

The Bar

Fortune bar excellent selection of spirits, winesand beers.

Chai Bar & loungueA perfect place to relax & unwind while sipping

through a selection of garden-fresh teas andorganic teas in a comfortable setting


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Conference FacilitiesVENUE AREA CAPICITY

Theatre U Shape Class

Room

Cocktail Round

Table

Board Room

Gaura 5917.83 600 165 225 700 208 ---

VangaI 254 25 --- --- --- --- 14

vangaII 178 20 --- --- --- --- 06

vangaIII 245 --- -- --- --- --- 12

Pundra ---- --- --- --- --- --- 10


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Fortuneparkpanchawatiata glance

28 kms from the Airport 5 kms from Vidyasagar Toll Plaza

24 hrs room service

In-room tea/coffee maker

Electronic safe

Cable TV

Direct dial STD/ISD

Iron & Ironing board on request

In house laundry

Wi-fi connectivity35ITC Fortune-DCSMAT

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Fortune parkpanchawatiata glance

Travel desk

Business centre

Swimming pool

Doctor on call Currency exchange

Valet car parking facility

Zodiac-The Astral coffee shop The Bar

Chai Bar & Lounge

Banquet & conference facilities36ITC Fortune-DCSMAT

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ORGANIZATIONAL STRUCTURE


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ORGANIZATIONAL STRUCTURE OF FPPK

MANAGING DIRECTOR

GENERAL MANAGER

FRONT OFFICE

MANAGER

FOOD AND BEVERAGES

MANAGER

HOUSE KEEPING

EXECUTIVE

EXECUTIVE CHEF

CHIEF

ENGINEER

PURCHASE

MANAGER

FINANCE

CONTROLLER

SALES

MANAGER

HR

MANAGER


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DEPARTMENTS OF FPPK


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Frontofficedepartment

FRONTOFFICE MANAGER

(MR.RAJIVTHAPPA)

DUTY MANAGER

GUEST SERVICE EXECUTIVE/GUEST RELATIONS EXECUTIVE

GUEST SERVICE COORDINATOR/GUEST RELATIONSCOORDINATOR

GUEST SERVICE ASSOCIATE/GUEST RELATIONS ASSOCIATE

BELL BOYS


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F&B DEPARTMENT

F&B MANAGER

(MR.SHOUVUK PALIT)

ASST. F&B MANAGER/BANQUET MANAGER

F&B EXECUTIVE

GUEST SERVICE COORDINATOR (GSC)

GUEST SERVICE ASSOCIATE/GUEST RELATIONSASSOCIATE

TRAINING GSS41ITC Fortune-DCSMAT

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House Keeping Department

EXECUTIVEHOUSE KEEPER

GUEST SERVICE EXECUTIVE (GSE)

SENIOR GUEST SERVICE ASSOCIATE (GSA)

GSA PUBLIC AREA SUPERVISOR LAUNDRY&LINEN SUPERVISORS

PUBLIC AREA ATTENDENTS

DESK CONTROLLER FLORIST

LINEN ROOM ATTENDENT LAUNDRY BOYS

TAILOR


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FOOD PRODUCTION DEPARTMENTEXECUTIVE CHEFF

(MR.RAJAKSHI GURIA)

GUEST SERVICE COORDINATOR (GSC) CHEFF de Parti (CDP)

KITCHEN STEWARD) COMMIE 1

KITCHEN STEWARD SUPERVISOR COMMIE 2

UTILITY BOYS COMMIE 3

KITCHEN TRAINEES43ITC Fortune-DCSMAT

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HR DEPARTMENTHR MANAGER (MR.ASHOK TIWARI)

TRAINING MANAGER

SECURITY SUPERVISOR HR EXECUTIVE

HR ASSISTANTDRIVERS SECURITY


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ENGINEERING DEPARTMENTCHIEF ENGINEER

(MR.NILANJAN NANDI)

GUEST SERVICE COORDINATOR (GSC)

SENIOR TECHNICIANS

ELECTRICIANS A.C TECHNICIANS CARPENTERS PAINTERS POLISHERS


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FINANCE DEPARTMENT

UNIT FINANCE CONTROLLER

ACCOUNTS EXECUTIVE PURCHASE EXECUTIVE F&B CONTROLLER

ACCOUNT ASSISTANTS STORES INCHARGE

STORE ASSISTANT


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MARKETING DEPARTMENT

UNIT SALES MANAGER.

(MR. UPAL SARKAR)

ASSISTANT MANAGERS.

SALES EXECUTIVE.


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SWOT ANALYSIS OF FPPK


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STRENGTH Brand image of ITC

Natures Bed : Away from city pollution Proximity to city limits

Package of comfort & peace

Warm & Cozy environment.

Excellent Conference facilities

Only First class hotel located in on Expressway.

Only hotel in the manufacturing zone inHowrah

Only hotel which has got a tea lounge. Only hotel in this category to have King & Queen Size

beds

Ideal Place for Short Breaks.49ITC Fortune-DCSMAT

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WEAKNESS Far away from Airport.

Distance from software parks & Special EconomicZones.

Less Direction signage

Lack of visibility. Taxi stand, local transport not available in the

vicinity.

Lack of Leisure activities

Shortage in choice of meal venues. Shortage of room inventory

Intermittent power failure

No Big Shopping Complex in the Vicinity. 50ITC Fortune-DCSMAT

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OPPORTUNITY

Kolkatas emergence as a software Hub.

Increasing number of corporate events.

Suitable environment for family recreation.

Increasing number of big budgeted marriages.

Govt.Organizations in this area are on a large scale

so more mapping covering will get to the vicinity. Day outs for corporate especially during winter.

Upcoming projects near to the Hotel.


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THREATS

Well established reputed players in the market. New projects coming in new township area.

Stiff competition from existing and upcoming

players.

Difficulty to make differentiation in service.

Undercut - Package pricing by key players to win

conference groups.

Unawareness of Clients about Fortune Kolkata.

Bad image of West Bengal from Maoist activities.


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Thank You

53ITC Fort ne DCSMAT

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